midnov2015.jpgSony reports Spectre posted $2.4 million in first place again on Wednesday. With $137 million in the domestic bank through 13 days of release, the 24th James Bond film is pacing 23 percent behind Skyfall and 16 percent ahead of Quantum of Solace.

In second place, The Peanuts Movie added $0.86 million yesterday. The well-received big screen treatment of the classic franchise has earned $85.3 million stateside through 13 days, 16.5 percent off the pace of Wreck-It Ralph.

Love the Coopers tacked on $0.62 million in its sixth day of release. The Christmas comedy from CBS Films has earned $10.5 million in all thus far.

In fourth place, The 33 pulled $0.405 million on Wednesday. The true story about the Chilean miners has grossed an underwhelming $7.3 million through six days.

Rounding out the top five, The Martian grossed $0.47 million yesterday. The blockbuster hit has earned a domestic haul of $208.9 million to date.

Meanwhile, Spotlight took in $121,068 from 60 locations on Wednesday as it continues to ride a wave of great reviews and awards buzz. The per-theater average yesterday was $2,018. The pic's total thus far stands at $2.17 million.


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By Daniel Garris

Spectre took in $3.25 million on Tuesday to lead the daily box office for a twelfth straight day. The latest installment of Sony and MGM's James Bond franchise was up 34 percent over Monday and down 56 percent from last Tuesday. It should be noted that percentage declines from last Tuesday were sizable in general due to last Tuesday being the eve of the Veterans Day holiday. Spectre has grossed a solid $134.66 million through twelve days of release. The film is currently running 18 percent ahead of the $113.93 million twelve-day take of 2008's Quantum of Solace and 21 percent behind the $170.60 million twelve-day gross of 2012's Skyfall.

The Peanuts Movie held steady in second place with $1.20 million. The 3D computer animated adaptation from Fox and Blue Sky increased 36 percent from Monday, but was down a sharp 60.5 percent from last Tuesday. The Peanuts Movie has grossed a solid $84.40 million in twelve days, but continues to show signs of front-loading for a well-received family film. The film is currently running 16 percent behind the $101.01 million twelve-day take of 2012's Wreck-It Ralph.

Love the Coopers grossed $0.928 million to remain in third. The ensemble holiday comedy from CBS Films and Lionsgate was up a very strong 59 percent over Monday's performance. Love the Coopers continues to run slightly ahead of its modest pre-release expectations with a five-day start of $9.83 million. The film will hope to have a lengthy run throughout the holiday season.

The 33 was up one spot over Monday to claim fourth with $0.673 million. The Warner Bros. drama starring Antonio Banderas increased a healthy 49 percent over Monday. The 33 has grossed $6.91 million in five days, which is below the film's already modest expectations. On a positive note, The 33 has displayed encouraging early holding power during its run thus far.

Fox's The Martian was down one spot to round out the day's top five with $0.605 million. The blockbuster Ridley Scott directed 3D sci-fi film starring Matt Damon was up 33 percent over Monday and down 42 percent from last Tuesday. The Martian has grossed an impressive $208.46 million in 47 days, which already gives the film a current total gross to opening weekend ratio of 3.84 to 1.

Open Road's Spotlight remained strong in platform release with a daily take of $125,187 from 60 locations. That gave the awards season hopeful starring Mark Ruffalo and Michael Keaton a daily per-location average of $2,086. Spotlight has grossed $2.05 million through twelve days of platform release. The film will be playing in 598 locations this coming weekend.

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By Phil Contrino 

It's easy to let a series of failures cast a shadow over real potential.

That's exactly what has happened when it comes to movie adaptations of popular video games. Our industry has been burned too many times by critical and commercial disasters without enough success stories to dull the pain. When it comes to video game films, no approach seems to really click. The campy approach failed (see Super Mario Bros.), the serious approach failed (see Silent Hill and Final Fantasy: The Spirits Within), and a heavy emphasis on action scenes hasn't been wildly successful either (see Max Payne and Need for Speed). Even Disney, the studio with the best track record when it comes to launching billion-dollar properties, couldn't get Prince of Persia to work. Currently, 2001's Lara Croft: Tomb Raider is the strongest domestic earner with a $131.2 million cume. Yet if video game adaptations were truly living up to their potential, I believe we already would have seen one of them hit $131 million during the opening weekend alone, just like our best superhero films do.  

It's not that crazy to compare the potential of video game adaptations to superhero films. After all, both genres have one big thing in common: they have massive established fan bases made up of the same key demographics that can help a film deliver huge numbers globally. It's also important to remember that superhero films only started to become really common after 2000's X-Men. Up until that point, the only truly successful characters were Batman and Superman. Today the genre has gained so much mainstream appeal that Disney can confidently launch lesser-known properties such as Ant-Man with great results. Why can't video game adaptations connect in such a way?  

2016 is poised to be a turning point for the genre. There are some very high-profile adaptations that could turn into blockbusters, starting a big rush to adapt more titles.  

Families Could Turn Angry Birds into a Viable Film Franchise   

It's easy to dismiss an adaptation of such a mindless game, and many on the Internet have already done just that. Perhaps the game's huge mobile presence makes it difficult for some to imagine a leap to the big screen. Whatever the case may be, it's hard to be snarky when you look at the sales figures: according to video game market research company DFC Intelligence, the Angry Birds property has amassed over 3 billion downloads worldwide across all titles and platforms. Yes, that's billion, not million. If Sony, the film's distributor, can hit even a small percentage of the game's audience, then they'll be in great shape. The May 20, 2016, release date is a clear vote of confidence on Sony's part.  

Warcraft Is Not to Be Underestimated   

Universal is jumping into the world of fantasy films on June 10, 2016, with Warcraft, an adaptation of the popular World of Warcraft role-playing game series. Over 100 million people have created WoW accounts since its launch in 2004. While that may not be Angry Birds-level big, it's certainly enough to make any studio exec drool.   WoW is in good hands. Universal's 2015 global tally will easily pass $6 billion-a mark no other studio has ever hit-and a lot of that success is the result of a marketing team that's firing on all cylinders. The campaigns for Fifty Shades of Grey, Pitch Perfect 2, Minions, Furious 7, Jurassic World, and Straight Outta Compton helped those titles shatter expectations. There's no reason to think that Universal won't use what they've learned in 2015 to help Warcraft maximize its potential.  

Will Assassin's Creed Succeed in a Coveted December Release Spot?   

With over 80 million units sold, the Assassin's Creed franchise comes with tons of potential, and 20th Century Fox is clearly taking the property seriously. The studio hired the core team behind the 2015 adaptation of Shakespeare's Macbeth-director Justin Kurzel and stars Michael Fassbender and Marion Cotillard-to tackle this crucial project. With that kind of pedigree, it's likely that moviegoers who aren't familiar with the games will give Assassin's Creed a chance. There's no reason to be concerned about the film moving from an August 7, 2016, release date to a December 21, 2016, release. Release date changes are not always a kiss of death.  

2016 Is Only the Beginning ...   

If Hollywood can finally crack the formula to make successful video game adaptations, then the sky's the limit. If properly executed, any of the films mentioned above can result in lucrative franchises, and that will only scratch the surface when it comes to available content. Here's hoping that 10 to 15 years from now the video game equivalent of Ant-Man is released and greeted with a strong reception at the global box office.  

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hungergamesmockingjay.pngTheir official press release:

LOS ANGELES - November 18, 2015 - "The Hunger Games: Mockingjay, Part 2" reigns at the top of this week's Fandango's Fanticipation movie buzz indicator with 96 out of 100 points and rules Fandango's weekend ticket sales.

"Part 2," selected by Fandango fans as the most anticipated movie of the Fall season (September-November), is pacing similarly in advance ticket sales to "Part 1" at the same point in that film's sales cycle on Fandango.

"After months of anticipation, the final ‘Hunger Games' film has arrived, and it's no surprise that it's earned one of the best Fanticipation scores of the year," says Fandango Chief Correspondent Dave Karger. "Ticket sales are matching those of ‘Mockingjay, Part 1' a year ago, so a massive opening weekend is imminent."

According to a survey of "Mockingjay, Part 2" moviegoers on Fandango:

94% have seen all of the previous "Hunger Games" films on the big screen;
93% identify themselves as Jennifer Lawrence fans;
81% are intrigued to see the darker tone of "Mockingjay, Part 2;"
74% will see the movie with a group of friends;
73% wished there could be more "Hunger Games" movies in the future;
68% plan to see "Part 2" more than once.

To help prepare moviegoers for this week's release of the highly-anticipated movie, Fandango Movieclips has put together a primer with host Dan Perrault entitled "Things to Know Before You Go to ‘Mockingjay, Part 2'" at https://www.youtube.com/watch?v=i1T0hRYejy0.

About Fanticipation

Known for having its finger on the pulse of moviegoers, Fandango's movie buzz indicator, Fanticipation, provides statistical insight into the movies fans are planning to see in a given weekend. Fanticipation scores (based on a 1 to 100-point scale) are calculated via an algorithm of Fandango's advance ticket sales, website and mobile traffic, and social media engagement. Fanticipation is not intended as a forecast of the weekend box office; it is a snapshot of movie fan sentiment. Fandango is the nation's leading digital destination for moviegoers and fans with more than 42 million unique visitors per month.*

*According to comScore.

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Multiyear Deal Kicks off with Debut of Fandango's New "Miles Mouvay" Video Spots Featuring "Saturday Night Live" Star Kenan Thompson on the Big Screen in NCM's "FirstLook"

Includes the Addition of Fandango Moviegoer Data and Insights into NCM's Data Platforms to Provide More Effective In-Theater Advertising and Content Targeting for NCM's Marketing Partners

LOS ANGELES & CENTENNIAL, Colo.--(BUSINESS WIRE)-- Fandango, the nation's leading digital destination for all things movies, and National CineMedia (NCM), America's Movie Network, announced today a new strategic relationship that will bring Fandango's original video content to the big screen nationwide as part of NCM's "FirstLook," America's #1 cinema advertising pre-show. The deal will also exclusively provide NCM with a select aggregated set of Fandango's moviegoer demographic data, which NCM will combine into its broader data management platform, enabling more effective in-theater advertising and content targeting for NCM's marketing partners.

Starting this month, moviegoers will see advertising spots and a variety of comic vignettes from Fandango's new "We Love Movies" campaign, featuring the company's first ever brand personality, movie superfan Miles Mouvay, played by "Saturday Night Live" star Kenan Thompson. The videos celebrate moviegoing and will be seen as part of NCM's "FirstLook" pre-show on over 20,000 movie screens nationwide.

In the first half of 2016, Fandango will also introduce more original content to NCM's "FirstLook" program, including its award-winning Fandango Movieclips video series, "Reel Kids," hosted by comedian Dan Perrault. "Reel Kids" is a short form series where kids provide their honest and often humorous feelings on theatrical movies.

As part of the relationship, Fandango will provide NCM with select sets of aggregated moviegoer data from various films. NCM will integrate these film specific insights along with other premium data sources as part of an overall integrated data solution to more effectively identify moviegoer segments for improved audience targetability.

"We want to super serve moviegoers anytime and anyplace with engaging movie information and video content," said Fandango President Paul Yanover. "So it was natural for us to team up with NCM, whose ‘FirstLook' in-theater program is enjoyed by millions and is a great distribution platform for Fandango's video content.

"We look forward to working with NCM to deliver exciting new programming to moviegoers, and are happy that our new data relationship can help ensure that the right content and advertising reaches relevant audiences," added Yanover.

"Fandango is a top provider of original content for movie fans, so this relationship is a natural fit," said Cliff Marks, President of Sales and Marketing for NCM. "Their insights into moviegoer behavior will be a key piece of movie audience data that will be added to our growing data and targeting capabilities platform, as we look to better serve our in-theater audiences and marketing partners with timely, targeted and relevant content and messaging."


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