Centennial, CO and Ashland, OR -- National CineMedia (NCM), a leading integrated media company reaching U.S. consumers in movie theaters, online and through mobile technology, has entered into a network affiliate agreement with Coming Attractions Theatres, Inc., an Oregon-based cinema chain, for the presentation of cinema advertising and NCM Fathom Entertainment and Business events in theaters.
Under the terms of the exclusive multi-year agreement, 20 Coming Attractions Theatres with 157 screens in Alaska, California, Oregon and Washington will join the NCM Cinema Network beginning in October of 2011. Coming Attractions Theatres has an estimated annual attendance of over three million patrons.
In addition to exclusively presenting NCM's FirstLook pre-feature program, select Coming Attractions Theatres locations will also present NCM Fathom's live and pre-recorded in-theater entertainment and corporate events.
Coming Attractions Theatres' website is also a part of the NCM Interactive Network Portfolio of Sites, made up of 43 select movie and entertainment sites delivering over 51 million unduplicated unique users. NCM's Interactive Network is the largest portfolio of moviegoer websites and Smartphone applications, offering 360-degree integrated marketing opportunities in combination with cinema to engage patrons at every step of the movie-going process.
"The addition of Coming Attractions Theatres to our national network will expand our reach and improve our geographic coverage in the Pacific Northwest for both our advertising and Fathom Events networks," said Kurt Hall, NCM's president and chief executive officer. "With locations in mid-sized DMAs within high growth communities, these theaters help to strengthen our competitive position versus other national media networks." Mr. Hall concluded, "I look forward to working with the Coming Attractions team as we bring their theater patrons NCM's high quality pre-show and entertainment event programming."
"We are delighted and honored to be affiliated with NCM. It's a positive step forward for Coming Attraction Theatres Inc. and will only enhance the movie going experience for our patrons," said John C. Schweiger, owner and CEO of Coming Attractions Theatres, Inc.
The new affiliate agreement with Coming Attractions Theatres is the most recent expansion of the NCM Cinema Network - the largest digital in-theater video and satellite distribution network in North America - following the addition of Showplex Cinemas, Inc.as an affiliate in February 2011. NCM currently has exclusive, long-term cinema advertising agreements in place with its founding member exhibitors, AMC Entertainment Inc., Cinemark Holdings Inc. and Regal Entertainment Group, as well as network affiliate pacts with theater circuits such as Carolina Cinemas, Cobb Theatres, Galaxy Theatres, LLC, Georgia Theatre Company, Goodrich Quality Theaters, Great Escape Theatres, Hollywood Theaters, Metropolitan Theatres, MJR Theatres, Picture Show Theatres, R/C Theatres, ShowBiz Cinemas, LLC, Starplex Cinemas and Storyteller Theatres Corporation, among others.