Centennial, CO -- NCM Media Networks, a leading integrated media company reaching U.S. consumers in movie theaters, online and through mobile technology, is deploying new proprietary sound monitoring devices to its nationwide theater network. NCM has developed this new network of devices, called AudioTrax, to measure audio levels in its FirstLook pre-feature program viewed by patrons in theaters across the NCM Cinema Network - the nation's largest digital in-theater network.

The patent-pending AudioTrax sound monitoring device has been designed by NCM engineers to ensure that the audio volume levels of NCM's FirstLook are true to the content's creative vision. The devices will provide sound level data in real-time throughout the day to NCM's Network Operations Center (NOC) located in the company's Denver headquarters, allowing NCM's staff to work directly with theater corporate personnel to address any audio issues.

"We believe this is the first time that a national media network can measure not only if an ad is playing, but also measure if the sound is right for our theater patrons," said Cliff Marks, president of sales and marketing, NCM Media Networks. "AudioTrax adds yet another layer of accountability for NCM clients and theater operators, ensuring that we not only deliver high quality video images, but also the powerful audio experience for which our big screens are known."

With hundreds of AudioTrax devices already deployed in select major markets, NCM will continue to install devices throughout 2010 and 2011 in nearly 6,000 select movie theater auditoriums across the NCM Cinema Network, primarily in theaters owned by AMC Entertainment Inc., Cinemark Holdings, Inc. and Regal Entertainment Group. This initial deployment will provide NCM with the ability to take sample measurements of audio volume levels heard by over 50 percent of its audience nationwide. Because NCM's AudioTrax only measures sound levels and does not distinguish or record audio content (such as dialogue or conversations), individual patron privacy and film copyrights will be protected.


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CYPRESS, CA -- Christie®, the leader in digital cinema projection, will present a pre-launch demo of its new SolariaTM Series 4K DLP Cinema® projector line for digital cinema at IBC2010 in Amsterdam, September 10-14. Taking the lead with the world's first demo of a DLP Cinema solution in 4K, the new Christie CP4230 features the enhanced 4K DLP Cinema chip from Texas Instruments (TI) (NYSE: TXN) and is designed to be compliant with the Digital Cinema Initiatives (DCI) specification. It is the most robust and cost-effective 4K solution available today, based on time-tested, highly reliable DLP Cinema technology.

Built on extensive experience with over 14,000 digital cinema installations worldwide, Christie's 4K solution incorporates the proven design concepts of the world's best selling digital cinema projector line, the Christie CP2000. The projectors are the only DLP Cinema solution with the Christie 4K+4 advantage, which includes: Christie Brilliant3DTM technology for high performance 3D, Christie Pixel TrackTM technology for perfect image quality, simple maintenance procedures, and the lowest cost of operation in the industry. For those looking to upgrade their existing systems, Christie also offers more options than any other manufacturer for fast conversion including the "15 minutes to 4K" upgrade process.

"Christie is continuously investing in new product innovations to offer our customers the widest possible choice for their audiences," comments Craig Sholder, vice president, Entertainment Solutions, Christie. "We understand how important it is for exhibitors to safeguard their long-term technology investment, particularly as more 4K content comes on the market. Our experience with the 1.2" DLP Cinema chip has given us an advantage over the competition on developing premium 2K and 4K technology to keep pace with the digital cinema rollout."

Christie is scheduled to launch the Christie 4K Solaria Series this fall with shipments beginning in early 2011. Pricing for Christie 4K digital cinema projectors is anticipated to be 35% above 2K projector pricing. Development of Christie 4K solutions for markets beyond cinema will be based on market demand.

IBC2010 takes place at the RAI Center in Amsterdam, the Netherlands. Visit Christie in Hall 11, Stand E 72.

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johncusack.pngSource: Twitter

John Cusack has announced on his Twitter page that he'll be playing Edgar Allan Poe in The Raven for director James McTeigue (Ninja Assassin). Shooting begins this fall.

This certainly sounds like an Oscar bait role for Cusack. The veteran thesp has never been nominated by the Academy.

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Memphis, Tennessee -- Malco Theatres is lending a helping hand in the community during the month of September with a uniquely different twist on the traditional canned food festival!

The meat and potatoes of the Rave for Faves Canned Food Fest is for moviegoers to have the opportunity to "rave about their fave" film genre of Comedy, Horror, Action or Drama with a monetary donation that will spice up local food banks coffers.

The company goal is to raise enough dough to pepper the shelves of the Mid-South Food Bank, as well as the Smyrna LaVergne Food Bank (Smyrna, Tennessee), Project Homestead Food Pantry (Columbus, MS), the Mississippi Food Network, The Food Bank and Helping Neighbors Food Bank (Jonesboro, AR), the Ozark Food Bank (Northwest Arkansas), Tri-State Food Bank (Owensboro, KY area), Southeast Missouri Food Bank (Sikeston, Missouri) and Holmes Chapel Food Bank (Monticello, AR).

"The idea was cultivated from manager feedback. Malco has a long-standing tradition of supporting local organizations and we wanted to do something 'organically fresh' this time around", said Karen Scott, Director of Marketing, "and if all the ingredients come together, it will be a recipe of success."

All Malco Theatres locations will have donation boxes at theatre guest services or the concession stand from September 1 thru September 30.


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