LOS ANGELES — Leveraging the power of its nationally diverse user base of entertainment consumers, MovieTickets.com, the world’s most powerful Internet movie ticketing service, recently debuted a new service that offers movie marketers actionable data regarding decision-making influences and future movie-going intent.

For the first time, movie-marketing professionals are able to identify key purchase drivers at the point of sale across various film titles and demographic segments. Collecting this information at the time of ticketing enables marketers to hear moviegoers’ valuable first-hand assessments of the impact of marketing stimuli on their purchase decisions.

In addition, the service tracks moviegoers’ awareness, interest, and attendance expectations for movies up to six weeks prior to release. As such, this information allows marketers to assess the real-time effectiveness of a movie marketing campaign.

The Internet has become a standard tool used by moviegoers in connection with movie selection and ticketing. The MPAA reports that 73 percent of U.S. moviegoers who seek out movie information before seeing a film in the theater use the Internet to conduct such research. Additionally, moviegoers who research online are more likely to see a movie on opening weekend, go to the theater more often, and see some movies more than once in the theater.

“Every week, MovieTickets.com’s finger is on the pulse of a nationally representative sampling of moviegoers that set box office trends into motion. As such, we can provide valuable, actionable information for studios and agencies to use to connect with their target audiences as effectively as possible,” said Gary Hiller, President of MovieTickets.com’s Research and Analytics Division. “Our unparalleled ability to survey moviegoers from across the country at key points in time both before and after seeing a film cannot be replicated using traditional, in-person, research methodologies.”

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By Amy Nicholson

Some recent big news in 3D technology has been the ascendance of RealD projection, a digital format that allows viewers to shed those goofy red and blue glasses for a slick pair of black shades. Following the debut RealD feature Chicken Little in 2005, which was released in 3D on only 100 screens (each of which earned two and a half times more revenue than theaters with flat projection), the technology has seen a marked uptick with this year heralding several RealD features including Journey to the Center of the Earth, the concert films for Hannah Montana and U2, and the upcoming Disney cartoon Bolt.

Now, RealD has joined forces with Iosono, a 3D sound system that pledges to give audiences a dimensional auditory experience that surround sound can't match. The goal is to create what the company calls an "audio hologram," where every seat in the theater is enveloped by the same sound. Iosono's method is based on wave field synthesis. The theater is circled with what looks like a rollercoaster track made of individual speakers. Each speaker is virtually connected to a digital workstation for a simple set up that avoid a snarl of audio cables and wires. At a presentation at the Mann's Chinese in Hollywood, 380 speakers hugged the walls of the theater. The first simulations were sound-only demonstrations, undermined by the crackling of potato chip bags from the lunch boxes handed out at the entrance. During a jungle sequence, the sound of thunder rumbled up from the front left corner while birds and insects seemed to fly right overhead. The audience was cautioned to pay attention to the noise of water drops, which was so specific in location that it felt as though one would know exactly where to look for the puddles. Next, moderator Tanya Johnston, Iosono's VP of Business Development showed how with only the movements of a computer mouse, the sound of a gibbering ghost could sweep through the audience, its whispers passing through every seat going "in the ear, through the head, and out," described Johnston.

Later demonstrations paired the Iosono system with visual clips. First, the presenters played a clip from the 2004 Japanese feature-length cartoon Steam Boy using the theater's original 5.1 system, which sounded flatter and clumsier than usual. The brief reel showed the film's climax, a crescendo of explosions and shattering glass over an orchestral score. When played again in a remastered Iosono version, the sound wasn't astoundingly different, but if one concentrated, the broken glass seemed to sprinkle over the audience's head and the individual instruments in the symphony were more pronounced. Steam Boy's sound mixer J. Stanley Johnstone (no relation to Ms. Johnstone) spoke about the relative simplicity of adapting standard audio mixes to Iosono's technology, and then said that just as 3D films have advanced past the gimmickry of pop out surprises like the decapitated fish in Jaws III, he anticipates 3D sound will also evolve to be as lush and realistic as life. For the day's demonstrations, however, Iosono and RealD were limited to more jarring and cartoonish uses of their potentially game-changing technology. Their closer -- a drag race sequence from the Japanese anime Freedom -- combined 3D sight and sound, but was so raucous that the audio and visual precision of the earlier demonstrations was lost in the choppy editing, unrestrained laser beams, and throttling car engines.

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CYPRESS, CA - Christie, a leader in digital cinema projection, is pleased to introduce its Brilliant3D technology that enables 3D content to be projected in full 2K resolution for digital cinema projectors utilizing 1.2” DMD chips from Texas Instruments. A first for the industry, this new technology will be available exclusively on all Christie digital cinema projectors and will be launched at ShowEast beginning October 13 in Orlando, FL. Following the successful demonstrations with RealD at IBC in Amsterdam last month, Christie’s new technology provides 33% more brightness for 3D content and uses only a single lens system.

“We’re very excited about this technological development from Christie. This advancement combined with our RealD XL system enhances the 3D experience tremendously. Together, we can fill screens up to 75ft in width with true triple-flash capable technology, making 3D films even brighter and clearer,” noted Joseph Peixoto, president of worldwide cinema, RealD.

Craig Sholder, vice-president of Christie’s Entertainment Solutions stated, “With more than 15 new movies slated for 3D release over the next 18 months, Christie’s new Brilliant3D will enable exhibitors to project 3D movies onto the largest screens—while reducing both lamp and electricity expenses. Christie engineers initiated development of this technology so that audiences would have the most compelling 3D experience.”

Christie Brilliant3D will be available on the world’s brightest 2K DLP Cinema® projectors, the Christie CP2000-SB and Christie CP2000-XB, as well as on the Christie CP2000-ZX. Christie’s CP2000-M digital cinema projector, based on the .98” DMD chip, will also feature Christie Brilliant3D technology. With this new technology, Christie now offers 3D in full 2K resolution at brightness levels not previously seen before in theatres.

Sholder added, “We’ve enabled our full suite of digital cinema projectors with Christie technology. And, our flagship Christie CP2000-SB will offer double the brightness for 3D projection than any other competitive product on the market. We’re thrilled to offer a much more viable solution to the industry for projecting 3D movies on medium and large screens. Christie remains at the forefront of the digital cinema revolution with 3D solutions for every exhibitor on any size screen.”

In addition, Christie is also announcing a new suite of variable prime zoom lenses that enable a convenient and cost-effective, single lens solution for 2D and 3D content regardless of format, keeping operating costs down. These lenses and new projector solutions will be available for the release of the 3D blockbusters scheduled for the upcoming holiday season.


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CYPRESS, CA - Christie, a global leader in visual solutions for entertainment, business and industry, sets a new standard for quality and reliability with the introduction of the new Christie Champion Lamp Warranty. For all eligible lamps, Christie will provide a full 100% credit of the purchase price. The new warranty, effective October 1, 2008 applies to all of Christie's industry acclaimed CXL and CDXL Xenon lamps used for film and digital cinema projectors.

The new Christie Champion Warranty is one of the most powerful guarantees of product excellence in the industry. For example, previously the CXL-20 was 100% covered for the first 1,200 hours and pro-rated between 1,200 to 2,400 hours of operation. Now, the new warranty gives 100% coverage for the full 2,400 hours of operation.

“Christie cinema lamps are backed by years of quality engineering to an exacting standard, making them unequaled in the industry for dependability,” notes Jim Dukes, film cinema and Xenon lamp product manager for Christie’s Entertainment Solutions division. “The new Christie Champion Lamp Warranty reflects our continued confidence in the exceptional quality of our products. Christie lamps continue to exceed industry expectations for performance and combined with the new warranty, represent the most competitive offer in the industry."

At the heart of Christie’s cinema projectors, the CXL and CDXL lamps offer exceptionally high output and brightness. Recognized throughout the cinema industry as a reliable light source, they are guaranteed against all defects.

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MORRISTOWN, NJ -- Access Integrated Technologies, Inc. ("AccessIT"), the global leader in digital cinema solutions, today announced that Dickinson Theatres is the first theatre chain to commit to the previously announced Phase 2 Digital Cinema Deployment Plan for up to 10,000 screens. Dickinson will convert 310 screens in 24 multiplexes across eight states including a concentration of 84 screens in eight locations in the greater Kansas City metropolitan area. The first eight screens to be included have been installed in Little Rock, AR at the Chenal theatre.

"AccessIT's proven success over the last three years gave us the confidence to select them as our partner to take us into the digital era," said John Hartley, President & CEO of Dickinson Theatres. "We're thrilled to be working with them on digital cinema including their alternative content and live event broadcast capabilities that we expect to be showing in our theatres."

"AccessIT is excited and proud that Dickinson Theatres will be the first exhibitor partner in our Phase 2 Deployment Plan," said Chuck Goldwater, President of AccessIT's Media Services Group. "With more than 80 years of excellence in the exhibition business, Dickinson Theatres and John Hartley and his team have the experience, the vision and the passion to take full advantage of the benefits of digital technology as leaders in the industry."

Craig Sholder, Vice-President of Entertainment Solutions for Christie, added: "Dickinson and AccessIT are great partners of ours and we're delighted to continue to support the conversion to digital. With more than 15 new movies slated for 3D release, our unique and proven 1.2" DLP Cinema(R) technology offers brightness levels unsurpassed in the industry for the most compelling 3D experience. We're enthusiastic to bring the latest advancements to their theaters while still offering the lowest cost of ownership and best support in the industry. Dickinson's passion and innovative spirit will set the pace for another successful 80 years."

AccessIT Digital Cinema is the industry-leading deployment program for Digital Cinema that provides the funding, operations and administration for the company's studio-supported Digital Cinema rollout plans. Its Phase Two plan for up to an additional 10,000 screens over three years will provide networked, turnkey, Digital Cinema systems in conformance with DCI specifications, including AccessIT's unique Library Management Server(R) and Theatre Command Center(R) software. The system will also include, digital projectors and JPEG 2000 media servers from a variety of vendors whose equipment is designed to meet the DCI specifications as well as a demanding set of performance and reliability requirements AccessIT developed through its success with the Phase One plan.

AccessIT is the global leader in providing integrated solutions for digital cinema. The Company's ground-breaking digital cinema networked services along with its Library Management Server(R) and Theatre Command Center(R) software have enabled theatres across the United States to play more than nine million digital showings of Hollywood features to date. AccessIT's 24/7 satellite operations delivers feature movies, alternative content advertising, and pre-show entertainment through its UniqueScreen Media subsidiary, including live 2-D and 3-D events through its CineLive(R) satellite network, expanding box office sales and developing new ways to attract incremental revenues. Through its alternative content distribution unit, The Bigger Picture, AccessIT offers channels of programming including Opera, Kidtoons, Faith Based, Concerts, Sports and Anime. Access Integrated Technologies(R) and AccessIT(TM) are trademarks of Access Integrated Technologies, Inc.

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