ncm.pngVideo-Neutral Strategy Puts Cinema in Premium Video Tier

Omnicom Deal Closes NCM's 2015 Upfront Season with a nearly 100 Percent Increase Over Last Year

New York, NY - March 3, 2015 - Omnicom Media Group , the media services division of Omnicom Group Inc. (NYSE:OMC), has entered into an upfront agreement with National CineMedia (NCM) , America's #1 weekend network, to bring Omnicom client brands to movie patrons across NCM's network in 2015.

The deal, which will cover approximately $50 million in advertising over the next year, is the latest example of Omnicom Media Group's s video-neutral approach to media buying, placing cinema in its premium video tier. This landmark upfront buy is fully integrated to reach moviegoers on-screen, on-site, online and on mobile devices, and includes NCM's FirstLook pre-show, Shazam cinema interactivity, movie theater lobby activations, and online and mobile video campaigns specifically targeting NCM movie audiences.

"This represents the continued evolution of our premium video strategy, and is another step toward ensuring that our clients have preferred access to a wide range of advertising alternatives," said John Swift, CEO, North America Investment of Omnicom Media Group. "Our clients expect us to identify the best video marketing options, and cinema fits perfectly into that category. This deal allowed us to secure some of the best NCM inventory, competitive pricing and the ability to integrate the big screen into our clients' long term marketing plans."

This 2015 upfront deal is an expansion of Omnicom Media Group's successful use of cinema over the years for a wide variety of clients.

"This expanded relationship with Omnicom Media Group is a sign of a pivotal shift in the marketplace as we head into our fourth upfront season," said Cliff Marks, president of sales and marketing with NCM. "Cinema is now being recognized as premium video with high quality content, increasing reach, strong market coverage and great consumer engagement. "

NCM's first-ever agency upfront deal with Omnicom Media Group is the cap to a very successful 2014-15 upfront season, which saw upfront commitments increase of nearly 100 percent over the prior year. NCM's 2015-16 upfront luncheon event will be held on Wednesday, May 13 at the AMC Loews Lincoln Square movie theater in New York City.

About Omnicom Media Group

Omnicom Media Group is the media services division of Omnicom Group Inc. (NYSE: OMC), the leading global advertising, marketing and corporate communications company, providing services to over 5,000 clients in more than 100 countries. Omnicom Media Group includes the full service media networks OMD Worldwide and PHD Network , leading global data and analytics company, Annalect ; the Accuen programmatic media platform: global search and social agency Resolution Media ; print and digital media agency Novus ; the Optimum Sports and Fuse sports media and marketing agencies; Outdoor Media Group; The Content Collective; and direct response agency Pathway .

About National CineMedia (NCM)

National CineMedia (NCM) is the #1 weekend network in America and the largest cinema advertising network reaching moviegoers on-screen, on-site, online and on mobile devices. NCM offers captivating entertainment content, national reach and unparalleled audience engagement across its digital in-theater network of over 20,100 screens in approximately 1,600 theaters in 183 Designated Market Areas® (49 of the top 50). During 2014, over 700 million moviegoers attended theaters that exclusively present NCM's FirstLook pre-show program, including AMC Entertainment Inc. (NYSE:AMC), Cinemark Holdings, Inc. (NYSE:CNK), Regal Entertainment Group (NYSE: RGC), and over 40 other leading regional theater circuit affiliates. National CineMedia, Inc. (NASDAQ:NCMI) owns a 45.8% interest in, and is the managing member of, National CineMedia, LLC. For more information, visit www.ncm.com . (NCMI-A)

 

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Columbus, GA -- Carmike Cinemas' President and Chief Executive Officer David Passman stated, "Carmike performed favorably on several key metrics in Q4 2014 despite a third consecutive quarter of year-over-year industry box office declines. Total admission revenues, which increased 5.9% year over year, continues to reach record highs as we complete acquisitions and replace older theatres with state-of-the-art entertainment complexes.

"We believe our theatre-level operating teams performed well in the quarter despite the soft industry trends. Our concessions strategies continue to capture a greater share of concessions spending. Carmike's 11.2% increase in total concessions and other revenues and 6.5% rise in concessions and other spending per patron during the quarter extends our industry leadership in these performance metrics and highlights the benefit of our focus on delivering a diverse range of food and beverage offerings to theatregoers at affordable price points. In this regard, we are proud that the 2014 fourth quarter marks our twentieth consecutive reporting period of year-over-year concessions and other per patron revenue growth.

"We recently opened our first two theatres providing in-auditorium full service casual dining to an entire theatre complex, in Bloomington, IL and Richmond, VA and plan to open a third dine-in theatre in the second quarter of 2015. Our dine in experience includes reserved seating, friendly wait staff to ensure patrons are greeted both with a menu as well as a helpful guide on using the silent electronic push-button service, which allows patrons to enjoy a convenient in-seat ordering and dining experience, complete with a wide array of food and beverage options while enjoying a movie in our premium seats. Patrons may order as many times as they wish during the movie, allowing for appetizers, entrees, desserts and beverages to be ordered and delivered fresh from the kitchen when the patron is ready to enjoy them.

"Carmike remains focused on its initiatives to build long-term shareholder value. While the film slate varies from quarter-to-quarter, we continue to execute our strategy to identify acquisition and build-to-suit opportunities that expand our theatre circuit and scale in attractive, complementary markets thereby strengthening our platform for sustainable growth. Our year over year average screen count increased nearly 11% to over 2,900 screens in the fourth quarter.

"Given the industry wide year over year increase of approximately 9% through this weekend, we remain cautiously optimistic about the 2015 first quarter box office environment notwithstanding that the first quarter of 2014 provides the most difficult comparison in 2015. We are enthusiastic about the film slate for the remainder of 2015, which contains a robust offering of highly-anticipated tent-pole sequels and exciting new titles. Finally, Carmike's growing circuit of high quality theatres, ongoing success in maximizing high-margin concessions revenue opportunities and our Company-wide emphasis on customer service excellence remain critical factors in our ability to generate positive operating results over the long-term," concluded Mr. Passman.

 

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By Daniel Garris

As was widely expected, Warner's Focus debuted in first place this weekend with $18.69 million. However, the romantic heist film starring Will Smith and Margot Robbie did perform a bit below pre-release expectations. Focus opened a lackluster 32 percent below the $27.52 million start of 2013's After Earth, though it should be noted that Focus was far less expensive than After Earth and will likely hold up significantly better than After Earth did after opening weekend. With that said, the debut of Focus further suggests that Smith's drawing power at the box office is nowhere near the level it once was.

Focus debuted with $6.45 million on Friday (which included an estimated $900,000 from Thursday night shows), increased 18 percent on Saturday to take in $7.63 million and declined 40 percent on Sunday to claim $4.59 million. That placed the film's opening weekend to Friday ratio at 2.90 to 1 (though it should be noted that Friday's grosses were deflated a bit in general by winter weather in parts of the country). The film received a respectable B rating on CinemaScore. The audience breakdown for Focus skewed towards female moviegoers (53 percent) and heavily towards moviegoers over the age of 25 (88 percent).

It was a tight race for spots two through five this weekend, as second place and fifth place were separated by just $1.68 million.

Fox's Kingsman: The Secret Service took in $11.88 million to claim second place for a third consecutive weekend. The Matthew Vaughn directed graphic novel adaptation starring Colin Firth was down a very solid 35 percent from last weekend. Kingsman: The Secret Service continues to inch closer to the $100 million domestic mark with a stronger than expected 17-day take of $85.83 million. That places the film an impressive 46 percent ahead of the $58.82 million 17-day gross of 2010's Red.

The SpongeBob Movie: Sponge Out of Water held steady in third place this weekend with $10.82 million. Thanks in part to facing no new direct competition for family audiences, Paramount's 3D animated film stabilized nicely this weekend, as it was down 35 percent from last weekend. The SpongeBob Movie continues to exceed expectations with a strong 24-day take of $139.94 million and is running 32 percent ahead of the $106.34 million 24-day take of 2011's Rango.

After leading the box office each of the past two weekends, Fifty Shades of Grey fell three spots to land in fourth place with $10.56 million. Universal's successful erotic romantic drama was down a sharp 53 percent from last weekend, but showed relative signs of stabilization after last weekend's massive percentage decline. While it's proving to be very front-loaded, Fifty Shades of Grey has grossed a very strong $147.39 million in 17 days, which places it a sizable 47.5 percent ahead of the $99.92 million 17-day take of 2010's Valentine's Day.

The Lazarus Effect debuted in fifth place with $10.20 million. The low-budget PG-13 rated horror film from Relativity had been widely expected to open slightly higher, but was still off to a solid start this weekend given its cost. It should also be noted that online activity levels before the film's release were soft by horror film standards. The Lazarus Effect opened 15 percent below the $12.01 million start of Relativity's Oculus last April.

The Lazarus Effect opened with $3.79 million on Friday (which included an estimated $350,000 from Thursday night shows), increased a healthy 15 percent on Saturday to take in $4.37 million and declined 53 percent on Sunday to gross $2.05 million. That gave the film an opening weekend to Friday ratio of 2.69 to 1, which is a promising sign for a horror film. On the other hand, The Lazarus Effect received a C- rating on CinemaScore, which isn't the greatest early sign (even by horror film standards).

Disney's McFarland, USA held up very nicely in its second weekend, as it was down just 29 percent to place in sixth with $7.84 million. The sports drama starring Kevin Costner continues to perform on the high end of expectations with $22.02 million in ten days. That places the film 14 percent ahead of the $19.36 million ten-day take of last year's Draft Day (which fell 42 percent in its second weekend to gross $5.71 million). This weekend's hold is a strong sign for McFarland, USA going forward.

Warner's American Sniper continued to hold up very well this weekend with a seventh place take of $7.39 million. The blockbuster Clint Eastwood directed Best Picture nominee starring Bradley Cooper was down a slim 26 percent from last weekend. American Sniper has grossed a massive $330.82 million to date and is now on the verge of surpassing the $336.72 million current total gross of The Hunger Games: Mockingjay - Part 1 to become the highest grossing release of 2014 domestically.

The DUFF also held up well this weekend with an eighth place gross of $6.87 million. The low-budget PG-13 comedy from CBS Films and Lionsgate was down 36 percent from last weekend's stronger than expected start. The DUFF continues to exceed expectations with $19.77 million in ten days. That places the film 19.5 percent ahead of the $16.55 million ten-day take of last year's That Awkward Moment (which fell 40 percent in its second weekend to gross $5.24 million).

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Torrance, CA -- MediaMation, Inc. (MMI) is pleased to announce Sony Business Solutions Corporation (SBSC) will be the exclusive distributors for their MediaMation MX4DTM Motion EFX Cinema Theatres in Japan. The flagship installation in this new alliance will be the opening of TOHO Cinemas LaLaport Fujimi, MediaMation MX4DTM Motion EFX Cinema Theatre in April 2015, with two additional 100+ seat installations following shortly thereafter in TOHO Cinemas Roppongi Hills and TOHO Cinemas Shinjuku. TOHO Cinemas is the nation's largest cinema chain.

Sony Business Solutions Corporation, a subsidiary company of Sony Corporation, acts as a "one-stop-shop" for a client's business needs. Their market reach and expertise encompasses broadcasting, digital cinema, education, sports stadiums, governmental entities, medical, retail and more. As part of its agreement with MMI, Sony Business Solutions Corporation SBSC will handle MediaMation MX4DTM Motion EFX Cinema Theatre clients in Japan and fuel MediaMation's expansion by providing integration, sales installation, servicing and support for MMI's MX4DTM Cinema Theatres.

MX4DTM is MediaMation's uniquely branded "4D" pneumatically driven motion EFX system. In general, 4D refers to an emerging "immersive" technology which allows movie-goers to experience big Hollywood "blockbusters" in a new way via the addition of moving seats, air/water blasts, leg ticklers, fog, scents and other special effects that emanate from specially designed theatre seats, or from inside the theatre itself. These multiple special effects are programmed to both sync with and enhance the action on the screen for a more exciting and realistic movie-going experience.

Notes MMI Vice President/CTO Dan Jamele: "With our new partner, Sony Business Solutions Corporation, we see adding MediaMation MX4DTM Motion EFX cinema technology to their stable of offerings as a natural extension of the Sony business model, since Sony Business Solutions Corporation SBSC routinely deals with digital cinema systems throughout Japan. As the rapid expansion of our MX4DTM Motion EFX Theatres into the world-wide cinema market progresses, this partnership is a significant milestone in our global reach. With Sony Business Solutions Corporation SBSC's reputation and longevity, we feel our clients in Japan will be in good hands."

Observes Takashi Hayasaka, General Manager, New Business Promotion Department, Sales & Marketing Division, Sony Business Solutions Corporation: "As Sony Business Solutions Corporation expands its offerings to its customer base, we see MediaMation's MX4DTM Motion EFX Theatres as the next evolution in the cinema market. MediaMation provides strong experience and the best technology available. Sony Business Solutions Corporation is proud to be a partner with them in this exciting growth industry."

MediaMation is committed to entertaining the masses with their visionary technology. The company creates innovative ways to immerse the audience in their surroundings... taking them out of their element and interjecting them into a different experience. Because of their long history in this arena, it comes as no surprise that the demand for their designs and implementation of theatres, interactive exhibits and fountain shows continues to gain momentum. MediaMation owes its approach to their success in understanding the clients' wants and needs and works closely with them to be sure that they convey their client's vision to their patrons. No matter how intricate it may be, they are always up for the challenge.

Since its inception, MediaMation has worked with major theme parks, museums and family fun centers. In 2010, MediaMation saw the opportunity to provide this same interactive, immersive technology as it did for 4D/5D Motion EFX theatres in themed environments. Since then, it has been bringing its technological innovations to the cinema market, where it has been well received -- new rollouts of cinema screens are happening monthly.

 

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By Alex Edghill

Monday Morning Update: Avengers: Age Of Ultron blew away the competition last week on Facebook as it rose by almost 700,000 new likes. It saw more new likes than the other 80 upcoming wide releases we track combined. There was a ton of news on the week surrounding the film including numerous character posters, spoiler-filled interviews and speculation over Spider-Man's potential inclusion into a post credits scene in the film. Big gains for the film are barely news-worthy since just about anything under $200 million will be spun as a disappointment (as ludicrous as that actually is), but for what its worth this is the biggest gain I can recall for a film not tied to a trailer in a given Facebook week. Interest is just so high for it and people are clamouring for more of the Marvel Creative Universe.

Following its recent Twitter successes The Divergent Series: Insurgent made it to the second spot here with 77,734 new likes, allowing it to crack the 4.5 million total like mark. The buzz really has been picking up for the film in recent weeks, and as such another $50+ million opening appears to be a lock. By comparison, the first film had a similar 65k like increase the same distance before its release.

Chappie had another strong outing, making it into the top 5 for the second time in as many weeks. I've been drawing comparisons to Elysium in recent weeks and that film had 355,495 tweets the same distance before its release. Elysium had a bigger ramp-up in the weeks leading into its opening even though it was virtually neck and neck with Chappie 1 month+ prior to release. Whether that can be attributed to more marketing spend or audiences not connecting with Chappie is unknown but I have a hard time seeing this breaking $30 million with its lukewarm Facebook (and also Twitter) numbers in mind.

Minions and Cinderella are staples of the top 5 here so it wasn't surprising to see their inclusion. Minions appears to be all set to be the first non-sequel to have 30 million likes before its opening day. True its a spinoff of a franchise but its not reusing the same Facebook page which makes its numbers pretty astonishing. Cinderella has frequented the top 5 on Facebook for weeks now, and this past week was no different as the like machine kept rolling. Both of these films are strong candidates for top 10 grossers on the year.

Facebook Top 5 Movies by Like Increase for the last week Ending Sunday February 22nd

Rank Release Movie Likes Previous Change % Change
1 05/01/15 Avengers: Age of Ultron 13,748,523 13,051,864 696,659 5.34%
2 03/20/15 The Divergent Series: Insurgent 4,429,535 4,351,801 77,734 1.79%
3 03/06/15 Chappie 243,940 194,854 49,086 25.19%
4 07/10/15 Minions 29,075,420 29,038,509 36,911 0.13%
5 03/13/15 Cinderella (2015) 13,615,874 13,590,779 25,095 0.18%

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Please check the methodology page for information about our Twitter project or here for historic data.

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