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Sunday Update
By Daniel Garris

Kung Fu Panda 3 continued to comfortably lead the box office with an estimated $21.0 million over Super Bowl weekend. The 3D computer animated sequel from Fox and DreamWorks Animation was down a sizable 49 percent from last weekend's debut. Without adjusting for ticket price inflation, Kung Fu Panda 3 registered the ninth largest Super Bowl weekend performance of all-time. Kung Fu Panda 3 has grossed $69.05 million in ten days of release. That is below expectations and places the film 24 percent behind the $90.73 million ten-day take of last year's Hotel Transylvania 2 (which fell 31.5 percent in its second weekend to gross $33.19 million). With no new family films entering the marketplace next weekend, Kung Fu Panda 3 is likely to hold up very well over the Presidents Day holiday frame.

Universal's Hail, Caesar! debuted in second place with an estimated $11.44 million. The Coen Brothers directed film featuring Josh Brolin and George Clooney opened in line with pre-release expectations, which were kept in check a bit by the film's relatively modest location count and its Super Bowl weekend launch. Compared to previous collaborations between The Coen Brothers and Clooney, Hail, Caesar debuted 40 percent below the $19.13 million opening of 2008's Burn After Reading and instead opened more in line with the $12.53 million start of 2003's Intolerable Cruelty. Normally Hail, Caesar! would be a prime candidate for strong holding power (especially after opening against the Super Bowl), but that may not ultimately be the case for the film going forward given both its poor C- rating on CinemaScore and 48 percent current audience score on Flixster.

Fox's The Revenant claimed third place with an estimated $7.1 million. The Alejandro González Iñárritu directed western starring Leonardo DiCaprio fell a respectable 44 percent from last weekend. The Revenant is now on the verge of crossing the $150 million mark with $149.70 million after 31 days of wide release (and an additional two weeks of platform release). The film is currently running an impressive 29 percent ahead of the $115.75 million 31-day take of 2010's Shutter Island.

Disney's Star Wars: The Force Awakens placed in fourth with an estimated $6.89 million. In the process, the seventh chapter of the Star Wars franchise surpassed the $900 million domestic mark, making it the first film ever to do so without taking into account ticket price inflation. The 52-day total for The Force Awakens stands at a massive $905.96 million. When adjusting for ticket price inflation, The Force Awakens ranks as the ninth highest grossing film on the all-time adjusted domestic list. The Force Awakens was down 38 percent from last weekend, which represented the weekend's strongest percentage hold among wide releases. Star Wars: The Force Awakens also passed the $2 billion global mark this weekend, making it just the third film ever to do so (joining 2009's Avatar and 1997's Titanic).

Lionsgate's The Choice rounded out the weekend's top five with an estimated $6.09 million. The Nicholas Sparks adaptation starring Benjamin Walker and Teresa Palmer debuted below its already modest expectations and delivered the smallest opening weekend take ever for a Sparks adaptation. The Choice opened 39 percent softer than the $10.00 million start of 2014's The Best of Me, which previously represented the softest opening weekend performance for a Sparks adaptation. Given the performances of The Best of Me, last year's The Longest Ride and now The Choice, it's clear that Sparks adaptations aren't anywhere near as popular as they were only a few years ago. On a positive note, The Choice did receive a solid B+ rating on CinemaScore (which represented the strongest score among this weekend's three new releases), and currently has a 64 percent audience score on Flixster. The Choice is also likely to receive some help next weekend from Valentine's Day.

Pride and Prejudice and Zombies followed in sixth place with an even more disappointing estimated debut of $5.20 million. The horror romance hybrid from Sony and Screen Gems had been widely expected to get off to a stronger start thanks in part to the fanbase of the 2009 Seth Grahame-Smith novel the film was adapted from. Ultimately audiences clearly weren't interested, as Pride and Prejudice and Zombies opened a very underwhelming 68 percent below the $16.31 million start of 2012's Abraham Lincoln: Vampire Hunter (which was also adapted from a Seth Grahame-Smith novel). Reaction to the film also appears to be underwhelming as Pride and Prejudice and Zombies received a B- rating on CinemaScore and has a current audience score of 62 percent on Flixster.

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Saturday Update
By Shawn Robbins

Fox reports this morning that Kung Fu Panda 3 held onto first place against this weekend's trio of new releases. The well-received animated sequel scored $5.2 million on Friday, down just 50 percent from opening day last week. That brings its domestic tally up to a healthy $53.25 million after eight days of release as it aims to continue cornering the family market through February. BoxOffice is projecting a sophomore frame around $21.5 million.

The Coen Brothers' star-studded Hail, Caesar! opened to an estimated $4.31 million on Friday, including Thursday night's $543,000 launch. Unfortunately, the film proved to be more front-loaded than expected, which will probably result in a weekend finish closer to pre-release expectations. By comparison, The Monuments Men earned over $6.9 million on its opening day with a near identical Thursday night figure of $545,000 included. Although critics have generally approved of the film with a 79 percent Rotten Tomatoes score, early word of mouth among audiences doesn't appear to be nearly as positive judging by the disappointing 51 percent Flixster score this morning. BoxOffice and Universal are both projecting an opening weekend around $11.6 million. Hopefully the pic will find legs after Super Bowl Sunday and in the weeks ahead.

Lionsgate reports that The Choice took in an estimated $2.48 million in third place for its opening day. Unfortunately, that fell 40 percent short of fellow Nicholas Sparks adaptation The Best of Me, which bowed to a $4.1 million opening day in October 2014. While critics have given the film just a 6 percent score, word of mouth is more middling (relative to most romantic drama scores) at 54 percent. The one bit of good news for the film is that it could prove back-loaded as it will aim to benefit from Valentine's date crowds next weekend. For now though, it's looking at an opening weekend around $5.5 million.

The Revenant came in fourth place on Friday with an estimated $2.08 million, off just 35 percent from last week. That brings the 12-time Oscar nominee's domestic total to an excellent $144.7 million and counting. Look for a weekend finish around $6.5 million.

Sony's Pride and Prejudice and Zombies landed in fifth place with its debut yesterday, pulling in a disappointing $2.035 million. The film had been tracking fairly well via social media outlets, but that unfortunately didn't translate to the box office despite the studio hoping to duplicate past teen/young adult-friendly openers on Super Bowl weekend. On the plus side, the film claims the best Flixster score (61 percent) among this weekend's openers despite a poor 41 percent critics' score. Sony is projecting a $5.3 million weekend, although we're a bit more conserative at $5.1 million.

Finally, Star Wars: The Force Awakens officially became the first movie in history to cross the $900 million threshold domestically on Friday with another $1.76 million in its 50th day of release. With a total of $900.8 million in the bank, the all-time domestic box office champion continues to hold strongly in the post-holiday winter season as it eased just 29 percent from last Friday. We're projecting a weekend tally around $6.6 million, which would put it in a close race against The Revenant for third place this weekend.

Updated weekend estimates from the studios will be posted on Sunday morning.

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Friday Update: Sources report that Hail, Caesar! bagged an estimated $543,000 from Thursday night's first shows, a very encouraging start to the weekend that's in line with The Monuments Men's $550,000 Thursday start in 2014. Caesar has the distinction of opening on Super Bowl weekend though, so the comparison isn't completely straight, but the film could net an opening weekend in the $17-20 million range based on last night's performance.

Pride and Prejudice and Zombies scored $300,000 last night, a fair start for the film targeting teens and young adults this weekend. That's noticeably behind the $530,000 of Warm Bodies' Thursday launch before Super Bowl weekend three years ago. Look for a weekend around $10-12 million.

Meanwhile, The Choice earned $290,000 last night -- considerably behind the $630,000 of fellow Nicholas Spark adaptation The Longest Ride ($630,000). An opening weekend between $6-9 million looks feasible.

All around, Kung Fu Panda 3 will likely repeat as the top film this weekend, but Hail, Caesar! has a slim outside chance to unseat it should the Coen Brothers film over-perform today and/or Saturday.

BoxOffice will have weekend estimates based on official Friday estimates from the studios on Saturday morning.

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The Revenant is back on top at the international box office with $24.0 million from 67 markets, taking the worldwide cume past $300 million to $325.7 million. Excellent openings from Spain ($3.8M) and Brazil ($1.8M), along with good holds from Germany ($1.9M/$21.3M cume) and the UK ($1.8M/$27.1M cume) push the international total to $176.4 million.

Kung Fu Panda 3 harnessed an additional $23 million in 7 international markets this weekend. China dipped 70% from its debut with just $15.4 million on a truncated Lunar New Year holiday weekend when most families stay home. Globally, Panda Po and his kung fu-kicking cohorts have amassed $198.0 million. 

Alvin and the Chipmunks: The Road Chip pulled in $12.8 million in 54 overseas markets. Top openings were France ($2.0M), Sweden ($0.79M), Holland ($0.64M), South Korea ($0.56M), Denmark ($0.43M), and Belgium ($0.41M). Alvin has grossed $87.7 million overseas and $171.4 million worldwide and cruises into the UK next.

The 5th Wave crashed ashore in Italy this weekend delivering $0.425 million from 201 screens. The film earned total $7.7 million from 69 overseas markets, lifting the international cume to $58.5 million and the worldwide haul to $84.2 million. South Korea opens next on February 25.

This weekend Star Wars: The Force Awakens became only the third film ever to reach $2 billion globally as it added $7.0 million in its eighth weekend of overseas release. Episode 7 has grossed $1.1024 billion at the international box office and $2.008361 billion worldwide. Top territories are UK/Ireland ($177.8M), China ($125.4M) where the film has reached the end of its run, Germany ($107.9M), Japan ($87.4M), France ($87.2M), Australia ($65.9M), Spain ($35.6M), Italy ($28.3M), Brazil ($27.8M), Mexico ($27.5M), Russia ($25.9M), South Korea ($24.1M), and Sweden ($20.2M).

Goosebumps popped up in 5 new markets this weekend, pulling in an estimated $6.5 million from 16 total markets. The international cume has now reached $61.5 million and the worldwide total is $141.5 million. The UK opened on top with $3.8 million including previews, while Germany debuted to $1.2 million. France opens next weekend.

Daddy’s Home has become the biggest Will Ferrell film internationally after grossing $5.4 million this weekend in 53 markets, pushing its overseas cume to $76.1 million. Venezuela opened at #2 with $1.8 million. The comedy has earned $221.4 million worldwide. 

The Martian landed in Japan with an outstanding $5.1 million debut (60% bigger than Gravity and 250% more than Interstellar). Ridley Scott’s sci-fi survival saga has earned $377.2 million overseas and $605.3 million worldwide.

Creed grossed an estimated $4.3 million this weekend from over 3,300 screens in 45 overseas markets. Argentina opened at #2 to $0.32 million. The Warner Bros. film has earned $58.5 million internationally and $167.5 million worldwide. 

The Big Short grossed $3.5 million overseas this weekend, pushing the international total to $47.9 million and the worldwide total to $111.6 million. Japan opens on March 4.

The Danish Girl grossed an estimated $3.0 million in 37 territories this weekend and raised the international total to $28.9 million. The worldwide total is $39.5 million. Denmark opened at #3 with $0.48 million. Brazil opens on February 11. 

Ride Along 2 opened in the Netherlands this weekend at #3 with an estimated $0.35 million, 83% bigger than Ride Along’s debut. The film earned $2.9 million in 28 territories for an early international total of $22.8 million and $100 million worldwide. The Universal sequel opens next weekend in Belgium.

Disney’s The Finest Hours expanded into Russia and a number of smaller territories this weekend earning $2.8 million overseas and pushing its international total to $5.8 million. The high seas-based tale has grossed $24.18 million worldwide. 

Films earning less than $2 million overseas this weekend and local language films

Dad’s Army (UK/Ireland)

Overseas Weekend: $3.0M

Overseas Total: $3.0M

 

L’Abbiamo Fatta Grosso (Italy)

Overseas Weekend: $2.1M

Overseas Total: $6.5M

 

Joy

Overseas Weekend: $1.2M

Overseas Total: $41.8M

Global Total: $97.6M

 

The Peanuts Movie

Overseas Weekend: $1.0M

Overseas Total: $114.6M

Global Total: $244.5M

 

Steve Jobs

Overseas Weekend: $1.0M

Overseas Total: $15.1M

Worldwide Total: $32.8M

 

13 Hours

Overseas Weekend: $0.826M

Overseas Total: $3.2M

Global Total: $50.9M

 

Room

Overseas Weekend: $0.1M

Overseas Total: $0.57M

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By Daniel Garris

Kung Fu Panda 3 took in $1.32 million on Thursday to lead the daily box office for a seventh straight day. The 3D computer animated sequel from Fox and DreamWorks Animation slid 6 percent from Wednesday. Kung Fu Panda 3 was easily the week's top film with a seven-day start of $48.05 million. That is a bit below expectations and places the film 16.5 percent behind the $57.54 million seven-day take of last year's Hotel Transylvania 2. Kung Fu Panda 3 is widely expected to remain in first place this weekend.

Fellow Fox release The Revenant held steady in second place with $0.926 million. The Alejandro González Iñárritu directed western starring Leonardo DiCaprio declined 3 percent from Wednesday and 39 percent from last Thursday. The Revenant placed in second for the week with $16.83 million. That was down just 25.5 percent from the previous frame and brings the film's total to an impressive $142.60 million through four weeks of wide release (and an additional two weeks of platform release).

Disney's Star Wars: The Force Awakens grossed $0.804 million to remain in third. The seventh chapter of the Star Wars franchise was up 1 percent over Wednesday and down 40 percent from last Thursday. With a record-breaking seven-week gross of $899.07 million, The Force Awakens is set to surpass the $900 million domestic mark today, making it the first film ever to do so. Star Wars: The Force Awakens placed in third for the week with $14.43 million, which was down 26 percent from the previous frame.

Fellow Disney release The Finest Hours rounded out its first week of release with a fourth place take of $0.727 million. The 3D action drama starring Chris Pine fell 4 percent from Wednesday. The Finest Hours landed in fourth place this week with a modest seven-day start of $13.67 million. That places the film 10 percent behind the recent $15.14 million seven-day take of In the Heart of the Sea, though going forward The Finest Hours is expected to hold up better than In the Heart of the Sea did.

Lionsgate's Dirty Grandpa rounded out the day's unchanged top five with $0.560 million. The R-rated comedy starring Robert De Niro and Zac Efron fell 5 percent from Wednesday and 41 percent from last Thursday. Dirty Grandpa took sixth place this week with a weekly gross of $10.09 million. The film was down just 34 percent from the previous week and has grossed $25.34 million in two weeks.

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forceawakens5.jpgThe official press release from Disney:

Today, in its 50th day of release, Star Wars: The Force Awakens is expected to cross the $900 million mark at the domestic box office. It is the only film in history to reach this milestone.

In addition, on Saturday (53rd day of global release), Star Wars: The Force Awakens is expected to reach the $2 billion mark worldwide, becoming only the third film ever to do so and just the second to do it in original release.

"This is a historic moment for Star Wars, for Lucasfilm, and for Disney, and all of us here are extremely gratified to be a part of this journey with fans around the world who have made Star Wars: The Force Awakens such an extraordinary success," said Alan Horn, Chairman, The Walt Disney Studios. "The film's achievements are truly astounding, and it's our great honor to relaunch this cinematic galaxy not only for all the devoted decades-long fans but for a new generation who will keep the Star Wars legacy alive for many years to come."

Through February 4, Star Wars: The Force Awakens has earned an estimated $899.1 million domestically and $1,095.6 million internationally for a global total of $1,994.7 million. Opening internationally December 16 and domestically December 18, Star Wars: The Force Awakens posted the all-time biggest global and domestic debuts with $528.9 million and $247.9 million respectively. Over the course of its eight-week run, it has set numerous other records, including:

· Biggest domestic preview gross ($57 million)
· Biggest opening day domestically ($119.1 million)
· Biggest domestic second weekend ($149.2 million)
· Biggest domestic third weekend ($90.2 million)
· Biggest opening week domestically ($390.8 million)
· Biggest opening weekend in 18 territories: U.K. (4-day), Australia, Russia, Germany, Sweden, Norway, Finland, Austria, Poland (3-day), Denmark (5-day), Romania, Hungary, Bulgaria, Croatia, Ukraine, Iceland, Serbia, New Zealand
· Fastest film to $1B globally (12 days)
· Biggest film of all time in the U.S. and the U.K.

Directed by J.J. Abrams, written by Lawrence Kasdan & J.J. Abrams and Michael Arndt, and produced by Kathleen Kennedy, J.J. Abrams and Bryan Burk, Star Wars: The Force Awakens was named one of AFI's top ten films of 2015 and has received five Academy Award nominations, for film editing, visual effects, sound editing, sound mixing, and for series composer John Williams' original score.

The Star Wars Saga continues December 15, 2017, in Star Wars: Episode VIII, picking up in the wake of Star Wars: The Force Awakens. Later this year, Rogue One, a new adventure detailing events prior to Star Wars: A New Hope, takes flight on December 16, 2016.

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By Alex Edghill

Friday Morning Update: So in its last week of eligibility for my Twitter Futures column (as it opens next Friday), Deadpool did what it has done so well in recent times: obliterate the competition. Punching in with 326,090 tweets, it easily bested fellow Valentine's Day opener Zoolander 2 which had 84,133. How does Deadpool's numbers stack up with other recent comic adaptations you might be wondering? Guardians Of The Galaxy had 153,414 tweets the same period before its release, Avengers: Age Of Ultron had 325,348 while Kingsman: The Secret Service had just 26,919. What is clear at this point is that the marketing for the film has done an excellent job at leveraging the built-in fanbase of Deadpool and used some very creative Deadpool-esque ways of generating buzz. Those clever tactics have been devoured readily by social media and plays perfectly into some of its core constructs. Namely, offering a quick laugh to generate interest. No other film in recent history, or really ever, has so effectively used memes and mashups to its advantage. Thinking about the Valentine's parody posters, Ryan Reynolds early tweets about the film, the carefully planned irreverent pictures like Deadpool on the toilet or by the fireplace. Whether the film is a huge success at the box office or not, the marketing for this film has built the brand up substantially which will lead to huge merchandising revenue rewards.

Certain films in the past greatly changed social media marketing. When I think back to the first Paranormal Activity, it introduced the whole idea of generating interest for the film by having people vote to see which cities it expanded to on future dates. Was a runaway success. Others include Inception which benefitted greatly from the buzz it received post-release on Twitter and Facebook to help give it some of the most impressive legs of a Summer blockbuster in this century. Unfriended tapped into an exceedingly popular application (Skype) and its usage amongst teens to create a horror frighteningly relatable to a large percentage of that particular target audience. Then we have Deadpool which has leveraged the brand of its main protagonist more effectively that ever by a combination of gorilla marketing and unconventional methods. Deadpool's trailer received loads of buzz yes, but I can think of 10+ other events which also generated substantial upticks in traffic before release. So hats off to those at Fox for their handling of the film, we are very high on its potential here at Box Office and our early predictions have it opening to $76 million over the holiday period.

Zoolander 2 also opens up next weekend and saw a nice increase last week to 84,133. Initially I wasn't so high on its potential but it has turned in strong returns over the last few weeks. Comparisons are tough for this but the best I can think of would be Anchorman 2 which had 55,808 tweets the same period before its release. We are predicting $25 million for it over the long weekend.

Last thing I wanted to mention was Me Before You which debuted its trailer this past week which helped it to move into the top 10 for the first time. Though it wasn't a huge trailer debut (16,498 tweets on Wednesday), considering the stars involved: Emilia Clarke and Sam Claffin, it has a strong chance of snowballing in buzz as its approach nears and has the potential to be this year's Paper Towns.

Date Movie Tweets Rank Change
2/12/16 Deadpool 326,090 1 (-) 17.96%
2/12/16 Zoolander 2 84,133 2 (+3) 72.95%
5/27/16 X-Men: Apocalypse 75,816 3 (-) -11.27%
8/05/16 Suicide Squad 56,330 4 (-2) -56.96%
7/15/16 Ghostbusters (2016) 37,889 5 (+9) 187.39%
6/03/16 Me Before You 35,597 6 (+11) 208.17%
3/25/16 Batman v Superman: Dawn of Justice 34,630 7 (-3) -38.28%
5/06/16 Captain America: Civil War 34,388 8 (-1) -6.95%
3/04/16 Zootopia 26,461 9 (-1) 1.53%
4/01/16 God's Not Dead 2 14,734 10 (+2) 2.35%

Subscribe to BoxOffice for more social media insights/coverage.

Please check the methodology page for information about our Twitter project or here for historic data.

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