By Alex Edghill
Friday Morning Update: In a pretty ingenious move the smart folk over at Fox released the second Star Wars: The Force Awakens trailer this past week, less than two weeks before the premiere of its main competition for highest grosser on the year Avengers: Age Of Ultron. The results? Wasn't even close as it walked away with the most tweets in a week for 2015 so far with 469,960 (breaking Ultron's record of 418k in the process). Perhaps what was even more impressive is that it managed to secure more mentions on its trailer release day (178k) than its first trailer did (142k). 20% bump in volume with these types of numbers are unheard of and just goes to show the power of the franchise, and indeed of nostalgia as much of the buzz can be attributed to Hans Solo and Chewbacca's appearance. While its victory over the past week says little on the fortunes of Age Of Ultron which will no doubt be huge in its own right, it does underline how powerful of a brand it is and that the perfect storm it is creating should have no troubles exploding this Christmas season.
The Avengers: Age Of Ultron had a strong week in its own right with a 25% bump in traffic and 325k tweets. While this is less than I had hoped for (last column I predicted it would crack 400k), its really hard to say anything against a film generating those levels of interest consistently as it has been or with the pedigree it comes from. To put it another way I don't believe the Avengers brand has fallen any over the last three years, if anything it has gone up significantly, allowing other films in the Marvel Cinematic Universe to see huge bumps in business (Thor, Captain America and Iron Man all saw big bumps in their sequels post-Avengers). So with that being said I have a hard time seeing this do less than the $207 million the original walked away with, as ridiculous as that number is.
Jurassic World also had another trailer this past week but unlike Star Wars it didn't do nearly as well as its first trailer (109k versus 224k). The numbers were still good enough to vault it up to third spot and secure a very respectable 212k on the week but I will confess my expectations were tempered somewhat seeing the drop in buzz between trailers. For a franchise which twice held the opening weekend record with past installments I had hoped for a better showing.
Twitter Top 10 Movies for the week of April 17th to April 23rd
|12/18/15||Star Wars: The Force Awakens||469,960||1 (+2)||434.14%|
|5/01/15||Avengers: Age of Ultron||325,348||2 (-1)||24.60%|
|6/12/15||Jurassic World||212,322||3 (+7)||614.72%|
|8/07/15||Fantastic Four (2015)||92,248||(+11)||286.87%|
|5/15/15||Pitch Perfect 2||55,616||5 (+4)||86.72%|
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