cinemacon.pngWASHINGTON D.C. (November 25, 2014) - The Fifth Annual CinemaCon, the official convention of the National Association of Theatre Owners (NATO), will return to Caesars Palace in Las Vegas on 20-23, April, 2015. For the fifth consecutive year, CinemaCon will have the support and commitment of The Coca-Cola Company as its official presenting sponsor.

"Since taking our first step in 2011, we have witnessed the evolution and growth of CinemaCon to become the must attend event for the worldwide motion picture industry. I can't believe it's been five years", said Mitch Neuhauser, Managing Director of CinemaCon. "This growth is due in large part of the continued support received from our friends in exhibition, distribution, the equipment and concessions sectors of the industry and as well, The Coca-Cola Company, CinemaCon's official presenting sponsor. In this, our fifth year, we will continue to strive to produce an event that is unequaled in its benefit to the industry. Our goal is to provide our attendees with the best experience imaginable."

CinemaCon, the largest and most important annual gathering of cinema owners and operators from around the world, will attract upwards of 5,000 motion picture professionals from all facets of the industry - from exhibition and distribution, to the equipment and concession areas - all on hand to celebrate the moviegoing experience and the cinema industry. From exclusive Hollywood product presentations highlighting a slate of upcoming films, to must-see premiere feature screenings, to the biggest stars, producers and directors, CinemaCon will help jumpstart the excitement and buzz that surrounds the summer season at the box office. In returning to Caesars Palace, CinemaCon is able to offer its delegates a modern and upscale conference facility and a one-of-a-kind moviegoing experience in The Colosseum, the 4,200 seat theatre and crown jewel of Caesars Palace.
CinemaCon is delighted to have both the International Cinema Technology Association (ICTA) and National Association of Concessionaires (NAC) as its trade show partners.

About CinemaCon
CinemaCon is expected to play host to more than 5,000 motion picture theater industry professionals. CinemaCon is delighted to have as its official presenting sponsor, The Coca-Cola Company, one of the movie industry's most highly regarded and respected partners. Additional information on CinemaCon, the official convention of NATO, can be found at

About NATO
The National Association of Theatre Owners (NATO) is the largest exhibition trade organization in the world, representing more than 32,000 movie screens in all 50 states, and additional cinemas in 81 countries worldwide. NATO's membership includes the largest cinema chains in the world and hundreds of independent theater owners, too.

Additional information on CinemaCon can be found at

Media Contacts:
Heather Lewandoski
Rogers & Cowan

Maureen O'Connor
Rogers & Cowan

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sw.pngDisney and the official website officially announced the 30 theaters that will screen the first teaser trailer for Star Wars: The Force Awakens, exclusively from Friday, November 28 through Sunday, November 30.

The site also reports the teaser will be 88 seconds long and will begin screening in theaters around the world after the coming weekend.

Check out the full list of participating theaters at the link above.

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By Alex Edghill

50 Shades Of Grey led all tracked films last week in Facebook like increases for the second week in a row. Yes it was a relatively slow week but 50 Shades' repeat on top of the list was impressive all the same. Yes the buzz surrounding this second trailer might have been lower in general than the first but lets not lose sight of the fact that it has one of the highest like totals for a film prior to release, book adaptation or otherwise. The Hunger Games for instance had less than 1 million likes this same distance from release.

Jurassic World started to show signs of life yesterday after a teaser to its first trailer made its way online. With the full trailer expected online on Thursday I wouldn't be surprised to see this leading the list this time next week. Well, that is if it can make it past Star Wars: The Force Awakens which also unveils its trailer on Thanksgiving day.

The Divergent Series: Insurgent released its first trailer back on November 12th but really has not made much waves at all on Facebook. It has seen a rise of just over 50k likes in the two weeks since then which is pretty paltry, especially for a sequel to such a well received film. Someone over at Summit better had pay some more attention to engaging Facebook audiences because its lagging to say the least.

Facebook Top 15 Movies by Like Increase for the Week Ending Sunday November 23rd

Rank Release Movie Likes Previous Change % Change
1 02/13/15 Fifty Shades of Grey 6,613,559 6,447,534 166,025 2.58%
2 04/03/15 Furious 7 53,938,707 53,844,498 94,209 0.17%
3 07/10/15 Minions 27,175,646 27,095,018 80,628 0.30%
4 06/12/15 Jurassic World 4,843,203 4,765,061 78,142 1.64%
5 05/01/15 Avengers: Age of Ultron 12,491,377 12,426,188 65,189 0.52%
6 06/26/15 Ted 2 20,780,851 20,728,051 52,800 0.25%
7 11/26/14 Penguins of Madagascar 3,335,981 3,283,887 52,094 1.59%
8 12/17/14 The Hobbit: The Battle of the Five Armies 14,253,174 14,221,981 31,193 0.22%
9 03/20/15 The Divergent Series: Insurgent 3,810,378 3,783,546 26,832 0.71%
10 03/25/16 Batman V Superman: Dawn of Justice 3,604,896 3,583,075 21,821 0.61%
11 12/18/15 Star Wars: The Force Awakens 12,916,499 12,898,530 17,969 0.14%
12 01/16/15 Paddington 426,579 408,904 17,675 4.32%
13 12/25/14 Into the Woods 109,462 98,561 10,901 11.06%
14 12/19/14 Annie (2014) 229,979 220,039 9,940 4.52%
15 12/12/14 Exodus: Gods and Kings 109,352 100,016 9,336 9.33%

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By Daniel Garris

Lionsgate's The Hunger Games: Mockingjay - Part 1 registered the largest opening weekend of 2014 with $121.898 million this weekend. However, the third installment of the blockbuster franchise starring Jennifer Lawrence debuted a significant 23 percent below the $158.07 million start of last year's Catching Fire and 20 percent below the $152.54 million start of 2012's The Hunger Games. While Mockingjay - Part 1 had been largely expected to open below Catching Fire due in part to not having an IMAX boost this time around, the degree of the drop-off from Catching Fire was certainly unexpected.

With that said, it should be noted that in addition to easily generating the largest opening weekend of 2014 (the previous high being the $100.04 million start of Transformers: Age of Extinction), Mockingjay - Part 1 also claimed the sixth largest opening weekend ever for the month of November and the 15th largest opening weekend of all-time (without adjusting for ticket price inflation). Those are still impressive accomplishments, especially without the aid of either 3D or IMAX sales.

Mockingjay - Part 1 opened with $55.14 million on Friday, which included $17.0 million from Thursday night shows. The film declined 26 percent on Saturday to gross $40.91 million and fell 37 percent on Sunday to gross $25.85 million. That placed the film's opening weekend to Friday ratio at 2.21 to 1, which was just below the 2.21 to 1 ratio of Catching Fire. The ratio suggests that Mockingjay - Part 1 will likely display similar holding power to that of Catching Fire, though Mockingjay - Part 1 could potentially hold up slightly better due in part from having opened significantly lower and in part from not having to face competition from Frozen. Mockingjay - Part 1 received an A- rating on CinemaScore.

Disney's Big Hero 6 took in $20.12 million to remain in second place. The 3D computer animated film from Walt Disney Animation Studios was down 42 percent from last weekend. Even though Mockingjay - Part 1 didn't pack the same punch as Catching Fire did last year, it still had a clear effect on holdovers, as percentage declines from last weekend were significant in general. Big Hero 6 has grossed $135.75 million through 17 days of release. That places the film 11.5 percent ahead of the $121.75 million 17-day take of 2012's Wreck-It Ralph (which fell 44 percent in its third weekend to gross $18.58 million). While it will face new direct competition from Fox's Penguins of Madagascar beginning on Wednesday, Big Hero 6 is likely to hold up nicely over Thanksgiving weekend thanks in part to strong word of mouth and in part based on historical trends for family fare over the Thanksgiving frame.

It was a fairly close race for third place this weekend between Paramount's Interstellar and Universal's Dumb and Dumber To. With $15.34 million, Interstellar topped Dumb and Dumber To by an estimated $1.26 million for the frame. Interstellar was down a significant 46 percent from last weekend, as despite continued IMAX shows, the Christopher Nolan directed sci-fi film still took a hit from Mockingjay - Part 1. Interstellar continues to perform below expectations with $120.93 million after 17 days of wide release. The film is also falling further and further behind the pace of last year's Gravity, as it is now running 29 percent behind the $169.56 million 17-day take of Gravity (which fell just 31 percent in its third weekend to gross $30.03 million). While Interstellar could experience stronger than usual stabilization over the next two weeks, the film will be facing very direct competition from both Fox's Exodus: Gods and Kings and Warner's The Hobbit: The Battle of the Five Armies in December.

On the heels of last weekend's stronger than expected first place debut, Dumb and Dumber To fell three spots and a massive 61 percent from last weekend to land in fourth with $14.08 million. A fan-driven opening weekend performance combined with poor critical reviews and lackluster word of mouth among moviegoers (not to mention the added presence of Mockingjay - Part 1) clearly helped lead to a hefty second weekend decline for the long-awaited comedy sequel starring Jim Carrey and Jeff Daniels. Despite the second weekend decline, Dumb and Dumber To is running in line with expectations at this point with a very solid ten-day take of $57.73 million. However, the film has now fallen 6 percent behind the $61.57 million ten-day pace of last year's Jackass Presents: Bad Grandpa (which fell just 38 percent in its second weekend to gross $20.01 million).

On the limited front, Focus' The Theory of Everything expanded nicely with $1.51 million from 140 locations. That placed the James Marsh directed awards season hopeful in tenth place among all films and gave the film a per-location average of $10,798 for the frame. The Theory of Everything has grossed $2.81 million through 17 days of platform release and will continue its expansion over the upcoming Thanksgiving frame.

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