Poised to be one of Indonesia’s largest motion picture exhibitors, Cinemaxx underscores commitment to innovation by pacting with global analytics leader.
[Auckland, NZ and Los Angeles, CA; ] – Movio, the global leader in marketing data, analysis, insights, and campaign creation and management for theatrical exhibitors, studios and film distributors, has signed Indonesian cinema exhibitor Cinemaxx for its Movio Cinema Software-As-Solution program.
Launched in 2014 to enhance the Indonesian cinema exhibition landscape, Cinemaxx is poised to be one of the country’s largest and most preferred motion picture exhibitors with plans for more than 2,000 screens in 85 cities over the next 10 years, which will make it the dominant exhibitor in Indonesia. Being one of the first in Indonesia to adopt Movio Cinema, integrated with Vista Cinema Point-of-Sale technology, will enable Cinemaxx to engage directly with its audience by learning from their preferences and buying choices, thus offering options better suited to the moviegoers.
As part of its commitment to provide patrons with a distinctive movie entertainment experience, Cinemaxx offers Ultra XD and Cinemaxx Gold formats. Ultra XD is the giant-screen immersive format that features an ultra-wide, high-gain curved screen and a high-powered digital projection system. Meanwhile Cinemaxx Gold, the exhibitor’s premier offering, provides a truly first class experience including exquisite dining choices served by attendants on call and seating in twin-motor leather recliners.
“Indonesia is a growth region for theatrical exhibition,” says Movio CEO Will Palmer. “We’re very excited to be in business with Cinemaxx, which we recognize as a crucial player in the expanding theatrical landscape in that country. Indonesia’s population loves films and yet there is a paucity of quality screens available relative to the population. Cinemaxx has realized that opportunity and is committed to bringing a high quality product to this avid audience, especially in previously underserved cities across the country.”
Despite a rising middle class, demographics that skew young and the world's fourth-largest population (250 million), Indonesian box office was just $250M last year, largely due to inadequate exhibition infrastructure. With just over 900 screens, the country has just one screen for about 270,000 people. Nearby Singapore, by contrast, has one screen for every 25,000 residents.
“Cinemaxx is committed to provide the best cinema experience to the moviegoers in Indonesia,” says Cinemaxx CEO Brian Riady. “By partnering with Movio, Cinemaxx will be able to significantly enhance the effectiveness and attractiveness of the offering to the moviegoers and thus further up scaling the cinematic experience of the film patrons in Indonesia.”
Cinemaxx was established to develop and operate modern, state-of-the-art multiplex cinemas. With more than 2,000 screens and 300 locations planned across 85 cities over the next 10 years, Cinemaxx is poised to be one of Indonesia’s largest and most preferred motion picture exhibitors. Cinemaxx’s complexes are 100% digital. Moviegoers can experience 2D and 3D feature films, documentaries, and alternative content in unmatched picture brightness and unparalleled audio fidelity. As part of Cinemaxx’s commitment to provide patrons with a distinctive movie entertainment experience, Cinemaxx is proud to offer Ultra XD and Cinemaxx Gold. By the end of April 2015, Cinemaxx owned and operated 9 cinema complexes and 45 screens. Cinemaxx is a national cinema chain affiliated with the Lippo Group of Companies, one of Indonesia’s largest unconsolidated private-sector consumer and retail services group.
Movio is the global leader in marketing data analytics and campaign management software for cinema exhibitors, film distributors and studios. A company of Vista Group International Ltd (NZX:VGL, ASX:VGI), Movio’s mission is to revolutionize the way the film industry interacts with moviegoers. Our flagship product, Movio Cinema is used by customers in 11 countries and holds comprehensive marketing data covering 21 percent of cinema screens worldwide (15,970 screens). Movio maintains real-time, authoritative data on the loyalty activity and transactions for many of the world’s biggest cinema chains, and captures the behavior of 30 million moviegoers. Movio operates in North America, Mexico, Australia, New Zealand, the United Kingdom, Turkey, China, Vietnam, Thailand and Malaysia, and is currently targeting Europe as well as emerging markets in Latin America and Asia Pacific.
by Jeff Scudillo, Promotion in Motion
President, National Association of Concessionaires
Since its inception as ShoWest many years ago, the National Association of Concessionaires (NAC) has been an active and engaged stakeholder in what has now become CinemaCon. Many of our members, now well over 600 strong and growing, belong to both NATO and NAC, so it is a very synergistic and natural partnership that continues to thrive. Don't forget to visit our members on the trade show floor, and please stop by the NAC booth #1030F to say hello.
This long-standing commitment to a strong affiliation with the exhibition industry and its trade groups may never be as important as this year. The U.S. Food and Drug Administration (FDA) announced on December 1, 2014, that within one year all food-service operations with 20 or more outlets must list calorie counts on all menus and menu boards. These new regulations also mandate that upon request food-service operations must also provide complete nutritional analysis of all products served. These new regulations incorporate movie theaters with 20 or more facilities.
In an effort to address these new regulations and make the mandates more tolerable, NAC, in conjunction with NATO, is hosting a workshop at CinemaCon entitled, "The How-To Guide for the FDA Menu Labeling Regulations." This session will take place on Wednesday afternoon, April 22, 3:30 to 4:45 p.m., and will feature Dr. Claudine Kavanaugh of the U.S. Food and Drug Administration (FDA), who will also be available to answer your questions. This panel will discuss all aspects of the new regulations while providing real-world and practical solutions so that you may be able to comply effective December 1, 2015. Don Lear, the Hershey Company and Government Relations Committee Chair for NAC, will moderate.
NAC activities at CinemaCon get started much earlier in the week. On Monday, April 20, we hosted the 31st Annual Al Lapidus / Variety Boys & Girls Club Golf Classic at the beautiful Bali Hai Golf Club just minutes from Caesars Palace. All proceeds from the event benefit Variety Boys and Girls Club Scholarship Foundation, the Will Rogers Motion Pictures Pioneers Foundation, and NAC Educational Programs. We are pleased to report that sponsorship and participation are up significantly over the past few years, making this an extremely successful fund-raising event for some very important causes.
We are also quite proud to play a part at the All-Industry Breakfast on Tuesday, April 21. Adam Gottlieb, ACS, EVP sales and procurement for Continental Concession Supplies Inc., has been selected as the 2015 Bert Nathan Memorial Award Honoree. The award designates active involvement in NAC, providing positive leadership direction, significant contributions to the development and professionalism of the concessions industry with significant accomplishments and longevity to the theater concessions industry, and current, active involvement in theater concessions at the executive level. We hope that you will join us in congratulating Adam.
In addition to our presence at CinemaCon, NAC is a daily advocate for all things concessions. We are just wrapping up a two-year cycle of the popular Regional Seminar Series featuring "Building the Experience," a four-hour educational experience for entry-level managers, supervisors, and those interested in concessions management. The seminar has already traveled to the Caribbean, South America, the Middle East, and Asia.
I would also take this opportunity to invite you to our very own Concession & Hospitality Expo that will take place July 21-24, 2015, at the Hyatt Regency Cincinnati and the adjacent Duke Energy Convention Center. The annual event brings together the top food-and-beverage concession leaders in the recreation and leisure-time industry. Expo is an educational conference in its 33rd year, covering a wide range of concessions and food-service topics.
It would take several pages to fill you in on everything going on with NAC, but rest assured we are as active, vital and relevant as ever and are delivering great value to our members and the industry. To find out more about us, I would recommend you visit www.naconline.org. We thank and congratulate Mitch and his team on another great CinemaCon, and wish everyone involved a great show!
Strong Q1 Box Office Releases and Anticipation for
Marvel’s “Avengers: Age of Ultron” Powering Growth
Boca Raton, FL– MovieTickets.com, a leading global provider of remote movie ticketing, announced today that is has added Bing, Microsoft’s leading web search engine, as a new distribution partner. With this relationship, those who search for upcoming film releases through Bing will have convenient access to the network of MovieTickets.com theaters to purchase advance tickets. The additional access to MovieTickets.com will increase the company’s reach with moviegoers to further strengthen the brand.
MovieTickets.com also has bolstered its ticket sales in 2015 reporting that the number of advance tickets sold by the company year to date were up 32% when compared to the same time period in 2014. Additionally, MovieTickets.com reports that tickets purchased on mobile devices were up 42% year to date compared to 2014. The growth in 2015 was led by sales forAmerican Sniper, Fifty Shades of Grey, The Divergent Series: Insurgent, Furious 7 and most recently Marvel’s Avengers: Age of Ultron, which comes to theaters on. MovieTickets.com reports that U.S. advance ticket sales for Marvel’s Avengers: Age of Ultron are 4.5 times greater than the 2012 release of The Avengers. The release is also trending #1 for MovieTickets.com with 21% of all tickets sold in the last 24 hours being from moviegoers wanting to see the Avengers assemble again.
MovieTickets.com is the leader in advance movie ticketing with 240 theater chains, representing over 28,000 screens worldwide in its group, offering moviegoers a quick and convenient way to purchase tickets online, via mobile devices and at 877-789-MOVIE. The company currently enables remote ticketing for consumers across 21 countries/territories including the United States, Canada, United Kingdom, Ireland, Argentina, Puerto Rico, the Dominican Republic and the Caribbean. Fans can stay connected with MovieTickets.com through Facebook (facebook.com/MovieTicketscom), Twitter (twitter.com/movietickets) and YouTube (youtube.com/MovieTicketsTrailers).