Sunday Update: Universal's Straight Outta Compton easily remained in first place this weekend with an estimated $26.76 million. The modestly budgeted F. Gary Gray directed N.W.A biopic was down a sizable 55.5 percent from last weekend, but in the bigger picture continues impress in a big way. Straight Outta Compton surpassed the $100 million domestic mark this weekend and has grossed a very strong $111.48 million in ten days. That places the film 48 percent ahead of the $75.54 million ten-day take of last year's Ride Along (which fell 49 percent in its second weekend to gross $21.30 million). With not much expected out of next weekend's new wide releases, Straight Outta Compton is highly likely to remain in first place next weekend.

Mission: Impossible - Rogue Nation held steady in second place with an estimated $11.70 million. The fifth installment of the Tom Cruise led blockbuster franchise from Paramount held up extremely well this weekend, as it was down just 32 percent. Rogue Nation continues to be aided by its strong word of mouth and critical reviews. The 24-day total for Mission: Impossible - Rogue Nation stands at $157.76 million. The film is currently running a healthy 38 percent ahead of the $114.27 million 24-day take of 2006's Mission: Impossible III and 6 percent ahead of the $148.67 million 24-day gross of 2011's Rise of the Planet of the Apes.

Focus' Sinister 2 debuted in third place with an estimated $10.63 million. While the low-budget horror sequel from Gramercy and Blumhouse Productions was the weekend's top new release, the film was still off to a softer than expected start. Sinister 2 appears to have been hurt by its poor critical reviews, the break-out performance of Straight Outta Compton and by the overall marketplace slowing as the summer box office season nears its end. Sinister 2 opened a lackluster 41 percent below the $18.01 million launch of 2012's Sinister. Sinister 2 did receive a B- rating on CinemaScore, which is quite respectable for a horror film, but on the other hand has a current Flixster audience score of just 45 percent.

Fox's Hitman: Agent 47 opened in fourth with an estimated $8.20 million. The video game based action film opened on the very low end of its modest pre-release expectations. Like Sinister 2, Hitman: Agent 47 was likely also hurt by poor critical reviews and by the tough competition from Straight Outta Compton. Hitman: Agent 47 debuted 38 percent below the $13.16 million three-day start of 2007's Hitman (which opened on a Wednesday) and performed more in line with the $6.32 million start of last year's Sin City: A Dame to Kill For. Hitman: Agent 47 received a solid B rating on CinemaScore, which suggests the film is going over better with moviegoers than it has with critics.

The Man from U.N.C.L.E. rounded out the weekend's top five with an estimated $7.42 million. While the Guy Ritchie directed spy comedy from Warner Bros. was down a solid 45 percent from last weekend's debut, the film is still significantly under-performing with a ten-day start of just $26.64 million. The Man from U.N.C.L.E. is running 12.5 percent behind the $30.45 million ten-day take of last year's Jack Ryan: Shadow Recruit (which fell 41 percent in its second weekend to gross $9.08 million).

Lionsgate's American Ultra arrived softly with an estimated sixth place start of $5.50 million. The action comedy starring Kristen Stewart and Jesse Eisenberg opened below its modest expectations. While American Ultra had an interesting advertising campaign, that campaign ultimately wasn't effective enough to get moviegoers to see the film this weekend. American Ultra opened just below the $5.72 million debut of 2009's Adventureland, which is especially underwhelming given that Stewart and Eisenberg are both more well-known now than they were back when Adventureland was released. American Ultra received a so-so B- rating on CinemaScore.

Saturday Update: Universal reports that Straight Outta Compton pulled $8.3 million in first place on Friday, off 66 percent from its opening day last weekend. With an excellent $93 million in the domestic bank so far, the N.W.A. biopic is pacing 30 percent ahead of where 8 Mile stood at the same point and continues to benefit from strong reviews and word of mouth. The studio's official weekend projection is $27.8 million, which will easily land it a repeat weekend victory.

Opening in second place yesterday, Sinister 2 scored an estimated $4.7 million. Unfortunately, that's 37 percent below the original film's October 2012 opening day. The disappointing start isn't helped by early buzz either, with critics giving the horror sequel a 13 percent Rotten Tomatoes score and Flixster users chiming in at just 49 percent as of this morning. BoxOffice is projecting a $10.5 million opening frame.

Claiming third place, Mission: Impossible - Rogue Nation added $3.35 million for a healthy 32 percent Friday-to-Friday decline. With $149.4 million earned through 22 days domestically, the Tom Cruise franchise sequel is eyeing an $11.7 million fourth weekend for another likely second place finish.

Hitman: Agent 47 bowed in fourth place yesterday with an estimated $3.085 million. That's about 30 percent less than the first film's Wednesday opening in 2007, and just 18 percent ahead of last August's Sin City: A Dame to Kill For. Once again, word of mouth is on the poor side of things with a 57 percent Flixster score and dismal 7 percent Rotten Tomatoes showing. For the weekend, BoxOffice projects the video game adaptation sequel will net close to $7.5 million.

In fifth, The Man from U.N.C.L.E. slid 55 percent from opening day to $2.185 million yesterday. The adaptation's eight-day haul is $21.4 million, 11 percent behind Jack Ryan: Shadow Recruit at the same point. BoxOffice projects a $7.6 million sophomore weekend.

Debuting in sixth place, American Ultra posted $2.1 million. The stoner comedy came in on par with 2009's Adventureland ($2.16 million opening day), which also starred Jesse Eisenberg and Kristen Stewart, while registering 57 percent less than Eisenberg's 30 Seconds or Less ($4.85 million) back in August 2011. Critics have given the pic a 46 percent rating, with audiences voting it at 59 percent. BoxOffice projects $5.7 million for opening weekend.

Check BoxOffice on Sunday for official weekend estimates from the studios.

Friday Update #2: According to sources, here is how the weekend is shaping up:

Straight Outta Compton: $28 million
Sinister 2: $14 million
Hitman: Agent 47: $10 million
American Ultra: $8 million 

Check back tomorrow for updated projections and official studio numbers.

Friday Update #1: Sources report that Sinister 2 bowed to an estimated $850,000 from early shows on Thursday night. Unfortunately, that's just over half of what Insidious Chapter 3 took in ($1.55 million) with its early launch earlier this summer, pointing to what looks more and more like an opening weekend at or under $15 million.

Meanwhile, Hitman: Agent 47 posted a lackluster $600,000 with its early start. By comparison, last year's Sin City: A Dame to Kill For pulled $480,000 on Thursday night toward a $6.3 million weekend. Kick-Ass 2 more than doubled both films two Augusts ago with $1.3 million as it ended up landing around $13.3 million for the overall frame. The Hitman sequel is on track for an opening weekend around $6-8 million should it hold up like those two fims.

Lastly, American Ultra took in $425,000. The stoner comedy is also looking an opening weekend south of $10 million, although the consolation may be that it could top Hitman: Agent 47 for the weekend if the former proves to be less front-loaded than the video game adaptation sequel.

Meanwhile, Straight Outta Compton will easily score a repeat victory atop the box office this weekend as strong word of mouth has continued to drive it since opening last Friday.

More as it comes...

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By Daniel Garris

Universal's Straight Outta Compton grossed $4.55 million on Thursday to easily lead the daily box office for a seventh straight day. The modestly budgeted F. Gary Gray directed N.W.A biopic was down 13 percent from Wednesday, which represented one of the day's larger daily percentage declines among wide releases. Straight Outta Compton was the week's top film with a very impressive seven-day start of $84.72 million. The film continues to outpace its already lofty expectations and is running 56 percent ahead of the $54.25 million seven-day take of last year's Ride Along. Straight Outta Compton is expected to comfortably remain in first place over the weekend.

Mission: Impossible - Rogue Nation held steady in second with $1.70 million. The fifth installment of the Tom Cruise led blockbuster franchise from Paramount was down a slim 3 percent from Wednesday and down 34 percent from last Thursday. Rogue Nation placed in second this week with $24.93 million. That represented a 40.5 percent decline from the previous week and brings the film's three-week total to a healthy $146.06 million. Mission: Impossible - Rogue Nation is currently running 36 percent ahead of the $107.27 million three-week haul of 2006's Mission: Impossible III.

Warner's The Man from U.N.C.L.E. rounded out its first week of release with a third place take of $1.17 million. The Guy Ritchie directed spy comedy starring Henry Cavill and Armie Hammer declined 8 percent from Wednesday's performance. The Man from U.N.C.L.E. landed in third place for the week with a soft seven-day start of $19.22 million. That places the film 10 percent behind the $21.37 million seven-day take of last year's Jack Ryan: Shadow Recruit.

Fantastic Four continued to claim fourth place with $0.761 million. Fox's superhero franchise re-launch attempt fell 10 percent from Wednesday and 46 percent from last Thursday. Fantastic Four placed in fourth this week with $12.01 million. The film was down a sharp 65 percent from its already disappointing opening week performance and has only managed a two-week gross of $45.98 million.

Minions rounded out the day's unchanged top five with $0.739 million. The 3D computer animated blockbuster from Universal and Illumination Entertainment decreased 7 percent from Wednesday and only 21 percent from last Thursday. Minions took sixth place for the week with $8.49 million. That represented a 32 percent decline from last week and brings the film's six-week total to a very strong $316.26 million.

STX Entertainment's The Gift took sixth place with $0.651 million. The low budget Joel Edgerton directed thriller was down 12 percent from Wednesday, as the film appears to have taken a bit of a hit from the Thursday evening launch of Focus' Sinister 2. The Gift claimed fifth place this week with $9.68 million. The film was down 43 percent from its opening week performance and has grossed a stronger than expected $26.75 million in two weeks.

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NCM to Use Movio's Cinema Exhibitor Marketing Data Analytics Platform to Provide Robust Moviegoer Insights to National Brands

Centennial, CO and Auckland, NZ; August 19th, 2015 - National CineMedia (NCM), America's Movie Network has signed a long term data licensing agreement with Movio, the global leader in marketing data, analysis, insights, and campaign creation and management for theatrical exhibitors, studios and film distributors. NCM is the first licensed user for Movio's "Movio Media" market research platform, which provides unique insights into U.S. moviegoers' behavior.

Movio Media aggregates real-time transactional and behavioral movie-going data to provide the film industry with comprehensive market data, crucial audience insights and innovative campaign solutions. Based on over 19 million avid moviegoers represented within Movio Media, the Movio data sciences team profiled the largest sample of a typical U.S. movie-going audience according to standard industry demographic profiles to create the most powerful and accurate real-time film market research platform in the United States. The newly released iteration of the Movio Media platform will allow for enhanced audience analysis across NCM's national theater audience that views the FirstLook pre-show. NCM's network is the largest in-theater network in the U.S. with approximately 20,150 movie screens in approximately 1,600 theaters - enabling NCM to work more closely with its clients to better target cinema audiences and provide more analytics about advertising campaigns.

"As the media industry becomes increasingly data-driven, NCM is changing the dynamics of reaching cinema audiences through better data," said Cliff Marks, President of Sales and Marketing with NCM. "With this new relationship with Movio and their Movio Media data platform, we can now fuse consumer, lifestyle and brand usage data to help our advertising clients be even smarter about the way they use cinema to reach their marketing goals. It allows NCM to begin to provide media buyers with even more information about who is watching NCM's FirstLook."

"This agreement is a crucial milestone in Movio's leadership role in data analytics for the film industry and recognizes our expertise in, and value to, the North American film market," says Will Palmer, Movio's Chief Executive and co-founder. "As ‘America's Movie Network,' NCM's endorsement of Movio Media is a game changer for us and validates our core belief that data analytics are no longer a ‘luxury' add-on to a marketing campaign but rather the indispensable direct link to the moviegoer. This agreement validates the necessity for vital and robust behavioral and transactional data for the film industry."

"More than 700 million moviegoers are watching NCM's FirstLook pre-shows in North American theaters," Palmer adds. "To be in business with such like-minded industry leaders as the talented group at NCM is a tremendous privilege."

About National CineMedia (NCM)
National CineMedia (NCM) is America's Movie Network. As the #1 weekend network in the U.S., NCM helps brands get in front of the movies that shape the national conversation. More than 700 million moviegoers annually attend theaters that are currently under contract to present NCM's FirstLook pre-show in over 40 leading national and regional theater circuits including AMC Entertainment Inc. (NYSE:AMC), Cinemark Holdings, Inc. (NYSE:CNK) and Regal Entertainment Group (NYSE: RGC). NCM's cinema advertising network offers broad reach and unparalleled audience engagement with approximately 20,150 screens in approximately 1,600 theaters in 187 Designated Market Areas® (49 of the top 50). NCM Digital goes beyond the big screen, extending in-theater campaigns into online and mobile marketing programs to reach entertainment audiences. National CineMedia, Inc. (NASDAQ:NCMI) owns a 45.2% interest in, and is the managing member of National CineMedia, LLC.

About Movio
Movio is the global leader in marketing data analytics and campaign management software for cinema exhibitors, film distributors and studios. A company of Vista Group International Ltd (NZX:VGL, ASX:VGI), Movio's mission is to revolutionize the way the film industry interacts with moviegoers. The company's flagship product, Movio Cinema holds comprehensive marketing data covering 21 percent of cinema screens worldwide (15,970 screens). Movio maintains real-time, authoritative data on the loyalty activity and transactions for many of the world's biggest cinema chains and captures the behavior of 30 million moviegoers worldwide. As moviegoers are faced with a growing number of choices for how, where and when they watch films, Movio's mission is to help the film industry better understand consumer behavior and deliver practical, personalized offers to moviegoers through their preferred communication channels. Movio's data analysis-driven software solutions make it faster and less expensive to analyze and use that data to increase customer satisfaction and enhance the digital cinema experience. Movio operates in North America, Latin America, Europe, Middle East, Australia, New Zealand, China, and South East Asia.


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aug14wknd.pngUniversal reports that Straight Outta Compton added $5.24 million on Wednesday, bringing its six-day domestic tally to an impressive $80.2 million. The biopic is pacing 28 percent ahead of 2002's 8 Mile, as well as 53 percent ahead of Ride Along.

In second place, Mission: Impossible - Rogue Nation tacked on another $1.76 million for a 40 percent decline from last Wednesday. The franchise's fifth installment has now taken in $144.4 million through 20 days of play, putting it 4 percent ahead of where Rise of the Planet of the Apes stood and 36 percent ahead of Mission: Impossible III at the same respective points.

In third place, The Man from U.N.C.L.E. earned $1.27 million yesterday, giving it a six-day cume of $18.05 million. That puts the classic TV series adaptation 11 percent behind the pace of Jack Ryan: Shadow Recruit.

Fantastic Four claimed fourth yesterday with $0.84 million, off nearly 50 percent from last Wednesday. The superhero reboot's 13-day domestic take stands at $45.2 million.

Rounding out the top five, Minions eased 25.5 percent from last Wednesday to $0.79 million yesterday. The blockbuster animated prequel's domestic haul has now reached $315.5 million.


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Rentrak Will Develop Joint Products Using Consumer Information in Privacy Compliant Way

(Portland, OR - August 20, 2015) - Rentrak (NASDAQ: RENT), the leader in precisely measuring movies and TV everywhere, today announced it has partnered with, the largest provider of advance movie ticketing, representing 28,000 screens, to co-develop products that unlock a suite of marketing, planning and ROI measurement tools for the movie and television industries.Rentrak will merge its TV viewing and box office sales ticket information and link it with individual-level ticket purchasing information, in a privacy compliant way, to help studios and TV programmers better target television advertising to interpret the effectiveness of their ad campaigns.

This combination of Rentrak and creates a powerful suite of products that will connect the ecosystem of television viewers and moviegoers. The products will include a combination of movie data and demographic household information that will benefit film distributors, theater owners, movie studios, advertising agencies, MPVD operators and television programmers reach audiences.

"As continues to build out and focus on research initiatives, Rentrak is a perfect fit for us", said Joel Cohen, chief executive officer. "We're combining our strengths to deliver authoritative solutions that will contribute to an improved media planning process."

"Rentrak is delighted to partner with to launch technology that combines our expertise with theirs," said Rentrak Chief Executive Officer and Vice Chairman Bill Livek. "This partnership combines two of Rentrak's areas of expertise: Movies and Television. Combined with our other analytics, these products further strengthen our ability to help the movie and television industries."

About Rentrak
Rentrak (NASDAQ: RENT) is the entertainment and marketing industries' premier provider of worldwide consumer viewership information, precisely measuring actual viewing behavior of movies and TV everywhere. Using our proprietary intelligence and technology, combined with Advanced Demographics, only Rentrak is the census currency for VOD and movies. Rentrak provides the stable and robust audience measurement services that movie, television and advertising professionals across the globe have come to rely on to better deliver their business goals and more precisely target advertising across numerous platforms including box office, multiscreen television and home video. For more information on Rentrak, please visit

About is the leader in advance movie ticketing with 240 theater chains, representing over 28,000 screens worldwide in its group, offering moviegoers a quick and convenient way to purchase tickets online, via mobile devices and at 877-789-MOVIE. The company currently enables remote ticketing for consumers across 21 countries/territories including the United States, Canada, United Kingdom, Ireland, Argentina, Puerto Rico, the Dominican Republic and the Caribbean. Fans can stay connected with through Facebook (, Twitter ( and YouTube ( 

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