Total tweets for April 9th Openers
Date Night had 1,273 tweets reference it on Wednesday, up from 912 tweets on Tuesday. By comparison, Couples Retreat had 1,022 tweets on its Wednesday before release. For the first time Date Night surpassed Couples this week which is definitely a good sign. It is now slightly ahead on the week as a whole also, but this doesn't necessarily mean a bigger weekend since Date will be opening in more regions around the world up front and Carell and Fey are arguably bigger stars than their Couples Retreat counterparts which may slightly raise the film's ratio. As of right now I'd predict a $11.5 million Friday and $33 million for the weekend.
Check back tomorrow to see the Thursday number and the final weekend predictions. Follow @AlexBOXOFFICE on Twitter for additional updates.
Twitter tracking history. (For 2009's ratio history please check here.)
The ratio is the number of tweets per $1 million of Friday Box Office gross. A film with 1,000 tweets and a $10 million Friday would therefore have a ratio of 100. In general, films that appeal to very young or older audiences have lower ratios since those audiences are not big users of Twitter. By comparison, films that appeal to younger audiences (18-35) have much higher ratios since those audiences are much more active users of Twitter.