NORTHFIELD, Ill. and CENTENNIAL, Colo. - Kraft Foods, the world's second largest food company, and NCM Media Networks, a leading integrated media company, have formed a new marketing alliance to bring new branded entertainment and cinema advertising featuring Kraft Foods brands to the big screen.

Kraft Foods' groundbreaking new cinema program will be seen nationwide in NCM's FirstLook pre-feature program across the NCM Cinema Network - the nation's largest digital in-theater network comprised of approximately 15,400 movie screens owned by AMC Entertainment Inc., Cinemark Holdings, Inc., Regal Entertainment Group and other leading exhibitors across the U.S.

Kraft Foods' cinema campaign will incorporate innovative two minute, 30-second original entertainment segments as well as more traditional 30- and 60-second advertising spots. It will include Kraft Foods' power brands such as Oscar Mayer Lunchables, Stride gum and RITZ crackers, and will premiere on April 30, 2010.

"We're thrilled to be the very first food advertiser to create long-form content for the big screen", said Mark Stewart, vice president, global media services at Kraft Foods. "This new cinema campaign perfectly fits with our strategy to reach audiences in more engaging ways and drive a deeper connection with our brands. It is also the very first advertising initiative in the US that will include both Kraft Foods and Cadbury brands."

As Hollywood continues to break box office records and more people are flocking to the movies, savvy advertisers like Kraft Foods are following those crowds. According to the latest advertising industry research, NCM ranks among the top TV networks and cinema ranks as the #1 network in the country on weekends among audiences age18-49. In addition, an IMMI research study from the Cinema Advertising Council (CAC) showed that cinema boosts an advertiser's return on investment 100 percent when combined with a traditional TV media buy, delivering double the results of TV alone.

"Kraft Foods' new strategy is really a game-changer for cinema. I've always thought that there was a huge opportunity for brands to utilize branded entertainment to create a unique personal relationship with consumers. And now, Kraft Foods and MediaVest will help to prove this theory," said Cliff Marks, NCM Media Networks' president of sales and marketing. "By taking advantage of NCM's national reach and the movie theater's unique ability to tell a story, Kraft Foods is able to build an engaging narrative that makes the brand the star of the show, while also building consumer allegiance and loyalty."

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Source: Yahoo! Movies

Chris Hemsworth (Star Trek) takes on the lead role of Thor in director Kenneth Branagh's adaptation of the popular comic book. Now, the first still has made its way to the web.

Thor landed the prime release date of May 6, 2011, which it means it will have the honor of kicking off the summer movie season next year. Paramount, the film's distributor, found great success in that release period with 2008's Iron Man, and they'll also do quite well with Iron Man 2 on May 7.




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KNOXVILLE, Tenn.-- Regal Entertainment Group (NYSE: RGC), a leading motion picture exhibitor owning and operating the largest theatre circuit in the United States, today announced fiscal first quarter 2010 results.

Total revenues for the first quarter ended April 1, 2010 were $719.8 million compared to total revenues of $665.6 million for the first quarter ended April 2, 2009. Net income attributable to controlling interest was $16.5 million in the first quarter of 2010 compared to $21.3 million in the first quarter of 2009. Diluted earnings per share was $0.11 for the first quarter of 2010 compared to $0.14 for the first quarter of 2009. Adjusted diluted earnings per share(1) was $0.16 for each of the first quarters of 2010 and 2009. Adjusted EBITDA(2) was $135.1 million for the first quarter of 2010 and $130.0 million for the first quarter of 2009. Reconciliations of non-GAAP financial measures are provided in the financial schedules accompanying this press release.

Regal's Board of Directors also today declared a cash dividend of $0.18 per Class A and Class B common share, payable on June 15, 2010, to stockholders of record on June 3, 2010. The Company intends to pay a regular quarterly dividend for the foreseeable future at the discretion of the Board of Directors depending on available cash, anticipated cash needs, overall financial condition, loan agreement restrictions, future prospects for earnings and cash flows as well as other relevant factors.

"We are pleased to report 10% growth in our admissions revenue during the first quarter, along with record total revenues and Adjusted EBITDA," stated Amy Miles, CEO of Regal Entertainment Group. "Additionally, we are excited about the completion of the DCIP financing that will allow for an accelerated deployment of 3D capable screens across our circuit and also by the number of 3D titles included in the film slate for the remainder of 2010," Miles continued.

Forward-looking Statements:

This press release includes "forward-looking statements" within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended. All statements included herein, other than statements of historical fact, may constitute forward-looking statements. Although the Company believes that the expectations reflected in such forward-looking statements are reasonable, it can give no assurance that such expectations will prove to be correct. Important factors that could cause actual results to differ materially from the Company's expectations are disclosed in the risk factors contained in the Company's 2009 Annual Report on Form 10-K filed with the Securities and Exchange Commission on March 1, 2010. All forward-looking statements are expressly qualified in their entirety by such factors.

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Total tweets for April 30th Openers

A Nightmare On Elm Street had 4,304 tweets on Wednesday, or 11.8% of the total Twitter buzz for all films opening in the next 4 months. By comparison, The Crazies had 1,068 tweets its Wednesday before release, Shutter Island had 3,687, and Saw VI had 1,926. Of those 4,304 tweets, 875 were positive (20.33%) and 426 negative (9.90%). It did very well on Wednesday and hit my expected 4,000 tweet mark. Expect fireworks today as it should likely come in upwards of 8,000 tweets for the day alone. The online buzz has been very solid here and the market appears to be eating it up after a definite void in gore at the Box Office in recent weeks. Expect its total tweet number to come in at around 19,000, and with a predicted ratio of ~1,200 we should see a $16 million Friday and $39 million for the weekend.

Surprise, but Furry Vengeance again struggled on Wednesday with only 397 tweets, or put another way only 1.10% of the total Twitter buzz for all films opening in the next 4 months. By comparison, The Spy Next Door had 342 tweets its Wednesday before release, and The Tooth Fairy had 445. Of those 397 tweets it had yesterday, 54 were positive (13.60%) and 38 negative (9.57%). The film is appealing to a very young crowd yes, so these total tweet numbers are not a complete kiss of death but it makes it very clear that this is not going to break into double digits. At this point it should hit about 1,600 tweets by the end of day today and with an expected ratio of 575 it should be on course for $2.75 million on Friday and $8.5 million for the weekend.

Check back tomorrow to see the Thursday numbers and the final predictions. Follow @AlexBOXOFFICE on Twitter for additional updates.

Twitter tracking history. (For 2009's ratio history please check here.)

alltweets042310.jpgThe ratio is the number of tweets per $1 million of Friday Box Office gross. A film with 1,000 tweets and a $10 million Friday would therefore have a ratio of 100. In general, films that appeal to very young or older audiences have lower ratios since those audiences are not big users of Twitter. By comparison, films that appeal to younger audiences (18-35) have much higher ratios since those audiences are much more active users of Twitter.

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MORRISTOWN, NJ & LOS ANGELES, CA -- Cinedigm Digital Cinema Corp. (NASDAQ: CIDM), the global leader in digital cinema, today announced that it plans to more than double its network of satellite-enabled theatre locations across the United States by deploying an additional 300 locations by the end of 2010. This will increase Cinedigm's industry leading satellite-enabled theater network to more than 575 locations.

Satellite-enabled theaters represent the best-of-breed in modern exhibition. In addition to their ability to receive the latest theatrical content via satellite - which limits the carbon footprint of Hollywood distribution, among other benefits - they can also receive and present live events, such as sports.

To present live events, theaters can add CineLiveTM capability to their satellite infrastructure. Only 100 locations nationwide currently have this capability. That number will grow in tandem with this rollout. This elite group of theatres is equipped to bring live 2D and 3D events such the 2009 BCS Championship Game, the 2009 NBA All-Star Saturday Night events, and most recently, the 2010 NCAA Final Four and Championship games.

In addition to feature movies and alternative content, the Cinedigm satellite network delivers trailers, screen advertising, and encryption keys all via satellite, improving upon the less efficient need to deliver such content to theaters via truck.

"Satellite delivery is the most secure, the most efficient and the most environmentally friendly way to deliver movies and other content to theatres. Throughout the motion picture industry there are strong advocates leading the charge to be more ‘green.' We expect that Cinedigm's network expansion will serve as a catalyst for studios and independent distributors to embrace the many benefits satellite delivery brings to exhibitors and the environment," said Chuck Goldwater, President of Cinedigm's Media Services Group.

"Cinedigm's Digital Media Services Group delivers hundreds of pieces of content each week on the safest, most robust, and fastest satellite network in the cinema industry with exceptional reliability track record," said Gerd Jakuszeit, President of Cinedigm's Digital Media Services Group. "As the rollout of digital cinema theatres accelerates the addition of these satellite systems will enhance Cinedigm's ability to deliver content securely and cost effectively to even more locations."


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