PRESS RELEASE

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More key 4K projection customers, new dual projection solution for large screens, latest news on new solutions - and a unique Event Cinema initiative with the National Theatre and Vue Entertainment International

Culver City, California, April 20th 2015 - Sony comes to CinemaCon with news of exciting customer wins, a new 4K solution for large screens, more information on its vision for the future of the cinema industry - and a ground-breaking partnership to screen world-class drama from the National Theatre in Sony 4K to Vue cinema audiences.

"It's been an exciting twelve months since our last visit to Las Vegas for CinemaCon", says David McIntosh, Vice President, Sony Digital Cinema 4K Solutions for Europe and the Americas.
"We're seeing concrete sales momentum, with ‘early adopters' looking to replace their first-generation 2K projectors, alongside equipping brand new screens.

"What's clear in all our conversations with customers is the priority they continue to place on all facets of Sony 4K image quality" notes McIntosh. "This isn't purely about brightness: operators also value the industry-leading contrast ratio and colour that our R500 projector family delivers. It's an endorsement of our continuing strategy to deliver the highest-quality projection solutions on the market - today and tomorrow."

Sony 4K projection now gives audiences the best possible picture experience, from mid-sized theatres and boutique screens to major chains and large multiplexes. Introduced officially at CinemaCon, Sony's easy to use SRX-R515DS dual projection solution brings true 4K picture quality to larger screens.

The SRX-R515DS combines two Sony SRX-R515 projectors to deliver a 30,000 lumen total output. This dual configuration delivers reference light levels for 2D presentation on screens up to 19.5m/64 feet for 14ft-L on white screen with 1.8 gain, or 3D on screens as large as 23m/75 feet for 4.5ft-L on silver screen with 2.4 gain (installation conditions dependent). Boasting on average an 8000:1 contrast ratio, the SRX-R515DS assures fabulous images with rich, deep blacks and sparkling highlights.

Read the press release on Sony's SRX-R515DS dual 4K projection solution for larger cinema screens

Vue standardises on Sony 3D
Leading cinema operator Vue Entertainment International is converting almost 400 of its Sony 4K projection systems in the UK, Ireland, Germany and Denmark to Sony Digital Cinema 3D. Upgrading its fleet to Sony 3D further enhances Vue's customer offering - giving audiences' supreme picture quality at every performance, whether they're watching in 3D or 2D and provides the operational attractions of standardising on an all-Sony 3D presentation solution. The operator has already standardised on Sony 4K projection across the group's Vue and CinemaxX branded European estate. Unlike ‘triple-flash' systems that rapidly present different images to each eye in turn, Sony Digital Cinema 3D dual lens solution provides smooth, immersive flicker-free 3D images without distracting flashing effects.

Independent art-house and boutique cinema operators
Sony's flexible, cost-effective R515P and R510P projectors are increasingly the preferred choice with independent exhibitors and boutique cinema chains. Recent UK independent customers include Curzon that is equipping seven sites across its network with Sony 4K technology.

Emerging markets
In recent months, Sony Digital Cinema Solutions Specialist dcinex (Ymagis Group) has won significant contracts in Greece with customers Ster Cinemas and Odeon Cinemas, representing over 60 systems in total.


Following on from its large-scale adoption in many countries, Sony 4K is fast becoming a must-have choice in other markets that are currently transitioning to digital. Leading Turkish boutique chain CINEMApink has completed a 110-screen all-Sony conversion that includes 25 3D systems. Appointed late last year as an official dealer for Sony Digital Cinema 4K projection systems, Omega Cinema Systems has enjoyed considerable sales success in the region, supplying 4K projection systems to local customers including two brand-new sites in Ankara with cinema operator CineVision.

Event Cinema landmark: partnership with National Theatre and Vue Entertainment International
Sony continues to lead the way in helping operators and content owners capitalise on the fast-growing Event Cinema market, spanning live and recorded presentation of cultural, sports and other events. In 2014, Sony helped bring The National Theatre's acclaimed stage production of ‘War Horse' live in 4K to movie-goers in London's West End. The same year, Sony and Vue Entertainment teamed up to screen two matches of the summer's 2014 FIFA World CupTM in 4K at Vue's prestigious Westfield multiplex.

Building on this impressive track record, Sony Digital Cinema has recently announced a ground-breaking initiative in the UK with the National Theatre (NT) and leading exhibitor Vue Entertainment International to screen four NT Live stage productions for Vue audiences in 4K. A milestone in Event Cinema, this unique three-way partnership represents the first agreement of its kind between a leading cultural brand, a cinema chain and an electronics manufacturer. Over the next year, audiences at Vue cinemas across the UK will be able to enjoy a world-class cultural experience without travelling far from home. The four shows will be captured with Sony industry leading 4K cameras PMW-F55s, for screening as a 4K DCP across Vue's UK estate that is equipped exclusively with Sony 4K projection systems.

Read the press release on Sony Digital Cinema, NT Live and Vue International.

Looking ahead to the future
Sony confirms that it is continuing its development of new-generation digital cinema solutions including an alternative light source. Promising significant benefits to theatre owners in terms of picture quality, brightness and colour gamut, operational flexibility, reduced maintenance and lower ownership costs, alternative light source will complement and strengthen Sony's existing portfolio of conventional cinema projection solutions.

"We've always been committed to give exhibitors and their patrons the absolute best possible picture quality" confirms David McIntosh.

"Laser light source will be one of the game-changers in the industry in the near future. But it's got to significantly outperform other solutions that are already well proven, and it's got to be at a price that make commercial sense to exhibitors. When Sony does bring laser to market - at the right time, and the right price - we certainly won't disappoint our customers", says McIntosh. "In the meantime, we continue to support and evolve our best-selling family of industry-leading projectors that will keep on giving audiences an amazing 4K experience for years to come."

About Sony 4K Digital Cinema

Sony Digital Cinema 4K technology lets moviegoers experience exceptional picture quality from every seat in the cinema - with spectacular detail, contrast and colour on any size of screen. Sony Digital Cinema 4K projection systems give audiences a more immersive, emotionally engaging visual experience you simply can't get at home - in 2D or with a choice of smooth, easy on the eye 3D solutions. Sony 4K offers four times the resolution of an HD TV or previous-generation 2K digital cinema projectors.


4K is the choice of audiences and industry alike, winning Hollywood's commitment with releases from Paramount, Warner Brothers, 20th Century Fox and Sony Pictures. It's won the support of Hollywood heavyweights like Martin Scorsese ("The Wolf of Wall Street"), Christopher Nolan ("Dark Knight Rises", "Interstellar"), M. Night Shyamalan ("After Earth"), David Fincher ("The Girl with a Dragon Tattoo", "Gone Girl"), Paul Greengrass ("Captain Phillips") and Harald Zwart ("Karate Kid"), who have all released blockbusters in 4K. It's also the choice of award-winning director Nuri Bilge Ceylan who won the coveted Palme d'Or at the 2014 Cannes Film Festival for "Winter Sleep" that was shot in 4K using Sony's F65 CineAlta camera for cinematic release.
The only manufacturer currently deploying 4K projection systems in volume, Sony serves many of the world's biggest and most prestigious cinema chains, as well as small independent screens and art house cinemas.

Website: http://www.sony.co.uk/pro/products/digital-cinema
Twitter: https://twitter.com/SonyDCinema4K
Facebook: https://www.facebook.com/SonyDigitalCinema
YouTube: http://www.youtube.com/user/SonyDCinema4K

 

 

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PRESS RELEASE

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Culver City, California, 20th April 2015 - At CinemaCon this week, Sony 4K Digital Cinema announces a powerful, easy to use new dual projection solution that brings true 4K picture quality to larger theatres.

The SRX-R515DS combines two Sony SRX-R515 projectors to deliver a 30,000 lumen total output. This dual configuration delivers reference light levels for 2D presentation on screens up to 19.5m/64 feet for 14ft-L on white screen with 1.8 gain, or 3D on screens as large as 23m/75 feet for 4.5ft-L on silver screen with 2.4 gain (installation conditions dependent).

Audiences are pulled right into the action with immersive 4K detail and rich, lifelike colour. Boasting on average an 8000:1 contrast ratio, the SRX-R515DS assures fabulous images with rich, deep blacks and sparkling highlights.

Native 4K resolution ensures that movies shipped to theatres as a 4K DCP are projected with the highest possible picture quality. Even 2K images from a 2K DCP, 3D DCP or HD alternative content are automatically up-scaled to 4K pixel resolution - now even when operating in 3D mode.

It's quick and easy to switch between 2D and 3D presentation without requiring lens swaps. Included with the standard package, adding static 3D filters to each projector is all that's needed to reconfigure the system between showings. Unlike other ‘triple flash' solutions, 3D with the SRX-R515DS is smooth, natural and easy on the eye - just like every Sony Digital Cinema projection system.

Inside our acclaimed SRX-R515P digital cinema projector is an innovative High Pressure Mercury (HPM) lamp array. The SRX-R515 is the world's first fully DCI compliant 4K digital cinema projector to use an array of six High Pressure Mercury (HPM) lamps, meaning alongside spectacular picture quality, cinema operators can enjoy simple maintenance and low ownership costs. The advanced HPM (High Pressure Mercury) multi-lamp array allows quick, easy lamp cartridge replacement with no need for special training, protective clothing or re-alignment.

Just as importantly, the multi-lamp array cuts the risk of revenue-threatening ‘dark screen' outages following lamp failure that can occur with conventional Xenon sources. Even if one lamp fails during the performance, presentation continues uninterrupted at slightly reduced brightness, without impairing audience enjoyment of the show.

The SRX-R515DS projector pair can be operated either side-by-side or stacked vertically to suit any projection booth. Set-up is quick and easy, using the smart auto alignment system that comes included with the package. Auto alignment ensures accurately-calibrated images across the whole cinema screen. Alignment can also be performed easily at any time during routine maintenance to ensure optimal performance.

The XCT-S10 cinema server and XCT-M10 integrated media block (IMB) are included with the system. An optional license for Dolby Atmos support for a thrillingly immersive surround sound experience is separately available.
"Going large with a dual projector system doesn't have to mean compromising picture quality", says David McIntosh, Vice President, Sony Digital Cinema 4K Solutions for Europe and the Americas. "Don't have any doubts about image quality or operability of multiple projection systems. This is just like running a single projector, but twice as bright!"

"Our new SRX-R515DS further enhances the Sony cinema projection line-up, bringing true 4K images to every theatre, from small auditoria right up to larger screens", continues McIntosh. "Whether you're projecting in 2D or 3D, audiences can enjoy the very best experience with every show.

"With image quality that's far superior to other new light source technologies - and at a very attractive price - this offers a compelling big-screen proposition to the market for years to come."

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About Sony 4K Digital Cinema

Sony Digital Cinema 4K technology lets moviegoers experience exceptional picture quality from every seat in the cinema - with spectacular detail, contrast and colour on any size of screen. Sony Digital Cinema 4K projection systems give audiences a more immersive, emotionally engaging visual experience you simply can't get at home - in 2D or with a choice of smooth, easy on the eye 3D solutions. Sony 4K offers four times the resolution of an HD TV or previous-generation 2K digital cinema projectors.

4K is the choice of audiences and industry alike, winning Hollywood's commitment with releases from Paramount, Warner Brothers, 20th Century Fox and Sony Pictures. It's won the support of Hollywood heavyweights like Martin Scorsese ("The Wolf of Wall Street"), Christopher Nolan ("Dark Knight Rises", "Interstellar"), M. Night Shyamalan ("After Earth"), David Fincher ("The Girl with a Dragon Tattoo", "Gone Girl"), Paul Greengrass ("Captain Phillips") and Harald Zwart ("Karate Kid"), who have all released blockbusters in 4K. It's also the choice of award-winning director Nuri Bilge Ceylan who won the coveted Palme d'Or at the 2014 Cannes Film Festival for "Winter Sleep" that was shot in 4K using Sony's F65 CineAlta camera for cinematic release.

The only manufacturer currently deploying 4K projection systems in volume, Sony serves many of the world's biggest and most prestigious cinema chains, as well as small independent screens and art house cinemas.

Website: http://www.sony.co.uk/pro/products/digital-cinema
Twitter: https://twitter.com/SonyDCinema4K
Facebook: https://www.facebook.com/SonyDigitalCinema
YouTube: http://www.youtube.com/user/SonyDCinema4K

 

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First Moviegoing App on Apple Watch Launches Friday, Just in Time for Next Week's "Avengers: Age of Ultron" Opening and Summer Movie Season

CINEMACON/LAS VEGAS (April 20, 2015) - Fandango, the nation's leading digital destination for moviegoers, announced today the official launch of its new movie ticketing and engagement app for Apple Watch, starting this Friday.

The Fandango app for Apple Watch was designed to elegantly deliver to your wrist all the essential information needed to make moviegoing a breeze. Once a Fandango movie ticket for participating theaters is purchased on an iPhone, a mobile barcoded ticket is delivered to the Apple Watch. The ticket can then be scanned by the ticket-taker for quick and easy access to the theater. The app also provides other key information including a countdown-to-showtime clock, directions to the theater, list of theater amenities including reserved seating and dine-in options, and more.

For the ultimate film fans, the app will also deliver engaging movie trivia, including film quote quizzes and fun shareable facts about the movie they just viewed. In future updates to the app, moviegoers will also be able to quickly rate a film and share their ratings with others, as well as receive other valuable movie notifications.

"The Apple Watch will help us deliver great excitement around the movies and bring even more ease to the moviegoing experience," says Fandango President Paul Yanover. "It will be exciting to see Fandango moviegoers walk into theaters with their summer movie tickets, not in their hands or their phones, but on their wrists."

The Fandango app for Apple Watch will be available on the Apple Watch App Store beginning April 24. The Fandango app for iPhone is available now as a free downloaded from the App Store.

Fandango is everywhere consumers are discovering movies and making their moviegoing decisions. Fandango is the primary ticketer across many leading technology platforms and connected devices including Apple's iOS devices (iPhone, iPad), Siri, Passbook and the new Apple Watch, Google Now, Samsung's Smart TVs, phones and tablets, IMDb, AOL, MSN, Yahoo!, and others. A leading provider of movie trailers and movie-related video content, Fandango has channels and apps on Hulu, Roku and Samsung's Milk Video Service, and operates the number one movie trailers channel on YouTube with Fandango Movieclips.

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About Fandango
Fandango, the nation's leading moviegoer destination, sells tickets to more than 25,000 screens nationwide. Fandango entertains and informs consumers with reviews, commentary, celebrity interviews and trailers, and offers the ability to quickly select a film, plan where and when to see it, and conveniently buy tickets in advance. For many theaters, fans can print their tickets at home or receive them as a paperless Mobile Ticket on their smartphones. Fandango's top-ranking movie ticketing apps, with 46 million downloads, are available on the iPhone and iPad, Android, and many other platforms. Fandango is enjoyed by more than 36 million online and mobile visitors each month, according to comScore. Film fans also find Fandango on Facebook at www.facebook.com/fandango and on Twitter @Fandango.

 

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Chennai, India, 16 April 2015 - Digital cinema leader Barco and US-based digital cinema server manufacturer Qube Cinema have reached an agreement on the integration of the ‘Auro 11.1 by Barco' decoder in Qube's integrated media blocks (IMB). This decision is a major step forward for both companies, ensuring a smooth upgrade to the Barco Auro 11.1 immersive sound system for theater owners and cinema chains.

Qube Cinema - a subsidiary of India-based cinema technology leader Real Image Technologies - manufactures digital cinema servers for commercial and institutional cinemas worldwide. Qube server is the leading server in India on the Digital Cinema platform.

The next step in immersive cinema
Designed for the next generation of digital cinema, Qube Cinema's IMBs allow theater owners and cinema exhibitors seamless integration across all platforms - from 2K to 4K high frame rate (HFR). With more than 700 Barco DCI projectors, both the companies plan to take the next step in digital immersive cinema and take it to all new level.

The integration of the technology necessary to decode ‘Auro 11.1 by Barco' soundtracks is a logical next step, as it enables cinema exhibitors to easily upgrade to truly immersive 3D sound at the most economical price available in the industry. Auro 11.1 by Barco allows for the reproduction of natural lifelike aural experiences optimized for the entire audience thanks to its unique 3-layer approach. Auro 11.1 by Barco uses existing theater's speakers for the lower layer and simply adds the speakers necessary to achieve a realistic interpretation of height. In 2014, Barco released more than 60 titles in Auro 11.1. Furthermore, there are currently no fewer than fifteen studios in India mixing content in Auro 11.1 by Barco, thus ensuring an ever-growing stream of new Hollywood, Bollywood and regional movies like Isai, I, Mayajaal, Lokmanya, Balkadu, Home, Insurgent, Jupiter Ascending, and American Sniper to name a few.

Maximizing experience and revenues
In keeping with our aim to be at the forefront of cutting edge technology, we are now delighted to announce that decoding the Auro 11.1 by Barco Immersive Audio technology will now be available on Qube IMBs. Theaters having the Qube IMB can now install this support with any 16-channel cinema processor by just adding the additional layer of speakers and amplifiers.
Even our earlier IMBs can be upgraded to decode Auro 11.1 only with a software update. "We already have 600 of these systems deployed in cinemas across India. Exhibitors need to engage their audiences, and offering ‘Auro 11.1 by Barco' immersive sound is a cost-effective way to do that."

We are excited about this development and look forward to large-scale deployment of Auro 11.1 by Barco on the Qube platform," says Senthil Kumar, founder and CEO of Qube Cinema. "I'm confident that the possibility to offer audiences a premium sound experience will help cinema exhibitors to maximize their revenues."
"Entertaining the pioneering spirit of its parent company Real Image Media Technologies, Qube Cinema is committed to creating a seamless world of immersive digital cinema," says Brian Claypool, Senior Director Strategic Business Development at Barco. "Consequently, its philosophy is complementary with Barco's concept for the future, which aims to take the digital cinema experience to an all-new level."


About Real Image Media Technologies
Real Image Media Technologies is India's leading provider of technology in the film, video and audio domains and has pioneered several technology revolutions over the last 20 years. Established in 1986, the company was instrumental in bringing computer-based digital non-linear editing to India with Avid Technology, transforming the industry and forever changing the way Indian film and television programs were edited. Real Image subsequently brought digital cinema sound to India with DTS and helped Indian cinema leapfrog a generation, form mono sound directly to digital. With its Qube Cinema end-to-end digital cinema product line, Real Image has made an impact worldwide with over 2500 installations worldwide and covering 25 countries. It is the only Indian company - and amongst a handful worldwide - with DCI compliant digital cinema technology.

About Auro Technologies
Auro Technologies (www.auro-3d.com; www.auro-technologies.com) is a spin-off of the Galaxy Studios Group and owner of the Auro-3D® Technology Suite. The Auro-3D® Concept and Listening Formats have been designed by Wilfried Van Baelen, founder of Galaxy Studios, which is renowned worldwide for its state-of-the-art leadership in audio innovation for music and film sound. The Auro-3D® suite offers ground-breaking, easy-to-use and unprecedented levels of sound reproduction capabilities to the professional, automotive, broadcast and consumer electronics (such as gaming, smart phones, multimedia PC, notebooks, tablets, audio players, digital TV, media libraries and packaged media) markets.

About Barco
Barco, a global technology company, designs and develops networked visualization products for the Entertainment, Enterprise and Healthcare markets. Barco has its own facilities for Sales & Marketing, Customer Support, R&D and Manufacturing in Europe, North America and APAC. Barco (NYSE Euronext Brussels: BAR) is active in more than 90 countries with 3,250 employees worldwide. Barco posted sales of 1.051 billion euro in 2014.

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IMAX® AND WARNER BROS. PICTURES EXTEND LONG-LASTING PARTNERSHIP WITH MULTI-PICTURE TENTPOLE DEAL THROUGH 2020

LOS ANGELES - April 20, 2015 - IMAX Corporation (NYSE:IMAX) and Warner Bros. Pictures today announced a multi-picture agreement to release up to 30 films from the studio's slate through 2020 as a continuation of the companies' longstanding partnership.

Under the agreement, IMAX will be part of a number of high-profile tentpoles from Warner Bros. Pictures, including The Man from U.N.C.L.E. , In the Heart of the Sea, Batman v Superman: Dawn of Justice, the Tarzan movie, the King Arthur movie, Suicide Squad, Geostorm, Fantastic Beasts and Where to Find Them, Jungle Book: Origins, and Godzilla 2. The deal also encompasses a number of upcoming DC tentpoles, as well as future LEGO movies, including The LEGO Movie Sequel.

"We've had an incredible partnership with Warner Bros. for more than 10 years, which has helped IMAX filmgoers enjoy Warner movies around the world," said IMAX CEO Richard L. Gelfond. "We're excited and grateful to extend that partnership."

"With this multi-picture deal, IMAX and Warner Bros. continue a lengthy and substantial partnership, which is invested in bringing the highest-quality entertainment to the most awe-inspiring cinematic experience," said Greg Foster, Senior Executive Vice President, IMAX Corp. and CEO of IMAX Entertainment. "But at its core, this deal enriches and broadens IMAX's relationship with key filmmakers, who have always been a top priority for Warner Bros. in bringing the most compelling cinema to audiences around the world."

Dan Fellman, President, Domestic Distribution, Warner Bros. Pictures, stated, "IMAX provides an immersive moviegoing experience that is unparalleled. We have an exciting and extremely diverse slate and look forward to giving audiences the opportunity to see a variety of films on the largest possible canvas."

Veronika Kwan Vandenberg, President, International Distribution, Warner Bros. Pictures, said, "We are thrilled to continue our partnership with IMAX on these much-anticipated projects and more to come. Increasingly over the years, international audiences are opting to watch movies on large-format screens, taking advantage of the premium visual and sound quality offered by IMAX."

The IMAX release of each film will be digitally re-mastered into the image and sound quality of The IMAX Experience® with proprietary IMAX DMR® (Digital Re-mastering) technology. The crystal-clear images, coupled with IMAX's customized theatre geometry and powerful digital audio, create a unique environment that will make audiences feel as if they are in the movie.

About IMAX Corporation
IMAX, an innovator in entertainment technology, combines proprietary software, architecture and equipment to create experiences that take you beyond the edge of your seat to a world you've never imagined. Top filmmakers and studios are utilizing IMAX theatres to connect with audiences in extraordinary ways, and, as such, IMAX's network is among the most important and successful theatrical distribution platforms for major event films around the globe.

IMAX is headquartered in New York, Toronto and Los Angeles, with offices in London, Tokyo, Shanghai and Beijing. As of Dec. 31, 2014, there were 934 IMAX theatres (809 commercial multiplexes, 19 commercial destinations and 106 institutions) in 62 countries.

IMAX®, IMAX® 3D, IMAX DMR®, Experience It In IMAX®, An IMAX 3D Experience®, The IMAX Experience® and IMAX Is Believing® are trademarks of IMAX Corporation. More information about the Company can be found at www.imax.com. You may also connect with IMAX on Facebook (www.facebook.com/imax), Twitter (www.twitter.com/imax) and YouTube (www.youtube.com/imaxmovies).

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