By Alex Edghill

Monday Morning Update: Quentin Tarantino's Hateful Eight had a very strong trailer debut last week where it crossed 60,000 tweets on the day of release which led to a 50% bump in Facebook likes since last week. In terms of a comparison all eyes are on Django Unchained which had just over 25,000 tweets for its first trailer back in June 2012. Tarantino has always been a pop culture darling but with social media thriving like never before I think this will undoubtedly set a new high water mark for buzz for his films, regardless of box office earnings. There is nothing to believe that this won't match and even exceed the hefty sums earned by Django (over $400 million worldwide) since it was very well received critically, had great box office legs and home box office earnings. While Hateful Eight is not a sequel, it slots into a similar genre and should hit much of the same demographic once more.

Though I'm a bit late to the table with this, Deadpool's trailer debut a couple weeks ago saw it hit 540k tweets on the week, giving it the highest number of tweets for any prerelease film in 2015 which is funny since it doesn't actually debut for six months. On Facebook its been going similarly crazy, jumping over 500k new likes over the last couple weeks. This has done very well on social media since the earliest of leaked photos so I suppose its no surprise to see it tearing up the charts with more substantial news. Its 199k Tweets day after trailer release gave it the 5th largest Twitter trailer release day ever, behind only the teen sensation Unfriended, two separate Avengers: Age Of Ultron trailers and Jurassic World.

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Please check the methodology page for information about our Twitter project or here for historic data.

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Jonathan Papish @ChinaBoxOffice


For the third straight weekend, Mission: Impossible - Rogue Nation topped the overseas charts, this frame taking $46.1 million (-29%) from 62 total territories. Its overseas cume is now $235.3 million and the global tally is $373.437 million. New openings include #1 in France ($7.0M at 788 screens), Brazil ($3.5M from 493 locations), and Portugal ($602K). Key holdovers include Japan ($5.2M/$20.4M cume), South Korea ($3.9M/$38.3M cume), UK/Ireland ($2.6M/$23.1M cume), Germany ($2.3M/$6.7M cume), India ($2.2M/$10.7M cume), Middle East region ($2.2M/$8.6M cume), Russia ($1.6M/$8.3M cume), Australia ($1.3M/$8.8M cume), and Spain ($840K/$4.0M cume). MI5 comes to China on September 8.

Go Away, Mr. Tumor opened in China this weekend to $22.4 million and has grossed $30.8 million since opening on Thursday. The inspirational comedy took the top spot from blockbuster Monster Hunt which had topped the box office for four straight weekends. 


Fantastic Four earned $16.2 million (-51%) from 54 markets in its second weekend of release, lifting the overseas total to $60.1 million and the worldwide total to $102.06 million. Mexico leads holdover markets ($1.7M/$9.0M cume), followed by France ($1.56M/$6.24M cume), Brazi ($1.3M/$5.3M cume) and UK/Ireland ($1.1M/7.7M cume). Openers include UAE ($827K), Germany ($622K), South Africa ($276K), Kuwait ($224K), Poland ($200K), and Qatar ($124K). 


Minions grossed $15.0 million (-23%) in 62 territories this weekend for international total of $644.5 million and a worldwide total of $957.4 million. The Universal and Illumination Entertainment animation is now the 5th highest grossing animated film of all-time worldwide behind Despicable Me 2 ($975.5M), The Lion King ($987.5M), Toy Story 3 ($1.064B), and Frozen ($1.28B). Minions opened #1 in Slovenia this weekend with $218K, 87% bigger than Despicable Me 2’s opening. The film also placed #3 in Japan for $3.2 million and a 16-day total of $25.2 million where it is the biggest non-Disney/Pixar animated film of all-time. Minions opens in China on September 13.


Pixels scored $12.0 million from 6,250 screens in 80 overseas territories this weekend, lifting its international cume to a weak $91.1 million and its worldwide total to $155.41 million. Pixels opened on top in the UK/Ireland debuting with $4.2 million from 580 locations. The film also opened at #1 in Malaysia ($675K from 200 screens) and Singapore ($760K from 31 screens). Chinese gamers get their shot to play Pixels on September 15. 

Inside Out posted $11.4 million (+5%) from 55 overseas markets this weekend. The original Pixar hit has now grossed $327.6 million overseas (nearly equaling its domestic take of $339.3 million) and $667 million worldwide after 9 weekends of release. Top markets include the UK/Ireland ($42.7M, no change from last weekend), South Korea ($31.7M), Mexico ($31.0M), Japan ($25.8M, +16%), France ($25.0M), Australia ($22.9M), Argentina ($19.2M), Russia ($19.0M), Spain ($18.1M, -18% and #1 again), and Brazil ($14.0M). Inside Out opened in Indonesia, Philippines, Malaysia, Vietnam and Norway next weekend.


China’s Monster Hunt fell to second place in the market, but still prowled to $11.8 million (-37%) this weekend. Accounting for China’s significant currency devaluation this week, the blockbuster has grossed $346.1 million in just over a month of release. 


Jurassic World continued its dominance in Japan this weekend, roaring to $7.4 million from 352 screens for first place. It has now grossed $34.9 million in 12 days. Overall, Universal’s dino blockbuster racked up $8.9 million (-41%) from 63 territories this weekend for $968.3 million overseas and $1.6063 billion worldwide.


Trainwreck grossed $6.2 million (+17%) from 27 territories for an early overseas total of $13.7 million. Judd Apatow’s comedy starring comedienne Amy Schumer has grossed an impressive $111.3 million worldwide. The film opened in 5th place in the UK/Ireland with $1.5 million, in 3rd place in Germany with $1.3 million, in 5th place in Spain with $462K, in 4th in German/Switzerland with $237K, and in 3rd in New Zealand with $267K. Australia held on to the top spot with $1.7 million and an 11-day total of $7 million. With 24 more territories still to open, Sweden, Ukraine, and Uruguay bow next weekend.


Ant-Man burrowed to $5.6 million (-39%) from 51 territories this weekend, lifting its overseas total to $189.5 million and its worldwide total to $347.068 million after 5 weekends of release. The diminutive Marvel superhero flew into Italy this weekend and opened to $2.2 million, while holding well in Australia (-35%), Mexico (-28%), France (-38%), UK/Ireland (-41%), Germany (-41%), and Spain (-44%). Ant-Man opens in South Korea on September 3 and in Japan on September 19.


Ted 2 opened in 8 new territories this weekend and grossed $5.5 million (+53%) from 46 total overseas markets. Seth MacFarlane’s sequel has earned $92.6 million overseas and $173.7 million worldwide. The comedy opened on top in Belgium with $823K and the Netherlands with $1.1 million. Argentina bowed in second place with $530K, and Chile took third with $195K.


Films grossing less than $2 million overseas this weekend + local language films (Weekend Total/Overseas Total/Global Total)

Brothers (India) - $12.74M/$12.74M/$12.74M

El Clan (Argentina) - $3.0M/$3.0M/$3.0M

The Little Prince (France) - $1.7M/$7.3M/$7.3M

The 33 (Chile) - $1.02M/$3.08M/$3.08M

Unfriended - $1.0M/$25.6M/$58.4M

Terminator: Genisys - $0.722K/$234.7M/$323.509M

Pitch Perfect 2 - $0.44M/$101M/$284.8M

Straight Outta Compton - $0.015M/$56.09M/$56.105M

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Monday Update: Universal is now reporting that Straight Outta Compton opened with $60.2 million this weekend after a significantly stronger than expected hold on Sunday.  Straight Outta Compton now claims the fifth largest opening weekend ever in the month of August.

Full weekend actuals will appear later today.

Sunday Update: Universal's Straight Outta Compton was strong straight out of the gate this weekend with an estimated $56.09 million debut. The modestly budgeted F. Gary Gray directed N.W.A biopic outpaced its already lofty expectations, which had risen rapidly thanks in part to high levels of online buzz surrounding the film and strong early critical reviews. Without adjusting for ticket price inflation, Straight Outta Compton registered the sixth largest opening weekend performance ever in the month of August. Making the film's performance even more impressive was that it didn't have higher priced 3D or IMAX admissions to boost its grosses. The film also opened in a relatively modest 2,757 locations, which gave it an impressive per-location average of $20,345 for the frame. Straight Outta Compton opened 35 percent stronger than the $41.52 million debut of last year's Ride Along and 9.5 percent ahead of the $51.24 million debut of 2002's 8 Mile (though it should be noted that when taking into account price inflation the opening weekend for 8 Mile adjusts to $74.12 million).

Straight Outta Compton opened with $24.2 million on Friday (which included an estimated $4.96 million from Thursday night screenings), declined 20 percent on Saturday to gross $19.3 million and is estimated to decline 35 percent on Sunday to gross $12.59 million. That places the film's estimated opening weekend to Friday ratio at 2.32 to 1. While Straight Outta Compton displayed initial front-loading this weekend, the film will have a good chance of stabilizing as it goes forward thanks in part to its strong critical reviews, strong early word of mouth (the film received an A rating on CinemaScore and has a current Flixster audience score of 96 percent) and the relatively soft new competition the film will face as the summer season winds down.

Straight Outta Compton had clear four-quadrant appeal this weekend as the film skewed slightly towards female moviegoers (52 percent) and slightly towards moviegoers under the age of 30 (51 percent). Straight Outta Compton marks another very impressive performer for Universal in 2015, as it joins a list of box office successes that already includes Jurassic World, Furious 7, Minions, Pitch Perfect 2, Fifty Shades of Grey and Trainwreck.

Mission: Impossible - Rogue Nation held up nicely this weekend with an estimated second place take of $17.00 million. After leading the box office for each of the past two weekends, the fifth installment of the Tom Cruise led blockbuster franchise from Paramount was down one spot and a very solid 40 percent. Thanks in part to the film's holding power thus far, Rogue Nation has grossed $138.14 million through 17 days of release. That places the film 33 percent ahead of the $103.54 million 17-day take of 2006's Mission: Impossible III and 3 percent ahead of the $133.58 million 17-day gross of 2011's Rise of the Planet of the Apes. Mission: Impossible - Rogue Nation is extremely likely to continue to hold up well throughout the remainder of the summer.

Warner's The Man from U.N.C.L.E. was off to a soft start this weekend with an estimated third place take of $13.54 million. The Guy Ritchie directed spy comedy starring Henry Cavill and Armie Hammer opened below pre-release expectations and didn't perform well with its price tag in mind. Opening against Straight Outta Compton and so soon after Mission: Impossible - Rogue Nation clearly took a toll on the film. While it wasn't expected to do so, The Man from U.N.C.L.E. was unable to duplicate the success of Kingsman: The Secret Service earlier this year, as it opened 63 percent below the $36.21 million debut of Kingsman. The Man from U.N.C.L.E. performed more in line with the $15.45 million start of last year's Jack Ryan: Shadow Recruit.

The Man from U.N.C.L.E. took in $4.87 million on Friday (which included an estimated $900,000 from Thursday evening shows), increased an encouraging 5 percent on Saturday to gross $5.10 million and is estimated to decline 30 percent on Sunday to gross $3.57 million. The film registered an estimated opening weekend to Friday ratio of 2.78 to 1. The Man from Uncle received a respectable B rating on CinemaScore. The film's audience skewed slightly towards male moviegoers (52 percent).

The bad news continued for Fantastic Four this weekend as Fox's superhero franchise re-launch attempt was down two spots to place in fourth with an estimated $8.00 million. Fantastic Four was down a massive 69 percent from last weekend's already disappointing start. The sharp second weekend decline for Fantastic Four didn't come as a surprise given the film's toxic word of mouth, the competition it faced from the break-out performance of Straight Outta Compton and the Fantastic Four franchise being naturally front-loaded to begin with. Fantastic Four has managed just $41.96 million in ten days. The film is currently running 57 percent behind the $97.46 million ten-day gross of 2007's Fantastic Four: Rise of the Silver Surfer.

STX Entertainment's The Gift held up far better with an estimated fifth place take of $6.50 million. The Joel Edgerton directed thriller starring Jason Bateman, Rebecca Hall and Edgerton was down two spots and a very respectable 45 percent from last weekend. The Gift continues to exceed expectations with a ten-day take of $23.58 million and is performing nicely with its reported production budget of just $5 million in mind. The film is running nearly on par with the $23.80 million ten-day start of last year's The Giver (which fell 48 percent in its second weekend to gross $6.43 million).

Saturday Update: Universal reports this morning that Straight Outta Compton bowed to an impressive $24.2 million estimated opening day on Friday, including Thursday evening's $4.96 million start. That gives the N.W.A. biopic the fourth best August opening day in history behind only Guardians of the Galaxy ($37.85 million), Teenage Mutant Ninja Turtles (2014) ($25.6 million), and The Bourne Ultimatum ($24.7 million). Yesterday also scored a 24 percent higher opening than Eminem's 8 Mile ($19.6 million) back in November 2002, and flew past the entire $20.5 million three-day launch of 2009's Notorious.

As if that weren't enough good news for the generational hit, critics have given the pic a strong 88 percent Rotten Tomatoes score. Last but certainly not least, it also boasts the best day-after-release Flixster score of any wide release in 2015 so far with a stellar 95 percent. The studio itself is projecting a $57.2 million opening weekend, although we're fairly confident the strong word of mouth could carry over throughout the weekend and help offset some natural front-loading by fans. BoxOffice's official weekend projection as of Saturday morning is $59 million (which would give it the sixth best August launch ever).

Scooting down to second place yesterday was Mission: Impossible - Rogue Nation, off just 40 percent from last Friday to an estimated $4.88 million. The latest hit installment in the Tom Cruise franchise has tallied $126.0 million domestically through 15 days of play, putting it 3 percent ahead of the pace of 2011's Rise of the Planet of the Apes and 32 percent ahead of Mission: Impossible III. BoxOffice projects an excellent third weekend take of $17.1 million.

Opening in third place on Friday, Warner Bros.' The Man from U.N.C.L.E. pulled a modest $4.865 million estimate. Unfortunately, buzz for the classic television series adaptation never really caught fire (in large part due to strong word of mouth for the current Mission: Impossible flick), leading to a first day that came in nearly 50 percent shorter than The A-Team's $9.66 million in June 2010. Critics have awarded the film a middling 68 percent Rotten Tomatoes score, while Flixster users are more positive at 81 percent. The studio reports a "B" CinemaScore. BoxOffice is projecting an opening weekend around $12.9 million.

In fourth place, Fantastic Four sank a massive 79 percent from its opening day last Friday to $2.4 million yesterday. That brings the superhero reboot's eight-day domestic total to $36.4 million, nearly 57 percent behind the pace of 2007's Fantastic Four: Rise of the Silver Surfer. BoxOffice projects a $7.6 million sophomore weekend.

Filling out the top five, STX Entertainment's The Gift posted $1.9 million for a respectable 54 percent Friday-to-Friday decline. The sleeper hit's eight-day tally is now $18.98 million. The studio itself projects a $6.3 million second frame.

Watch BoxOffice on Sunday morning for official weekend estimates from the studios.

Friday Update #2: According to early reports, here's how the weekend looks to be shaping up:

Straight Outta Compton: $50 million-$52 million
Man from U.N.C.L.E: $14 million-$16 million

Check back tomorrow for updated projections and official studio numbers.  

Friday Update #1: Universal reports this morning that Straight Outta Compton posted an excellent $4.957 million from shows beginning at 8pm in 2,264 theaters on Thursday. Comps are few and far between for this time of year (e.g., Ride Along earned nearly $1.1 million on Thursday with a January launch), but as far as musically-themed pics go this year, Compton bested the $4.6 million Thursday night bow of Pitch Perfect 2. It remains to be seen how well the pic holds up over the weekend as N.W.A. fans rush out early on, but the pic's positive critical reviews will only help.

Meanwhile, Warner Bros. reports The Man from U.N.C.L.E. earned $900,000 in its start last night. Although expectations are already modest for the adaptation, that falls short of Spy's $1.5 million Thursday start back in June, as well as The Equalizer's $1.5 million last September and Kingsman: The Secret Service's $1.4 million in February. The Guy Ritchie film's older target audience will hopefully turn out over the weekend.

More as it comes...


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By Daniel Garris

Paramount's Mission: Impossible - Rogue Nation continued to lead the daily box office on Thursday with a daily take of $2.57 million. The fifth installment of the Tom Cruise led action franchise was down 12 percent from Wednesday and down 43 percent from last Thursday. It should be noted that wide releases in general experienced sharp daily declines on Thursday due in part to the evening launches of Universal's Straight Outta Compton and Warner's The Man from U.N.C.L.E. Rogue Nation was the week's top film with a weekly take of $41.88 million. That represented a very respectable 47 percent decline from the film's opening week performance and brings the film's two-week total to $121.14 million.

Fantastic Four rounded out its disappointing first week of release with a second place take of $1.41 million. Fox's relaunch attempt of the Marvel superhero franchise was down a sharp 15 percent from Wednesday. Fantastic Four placed in second for the week with a seven-day start of only $33.96 million. In addition to performing well below pre-release expectations, Fantastic Four displayed poor holding power throughout the week, which is obviously a bad sign for the film going forward. Fantastic Four is running a distant 56 percent behind the $77.45 million seven-day gross of 2007's Fantastic Four: Rise of the Silver Surfer.

STX Entertainment's The Gift held steady in third with $1.00 million. The Joel Edgerton directed thriller starring Jason Bateman, Rebecca Hall and Edgerton was down 11.5 percent from Wednesday. The Gift took third place for the week with a stronger than expected seven-day start of $17.08 million. The film's performance this week was especially impressive when taking into account the film's reported production budget of just $5 million. The Gift will hope to hold up well going forward thanks in part to strong critical reviews and positive word of mouth.

Minions grossed $0.937 million to remain in fourth place. The blockbuster 3D computer animated prequel from Universal and Illumination Entertainment fell 12 percent from Wednesday and 43 percent from last Thursday. Minions finished in sixth for the week with $12.41 million. That represented a 38 percent decline from the previous frame and brings the film's five-week total to a very impressive $307.77 million.

Ant-Man followed very closely behind in fifth with $0.925 million. The Paul Rudd led 3D superhero film from Disney and Marvel was down 7 percent from Wednesday, which represented the day's strongest daily percentage hold among wide releases. Ant-Man took fifth place this week with $12.44 million. The film was down 38 percent from the previous week and has grossed a very solid $152.05 million in four weeks.

Meanwhile, new wide releases Ricki and the Flash and Shaun the Sheep Movie took in respective seventh place and tenth place daily grosses of $0.721 million and $0.483 million. Sony's Ricki and the Flash was down 9 percent from Wednesday, while Shaun the Sheep Movie was down 13 percent. Ricki and the Flash has grossed $10.09 million in seven days and Shaun the Sheep Movie has grossed $8.27 million in nine days, as both films continue to perform a bit below their already modest expectations.

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aug7wknd.pngMission: Impossible - Rogue Nation eased 44 percent from last Wednesday to $2.93 million yesterday as it remained in first place. Strong word of mouth continues to drive the well-reviewed fifth entry in the Tom Cruise franchise. With $118.57 million in the bank domestically through 13 days of release, the pic is pacing 3 percent ahead of Rise of the Planet of the Apes and 31 percent ahead of Mission: Impossible III.

In second place yesterday, Fantastic Four grossed $1.67 million in its sixth day of play. That gives it a domestic tally of $32.55 million so far, unfortunately putting it 56 percent behind the pace of 2007's Fantastic Four: Rise of the Silver Surfer.

In third place, sleeper hit The Gift pulled $1.13 million on Wednesday. That gives the well-received thriller from new distributor STX Entertainment a six-day total of $16.08 million, putting it just 1 percent behind the pace of last year's The Giver.

In fourth, Minions added $1.06 million yesterday for a 39.5 percent week-to-week drop. The animated prequel's domestic tally now stands at $306.8 million.

Ant-Man took fifth on Wednesday with another $0.99 million, off 40 percent from last week. The latest Marvel pic's domestic haul now stands at $151.1 million.

Meanwhile, Ricki and the Flash added $0.79 million yesterday to give it a six-day haul of $9.36 million, while Shaun the Sheep banked $0.555 million for an eight-day total of $7.78 million.


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