sonydigitalcinema4k.pngBasingstoke - 13 January, 2014 - Niclas Nornemark established his own company Cinema Certification in May 2013 after becoming Sony's Swedish distributor of cinema-adapted 4K projectors. In less than a year and a half, he had already equipped four cinemas belonging to The National Federation of People's Parks and Community Centres in Sweden and four venues in Denmark with 4K technology. His aim for 2015 is to double this number.

Nornemark estimates that Sweden's cinema technology lags behind that of other Western countries by about two years. Despite being subsidised by the state, many smaller cinemas have chosen cheaper alternatives when purchasing technology and improved image resolution. Many cinemas have also purchased used equipment from other countries after they had upgraded their solutions.

"Norway started its 4K journey in 2013 -the same time Sweden was upgrading its cinemas with digital technology. Norway's old equipment was then sold to Sweden. I was not pleased with this scenario, and I questioned why the image quality in Swedish cinemas was worse than what I had at home. I then researched all of the alternatives on the market. Sony stood out from many of the other companies, and I quickly realised that their 4K solutions were extremely good", said Niclas Nornemark, Digital Cinema Solutions Specialist.

In 2010, Nornemark bought his own cinema in Svalöv -his hometown. In 2013, he renovated the delapidated cultural centre and installed a 4K projector from Sony. He immediately noticed that visitors chose the new ultra high-definition 4K technology over 3D films. Today he has installed 4K technology in four cinemas belonging to The National Federation of Peoples' Parks and Community Centres in Sweden, with a resolution four times as high as today's standard Full HD resolution. He plans to install 4K technology in another ten cinemas in 2015.

"4K really is Sony's strength. They are experts at every stage, as they make films, produce them and also own the viewing technology. There is no other company in the marketplace today that has such high competence in all of these areas. At the moment, Sony's contrast levels are unbeatable. By this,I mean the contrast between light and dark images. And it's the contrast combined with the level of detail that visitors notice the most, as it creates a multi-dimensional image with improved depth", said Niclas Nornemark.

"Sweden is a very exciting market, and the potential for our 4K technology is strong. Films should be seen at the cinema, and the Swedish cinemagoers deserve the best image quality possible. Sony offers an impressive viewing experience that centres around its 4K technology, and it's amazing to see how Niclas Nornemark has built up 4K with The National Federation of People's Parks and Community Centres in Sweden", said Tore Mortensen, Business Manager at Sony Nordic.

Folkets Hus and Parker has installed the following Sony digital cinema projectors Sony SRX-R515P and Sony SRX-R510P

About Sony 4K Digital Technology

With over 18,000 systems in the market, Sony Digital Cinema 4K technology lets moviegoers experience exceptional picture quality from every seat in the cinema - with spectacular detail, contrast and colour on any size of screen. Sony Digital Cinema 4K projection systems give audiences a more immersive, emotionally engaging visual experience you simply can't get at home - in 2D or with a choice of smooth, easy on the eye 3D solutions. Sony 4K offers four times the resolution of an HD TV or previous-generation 2K digital cinema projectors.

4K is the choice of audiences and industry alike, winning Hollywood's commitment with releases from Paramount, Warner Brothers, 20th Century Fox and Sony Pictures. It's won the support of Hollywood heavyweights like Martin Scorsese ("The Wolf of Wall Street"), Christopher Nolan ("Dark Knight Rises", "Inception"), M. Night Shyamalan ("After Earth"), David Fincher ("The Girl with a Dragon Tattoo"), Paul Greengrass ("Captain Phillips") and Harald Zwart ("Karate Kid"), who have all released blockbusters in 4K. It's also the choice of award-winning director Nuri Bilge Ceylan who won the coveted Palme d'Or at the 2014 Cannes Film Festival for "Winter Sleep" that was shot in 4K using Sony's F65 CineAlta camera for cinematic release.

The only manufacturer currently deploying 4K projection systems in volume, Sony serves many of the world's biggest and most prestigious cinema chains, as well as small independent screens and art house cinemas.





For further information please contact:

Rebecca White, PR Specialist, Sony Europe

Tel: +44(0) 7795490390, email:

Tore Mortensen, Business Manager at Sony Nordic, +47 93 46 26 95, email:

Niclas Nornemark, Cinema Certification, phone: +46 709 66 24 44, email:

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nec.pngSpecial Financing Program from NEC and Element Financial Includes All Equipment Needed, Affordable Payments with Little Upfront Costs

CHICAGO - January 13, 2015 - NEC Display Solutions of America announced today a special financing program to help the remaining 1,000 screens at movie theaters across America make the conversion to digital cinema.

Called the "Ticket to Digital" program, NEC Display is teaming up with Element Financial to include 100 percent of the technology necessary to convert to digital requirements, plus the fastest, most affordable way to acquire it. Equipment and terms include:

• NC900C Projector
• Lens
• IMS (Server)
• Installation
• Base
• Cabling and PC to control system
• Freight (to locations in the continental U.S.)
• $559/month for 64 months

"Offering an affordable way for exhibitors to convert to digital with little upfront costs is a key part of this NEC Display initiative," said Jim Reisteter, General Manager of Digital Cinema at NEC Display. "It is critical that theaters convert to digital in 2015 as the number of movies using traditional film will significantly decrease."

Designed for theaters with small screens, NEC's NC900C DLP cinema projector delivers an enhanced theater experience with pristine images. With its S2K chip set from Texas Instruments®, the NC900C is the most compact 2K DCI-certified digital cinema projector on the market.

"I commend NEC for offering a leasing program to exhibitors who haven't yet converted to digital cinema," said John Fithian, President of the National Association of Theater Owners. "Though 95 percent of the screens in the U.S. have already been converted, there are still a few companies out there who haven't made the transition. As we've said before, the end is nigh."

Applications for financing will be accepted through April 15, 2015. To learn more about the program, please visit

# # #

About NEC Display Solutions of America, Inc.
Headquartered in Itasca, Ill., NEC Display Solutions of America, Inc., is a leading designer and provider of innovative desktop LCD monitors, commercial- and professional-grade large-screen LCD displays, a diverse line of multimedia and digital cinema projectors, and integrated display solutions. NEC Display Solutions develops leading-edge visual technology and customer-focused solutions for a wide variety of markets, including enterprise, healthcare, education and digital signage. For additional information about NEC Display Solutions of America products, call (866) NEC-MORE, or visit the website at For digital images, please visit Follow us on our social media channels: Facebook, YouTube, Google+, Twitter and LinkedIn.

VUKUNET, from NEC Display Solutions of America, is the engine that powers the digital out-of-home advertising business. VUKUNET is the only universal ad serving platform that drives ads to any digital out-of-home network, regardless of content management system. VUKUNET makes the buying, flighting and reporting of digital out-of-home ad campaigns easy. For additional information about VUKUNET, visit, or call (877) 805-VUKU. For VUKUNET logos and digital images, please visit


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By Daniel Garris

Fox's Taken 3 led the box office with ease this weekend with a $39.20 million debut. The third installment of the Liam Neeson led franchise outpaced pre-release expectations; marking the third time that the Taken franchise has exceeded expectations. Taken 3 hadn't been expected to open anywhere near as strong as 2012's Taken 2, but instead opened a reasonable 21 percent below the $49.51 million debut of Taken 2. Without adjusting for ticket price inflation, Taken 3 delivered the third largest opening weekend ever for the month of January (behind only last year's Ride Along and 2008's Cloverfield). The film's debut was especially impressive given that so many holdovers came back down to earth this weekend; due in part to the end of the holiday season and due in part to the strong performance of Taken 3.

Taken 3 opened with $14.88 million on Friday (which included an estimated $1.6 million from late night shows on Thursday), increased 5 percent on Saturday to take in $15.62 million and declined 44 percent on Sunday to gross $8.71 million. That placed the film's opening weekend to Friday ratio at 2.63 to 1. Taken 3 received a solid B+ rating on CinemaScore. It is possible that Taken 3 could take a significant hit next weekend from the nationwide expansion of Warner's highly anticipated American Sniper.

Paramount's Selma placed in a distant second with $11.31 million. While Taken 3 outpaced expectations this weekend, Selma debuted below expectations, which were ultimately inflated due in part to the film's exceptional critical reviews and a larger than originally anticipated location count this weekend. While the Ava DuVernay directed awards season hopeful didn't light the box office on fire this weekend, the film could still hold up extremely well going forward thanks in part to strong word of mouth (the film received an exceptional A+ rating on CinemaScore) and continued awards season buzz. It is also very possible that many initial moviegoers are waiting until the Martin Luther King holiday weekend next weekend to see the film. With that said, that Selma debuted 54 percent below the $24.64 million start of 2013's Lee Daniels' The Butler is certainly underwhelming. Selma has grossed $13.59 million to date.

Selma grossed $3.77 million on Friday, increased a healthy 25 percent on Saturday to gross $4.70 million and fell 40 percent on Sunday to gross $2.84 million. That gave the film a promising weekend to Friday ratio of 3.00 to 1. It should be noted that the reported production budget for Selma was a modest $20 million.

Holdovers occupied positions three through six this weekend with the four films fairly bunched together with one another. Disney's Into the Woods claimed third with $9.55 million. The Rob Marshall directed musical featuring Meryl Streep was down a significant 49 percent. This weekend's hold was lackluster given that the film expanded into an additional 295 locations. Into the Woods surpassed the $100 million mark this weekend and has grossed $105.08 million in 18 days. That places the film 6 percent behind the $111.93 million 18-day take of 2012's Les Misérables.

Warner's The Hobbit: The Battle of the Five Armies followed closely behind in fourth place with $9.38 million. The third installment of Peter Jackson's The Hobbit trilogy was down a sharp 57 percent from last weekend. The Battle of the Five Armies has grossed $236.46 million through 26 days of release and is now running just 2 percent ahead of the $231.93 million 26-day gross of 2012's The Hobbit: The Desolation of Smaug.

Unbroken rounded out the weekend's top five with $8.17 million. The Angelina Jolie directed war drama from Universal fell 55 percent from last weekend. Like Into the Woods, Unbroken also surpassed the $100 million domestic milestone this weekend. Unbroken continues to exceed expectations with $101.40 million in 18 days. The film is running 8 percent ahead of the $94.09 million 18-day gross of 2008's The Curious Case of Benjamin Button.

The Imitation Game placed in sixth with $7.21 million. The awards season hopeful from The Weinstein Company held up much better than other films in the marketplace this weekend, as it was down just 7 percent. However, the film did expand into an additional 812 locations this weekend, so its location average did see significant slowing over the frame. The Imitation Game surpassed the $40 million mark this weekend and has grossed a healthy $40.43 million to date.

Warner's Inherent Vice took in $2.77 million to place in eleventh among all films. The Paul Thomas Anderson directed film generated a respectable per-location average of $4,300 from 645 locations. The film performed towards the higher end of expectations, which were subdued from the film's modest performance in platform release. Inherent Vice performed 37 percent softer than the $4.39 million take of 2012's The Master during its first weekend of major release (in 788 locations). Inherent Vice has grossed $4.35 million to date.

Fellow Warner Bros. release American Sniper continued to impress in platform release with $579,518 from just 4 locations. That gave the Clint Eastwood directed awards season hopeful starring Bradley Cooper a massive per-location average of $144,880. American Sniper has grossed $3.17 million to date. As mentioned, the film will expand into nationwide release this coming Friday.

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By Alex Edghill

After a one week break the Minions are back on top of the weekly Facebook like-increase chart. It was the only film on the week to see a like increase north of 100,000. It has seen a 1.3 million like increase over the last two months which is second only to Fifty Shades Of Grey's 1.6 million. Unlike Grey though, this has been a much slower burn with consistent returns of 100,000+ new likes every week over the last two months. No other film can come close to matching that (7 out of the last 8 weeks Minions has been over 100k new likes, next closest competitor is Cinderella with 3 out of 8. Hard to argue that this has a good chance of being in the top 10 on the year.

Ant-Man had a big trailer this past week but it really didn't translate well to Facebook as its overall like total stands at only 128k even after the trailer has been out almost a full week. The actual bump it got from the trailer was around 30k which was decent but considering the appeal of Marvel films in general its hard to say that its not even a little disappointing. Its Twitter and YouTube numbers are very strong so perhaps the marketing effort for Facebook is just lagging. Its page hasn't even been verified as official yet which will only hurt its recognition but I have faith in the franchise as a whole and would expect subsequent trailers to see 50-75k+ new likes as its release approaches..

Facebook Top 15 Movies by Like Increase for the Week Ending Sunday January 11th

Rank Release Movie Likes Previous Change % Change
1 07/10/15 Minions 28,234,446 28,121,968 112,478 0.40%
2 03/13/15 Cinderella (2015) 13,342,975 13,247,415 95,560 0.72%
3 02/13/15 Fifty Shades of Grey 6,984,282 6,908,041 76,241 1.10%
4 01/09/15 Taken 3 5,239,213 5,163,920 75,293 1.46%
5 06/26/15 Ted 2 21,068,474 20,997,415 71,059 0.34%

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Night at the Museum: Secret of the Tomb used a great opening in China, where it earned $26.7 million from 3,887 screens, to lift its overseas total to $148.6 million. The total weekend tally outside of North America brought in $46.2 million from 47 markets. Russia also contributed a strong start out of the gate with a $6.2 million debut from 1,690 screens. Night at the Museum: Secret of the Tomb has grossed a global total of $248 million.

Taken 3 also enjoyed a strong weekend overseas, bringing in $1 million from 36 markets. The United Kingdom contributed a $10.9 million debut from 800 screens, followed by a $4.8 million bow from 287 screens in Australia. Taken 3 has already earned $52.3 million overseas and $92.6 million worldwide.

The Hobbit: The Battle of the Five Armies brought in $21.8 million over the weekend. The film has now grossed a total of $545.3 million outside of North America, with China scheduled for a January 23 release.  Top markets include Germany ($74.4M), the UK ($61.1M), France ($44.2M), Russia ($29.3M), Australia ($23.8M), and South Korea ($22M). The film has grossed $781.6 million globally.

Exodus: Gods and Kings earned $15 million from 41 markets, lifting its overseas cume to $168.1 million. The film has grossed a total of $231.6 million globally. Ridley Scott's Biblical epic expands to Italy next weekend

Big Hero 6 grossed $12.6 million from 54 territories this weekend. The film's leading markets include Japan ($44.4M), Russia ($20.2M), Mexico ($16.9M), Australia ($11.9M), and Italy ($11.3M). Big Hero 6 has grossed $194.5 million overseas and $408.9 million worldwide.

Penguins of Madagascar crossed the $200 million mark overseas after finishing the weekend with $9 million from 29 markets. The animated film has grossed a total of $207.9 million outside of North America and $287.7 million worldwide.

Seventh Son brought in $8.1 million from 34 territories over the weekend, including #1 openings in the Philippines, Bulgaria, Egypt, the Middle East and United Arab Emirates. Russia continues to lead all global markets after a second consecutive first place finish, bringing its market cume up to $15 million Seventh Son has grossed $35.7 million worldwide ahead of its North American release. The film will expand to 28 more territories over the next few months.

Unbroken added $5.7 million from 24 territories, raising its overseas cume to $14 million. France enjoyed a #2 debut behind domestic hit La Famille Belier with $1.5 million at 315 dates. The film took the #4 spot in its South Korean premiere with $1.4 million from 297 dates. Unbroken has grossed $115.7 million worldwide with 39 territories left in its overseas run.

Ouija continues to score scares around the world, bringing in $5.4 million from weekend screenings. The film opened in first place in Mexico with a $2.7 million take at 633 dates. The horror flick has grossed $33.5 million outside of North America and $84.3 million worldwide.
The Theory of Everything took in $5.1 million from 12 territories. A strong $3.9 million holdover weekend in the United Kingdom lifts the film to a $12.3 million market total after 10 days in the UK. The biopic has grossed a total of $20.3 million outside of North America and $46.1 million worldwide. The film will expand to 45 more territories over the next several months.

American Sniper continues its successful run in Italy. The film added $4.2 million from 492 screens to its market total, claiming the top spot at the box office. American Sniper is now director Clint Eastwood's highest grossing film of all time in Italy.

Fury grossed $4.2 million over the weekend, taking its overseas cume up to $115.6 million. The war drama took a #1 debut in Spain, where it grossed $1.8 million from 385 screens. Fury has grossed $201.1 million worldwide.

Into the Woods opened in the UK with a $3.8 million haul, leading the weekend's $7.6 million overseas haul from 15 territories. The musical has grossed $15.3 million overseas and $120.5 million worldwide.

Horrible Bosses 2 earned $3.1 million from 30 territories over the weekend. The film has grossed a total of $52 million outside of North America and $105.8 million globally.  

Birdman brought in $2.4 million from 4 markets as awards season heats up. The Oscar contender has grossed $7.9 million overseas and $34.1 million globally.

Annie brought in $1.4 million from 19 territories this weekend. The musical has now grossed a total of $19.4 million overseas, without counting China's results from more than 6,000 screens. Annie has grossed $98.8 million globally.


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