Jonathan Papish

As expected, Avengers: Age of Ultron was a global hit this weekend, racking up $201.2 million in just 55% of the international marketplace and opening at #1 in all 44 territories it premiered. The total is an estimated 44% ahead of the original Avengers film and 24% ahead of Iron Man 3 accounting for currency fluctuation. The top 5 markets were South Korea ($28.2 million), the UK and Ireland ($27.3 million), Russia ($16.2 million), Brazil ($13.1 million), and Australia ($13.1 million). 


Ultron smashed box office records in Asia where it had the biggest opening weekend of all-time in Russia, Hong Kong ($6.4 million), and the Philippines ($7.7 million), and the second biggest opening weekend in South Korea, India ($7.7 million), Singapore ($3.6 million), and Vietnam. The sequel performed strongly in Europe as well, taking the highest opening weekend ever for a superhero movie in the UK/Ireland, Germany ($9.3 million), Sweden, Norway, and the Netherlands.


Ultron also set new records on overseas IMAX screens, scoring $10.4 million on 175 IMAX screens to become the best-ever opening beating Interstellar’s $7.188 million. Highlights include Hong Kong which swept up $420K on 4 screens ($106K /screen), South Korea which took in $1.6 million on 15 screens ($106K /screen) and the Philippines which grossed $650k on 8 screens ($81K /screen).


More international markets will roll out Ultron next weekend including Spain, Mexico, Portugal, Croatia, Czech Rep, Greece, Lebanon, Slovakia, Slovenia, Turkey, Thailand, Trinidad, Panama, Venezuela, Uruguay, Paraguay, Peru, Ecuador, Bolivia, Chile and Colombia, along with the highly anticipated North American opening. China will open on May 12th due to a local holiday next weekend and Japan will open on July 4.


Furious 7 became the third film in history to cross the $1 billion mark overseas this weekend after Avatar ($2.027 billion) and Titanic ($1.528 billion). Combined with an estimated $320.5 million domestic cume, Furious 7 is now the 5th highest grossing film in history with a global tally of $1.322 billion. Chinese moviegoers have helped this latest installment (an 8th was just announced for an April 2017 release) become the highest grossing film in its box office history, racing past Transformers: Age of Extinction’s $319 million this weekend for an estimated total of $323 million. China’s BO total has also outgunned the North American cume, not unheard of for films that flop domestically yet shine in China, but astonishing in the fact that Furious 7 was considered a runaway success in both countries.


Thanks to a $7.7 million opening in China, Home brought in $13.7 million this weekend, transporting its overseas cume to $147.1 million. The DreamWorks’ animation crossed $300 million globally. Other strong markets include France which earned $1.4 million ($3.4 million cume) and dropped only 4%, and the UK which scored an addition $1 million for $31.5 million cume.


Cinderella danced to $8.5M this weekend as it opened in its last international territory, Japan. The overseas cume now stands at $284.0 million and $474.646 million globally. The Disney fantasy opened at #1 in Japan, picking up $4.8 million and grossing the highest opening weekend in 2015 for a Western release.


Run All Night snapped up $3.3 million this weekend bringing the international cume to $33.7 million and the global haul to $59.94 million. Italy and Brazil will open on April 30 and Japan will open on May 16. 

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Sunday Update: Universal's Furious 7 took in an estimated $18.26 million this weekend to lead the weekend box office for a fourth consecutive frame. In doing so, Furious 7 became the first film to lead the box office for four consecutive weekends since The Hunger Games did so back in 2012. The seventh installment of the blockbuster franchise featuring Vin Diesel, Dwayne Johnson and the late Paul Walker was down 37 percent from last weekend. Furious 7 was aided a bit this weekend by moviegoers who wanted to catch the film before Disney's highly anticipated Avengers: Age of Ultron debuts in theatres this coming Friday. Furious 7 has grossed a massive $320.54 million in 24 days. That places the film a very impressive 46 percent ahead of the $219.72 million 24-day take of 2013's Fast & Furious 6.

Paul Blart: Mall Cop 2 held steady in a not-so-distant second place with an estimated $15.5 million. Sony's modestly budgeted Kevin James led comedy sequel fell 35 percent from last weekend's debut. Paul Blart: Mall Cop 2 has grossed a solid $43.95 million through ten days of release. The film continues to run in line with pre-release expectations and is running 4 percent ahead of the $42.38 million ten-day start of 2011's Zookeeper (which fell 38.5 percent in its second weekend to gross $12.33 million). Despite very poor critical reviews, Paul Blart: Mall Cop 2 will hope to hold up well going forward due in part to facing a relatively limited amount of new competition for family audiences.

Lionsgate's The Age of Adaline debuted in third place this weekend with an estimated $13.38 million. The romantic drama starring Blake Lively opened on the high end of expectations. The Age of Adaline opened just ahead of the $13.02 million start of Fox's The Longest Ride earlier this month. That was an impressive feat given that The Age of Adaline wasn't adapted from a pre-existing novel. The Age of Adaline opened with $4.95 million on Friday (which included an estimated $575,000 from Thursday evening shows), increased 8 percent on Saturday to gross $5.35 million and is estimated to decline 42.5 percent on Sunday to gross $3.08 million. That places the film's estimated opening weekend to Friday ratio at 2.70 to 1. The Age of Adaline received an encouraging A- rating on CinemaScore.

Home grossed an estimated $8.3 million to remain in fourth place this weekend. The successful 3D computer animated film from Fox and DreamWorks Animation was down a slim 22 percent from last weekend. Home continues to exceed expectations in a big way with a 31-day take of $153.78 million. That places the film just behind the $154.63 million 31-day take of 2013's The Croods.

Universal's Unfriended rounded out the weekend's top five with an estimated $6.24 million. The ultra low-budget horror film from Blumhouse Productions was down two spots and a sharp 61 percent from last weekend. Unfriended has grossed $25.15 million in ten days. While Unfriended isn't quite living up to its break-out potential, it is still performing well with its cost in mind. Unfriended is running 28 percent behind the $34.80 million ten-day take of last year's Ouija (which fell 46 percent in its second weekend to gross $10.74 million).

A24's Ex Machina expanded very nicely in its first weekend of semi-wide release with a sixth place take of $5.44 million. The critically acclaimed Alex Garland directed sci-fi film generated a solid per-location average of $4,336 while playing in 1,255 locations this weekend. Ex Machina delivered the largest weekend performance ever for an A24 release in its first weekend of major release. The young distributor's previous high-water mark was the $4.86 million take of 2013's Spring Breakers in its first weekend of semi-wide release. Ex Machina has grossed a promising $6.92 million in 17 days. A24 will continue to expand the film into additional locations going forward.

Elsewhere in semi-wide release, Little Boy debuted all the way down in 13th place with an estimated $2.83 million. The modestly budgeted family comedy from Open Road earned a respectable per-location average of $2,708 from 1,045 locations. Little Boy was especially front-loaded this weekend; the film opened with $1.35 million on Friday, decreased an alarming 41 percent on Saturday to gross $0.80 million and is estimated to fall 15 percent on Sunday to gross $0.68 million. That gives the film an estimated opening weekend to Friday ratio of just 2.10 to 1, which isn't a good early sign for the film going forward.

Saturday Update: Lionsgate reports that The Age of Adaline claimed first place on Friday with a healthy $4.96 million. That's just 10 percent below the first day of The Longest Ride, which is respectable given Adaline's lack of a built-in fan base as well-established as that of Nicholas Sparks. The film has similarly modest early word of mouth with a 72 percent audience score on Rotten Tomatoes, while critics gave it a 53 percent. BoxOffice projects $13.5 million for the weekend in third place.

In second place Friday, Furious 7 eased 42 percent to $4.8 million. That brings its domestic haul up to a staggering $307.1 million in 22 days of release. Universal is projecting a $16.3 million, which we think will land it a fourth consecutive weekend box office crown.

In third place yesterday, Paul Blart: Mall Cop 2 added $3.75 million, down 49 percent from opening day last week. With $32.2 million in the bank through 8 days of release, the film is pacing 34 percent behind its predecessor, but is still performing well overall. BoxOffice projects a $13.6 million sophomore frame in second place.

Unfriended claimed $2.0 million yesterday, off 71 percent from opening day last week. The film's 8-day tally stands at $20.9 million. BoxOffice projects $6.0 million this weekend.

Home took in another $1.825 million for a 26 percent week-to-week decline. With $146.8 million earned thus far, look for a $7.9 million frame.

Ex Machina pulled an estimated $1.71 million as it expanded into 1,255 theaters for wide release this weekend. The strongly reviewed sci-fi film (90 percent) is also generating great word of mouth among viewers (89 percent). It'll be interesting to see how the film holds up from here. BoxOffice projects a $4.5 million weekend.

Meanwhile, Open Road's Little Boy bowed to $1.35 million yesterday. Although critics haven't taken to the film (14 percent), audiences are thus far giving it their approval with an encouraging 87 percent score. BoxOffice is projecting a $3.9 million opening weekend.

The Water Diviner took in $374,000 from its limited 320 location opening yesterday, scoring an "A-" CinemaScore in the process. The Russell Crowe-led and -helmed flick could net around $1 million this weekend.

Check BoxOffice on Sunday for official weekend estimates from the studios.

Friday Update #2: Sources tell BoxOffice that Furious 7 should have no problem staying #1 with more than $16 million. The Age of Adaline will be in second with $13 million.

Check back tomorrow for updated projections and official studio numbers.

Friday Update #1: Lionsgate reports that Age of Adaline earned $575K from Thursday evening shows. To put that into perspective, The Boy Next Door--another film that skewed heavily female--posted $500K on its way to a $14.9 million opening weekend.

Check back later today for weekend projections...

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By Daniel Garris

Universal's Furious 7 took in $1.74 million on Thursday to remain in first place at the daily box office for a 21st consecutive day. The seventh installment of the blockbuster franchise featuring Vin Diesel, Dwayne Johnson and the late Paul Walker increased 2 percent over Wednesday and was down a solid 40 percent from last Thursday. Furious 7 led the week with a weekly take of $36.92 million. That represented a 50 percent decline from the previous frame and places the film's three-week total at a massive $302.28 million.

Sony's Paul Blart: Mall Cop 2 held steady in second place with $0.991 million. The modestly budgeted Kevin James led comedy was up 4 percent over Wednesday. Paul Blart: Mall Cop 2 placed in second for the week with a seven-day start of $28.45 million. That was in line with pre-release expectations and places the film 5 percent behind the $30.05 million seven-day start of 2011's Zookeeper.

Unfriended was up one spot over Wednesday to move into third on Thursday with $0.645 million. The ultra low-budget horror film from Universal and Blumhouse Productions was essentially unchanged from Wednesday's performance. Unfriended finished in third for the week with a seven-day start of $18.91 million. That was on the low end of expectations and was 21 percent below the $24.06 million seven-day take of last year's Ouija.

Fox's Home was up one spot and 7 percent over Wednesday to claim fourth with $0.590 million. The successful 3D computer animated film from DreamWorks Animation took fourth place for the week with $13.18 million. That represented a 39 percent decline from the previous frame and brings the film's four-week total to a stronger than expected $145.48 million.

Fellow Fox release The Longest Ride was up one spot from Wednesday to round out Thursday's top five with $0.545 million. The Nicholas Sparks adaptation starring Britt Robertson and Scott Eastwood placed in fifth for the week with $9.37 million. The Longest Ride was down 44 percent from its opening week performance and has grossed $26.03 million in two weeks.

Monkey Kingdom was down four spots and a very sharp 35 percent from Wednesday's Earth Day inflated performance to land in seventh with $0.483 million. The nature documentary from Disney's Disneynature label took eighth place for the week with $6.71 million. That was on the low end of the film's modest expectations and was 11 percent softer than the $7.55 million seven-day start of last year's Bears.

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Avengers: Age of Ultron opened in another 15 territories yesterday and has grossed $44.8 million in two days. South Korea took in 96% of the market share for $4.9 million and had the most admissions of any industry flick in history. Russia had a 91% market share for $3.7 million. The sequel is 65% above the original Avengers. Other strong markets include the UK ($5.4 million), France ($4.4 million) and Brazil ($3.4 million). South Africa, India, and Vietnam opened today.

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By Alex Edghill

Friday Morning Update: In a pretty ingenious move the smart folk over at Fox released the second Star Wars: The Force Awakens trailer this past week, less than two weeks before the premiere of its main competition for highest grosser on the year Avengers: Age Of Ultron. The results? Wasn't even close as it walked away with the most tweets in a week for 2015 so far with 469,960 (breaking Ultron's record of 418k in the process). Perhaps what was even more impressive is that it managed to secure more mentions on its trailer release day (178k) than its first trailer did (142k). 20% bump in volume with these types of numbers are unheard of and just goes to show the power of the franchise, and indeed of nostalgia as much of the buzz can be attributed to Hans Solo and Chewbacca's appearance. While its victory over the past week says little on the fortunes of Age Of Ultron which will no doubt be huge in its own right, it does underline how powerful of a brand it is and that the perfect storm it is creating should have no troubles exploding this Christmas season.

The Avengers: Age Of Ultron had a strong week in its own right with a 25% bump in traffic and 325k tweets. While this is less than I had hoped for (last column I predicted it would crack 400k), its really hard to say anything against a film generating those levels of interest consistently as it has been or with the pedigree it comes from. To put it another way I don't believe the Avengers brand has fallen any over the last three years, if anything it has gone up significantly, allowing other films in the Marvel Cinematic Universe to see huge bumps in business (Thor, Captain America and Iron Man all saw big bumps in their sequels post-Avengers). So with that being said I have a hard time seeing this do less than the $207 million the original walked away with, as ridiculous as that number is.

Jurassic World also had another trailer this past week but unlike Star Wars it didn't do nearly as well as its first trailer (109k versus 224k). The numbers were still good enough to vault it up to third spot and secure a very respectable 212k on the week but I will confess my expectations were tempered somewhat seeing the drop in buzz between trailers. For a franchise which twice held the opening weekend record with past installments I had hoped for a better showing.

Twitter Top 10 Movies for the week of April 17th to April 23rd

Date Movie Tweets Rank Change
12/18/15 Star Wars: The Force Awakens 469,960 1 (+2) 434.14%
5/01/15 Avengers: Age of Ultron 325,348 2 (-1) 24.60%
6/12/15 Jurassic World 212,322 3 (+7) 614.72%
8/07/15 Fantastic Four (2015) 92,248  (+11) 286.87%
5/15/15 Pitch Perfect 2 55,616 5 (+4) 86.72%

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