Poised to be one of Indonesia’s largest motion picture exhibitors, Cinemaxx underscores commitment to innovation by pacting with global analytics leader.

[Auckland, NZ and Los Angeles, CA; April 22, 2015] – Movio, the global leader in marketing data, analysis, insights, and campaign creation and management for theatrical exhibitors, studios and film distributors, has signed Indonesian cinema exhibitor Cinemaxx for its Movio Cinema Software-As-Solution program.  

Launched in 2014 to enhance the Indonesian cinema exhibition landscape, Cinemaxx is poised to be one of the country’s largest and most preferred motion picture exhibitors with plans for more than 2,000 screens in 85 cities over the next 10 years, which will make it the dominant exhibitor in Indonesia.  Being one of the first in Indonesia to adopt Movio Cinema, integrated with Vista Cinema Point-of-Sale technology, will enable Cinemaxx to engage directly with its audience by learning from their preferences and buying choices, thus offering options better suited to the moviegoers. 

As part of its commitment to provide patrons with a distinctive movie entertainment experience, Cinemaxx offers Ultra XD and Cinemaxx Gold formats.  Ultra XD is the giant-screen immersive format that features an ultra-wide, high-gain curved screen and a high-powered digital projection system. Meanwhile Cinemaxx Gold, the exhibitor’s premier offering, provides a truly first class experience including exquisite dining choices served by attendants on call and seating in twin-motor leather recliners. 

“Indonesia is a growth region for theatrical exhibition,” says Movio CEO Will Palmer. “We’re very excited to be in business with Cinemaxx, which we recognize as a crucial player in the expanding theatrical landscape in that country. Indonesia’s population loves films and yet there is a paucity of quality screens available relative to the population. Cinemaxx has realized that opportunity and is committed to bringing a high quality product to this avid audience, especially in previously underserved cities across the country.”    

Despite a rising middle class, demographics that skew young and the world's fourth-largest population (250 million), Indonesian box office was just $250M last year, largely due to inadequate exhibition infrastructure. With just over 900 screens, the country has just one screen for about 270,000 people. Nearby Singapore, by contrast, has one screen for every 25,000 residents.

“Cinemaxx is committed to provide the best cinema experience to the moviegoers in Indonesia,” says Cinemaxx CEO Brian Riady. “By partnering with Movio, Cinemaxx will be able to significantly enhance the effectiveness and attractiveness of the offering to the moviegoers and thus further up scaling the cinematic experience of the film patrons in Indonesia.”


Cinemaxx was established to develop and operate modern, state-of-the-art multiplex cinemas. With more than 2,000 screens and 300 locations planned across 85 cities over the next 10 years, Cinemaxx is poised to be one of Indonesia’s largest and most preferred motion picture exhibitors. Cinemaxx’s complexes are 100% digital. Moviegoers can experience 2D and 3D feature films, documentaries, and alternative content in unmatched picture brightness and unparalleled audio fidelity. As part of Cinemaxx’s commitment to provide patrons with a distinctive movie entertainment experience, Cinemaxx is proud to offer Ultra XD and Cinemaxx Gold. By the end of April 2015, Cinemaxx owned and operated 9 cinema complexes and 45 screens. Cinemaxx is a national cinema chain affiliated with the Lippo Group of Companies, one of Indonesia’s largest unconsolidated private-sector consumer and retail services group.


Twitter: cinemaxxtheater

About Movio

Movio is the global leader in marketing data analytics and campaign management software for cinema exhibitors, film distributors and studios. A company of Vista Group International Ltd (NZX:VGL, ASX:VGI), Movio’s mission is to revolutionize the way the film industry interacts with moviegoers. Our flagship product, Movio Cinema is used by customers in 11 countries and holds comprehensive marketing data covering 21 percent of cinema screens worldwide (15,970 screens). Movio maintains real-time, authoritative data on the loyalty activity and transactions for many of the world’s biggest cinema chains, and captures the behavior of 30 million moviegoers. Movio operates in North America, Mexico, Australia, New Zealand, the United Kingdom, Turkey, China, Vietnam, Thailand and Malaysia, and is currently targeting Europe as well as emerging markets in Latin America and Asia Pacific.


Twitter: @MovioHQ


Read more


by Jeff Scudillo, Promotion in Motion
President, National Association of Concessionaires

Jeff_s_2.JPGSince its inception as ShoWest many years ago, the National Association of Concessionaires (NAC) has been an active and engaged stakeholder in what has now become CinemaCon. Many of our members, now well over 600 strong and growing, belong to both NATO and NAC, so it is a very synergistic and natural partnership that continues to thrive. Don't forget to visit our members on the trade show floor, and please stop by the NAC booth #1030F to say hello.

This long-standing commitment to a strong affiliation with the exhibition industry and its trade groups may never be as important as this year. The U.S. Food and Drug Administration (FDA) announced on December 1, 2014, that within one year all food-service operations with 20 or more outlets must list calorie counts on all menus and menu boards. These new regulations also mandate that upon request food-service operations must also provide complete nutritional analysis of all products served. These new regulations incorporate movie theaters with 20 or more facilities.

In an effort to address these new regulations and make the mandates more tolerable, NAC, in conjunction with NATO, is hosting a workshop at CinemaCon entitled, "The How-To Guide for the FDA Menu Labeling Regulations." This session will take place on Wednesday afternoon, April 22, 3:30 to 4:45 p.m., and will feature Dr. Claudine Kavanaugh of the U.S. Food and Drug Administration (FDA), who will also be available to answer your questions. This panel will discuss all aspects of the new regulations while providing real-world and practical solutions so that you may be able to comply effective December 1, 2015. Don Lear, the Hershey Company and Government Relations Committee Chair for NAC, will moderate.

NAC activities at CinemaCon get started much earlier in the week. On Monday, April 20, we hosted the 31st Annual Al Lapidus / Variety Boys & Girls Club Golf Classic at the beautiful Bali Hai Golf Club just minutes from Caesars Palace. All proceeds from the event benefit Variety Boys and Girls Club Scholarship Foundation, the Will Rogers Motion Pictures Pioneers Foundation, and NAC Educational Programs. We are pleased to report that sponsorship and participation are up significantly over the past few years, making this an extremely successful fund-raising event for some very important causes.

We are also quite proud to play a part at the All-Industry Breakfast on Tuesday, April 21. Adam Gottlieb, ACS, EVP sales and procurement for Continental Concession Supplies Inc., has been selected as the 2015 Bert Nathan Memorial Award Honoree. The award designates active involvement in NAC, providing positive leadership direction, significant contributions to the development and professionalism of the concessions industry with significant accomplishments and longevity to the theater concessions industry, and current, active involvement in theater concessions at the executive level. We hope that you will join us in congratulating Adam.

In addition to our presence at CinemaCon, NAC is a daily advocate for all things concessions. We are just wrapping up a two-year cycle of the popular Regional Seminar Series featuring "Building the Experience," a four-hour educational experience for entry-level managers, supervisors, and those interested in concessions management. The seminar has already traveled to the Caribbean, South America, the Middle East, and Asia.

I would also take this opportunity to invite you to our very own Concession & Hospitality Expo that will take place July 21-24, 2015, at the Hyatt Regency Cincinnati and the adjacent Duke Energy Convention Center. The annual event brings together the top food-and-beverage concession leaders in the recreation and leisure-time industry. Expo is an educational conference in its 33rd year, covering a wide range of concessions and food-service topics.

It would take several pages to fill you in on everything going on with NAC, but rest assured we are as active, vital and relevant as ever and are delivering great value to our members and the industry. To find out more about us, I would recommend you visit We thank and congratulate Mitch and his team on another great CinemaCon, and wish everyone involved a great show!


Read more




Strong Q1 Box Office Releases and Anticipation for

Marvel’s “Avengers: Age of Ultron” Powering Growth


Boca Raton, FL  April 22, 2015 –, a leading global provider of remote movie ticketing, announced today that is has added Bing, Microsoft’s leading web search engine, as a new distribution partner. With this relationship, those who search for upcoming film releases through Bing will have convenient access to the network of theaters to purchase advance tickets. The additional access to will increase the company’s reach with moviegoers to further strengthen the brand. also has bolstered its ticket sales in 2015 reporting that the number of advance tickets sold by the company year to date were up 32% when compared to the same time period in 2014. Additionally, reports that tickets purchased on mobile devices were up 42% year to date compared to 2014. The growth in 2015 was led by sales forAmerican Sniper, Fifty Shades of Grey, The Divergent Series: Insurgent, Furious 7 and most recently Marvel’s Avengers: Age of Ultron, which comes to theaters on May 1, 2015. reports that U.S. advance ticket sales for Marvel’s Avengers: Age of Ultron are 4.5 times greater than the 2012 release of The Avengers. The May 1st release is also trending #1 for with 21% of all tickets sold in the last 24 hours being from moviegoers wanting to see the Avengers assemble again.


For the most current data, be sure to check the company website’s “Trending Now” feature found at You can also follow the company on Twitter for updates as well:@MovieTickets.


About is the leader in advance movie ticketing with 240 theater chains, representing over 28,000 screens worldwide in its group, offering moviegoers a quick and convenient way to purchase tickets online, via mobile devices and at 877-789-MOVIE. The company currently enables remote ticketing for consumers across 21 countries/territories including the United States, Canada, United Kingdom, Ireland, Argentina, Puerto Rico, the Dominican Republic and the Caribbean. Fans can stay connected with through Facebook (, Twitter ( and YouTube (

Read more


By Shawn Robbins, BoxOffice Staff

Warner Bros. wrapped up the second day of CinemaCon studio presentations with an impressive slate of previews for the upcoming 2015 releases. Our analysis:

Hot Pursuit
May 8

Reese Witherspoon and Sofia Vergara presented a previously released trailer for the upcoming comedy, a female spin on the "buddy cop" movie. The film certainly boasts potential with appeal to women, although we're still conservative about its box office prospects given that it will compete with Pitch Perfect 2 one week later.

Mad Max: Fury Road
May 15

Hype continues to build for the long-awaited Mad Max reboot/reimagining, and tonight's presentation of the most recent trailer didn't change the status quo. The question still remains as to whether or not this will capture the attention of mainstream audiences with its kinetic, and somewhat niche appeal, but WB's marketing team has put together a very convincing campaign thus far. Plus, audiences have shown in the past that action films don't have to be conventional for them to take interest in. The potential for a $100 million domestic performer is certainly here, with even potential globally.

San Andreas
May 29

Dwayne Johnson is as much the centerpiece of the upcoming disaster flick as the visual effects will be. The latest footage honed in on the flick's core dramatic story centering around Johnson's fictional family, a wise move that should be replicated in further marketing if the studio hopes to make the pic stand out from past disaster flicks.

June 3

The hit HBO series is making the leap to the big screen in encouraging fashion so far. With a cornucopia of celebrity cameos, the hope is that the movie could bring in new fans. That being said, it's hard to imagine the film reaching very far beyond its core audience from television. That won't matter, though, with what is presumably a very modest budget compared to other summer movies.

June 26

From the director of Remember the Titans, this flick promises plenty of heartfelt, family-friendly drama for all ages. The recently-announced pic is a certain sleeper candidate for the mid-summer schedule.

Magic Mike XXL
July 1

Channing Tatum and co. introduced the latest trailer for the sequel to 2012's surprise hit, offering up more of what its fans came to love. With an increased sense of tongue-in-cheek sensibility to the comedy surrounding the drama, XXL may or may not quite hit the box office levels of its predecessor, but it certainly looks to draw out plenty of fans over the Independence Day weekend.

July 31

WB debuted the first trailer for the continuation of the classic Vacation franchise with Ed Helms and Christina Applegate leading the charge. The first look is extremely promising with plenty of laughs to be had among the CinemaCon crowd, and Helms himself confirmed it will be a "raunchy, R-rated" comedy. With a late summer release in the vein of We're the Millers, we're keeping an eye on this one.

The Man from U.N.C.L.E.
August 14

Guy Ritchie returns to period action with this updated version of the television series, and the dynamic between Henry Cavill and Armie Hammer offers a lot of promise. With so much competition for a similar audience later in the summer, it's difficult to tell how well they can capture generations both old and new, but we'll analyze the film's box office potential as release approaches.

We Are Your Friends
August 28

Zac Efron stars in this flick that marries the world of Los Angeles and electronic music. The first trailer definitely sets a fairly unique tone that could appeal strongly young adults and teens, especially with the aid of Efron.

Black Mass
September 18

If you've been waiting for a Johnny Depp "comeback", this may be the film for you. The first trailer debuted to strong reception as Depp is about as much of a chameleon in the role of notorious gangster Whitey Bulger as he can probably be at this point in his career. With a similar release positioning of Prisoners, this might be an early awards contender based on director Scott Cooper's confidence through his introduction of the trailer.

The Intern
September 25

Nancy Meyers' latest debuted its first trailer and looks to appeal strongly to her fan base. Anne Hathaway and Robert de Niro headline the dramedy which could make for a great father-daughter night out at the movies. Meyers' success with past films like It's Complicated, Something's Gotta Give, The Holiday, and What Women Want should carry over well here.

October 9

Joe Wright's film was just delayed from its summer release to October this week, likely to give it a better chance to compete in the fall season. Enchanting visuals and a strong ensemble cast are huge pros for the latest reinvention of the classic Peter Pan tale, and as we've seen in recent years, October can churn out sizable box office hits. The big question is how much family appeal it will carry just a few weeks after Hotel Transylvania 2 opens.

November 25

Yet another franchise reinvention, this time from the acclaimed star and director of Fruitvale Station. Sylvester Stallone himself gave it his stamp of approval both by co-starring in the film and pitching it to the CinemaCon crowd. The themes and atmosphere of Creed are noticeably different from previously Rocky movies, and in a very good. This looks to carry strong appeal with urban crowds and fans of underdog stories in general.

In the Heart of the Sea
December 11

Ron Howard's latest tackles the real life tale that inspired Moby Dick. The film was originally slated to open earlier this year, but was pushed back for stronger potential to compete/perform during awards season. The latest footage backed up that motive. With plenty of visual and dramatic appeal, if Howard strikes a chord here, he and star Chris Hemsworth could have another awards contender.

Point Break
December 25

The first trailer for this remake was intended to display the film's use of practical stunts for the extreme sports central to the characters' stories. Without much star power, it's difficult to say how well the new take will perform in a crowded holiday season, but it's certainly one to watch out for. If they play their cards right, this could be WB's equivalent to the 2001 Fast and the Furious.

Batman v Superman: Dawn of Justice
March 25, 2016

Last but certainly not least, the same trailer which debuted online last week was shown to cap off the studio's presentation reel. No surprise, many in the crowd were enthusiastic for the heavily anticipated showdown between two of the most popular comic book characters in history. There's no doubt this will be a blockbuster early in 2016. How big of one remains to be seen when get more than just a tease of where the film's story is heading, but positioning Batman as the "villain" with the first teaser is a very intriguing approach to start the marketing machine.

That wraps up Tuesday coverage for CinemaCon. Check back tomorrow as we break down Disney's and Sony's presentations.

Read more


by Daniel Loria 

Wendy Aylsworth came to the entertainment industry after beginning her career working in the aerospace industry with companies like Lockheed and Honeywell. A past president of the Society of Motion Picture and Television Engineers and an SMPTE Fellow, Aylsworth has been instrumental in establishing digital cinema requirements and standards. She has also worked closely with some of today's leading filmmakers. Her involvement in assisting with the rollout of high frame rate (HFR) projection systems allowed Peter Jackson to fully realize his vision in The Hobbit trilogy. Aylsworth spoke to BoxOffice about her experience as a technological leader for the film industry.

You began your career at companies like Lockheed and Honeywell and now you're in Hollywood. How did you end up in the motion picture business?

It was sort of serendipitous, actually. I did do a little bit of computer graphics in college; it was still a really nascent technology. I moved into the entertainment industry just as the aerospace industry was shrinking at the time. Honeywell sold their division, and many people were getting relocated out of state, so I was looking for other opportunities and somebody who had also been in aerospace brought me to Disney, where I worked at the theme park for a year and then became much more involved with the animation group: computer graphics and imaging for production purposes. Then I made my way to Warner Bros., where I've been for over 20 years. It wasn't something I ever set out to do; it just kind of happened.

What was it like working to establish the digital cinema standards?

There aren't that many times in history when an ecosystem or device completely changes over. It became apparent that once you could actually project images digitally, that it was going to be a major changeover for theaters. It's not like you were going to try to retrofit a film projector; it was going to have to be a new piece of equipment. It became apparent during the early tests that it would need to match or exceed the quality of film so that you could still support all the characteristics of film in terms of color and dynamic range, and on top of that you'd get a cleaner picture without having to worry about scratches or dirt getting on the film. I think it was critical that the studios came together to establish DCI to set that bar as high as they could based on the technologies that were available. Now it's really exciting to see better light sources coming down the pipe. It was very exciting to see something that we really hadn't anticipated: 3D presentations. The alignment of those projectors coming together with new techniques in terms of computer-generated processing permitted a new shot at this world of 3D presentations.

As you were working with a new technology, was there ever a moment that you feared it just wouldn't work out?

When I first came into the film industry, I remember getting a tour of how movies were made. I was sitting in an editorial suite where this guy had a reel of film and sound, and he was rolling it back and forth and had these giant scissors. He would cut out two or three frames and scotch-tape it back together and play it again and ask, "Do we like this cut?" This was film editing. I remember looking at that and, as a computer person, thinking, is there a way to do this electronically? This is at the point in time when Lightworks was coming out with its system, Avid was working in the television world with smaller images and a lower resolution, and very quickly that process changed over. I was quite confident that if theaters were right for this change, it would radically change how distribution worked. We wouldn't have FedEx trucks with giant reels of film anymore. That's a process that takes quite a few years, because once it can be done there's the economics of rolling it out across the board. As with all technology, it just takes time. I was confident it could occur if we set a standard that would set a high bar and would allow for great presentations in theaters.

You also worked alongside Peter Jackson in bringing high frame rate (HFR) to cinemas.

I think this whole area is going to improve greatly with laser projection. Although 3D was technically feasible in terms of alignment with the image-in the '50s you had to have two reels of film running-one of the things we still suffer from is that the glasses cut the light down, so you're not getting as bright of a presentation as you'll get watching a 2D film; lasers will help that as well. When you increase the frame rate, because your brain is getting more information and more images, it is much easier for the brain to visualize the 3D. At the time that Peter Jackson had decided to shoot his first Hobbit movie [in HFR], there were no projectors at theaters to test it out. The laser light engines of the Texas Instruments and Sony projectors were capable of running that fast, but none of the servers were prepared to feed images that fast into the projector array. There had been experiments done, and James Cameron had given presentations, but I would refer to those as science experiments. There were multiple devices feeding a light source and being shown on a screen. It wasn't a nicely packaged device that could be at any given movie theater; it wasn't really a product. There was a lot of scrambling to work with all the industry vendors. They all rallied behind it. I'm constantly impressed by the industry we're in; when the manufacturers are given a challenge, they always rise to the occasion. It was a real exercise to see how many theaters we could get ready to play that content in time for the first Hobbit movie. Our goal was to try to get at least 1,500 theaters worldwide. We ended up with 4,000.

Read more

Subscribe to Articles Feed