By Daniel Garris

Fox's Taken 3 took in $2.42 million on Monday to easily lead the daily box office for a fourth consecutive day. The third installment of the Liam Neeson led franchise was down 72 percent from Sunday. Taken 3 surpassed the $40 million mark on Monday and continues to outpace pre-release expectations with a strong $41.62 million in four days. Taken 3 is currently running a reasonable 24 percent behind the $55.02 million four-day start of 2012's Taken 2.

Paramount's Selma placed in a distant second with $0.796 million. Like Taken 3, the Ava DuVernay directed awards season hopeful was also down 72 percent from Sunday. Selma has grossed a softer than expected $14.39 million after four days of wide release, but is still performing respectably with its modest price tag in mind. The film will hope to hold up well in the coming days, especially with aid from the upcoming Martin Luther King holiday weekend.

The Hobbit: The Battle of the Five Armies followed closely behind in third with $0.721 million. The third installment of Warner's The Hobbit trilogy fell 73 percent from Sunday and a sharp 60 percent from last Monday. The Battle of the Five Armies has grossed $237.18 million in 27 days and is now running just 2 percent ahead of the $233.10 million 27-day gross of 2012's The Hobbit: The Desolation of Smaug.

Unbroken took fourth place with $0.612 million. The Angelina Jolie directed war drama from Universal was down 68 percent from Sunday and down 57 percent from last Monday. Unbroken continues to exceed expectations with $102.02 million in 19 days. The film is running 8 percent ahead of the $94.82 million 19-day gross of 2008's The Curious Case of Benjamin Button.

The Imitation Game rounded out Monday's top five with $0.607 million. The awards season hopeful from The Weinstein Company decreased 65 percent from Sunday and only 4 percent from last Monday. The Imitation Game has grossed $41.04 million to date and should continue to hold up very nicely throughout the rest of the awards season.

Disney's Into the Woods claimed sixth place with $0.595 million. The Rob Marshall directed musical was down 77 percent from Sunday and down 55 percent from last Monday. Into the Woods has grossed a healthy $105.67 million in 19 days. That places the film 9 percent behind the $116.16 million 19-day take of 2012's Les Misérables.

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dolby.pngSan Juan, Puerto Rico, Jan 13, 2014

Industry leader Caribbean Cinemas is once again proving their commitment to cinema excellence by installing the Dolby Atmos® sound format in six of their CXC premium theaters throughout the Caribbean and Puerto Rico. With the help of Bardan Cinema, Caribbean Cinemas has already completed installation of 3 Dolby Atmos auditoriums this year in Trinidad & Tobago, Puerto Rico, and Dominican Repuplic, with an additional 3 throughout the islands slated for completion in 2015.

"We are pleased to partner with Dolby Atmos and Bardan Cinema to elevate movie sound quality to the highest possible level for our valued patrons," commented Robert Carrady, President of Caribbean Cinemas. "We chose Dolby Atmos sound technology because of its superior immersive sound quality and appreciate the added prestige of having the industries preeminent leader in sound technology join us in providing the most engaging sound experience in our premium cinema screens."

"Throughout the digital evolution of the Latin American cinema industry, Caribbean Cinemas has consistently demonstrated a bold innovative spirit and an unwavering dedication to remain at the forefront of entertainment technologies," comments Daniel Benitez, CTO of Bardan Cinema. "It has long been our pleasure to serve them as they provide their customers with the newest and most exciting in cinema, and we are happy to add the ultimate in immersive sound experiences to that list: Dolby Atmos with Kilpsch speakers."

About Caribbean Cinemas:
Caribbean Cinemas was founded in 1969 in Puerto Rico and is the largest motion picture exhibitor in the Caribbean Islands, operating 56 theaters with a total of 454 screens, including Puerto Rico, Dominican Republic, Trinidad, Aruba, St. Lucia, St. Maarten, Antigua, St. Kitts, St. Thomas and St. Croix. Over 18 million people visit our theaters annually. Our goal is to provide the best entertainment in the best environment by always incorporating the latest trends and innovations available in the theater industry. We've learned that state-of-the-art facilities, new buildings, remodeled facilities and new technology are drivers for attendance.

About Bardan:
Bardan Cinema has been a leader full service integrator for Latin America and the Caribbean for three generations. With a well-established reputation and broad customer base ranging from independent boutique theaters to large multiplexes, Bardan specializes in providing total solutions to cinema exhibitors. They provide a wide gamut of services, from cinema design, equipment sales, installation, monitoring and VPF implementation. They have established a new Global Network Operations Center in Miami, Florida (D-Cinema NOC), offering a comprehensive 24/7 monitoring and remote support platform, assuring exhibitors the optimal equipment performance and minimal downtime.

About Dolby Atmos
Dolby Atmos makes it easy for filmmakers to place or move specific sounds anywhere in the movie theatre, including overhead. As a result, audiences feel as if they are inside the film, not merely watching it.

Introduced in April 2012, Dolby Atmos has been embraced by all the major Hollywood studios, 11 Academy Award® winning directors, and 23 Academy Award winning sound mixers, among others. More than 900 Dolby Atmos screens have been installed or committed to in more than 40 countries with more than 250 exhibitor partners. More than 200 films from 17 different countries have been or are scheduled to be released with Dolby Atmos sound since the first film debuted in June 2012.

Dolby Atmos has received technical achievement awards from both the Hollywood Post Alliance and the Cinema Audio Society. As the inventors of the only object-based audio format used in the cinema today, Dolby is working closely with the Society of Motion Picture and Television Engineers in driving adoption of standards for object-based audio.

For the latest list of Dolby Atmos titles, visit dolby.com/atmosmovies. To learn more about Dolby Atmos, visit dolby.com/Atmos.

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sonydigitalcinema4k.pngBasingstoke - 13 January, 2014 - Niclas Nornemark established his own company Cinema Certification in May 2013 after becoming Sony's Swedish distributor of cinema-adapted 4K projectors. In less than a year and a half, he had already equipped four cinemas belonging to The National Federation of People's Parks and Community Centres in Sweden and four venues in Denmark with 4K technology. His aim for 2015 is to double this number.

Nornemark estimates that Sweden's cinema technology lags behind that of other Western countries by about two years. Despite being subsidised by the state, many smaller cinemas have chosen cheaper alternatives when purchasing technology and improved image resolution. Many cinemas have also purchased used equipment from other countries after they had upgraded their solutions.

"Norway started its 4K journey in 2013 -the same time Sweden was upgrading its cinemas with digital technology. Norway's old equipment was then sold to Sweden. I was not pleased with this scenario, and I questioned why the image quality in Swedish cinemas was worse than what I had at home. I then researched all of the alternatives on the market. Sony stood out from many of the other companies, and I quickly realised that their 4K solutions were extremely good", said Niclas Nornemark, Digital Cinema Solutions Specialist.

In 2010, Nornemark bought his own cinema in Svalöv -his hometown. In 2013, he renovated the delapidated cultural centre and installed a 4K projector from Sony. He immediately noticed that visitors chose the new ultra high-definition 4K technology over 3D films. Today he has installed 4K technology in four cinemas belonging to The National Federation of Peoples' Parks and Community Centres in Sweden, with a resolution four times as high as today's standard Full HD resolution. He plans to install 4K technology in another ten cinemas in 2015.

"4K really is Sony's strength. They are experts at every stage, as they make films, produce them and also own the viewing technology. There is no other company in the marketplace today that has such high competence in all of these areas. At the moment, Sony's contrast levels are unbeatable. By this,I mean the contrast between light and dark images. And it's the contrast combined with the level of detail that visitors notice the most, as it creates a multi-dimensional image with improved depth", said Niclas Nornemark.

"Sweden is a very exciting market, and the potential for our 4K technology is strong. Films should be seen at the cinema, and the Swedish cinemagoers deserve the best image quality possible. Sony offers an impressive viewing experience that centres around its 4K technology, and it's amazing to see how Niclas Nornemark has built up 4K with The National Federation of People's Parks and Community Centres in Sweden", said Tore Mortensen, Business Manager at Sony Nordic.

Folkets Hus and Parker has installed the following Sony digital cinema projectors Sony SRX-R515P and Sony SRX-R510P

About Sony 4K Digital Technology

With over 18,000 systems in the market, Sony Digital Cinema 4K technology lets moviegoers experience exceptional picture quality from every seat in the cinema - with spectacular detail, contrast and colour on any size of screen. Sony Digital Cinema 4K projection systems give audiences a more immersive, emotionally engaging visual experience you simply can't get at home - in 2D or with a choice of smooth, easy on the eye 3D solutions. Sony 4K offers four times the resolution of an HD TV or previous-generation 2K digital cinema projectors.

4K is the choice of audiences and industry alike, winning Hollywood's commitment with releases from Paramount, Warner Brothers, 20th Century Fox and Sony Pictures. It's won the support of Hollywood heavyweights like Martin Scorsese ("The Wolf of Wall Street"), Christopher Nolan ("Dark Knight Rises", "Inception"), M. Night Shyamalan ("After Earth"), David Fincher ("The Girl with a Dragon Tattoo"), Paul Greengrass ("Captain Phillips") and Harald Zwart ("Karate Kid"), who have all released blockbusters in 4K. It's also the choice of award-winning director Nuri Bilge Ceylan who won the coveted Palme d'Or at the 2014 Cannes Film Festival for "Winter Sleep" that was shot in 4K using Sony's F65 CineAlta camera for cinematic release.

The only manufacturer currently deploying 4K projection systems in volume, Sony serves many of the world's biggest and most prestigious cinema chains, as well as small independent screens and art house cinemas.

Website: http://www.sony.co.uk/pro/products/digital-cinema

Twitter: https://twitter.com/SonyDCinema4K

Facebook: https://www.facebook.com/SonyDigitalCinema

YouTube: http://www.youtube.com/user/SonyDCinema4K

For further information please contact:

Rebecca White, PR Specialist, Sony Europe

Tel: +44(0) 7795490390, email: rebecca.white@eu.sony.com

Tore Mortensen, Business Manager at Sony Nordic, +47 93 46 26 95, email: Tore.Mortensen@eu.sony.com

Niclas Nornemark, Cinema Certification, phone: +46 709 66 24 44, email: cinecert@gmail.com

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nec.pngSpecial Financing Program from NEC and Element Financial Includes All Equipment Needed, Affordable Payments with Little Upfront Costs

CHICAGO - January 13, 2015 - NEC Display Solutions of America announced today a special financing program to help the remaining 1,000 screens at movie theaters across America make the conversion to digital cinema.

Called the "Ticket to Digital" program, NEC Display is teaming up with Element Financial to include 100 percent of the technology necessary to convert to digital requirements, plus the fastest, most affordable way to acquire it. Equipment and terms include:

• NC900C Projector
• Lens
• IMS (Server)
• Installation
• Base
• Cabling and PC to control system
• Freight (to locations in the continental U.S.)
• $559/month for 64 months

"Offering an affordable way for exhibitors to convert to digital with little upfront costs is a key part of this NEC Display initiative," said Jim Reisteter, General Manager of Digital Cinema at NEC Display. "It is critical that theaters convert to digital in 2015 as the number of movies using traditional film will significantly decrease."

Designed for theaters with small screens, NEC's NC900C DLP cinema projector delivers an enhanced theater experience with pristine images. With its S2K chip set from Texas Instruments®, the NC900C is the most compact 2K DCI-certified digital cinema projector on the market.

"I commend NEC for offering a leasing program to exhibitors who haven't yet converted to digital cinema," said John Fithian, President of the National Association of Theater Owners. "Though 95 percent of the screens in the U.S. have already been converted, there are still a few companies out there who haven't made the transition. As we've said before, the end is nigh."

Applications for financing will be accepted through April 15, 2015. To learn more about the program, please visit http://www.necdisplay.com/communications/1214_Ticket_toDigital.html.

# # #

About NEC Display Solutions of America, Inc.
Headquartered in Itasca, Ill., NEC Display Solutions of America, Inc., is a leading designer and provider of innovative desktop LCD monitors, commercial- and professional-grade large-screen LCD displays, a diverse line of multimedia and digital cinema projectors, and integrated display solutions. NEC Display Solutions develops leading-edge visual technology and customer-focused solutions for a wide variety of markets, including enterprise, healthcare, education and digital signage. For additional information about NEC Display Solutions of America products, call (866) NEC-MORE, or visit the website at www.necdisplay.com. For digital images, please visit http://necdisplay.com/digital-media-library. Follow us on our social media channels: Facebook, YouTube, Google+, Twitter and LinkedIn.

VUKUNET, from NEC Display Solutions of America, is the engine that powers the digital out-of-home advertising business. VUKUNET is the only universal ad serving platform that drives ads to any digital out-of-home network, regardless of content management system. VUKUNET makes the buying, flighting and reporting of digital out-of-home ad campaigns easy. For additional information about VUKUNET, visit www.vukunet.com, or call (877) 805-VUKU. For VUKUNET logos and digital images, please visit http://www.vukunet.com/pressresources.aspx.


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By Daniel Garris

Fox's Taken 3 led the box office with ease this weekend with a $39.20 million debut. The third installment of the Liam Neeson led franchise outpaced pre-release expectations; marking the third time that the Taken franchise has exceeded expectations. Taken 3 hadn't been expected to open anywhere near as strong as 2012's Taken 2, but instead opened a reasonable 21 percent below the $49.51 million debut of Taken 2. Without adjusting for ticket price inflation, Taken 3 delivered the third largest opening weekend ever for the month of January (behind only last year's Ride Along and 2008's Cloverfield). The film's debut was especially impressive given that so many holdovers came back down to earth this weekend; due in part to the end of the holiday season and due in part to the strong performance of Taken 3.

Taken 3 opened with $14.88 million on Friday (which included an estimated $1.6 million from late night shows on Thursday), increased 5 percent on Saturday to take in $15.62 million and declined 44 percent on Sunday to gross $8.71 million. That placed the film's opening weekend to Friday ratio at 2.63 to 1. Taken 3 received a solid B+ rating on CinemaScore. It is possible that Taken 3 could take a significant hit next weekend from the nationwide expansion of Warner's highly anticipated American Sniper.

Paramount's Selma placed in a distant second with $11.31 million. While Taken 3 outpaced expectations this weekend, Selma debuted below expectations, which were ultimately inflated due in part to the film's exceptional critical reviews and a larger than originally anticipated location count this weekend. While the Ava DuVernay directed awards season hopeful didn't light the box office on fire this weekend, the film could still hold up extremely well going forward thanks in part to strong word of mouth (the film received an exceptional A+ rating on CinemaScore) and continued awards season buzz. It is also very possible that many initial moviegoers are waiting until the Martin Luther King holiday weekend next weekend to see the film. With that said, that Selma debuted 54 percent below the $24.64 million start of 2013's Lee Daniels' The Butler is certainly underwhelming. Selma has grossed $13.59 million to date.

Selma grossed $3.77 million on Friday, increased a healthy 25 percent on Saturday to gross $4.70 million and fell 40 percent on Sunday to gross $2.84 million. That gave the film a promising weekend to Friday ratio of 3.00 to 1. It should be noted that the reported production budget for Selma was a modest $20 million.

Holdovers occupied positions three through six this weekend with the four films fairly bunched together with one another. Disney's Into the Woods claimed third with $9.55 million. The Rob Marshall directed musical featuring Meryl Streep was down a significant 49 percent. This weekend's hold was lackluster given that the film expanded into an additional 295 locations. Into the Woods surpassed the $100 million mark this weekend and has grossed $105.08 million in 18 days. That places the film 6 percent behind the $111.93 million 18-day take of 2012's Les Misérables.

Warner's The Hobbit: The Battle of the Five Armies followed closely behind in fourth place with $9.38 million. The third installment of Peter Jackson's The Hobbit trilogy was down a sharp 57 percent from last weekend. The Battle of the Five Armies has grossed $236.46 million through 26 days of release and is now running just 2 percent ahead of the $231.93 million 26-day gross of 2012's The Hobbit: The Desolation of Smaug.

Unbroken rounded out the weekend's top five with $8.17 million. The Angelina Jolie directed war drama from Universal fell 55 percent from last weekend. Like Into the Woods, Unbroken also surpassed the $100 million domestic milestone this weekend. Unbroken continues to exceed expectations with $101.40 million in 18 days. The film is running 8 percent ahead of the $94.09 million 18-day gross of 2008's The Curious Case of Benjamin Button.

The Imitation Game placed in sixth with $7.21 million. The awards season hopeful from The Weinstein Company held up much better than other films in the marketplace this weekend, as it was down just 7 percent. However, the film did expand into an additional 812 locations this weekend, so its location average did see significant slowing over the frame. The Imitation Game surpassed the $40 million mark this weekend and has grossed a healthy $40.43 million to date.

Warner's Inherent Vice took in $2.77 million to place in eleventh among all films. The Paul Thomas Anderson directed film generated a respectable per-location average of $4,300 from 645 locations. The film performed towards the higher end of expectations, which were subdued from the film's modest performance in platform release. Inherent Vice performed 37 percent softer than the $4.39 million take of 2012's The Master during its first weekend of major release (in 788 locations). Inherent Vice has grossed $4.35 million to date.

Fellow Warner Bros. release American Sniper continued to impress in platform release with $579,518 from just 4 locations. That gave the Clint Eastwood directed awards season hopeful starring Bradley Cooper a massive per-location average of $144,880. American Sniper has grossed $3.17 million to date. As mentioned, the film will expand into nationwide release this coming Friday.

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