LOS ANGELES -- IMAX Corporation (NYSE:IMAX) (TSX:IMX) Paramount Pictures and Marvel Entertainment, LLC announced today that Thor, the superhero adventure directed by Kenneth Branagh, posted strong domestic opening results in IMAX® theatres. Thor opened on 213 digital IMAX screens, which contributed approximately $6.2 million of the film's overall $65.7 million opening gross for opening weekend. The IMAX average box office per screen amounted to approximately $29,000, setting a record for a digital-only IMAX release. Internationally, Thor continues to perform well, posting IMAX box office of $1 million, which brings the cumulative IMAX international box office to date to $4.5 and $10.7 million worldwide.
"Marvel, Paramount and director Kenneth Branagh have delivered an epic adventure movie ideally suited for The IMAX Experience®, and our results thus far reflect as much, as Thor has set a new record for a digital-only IMAX opening weekend," said IMAX Chief Executive Officer Richard L. Gelfond. "Thor's strong opening weekend continues the early momentum leading into what looks to be a strong summer blockbuster season."
"As we've seen in our last two releases, whether 2D or 3D, consumers continue to seek out The IMAX Experience for their blockbuster films," added Greg Foster, Chairman and President, IMAX Filmed Entertainment.
Thor: An IMAX 3D Experience has been digitally re-mastered into the image and sound quality of The IMAX Experience® with proprietary IMAX DMR® (Digital Re-mastering) technology for presentation in IMAX 3D. The crystal-clear images, coupled with IMAX's customized theatre geometry and powerful digital audio, create a unique immersive environment that will make audiences feel as if they are in the movie.