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Immersive Cinema Experience Coming to Nu Metro's Cape Town and Durban Locations by the End of the Year


BARCELONA-June 24, 2015 - CJ 4DPLEX, creator of 4DX - the world's first 4D cinema technology for feature films - and Nu Metro Cinemas, the fast-growing South African cinema operator, have announced a memorandum of understanding (MOU) for a partnership that will for the first time bring 4DX to Africa.

This MOU was signed at CineEurope this week - a preliminary step before signing an agreement shortly - where CJ 4DPLEX has been holding additional meetings with potential exhibitor partners. 4DX, which uses motion, vibration, water, wind, lightning, scents, and more to provide moviegoers with a truly immersive experience, has been expanding at a fast pace and, with this deal, will be available in 182 auditoriums across 34 countries, with a goal to reach 300 auditoriums by the first half of 2016. In the past week, CJ 4DPLEX has also announced expansion into Turkey, while also celebrating the one-year anniversary of the debut of 4DX in the United States, where it has attracted 70,000 attendees since last June - an increase of 88% versus the previous 12 months in the same auditorium prior to its conversion to 4DX - and generated more than $1.52 million in revenue.

"4DX continues to outdeliver non-4D feature film performances around the world, as it expands into new markets, and now to its fifth continent," said Byung Hwan Choi, CEO of CJ 4DPLEX. "Nu Metro Cinemas has recently been adding new features and expanding its reach, and we look forward to working with them as both companies continue to grow."

The first South African locations to feature 4DX will be at the V&A Waterfront in Cape Town (Africa's largest and most popular tourist attraction) and The Pavilion in Durban (a popular shopping mall in one of South Africa's key holiday destinations), both opening before the end of 2015, with three other sites in the planning process. The first Metro Theatre opened its doors in November 1932 in Johannesburg, and the company now operates 17 cineplexes throughout the country. With a presence in Cape Town, Durban, Johannesburg, Pretoria and Bloemfontein - reflecting all major regions nationwide - Nu Metro continues to add locations.

"Nu Metro Cinemas is very excited to open the first ever 4DX cinemas for Africa. It is a strategic move, fitting our commitment to supplying customers with a fully immersive cinema experience, utilizing the best, most up-to-date world-class technology," stated Nitesh Matai, Nu Metro Cinemas Marketing Executive. "4DX fulfills those expectations as the new 4D cinemas will involve all five senses for consumers to enjoy a cinema outing like nothing else they've seen, heard, or felt before. With the introduction of 4DX, Nu Metro Cinemas now joins an elite group of cinema chains using this technology, and showcasing popular blockbusters in this groundbreaking format."

Additional features recently introduced by Nu Metro Cinemas include Scene Xtreme - which features Dolby Atmos/Auro 11.1 sound, RealD's new PWS screens, world-class digital 3D technology as well as 4K Ultra High Definition projection - and Scene VIP - adding luxurious, recliner seating, a VIP lounge/bar and an à la carte menu to the cinema experience at select locations.

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Kortrijk, Belgium, 24 June 2015 - Digital cinema pioneer Barco proudly announces that Nordic Cinema Group (NCG) will soon install Barco's DP4K-60L laser-illuminated projectors in its flagship cinemas in Riga (Latvia), Tallinn (Estonia) and Helsinki (Finland). The choice for laser is key in NCG's constant quest to improve and intensify the cinema experience - a pursuit that has yielded Jan Bernardsson, CEO of NCG, the ‘2015 International Exhibitor of the Year Award' at this week's CineEurope.
When SF Bio and Finnkino Oy, two leading Northern European cinema chains, merged in 2013, Nordic Cinema Group was born. With 66 cinemas, 444 screens and ca. 65,000 seats in six markets (Finland, Estonia, Lithuania, Latvia, Sweden and Norway), NCG is the leading actor on the cinema market in the Nordic and Baltic regions. Its vision: to be Europe's most passionate, innovative, and attractive cinema company.

Truly amazing
To achieve that aim, NCG is constantly looking for ways to improve and intensify the cinema experience. Finnkino Oy, one of the four NCG cinema brands, will soon kick-start a new initiative, comprising laser-illuminated projection, in three of its theaters. Janne Uusi-Kölli, Development Manager: "We recently decided to upgrade our three biggest cinemas, i.e. the Forum Cinema complexes in Riga and Tallinn and Finnkino's Tennispalatsi in Helsinki, to offer new levels of excitement to our audiences. Laser-illuminated projection is just a must to enhance the visual experience. You really have to see the difference to believe. The brightness is really unprecedented; it is truly amazing, especially for 3D movies." NCG was happy to chose the laser-illuminated technology of its preferred digital cinema projector provider Barco, on account of this superb image quality/ stunning brightness.

Teaming up with other visionaries
"We are really happy to see that our laser-illuminated projectors are gaining inroads in the Nordic countries," says Wim Buyens, Head of Entertainment. "And we're definitely proud to partner with NCG. This week's International Exhibitor of the Year Award at CineEurope proves how the group is really driven by the goal to create the ultimate cinema experience, just like Barco. Remember, by the way, that last year's ‘Exhibitor of the Year Award' winner was also a long-term Barco customer: Eddy Duquenne of Kinepolis. Kinepolis was the very first European cinema group to switch to laser projection. It's great to see that NCG is following in their footsteps ... "

 

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Kortrijk, Belgium, 24 June 2015 - The laser-illuminated projectors of digital cinema leader Barco will soon be making their debut in some of the most prestigious cinemas in the Middle East. CinemaCity and Prime Cinemas, two trendsetting brands of the World Media Holding group, will install seven of Barco's laser projectors (DP4K-22L and DP4K-30L) in their flagship cinemas, to open early 2016 in the luxurious Mall of Qatar in Doha, Qatar and Abdali Mall in Amman, Jordan, respectively. Besides the laser-illuminated projectors, Barco will provide the cinema exhibitors with a total of twenty-six more Alchemy digital cinema projectors later this year.


CinemaCity and Prime Cinemas both operate under the World Media Holding, the Middle East's fastest growing company in cinema development. While Prime Cinemas is the largest cinema chain in Jordan, CinemaCity operates theaters in Dubai and Lebanon. Both share a commitment to provide superior movie and entertainment experiences. CEO of World Media Holding, Hammad Atassi: "From a luxurious foyer and lobby, easy access and great food through to super comfortable chairs and the latest visual and audio technologies: everything about our cinemas is designed for the enjoyment of our guests." Committed to exceptional movie-going experiences, both cinema chains are determined to further raise the bar for the flagship cinemas that they will be opening in the prestigious Mall of Qatar and the Abdali Mall in 2016.

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To achieve that lofty objective, CinemaCity will equip its nineteen-screen cinema at the Mall of Qatar with one Barco DP4K-30L and four of Barco's DP4K-22L laser flagship projectors. Prime Cinemas, for its part, will introduce two DP4K-30L laser projectors in its eleven-screen cinema complex in Jordan. Launched just last April as part of a laser family of four models, the 22L and the 30L laser-illuminated projectors provide the perfect projection solution for medium-sized screens. "As we're really dedicated to creating an amazing movie experience, we decided to take the next step in projection and install Barco's laser-illuminated solution in selected theaters. The brightness and image quality is unbelievable," said Hammad Atassi. Besides the laser projectors, Barco will deliver 24 more Alchemy-based projectors to CinemaCity and Prime Cinemas..

A new era in entertainment standards
"The shopping malls that will soon open in Qatar and Jordan will mark a new era in retail and entertainment standards," says Wim Buyens, Barco's Head of Entertainment. "It's just fantastic that our laser-illuminated projectors will help the trendsetting CinemaCity and Prime Cinemas to deliver a cinema experience that has not been seen in the Middle East before. Laser-illuminated projection is simply indispensable for cinema exhibitors who want to take the movie experience to the next level."

 

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CINE EUROPE, BARCELONA, SPAIN, JUNE 23RD 2015 - Harkness Screens (booth 323) the world's leading screen technology company and thought-leaders in on-screen brightness is the preferred screen partner for Cine Europe 2015, the leading professional exhibition for European cinema.
The show's auditorium in the CCIB (in Barcelona) features an 18.35 x 7.90m Harkness produced Precision White 140 low gain 3D screen powered by RealD's pioneering coating technology.

Designed to enhance both 2D and 3D presentations, Precision White Screen technology from Harkness Screens and RealD has wide viewing angles and significantly improved uniformity at the edge of the screen. The improved screen efficiency results in significantly more total light coming off the screen, providing more uniform brightness and a richer visual image for all content compared to traditional first generation silver screens.

"We're absolutely delighted to once again be the screen of choice for CineEurope and to support both RealD and indeed the team at CineEurope in providing the best premium 2D and 3D viewing experience for film studios to show their content to European exhibitors. Cinema-going is all about the experience and with Precision White screens, the RealD 3D viewing experience is incredible" says Richard Mitchell, Head of Global Marketing at Harkness Screens.

Available exclusively for RealD 3D customers utilizing RealD 3D Cinema Systems, Precision White Screen technology from Harkness Screens is used for cinema projection and combines 2D white screen performance with the ability to project polarized 3D images.

 

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Cinema Equipment Supplies (CE+S) and Unique Digital Ltd. are pleased to announce their new partnership, blending the market leading positions of CE+S and Unique Digital to provide a comprehensive software and support solution for the American markets.

"The combination of CE+S's market knowledge, innovation, rich history and respected track record aligns with Unique Digital's ground-breaking and deployed product offerings. This will create a seriously strong offering in the marketplace" commented Mark Stephen, Director of Sales at Unique Digital. "The team at CE+S gets it! Simple as that. We have found developing the relationship with the team to be an absolute pleasure".
Mark Stephen added "The combination of both of our existing software products for the market, with an eye on the new products being developed for release in H2 2015, make this the ideal time for both sides to combine forces".

The partnership of Unique Digital's exceptional workflow products in RosettabridgeTM TMS and BasekeyTM, its game changing content distributionproducts such as Movie TransitTM, together with CE+S's mobile proactive monitoring and support solution, CieloTM, provides the most robust set of solutions for the industry. 

"Adding Unique Digital offerings to CE+S's comprehensive portfolio of solutions adds tremendous value for our customers in The Americas," commented Alex Younger, VP of Sales at CE+S. "Both companies share the same vision of driving operational efficiencies and revenue growth for our customers, so this new partnership makes sense for everyone."

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