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Cinemaximum Marmara Forum in Istanbul to be First Turkish Location


BARCELONA - June 23, 2015 - CJ 4DPLEX and Mars Cinema Group are partnering to bring 4DX to Turkey for the first time. Developed by CJ 4DPLEX, 4DX is the world's first 4D-technology based cinema for feature films, using motion, vibration, water, wind, lighting, scents and more to provide moviegoers with a truly immersive experience. The first Turkish location for 4DX will be at Cinemaximum Marmara Forum in Istanbul, which boasts the greatest number of screens and seats of any cinema in the country. It is expected to open in mid September this year.

"4DX has proven itself as a breakthrough film exhibition technology has had strong performances across Europe - from England to Switzerland, Hungary, Poland, Romania and the Czech Republic," said Byung Hwan Choi, CEO of CJ 4DPLEX. "We are confident that by appealing to the audience's five senses, 4DX will be similarly successful in Turkey, and we are proud to be working with Mars Cinema Group to continue our international expansion."

Since its inception in 2001, Mars Cinema Group has been a pioneer in the exhibition business in Turkey with its world class, innovative and modern multiplex cinemas. As an early adopter of technological innovation, Mars aims to uplift the filmgoing experience to the highest possible level. This ambition led Mars to become the first cinema chain in Turkey to complete the transformation to digital projection and audio.

"We are delighted to be launching Turkey's first 4DX cinema at Marmara Forum in Istanbul," said Mars Cinema Group CEO Kurt Rieder. "As leader in the motion-activated cinema experience space, 4DX has the support of all major film studios which will ensure the best mix of content for our customers. Marmara Forum is Mars' largest cinema complex in one of the best shopping malls in Turkey - 4DX could not be debuting in a better venue."


The Cinemaximum cinema complex is located in Marmara Forum Shopping Mall, drawing customers from a dense catchment area with a varied and prestigious tenant mix, well-designed infrastructure, easy access and young customer profile. As market leader, Mars also operates 74 cinemas and 658 screens in 28 cities in Turkey.

As of June 2015, 4DX reaches 182 auditoriums in 34 countries, with a goal to reach 300 auditoriums by the first half of 2016. To that end, the company is scheduled to meet additional potential European exhibitors at CineEurope 2015 in Barcelona from June 22 to 25, and to also be presenting ‘4DX & ScreenX, path to the future of cinema' at the ICTA seminar, also in Barcelona, on June 21-22, prior to the trade show. This is the first time that the company introduces 4DX and ScreenX together at CineEurope.

4DX and ScreenX will operate a booth to have business meetings with their existing and potential partners. Those who are interested in these innovative movie formats can find the sales representatives at Booth #127, CCIB.

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Former Research Scientist and Senior Manager at New Zealand's Tech Innovation Agency Joins Pre-Eminent Cinema Data Analytics Company To Help Exhibitors and Studios Maximize Moviegoer Connection

Los Angeles, CA and Auckland, NZ; June 23, 2015 - Movio, the global leader in marketing data, analysis, insights, and campaign creation and management for theatrical exhibitors, studios and film distributors, has appointed Dr. Bryan Smith as the company's Chief Data Scientist. A computational scientist with research and management experience, Dr. Smith most recently was Research Group Manager, Information & Communications Technologies at Callaghan Innovation, the New Zealand government agency, which commercializes technical innovation of New Zealand companies. The announcement was made today by Will Palmer, Movio's Chief Executive and Co-founder.

Callaghan Innovation gives businesses a single front door to the innovation system in New Zealand, working in partnership with government agency New Zealand Trade and Enterprise, economic development agencies, business incubators, universities, polytechnics, Crown Research Institutes, the venture capital community and industry associations.

Dr. Smith, who worked with Movio during his tenure at Callaghan, has a B.S.E. degree in Biomedical Engineering and Mathematics from Tulane University and Masters' and Ph.D. degrees in Applied Mathematics from Northwestern University in Chicago. He will head all research in statistics, science, and analytics at Movio, concentrating on the development of new products that utilize Movio's global moviegoer database to generate analytical insights. He will report directly to Peter Beguely, Chief Product Officer and co-founder of Movio.

"Dr. Smith is a world-class data scientist and mathematician as well as a superlative manager," said Palmer. "His expertise is a game changer for Movio and will help lead our growth as film exhibitors and studios gradually realize that big data on their customers' choices are invaluable, revenue-deriving assets."

"Movio is an ideal fit for me," added Dr. Smith. "It has interesting, established and innovative products with obvious potential for improvement utilizing ever more sophisticated analytics, but is still of the size that I feel that one person can make a real difference."

As moviegoers are faced with a growing number of choices for how, where and when they watch films, Movio's mission is to help the film industry better understand consumer behavior and deliver practical, personalized offers to moviegoers through their preferred communication channels. Movio's data analysis-driven software solutions make it faster and less expensive to analyze and use that data to increase customer satisfaction and enhance the digital cinema experience.

Most recently, Movio signed a multiyear partnership with AMC Theatres, the second-largest theater chain in the U.S., aimed at promoting movies, particularly smaller-budget, indie and foreign titles. AMC will combine data from its social media following and its loyalty program, AMC Stubs, with Movio Cinema, Movio's analytics and targeted marketing software-as-a-service solution. With this arrangement, personalized content such as movie trailers, movie news, special promotions, opening-date information and showtimes can be delivered across the guests' emails, mobile devices and social media.

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Barcelona, Spain - Philips continues to expand its portfolio of Digital Cinema Xenon lamps and is pleased to launch two new lamp models at CineEurope. The new high performance 2 kW Digital Cinema Xenon lamp XDC 2001C comes with the longest 100% warranty in the industry (1100 hours) and is specifically designed for the Christie CP2210, CP 2215 and CP2000-M digital cinema projectors.

The new XDC 2000N lamp is a 2 kW high performance Digital Cinema Xenon lamp and provides a full warranty of 2400 hours. This lamp is specifically designed for the NEC NC1200C, NC1600C and NC2000C digital cinema projectors. Both lamps feature exceptional arc stability and robust construction for high reliability.

Philips Digital Cinema Xenon lamps are especially designed for the demanding requirements of today's digital cinema projectors. Their high light output ensures optimum on-screen brightness, while a proprietary electrode design ensures high arc stability with sharp digital pictures. Long lifetimes and a highly robust design ensure lowest Total Cost of Ownership for digital cinema. Each lamp is customized per projector model to ensure the best performance.
Philips will be exhibiting at CineEurope in Barcelona, Spain, June 23-25, booth number 523.

 

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By Alex Edghill

Monday Evening Update: Minions can do no wrong and continued its serial-winning ways on Facebook this past week as it led for the 4th time in as many weeks. Rapidly approaching 30 million likes its success on social media and Facebook in particular has been nothing short of incredible. With Inside Out just opening to over $90 million I see no reason why this won't be following suit and with considerable upside as well.

Hotel Transylvania 2 rode the excitement over its recently released trailer to 150k+ new likes over the past week and second spot on the list. The first film managed to rake in $350 million+ worldwide with strong reviews and this no doubt is looking to expand on that. The film will once again have little competition in its September slot and at least on paper it appears to be destined for a $50 million+ opening. Long ways to go yet of course but so far the marketing team is going just about all you could ask for raising awareness.

Paper Towns has started to noticeably lag behind The Fault In Our Stars, and is now at less than half the likes of the latter film at the same distance from release. Not to say that if it made half the box office it wouldn't be a success but as a sophomore film adaptation from author John Green the comparison is inevitable. There is definitely a strong appeal for the film as 900,000+ likes is still a hefty figure. Other young-adult adaptations such as The Mortal Instruments (565k likes), The Host (305k likes), The DUFF (95k likes) and even Divergent (735k likes) were way behind it at the same distance before release so perhaps discussing far how into Fault's shadows it is doesn't do it justice. This appears to be another hit for Green and Co. and no doubt a potential springboard to greater stardom for its two young leads.

Facebook Top 5 Movies by Like Increase for the last week Ending Sunday June 21st

Rank Release Movie Likes Previous Change % Change
1 07/10/15 Minions 29,909,533 29,697,375 212,158 0.71%
2 09/25/15 Hotel Transylvania 2 8,982,461 8,829,201 153,260 1.74%
3 06/26/15 Ted 2 21,773,796 21,702,652 71,144 0.33%
4 07/01/15 Magic Mike XXL 1,852,444 1,811,752 40,692 2.25%
5 07/01/15 Terminator Genisys 1,168,592 1,129,940 38,652 3.42%

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PRESS RELEASE:

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Kortrijk, Belgium, 23 June 2015 - Barco, global market share leader in digital cinema projection, is proud to introduce the smallest member of its digital cinema projector portfolio. The DP2K-6E brings the renowned Barco image quality, reliability, modularity, and powerful Barco Alchemy processing to chains and independent cinemas with screens up to 7.5 meters (24 feet) wide. The brand-new projector will be commercially available in October 2015.
"The newest E-series projector brings the acclaimed Barco image quality to the smallest theaters in the industry," comments Stijn Henderickx, Vice President Digital Cinema at Barco "We offer the most complete range of DCI-compliant digital cinema projectors available, providing our customers with a perfect match for every cinema screen - from the smallest to the most high-end cinemas. That's one of the reasons Barco is market share leader in cinema, with over 50,000 digital cinema projectors installed in the field."

Easy to use
Twice as quiet as the quietest digital cinema projector currently on the market, and super compact, users can install the DP2K-6E anywhere. It also comes with an optional ceiling mount for even more flexibility. And as it's geared with two UHP lamps that are easy to swap, maintaining the projector is a breeze as well. Sharing its clever modular design with the other Barco digital cinema projectors, the DP2K-6E ensures fast and simple maintenance, for maximum uptime. The projector can be controlled easily in various ways: locally via the Barco Commander software; or remotely, via the Barco Web Commander software.

Turnkey and cost-effective
Fully integrated, the DP2K-6E is geared with the unique Barco Alchemy technology that combines media server functionalities, Series 3 cinema processing electronics, and on-board storage. The projector gathers all required functionalities in one turnkey unit, enabling small screen commercial exhibitors and independent cinemas to benefit from top-notch digital cinema image quality in a budget-friendly way. The projector's UHP lamps also guarantee a low dollar/Watt ratio.

Reliable
The DP2K-6E fully complies with all of the stringent DCI projector specifications, a cast-iron guarantee that you can go digital without worries. The DP2K-6E unites the acclaimed Barco hallmarks in a small projector: premium image quality, superior optical design, patented sealed engine, user-friendly modularity, and powerful Barco Alchemy processing. What's more, it shares its lens fleet with the Barco S-series projectors.

Discover the DP2K-6E at CineEurope
See the DP2K-6E in action at CineEurope 2015, from 22 - 25 June in Barcelona, Spain. You'll find Barco at Suite A.

 

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