KNOXVILLE, Tenn., -- Regal Entertainment Group (NYSE: RGC), a leading motion picture exhibitor owning and operating the largest theatre circuit in the United States, announced today that the industry-leading customer loyalty program, Regal Crown Club, will celebrate ten years by honoring more of its most dedicated members. In 2010, Regal created a new Elite status to recognize the most loyal movie theatre patrons and will now honor more than 100 additional members who have accumulated 10,000 or more credits on their loyalty cards.
These new Elite Members will receive a specially-designed Regal Crown Club Elite membership card embossed with their name and a prize package including a $50 Regal Entertainment Group gift card and movie memorabilia. In 2010, 10 Regal Crown Club members with the highest credit totals were the first inducted into the Elite status. Since the program's inception, those Top 10 Elite members each accumulated more than 16,000 credits.
"We certainly appreciate the loyalty of all moviegoers who choose Regal Entertainment Group as their preferred theatre. As we celebrate 10 years for our industry-leading Regal Crown Club program, we are excited to honor members who have reached their own milestone with the new Elite status," stated Greg Dunn, President and COO of Regal Entertainment Group. "Regal is extremely proud to offer this free loyalty program which rewards our moviegoers with great benefits."
With more than 18 million members enrolled, Regal Crown Club is the number one theatre loyalty program in the country. Through the Regal Crown Club, moviegoers accumulate credits at the box office and concession stand to earn free popcorn, soft drinks and movies. Loyalty club members account for over 25% of the total admissions for Regal Entertainment Group. The Regal Crown Club began in 2001 as a way to reward Regal's frequent moviegoers.
In addition to earning free popcorn, soft drinks and movies, Regal Crown Club members can also participate in the following benefits:
* Enjoy Discount Days - $2 featured candy every Monday and $2 small popcorn on Tuesdays.
* Create a personal online account to watch RCC credits build and view exclusive offers.
* Receive monthly online Regal Crown Club newsletter communications.
* Receive emails about special movie promotions and programs in your area.
* Win great prizes through various member sweepstakes throughout the year.
* Earn Extra Credits toward free popcorn, soft drinks and movies.
Regal Crown Club membership is free and open to everyone 13 years of age and older. Membership is obtainable at any Regal Entertainment Group theatre or online at www.REGmovies.com.