March 2, 2011 -- After an initial successful run at 15 digital cinema locations, Cinedigm (NASDAQ: CIDM) has re-teamed with Red Bull and its media distribution partner WAX to bring the harrowing documentary "Mount St. Elias" to 4 additional theatres around the U.S. For one night only this Thursday, March 3rd, moviegoers can witness this visually stunning film. Audiences will get a big screen glimpse into one of the greatest feats in mountaineering and skiing history as three Alpine skiers risk their lives in pursuit of the world's longest descent.
Created by the Red Bull Media House, "Mount St. Elias" is a perfect candidate for digital distribution and benefits from the extremely targeted and efficient distribution model brought forth by digital cinema technology. Digital cinema provides moviemakers with a unique opportunity to bring their theatrical releases to screens while eliminating the cost of film prints and effectively reaching the fan base through social media, grassroots efforts and highly targeted media campaigns without the cost of a traditional national advertising campaign.
The film, a recipient of global film festival awards, follows three skiers as they brave temperatures of 40 degrees below zero, dense fog and falling rocks in hopes of descending the longest continuous ski run in the world - a 21 mile descent from summit to sea level featuring a massive vertical relief up to 60 degrees steep. The previous attempt to ski this slope ended in tragedy when two of the most experienced skiers fell to their deaths in 2002. Director Gerald Salmina captures adventurer Axel Naglich, ski alpinist Peter Ressmann and free ski pro Jon Johnston as they risk everything to achieve what no man has ever done before.
"Mount St. Elias" is one of many recent live and alternative content programming releases by Cinedigm including the ground-breaking world-wide LIVE 3D broadcast of the FIFA World Cup Championship, the BCS National Championship in LIVE 3D, the Dave Matthews Band concert in 3D and the sold out PHISH 3D concert. Cinedigm also releases the six-year-old KIDTOONS series, a weekly family friendly matinee series that runs in more than 165 theatres across the country.
The theatres presenting "Mount St. Elias" on March 3, 2011: