By Alex Edghill
With big name films such as Minions, Avengers: Age Of Ultron and Star Wars: The Force Returns dominating social media of late it came as a big surprise (to me anyway) that a relative unknown stepped up to the plate yesterday and hit the biggest home run (best goal, ran the fastest lap...insert whatever sport metaphor you want) ever on Twitter. No I'm not making that up, Unfriended had a gargantuan 261,941 tweets yesterday which makes it the most talked about trailer ever on Twitter.
To frame that number a little bit, Fifty Shades Of Grey held the record prior to yesterday with 240,697, the next best to that was Jurassic World with 224,111, then Avengers: Age Of Ultron's 205,739. Now I'm not suggesting that this little film from Universal is going to be a $100 million opener but this number right away cements it as a force to be reckoned with for the horror genre in early 2015. To reiterate, the Saw franchise or the Paranormal Activity franchise never got anywhere close to these numbers for their trailers.
Cyber-bullying has been in the spotlight in local and global media for quite a few years now, and with the coinciding (and alarming) increase in teen-suicides it is quite rightly receiving a lot of focus from young and old alike. Take a film such as this which provides a timely mashup of cyber-bullying, horror, Skype, and the ever popular found-camera-footage genre and it has created a perfect storm of online buzz amongst its target demographic, female-skewing young teens and twenty-somethings. No matter what its box office returns, Unfriended will go down as one of the biggest social media successes of 2015.
Top 5 Trailers by Twitter Buzz
|07/24/2014||Fifty Shades of Grey||02/13/2015||240,697|
|10/22/2014||Avengers: Age of Ultron||05/01/2015||205,739|
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