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By Alex Edghill

Heart Of The Sea was the most impressive of the upcoming films on Twitter over the last week as it rose close to 200% to 80,473 likes. That's a big move and overall number for a film that isn't opening for over three months. The film has a lot going for it in that its based on a popular book, which is based on an even more popular character (I'm looking at you Moby Dick), and with the level of talent involved here in Howard and Hemsworth it has all the makings of something which could be an online darling. Just look at the picture to the left, that screams like me like few others I think. 

Two of November's brightest films in Dumb And Dumber To and The Hunger Games: Mockingjay Part 1 had strong increases as well (though they account for a much smaller total percentage increase due to their massive like totals to begin with), and further endeared themselves to audiences. Hardly a surprise, especially for the Hunger Games franchise, as these two films look to give the 2014 box office a shot in the arm. The 2014 opening record of $100 million set by Transformers: Age Of Extinction  will be all but assured to fall to Mockingjay and while Dumb And Dumber To might not break any records it appears set for a high $30 millions opening according to our latest Long Range Forecast column.

Interstellar continued to chip away as it rose 15% to 294,540 likes by end of day yesterday. I went and dug up Inception's numbers to see what to make of that and the latter had only 46,941 likes 9 days before its release but quickly ramped up to 300,000 the day before release. Gravity had just 130,183 likes the same distance out, rising to 148,160 likes the day before its release. With these numbers in mind I think Interstellar is sitting very pretty right now, especially with critics reviews yet to come out which should give it a nice shot in the arm as early pre-screening word has been overwhelmingly positive. Its remains to be seen if it will become as much of a pop culture darling as Inception was post-release but with the film-friendly holiday season just around the corner this could very well become one of the highest grossing films on the year (if not the highest), quite an achievement for an original film. 

Facebook Top 15 Movies by Like Increase for the Week Ending Sunday October 26th

Rank Release Movie Likes Previous Change % Change
1 11/21/14 The Hunger Games: Mockingjay Part 1 20,671,069 20,535,800 135,269 0.66%
2 11/14/14 Dumb and Dumber To 3,884,110 3,749,711 134,399 3.58%
3 04/03/15 Fast & Furious 7 51,601,963 51,471,277 130,686 0.25%
4 05/01/15 Avengers: Age of Ultron 12,242,351 12,139,579 102,772 0.85%
5 03/20/15 The Divergent Series: Insurgent 3,683,748 3,611,163 72,585 2.01%
6 06/26/15 Ted 2 20,541,002 20,479,331 61,671 0.30%
7 03/13/15 Heart of the Sea 80,473 29,002 51,471 177.47%
8 11/07/14 Interstellar 294,540 255,584 38,956 15.24%
9 11/26/14 Penguins of Madagascar 3,138,390 3,102,029 36,361 1.17%
10 12/25/14 Unbroken 189,802 161,311 28,491 17.66%
11 02/13/15 Fifty Shades of Grey 5,146,976 5,120,404 26,572 0.52%
12 11/07/14 Big Hero 6 241,848 215,476 26,372 12.24%
13 03/25/16 Batman V Superman: Dawn of Justice 3,506,358 3,485,944 20,414 0.59%
14 12/18/15 Star Wars: Episode VII 12,835,027 12,816,124 18,903 0.15%
15 01/16/15 Paddington 341,046 323,646 17,400 5.38%

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annabelle-2.jpgAnnabelle crossed the $100 million overseas and $200 million global milestones over the weekend. The film led the overseas box office with a $26.5 million weekend haul from 62 territories, finishing its latest outing outside of North America with a $126.7 million cume. The film has grossed a total of $206.2 million worldwide. Mexico registered the biggest opening weekend of all time for a horror movie and the biggest 2D opening weekend of the year with an $11.7 million tally.

Lucy took a roaring debut from China, grossing $19 million from the market and taking a combined weekend take of $19.6 million from 41 markets. The film is up to $307.6 million overseas and $434 million worldwide.

Gone Girl grossed $18.4 million over the weekend, bringing its overseas haul up to $118.3 million. The film took the top spot in South Korea with a $3.8 million debut. Gone Girl has grossed a total of $242.3 million worldwide with five more markets left on its schedule.

Dracula Untold bit into another $14.7 million at 7,400 dates across 59 territories, including four #1 premieres. Brazil and Spain posted the top premiere numbers, bringing a combined $4.5 million. The film is up to $117.7 million overseas and $166 million worldwide.

The Maze Runner is keeping up with the competition, grossing $12.6 million over the weekend to take its overseas total up to $179.2 million. The film has grossed a total of $273.2 million globally and will expand to China next weekend.

Hercules flexed its muscles overseas with an $11.3 million haul over the weekend. The film opened in China and Japan for a combined $10.9 million.Hercules has now grossed a total of $165.5 million overseas and $238.1 million globally.

Teenage Mutant Ninja Turtles passed the $200 million mark overseas after bringing in $10.8 million from 32 territories. The film has grossed a total of $201.9 million outside of North America and $392 million worldwide. The Turtles will expand to China next weekend.

Guardians of the Galaxy enjoyed a $3.4 million debut in Italy, its final overseas territory. The film put in a $10.3 million performance outside of North America over the weekend and has grossed a total of $424 million overseas. China continues to be the film's top market with $84.4 million. Guardians has grossed a worldwide total of $752.6 million.

The Book of Life earned $7.8 million over the weekend, bringing its overseas haul up to $18 million. The animated film has grossed $49.9 million worldwide.

The Judge earned $6.9 million from 47 markets, taking its overseas cume to $19 million. The film has grossed a total of $54.2 million worldwide.

Big Hero 6 opened in Russia and Ukraine ahead of North America over the weekend and grossed $5 million. Russia took the lion's share of the figure with a $4.8 million bow.

The Boxtrolls took $3.7 million from 47 territories, bringing the overseas haul up to $41.5 million. The animated film has grossed $89 million globally.

Ouija opened day-and-date across five territories, taking $1.3 million from 234 dates in Malaysia, Singapore, Taiwan, Poland and Slovenia. A $20 million North America debut puts the film's global total at $21.3 million. The film expands to 13 terrirotires, including the United Kingdom, next weekend.

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Sunday Update: Universal's Ouija led the way this weekend with a first place estimated debut of $20.0 million. The low-budget PG-13 horror film debuted on the low end of pre-release expectations. While it didn't reach the opening weekend heights of other Platinum Dunes horror films, Ouija still marks another solid performer for the production company. Ouija was no doubt helped out a bit by opening in close proximity to Halloween, but was also likely hurt a bit by arriving so soon in the marketplace after the breakout success of Warner's Annabelle. The film opened 24 percent ahead of the $16.10 million start of last year's Carrie and 33 percent below the $29.82 million debut of The Purge: Anarchy earlier this year.

Ouija debuted with $8.3 million on Friday (which included an estimated $0.91 million from late night Thursday shows), fell a respectable 8 percent on Saturday to take in $7.6 million and is estimated to decline 46 percent on Sunday to gross $4.1 million. That places the film's estimated opening weekend to Friday ratio at 2.41 to 1, which is respectable for a horror film and was likely boosted a bit by the film's appeal with younger moviegoers. The audience breakdown for the film skewed heavily towards moviegoers under the age of 25 (75 percent) and towards female moviegoers (61 percent). The film received a C rating on CinemaScore, which while lackluster, isn't necessarily a troubling score for a horror film.

John Wick debuted in second place with an estimated $14.15 million. The Keanu Reeves led action thriller from Lionsgate opened towards the higher end of expectations, which had risen in recent weeks due in part to surging online activity for the film. John Wick represented just the second wide release for Reeves since 2008's The Day the Earth Stood Still (the other being last year's 47 Ronin) and showcases that Reeves still has some drawing power after being out of the spotlight in recent years. The film debuted 13.5 percent ahead of the $12.47 million start of 2008's Street Kings and will hope to hold up better than that film did, thanks in part to strong critical reviews.

John Wick opened with $5.45 million on Friday (which included an estimated $0.87 million from late night Thursday shows), fell a slim 1.5 percent on Saturday to gross $5.37 million and is estimated to fall 38 percent on Sunday to take in $3.33 million. That places the film's estimated opening weekend to Friday ratio at 2.60 to 1. The audience breakdown for John Wick skewed towards male moviegoers (60 percent) and heavily towards moviegoers over the age of 25 (77 percent). The film received a respectable B rating on CinemaScore.

John Wick grossed $2.5 million from 347 IMAX locations this weekend. That represented 17.7 percent of the film's overall gross this weekend.

Sony's Fury was down two spots and a sizable 45 percent from last weekend's first place debut to claim third with an estimated $13.0 million. The David Ayer directed World War II film starring Brad Pitt had held up nicely during the midweek, but likely took a bit of a hit over the weekend from the added presence of John Wick in the marketplace. Fury may also be relatively weekday heavy in general based on its performance thus far. The film has grossed a solid $46.05 million in ten days. That is on the lower end of expectations and is 4 percent ahead of the $44.14 million ten-day start of Sony's The Monuments Men earlier this year (which fell 30 percent in its second weekend to gross $15.48 million).

Fox's Gone Girl continued its impressive run with an estimated fourth place take of $11.1 million. The critically acclaimed David Fincher directed film starring Ben Affleck was down a solid 37 percent from last weekend. Gone Girl continues to distance itself from pre-release expectations with a 24-day take of $124.09 million. The film is now on the verge of surpassing the $127.51 million final domestic gross of 2008's The Curious Case of Benjamin Button to become the highest grossing film of Fincher's career (without adjusting for ticket price inflation).

Fellow Fox release The Book of Life rounded out the weekend's top five with an estimated $9.8 million. The modestly budgeted 3D computer animated film was down a noteworthy 42 percent from last weekend's debut. The Book of Life may have taken a bit of a hit from the PG-13 rated Ouija this weekend and producer Guillermo del Toro's involvement may have also led to some additional front-loading. The Book of Life has grossed a solid $29.91 million in ten days. That is towards the lower end of expectations and is 7 percent below the recent $32.09 million ten-day take of The Boxtrolls.

In its first weekend of wide release, The Weinstein Company's St. Vincent was off to a promising sixth place performance with an estimated $8.06 million. The low-budget comedy starring Bill Murray and Melissa McCarthy received a larger expansion this weekend than was initially expected. The move paid off, as St. Vincent opened on the high end of expectations and took in a respectable per-location average of $3,531 for the frame. St. Vincent grossed $2.55 million on Friday, increased a healthy 31 percent on Saturday to take in $3.34 million and is estimated to decline 35 percent on Sunday to gross $2.17 million. That places the film's weekend to Friday ratio at an encouraging 3.16 to 1. The film's A- rating on CinemaScore is also a promising early sign going forward.

Saturday Update: Ouija is off to a respectable start. The horror flick is headed for a $20 million debut after snagging $8.3 million on Friday. Unlike most horror entries, Ouija should hold up reasonably well considering that it has opened before Halloween.

John Wick is on pace for $14 million after tallying $5.5 million on Friday. 

St. Vincent is on pace for $8.2 million after grossing $2.6 million on Friday.

Check back tomorrow for official studio weekend estimates.

Friday Update #2: Sources tell BoxOffice that Ouija is headed for $19 million-$20 million during its debut frame. Of course, horror films tend to pop late on Friday night, so we're not ruling out a surge that could put the fright flick above that range.

John Wick is off to a solid start with what's look like a $14 million debut frame. If word of mouth is strong among action aficionados, then Keanu Reeves' latest could post an even higher debut. This definitely marks a comeback for Reeves.

St. Vincent is set for as much as $10 million during its expansion weekend.

Check back tomorrow morning for updated projections and official Friday estimates. 

Friday Update #1: Universal's Ouija bowed to $911,000 last night. That's noticeably behind the $2.1 million start for Annabelle earlier this month, although that pic had some benefit in marketing with the aid of being a prequel to last year's horror blockbuster The Conjuring. Ouija's Thursday take is more in line with Carrie's $730,000 last October, which ultimately earned $16.1 million over opening weekend. Ouija's own native brand awareness could feasibly give it a boost as the weekend progresses.

Lionsgate reports that John Wick grabbed a healthy $870,000 from Thursday night shows in over 2,000 locations. That more than double A Walk Among the Tombstones' $430,000 Thursday night start in September, which went on to earn $12.8 million over opening weekend, as well as Brick Mansions' $400,000 ($9.5 million opening weekend). Strong buzz and critical reviews for the sleeper hit had been building in recent weeks, which could be a factor in last night's strong turnout, but the chances of a weekend close to $20 million now look even better.

Meanwhile, The Weinstein Company is sending St. Vincent into wide release today following its healthy start in limited play over the past couple of weeks.

More as it comes.

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By Daniel Garris

Sony's Fury took in $2.04 million on Thursday to lead the daily box office for a seventh consecutive day. The David Ayer directed World War II film starring Brad Pitt was down a solid 5 percent from Wednesday's performance. After being a bit front-loaded over the weekend, Fury held up nicely throughout the midweek. Fury was the week's top film with a seven-day start of $33.05 million. That was towards the lower end of expectations and places the film 15 percent ahead of the $28.67 million seven-day start of Sony's The Monuments Men earlier this year.

Fox's Gone Girl held steady in second place with $1.47 million. The critically acclaimed David Fincher directed film starring Ben Affleck was down a slim 2 percent from Wednesday and down 35 percent from last Thursday. Gone Girl placed in second for the week with $23.72 million. That was down 37 percent from the previous frame and brings the film's three-week total to a very impressive $112.99 million.

Warner's The Judge grossed $0.74 million to remain in third. In the process, the Robert Downey Jr. led drama surpassed the $30 million mark on Thursday. The Judge was down 6 percent from Wednesday and down 34.5 percent from last Thursday. The film placed in seventh for the week with $11.13 million. That represented a 41 percent decline from last week and places the film's 14-day total at $30.03 million.

Relativity's The Best of Me was up 2 percent and one spot from Wednesday to claim fourth on Thursday with $0.68 million. The Nicholas Sparks adaptation starring Michelle Monaghan and James Marsden placed in sixth for the week with a seven-day start of $12.93 million. The Best of Me continues to perform on the low end of its modest expectations (and softly for a Sparks adaptation).

The Book of Life was up one spot from Wednesday to round out Thursday's top five with $0.66 million. Fox's modestly budgeted 3D computer animated film was essentially unchanged from Wednesday's performance. The Book of Life placed in third for the week with a seven-day start of $20.11 million. That was in line with expectations and was on par with the recent $20.11 million seven-day take of The Boxtrolls.

On the platform front, Fox Searchlight's Birdman continued to impress with $46,874 from 4 locations. That represented a 12 percent decline from Wednesday and gave the critically acclaimed Alejandro González Iñárritu directed film starring Michael Keaton a massive per-location average of $11,719 for the day. Birdman has grossed $630,441 through seven days of platform release. The film will be playing in 50 locations this weekend.

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By Alex Edghill

Friday Morning Update: The news this week starts and ends with Avengers: Age Of Ultron as it dropped its first trailer on Wednesday where it grabbed a mind boggling 205,739 tweets. This marks the second highest debut trailer day ever on Twitter behind 50 Shades Of Grey's 240,697 tweets in July.

Simply huge numbers here for the film which lives up to my expectations and more for its initial reception. Marvel was forced to release it earlier than wished when it was leaked online a couple days ago. The teaser was set to air during an episodes of Marvel's Agents Of Shield next week but they decided to go earlier with a full HD version rather than wait. They humorously tweeted "Damnit, Hydra" from their Twitter feed shortly afterwards which got a chuckle out of every diehard fan waiting for the film.

If we combine its Wednesday and Thursday tally its trailer accounted for just shy of 365,000 tweets, and moving it handily ahead of 50 Shades Of Grey which had under 300,000 tweets for its two day high. Other recent blockbusters of note include The Hunger Games: Mockingjay Part 1 which had 160,028 for its best received trailer and The Hobbit: Battle Of The Five Armies which had 88,064.

Twitter Top 20 Movies for the week of October 17th to October 24th

Date Movie Tweets Rank Peak Change
5/01/15 Avengers: Age of Ultron 391,406 1 (+7) 1 1851.37%
10/24/14 Ouija 198,600 2 (-) 1 148.63%
11/21/14 The Hunger Games: Mockingjay Part 1 128,708 3 (-2) 1 5.99%
10/17/14 The Book of Life (2014) 53,299 4 (+1) 4 74.90%
10/17/14 The Best Of Me 41,015 5 (-1) 4 28.02%
12/25/14 Into The Woods 35,008 6 (+5) 6 148.55%
10/17/14 Fury (2014) 31,588 7 (-1) 6 34.00%
11/14/14 Beyond The Lights 29,752 8 (-5) 3 -8.89%
10/24/14 John Wick 26,695 9 (+5) 9 157.75%
11/07/14 Interstellar 23,774 10 (+3) 6 118.53%
10/31/14 Before I Go To Sleep 17,151 11 (-4) 7 -26.56%
12/19/14 Annie (2014) 14,346 12 (+12) 12 265.69%
12/17/14 The Hobbit: The Battle of the Five Armies 11,332 13 (-4) 9 -43.30%
12/25/14 Unbroken 9,277 14 (+6) 14 103.40%
3/13/15 Heart Of The Sea 8,632 15 (-) 15 -4.05%

Please check the methodology page for information about our Twitter project or here for historic data.

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