Although pundits have pre-emptively announced the death of big-screen 3D after the underwhelming commercial success of recent releases like TRON: Legacy and The Nutcracker, home video divisions of many studios, including TRON distributor Walt Disney Studios, are mounting ambitious campaigns to bring the technology into consumers' living rooms. On Monday, Disney announced a sizable slate of 3D releases in the coming months, including both current titles and a handful of classics post-converted into the 3D format.
Although the announcement did not include specific release dates for any of the titles mentioned, Disney plans to offer at least 15 titles in 3D in 2011, starting with day-and-date releases of both TRON: Legacy and Tangled, their two biggest releases from the fourth quarter of 2010. Additionally, Disney announced plans to release post-converted versions of The Lion King and Beauty and the Beast, as well as 3D versions of many of their films from recent years that were released in both 2D and 3D formats, including Bolt, Meet the Robinsons, Tim Burton's The Nightmare Before Christmas, G-Force, and Chicken Little. The studio already released Alice in Wonderland, A Christmas Carol, and Step Up 3 in 2010, bringing their slate of 3D titles to almost 20 by the end of 2011.
According to Lori MacPherson, Executive Vice President and General Manager, Walt Disney Studios Home Entertainment, the release schedule will offer consumers more choices and improved presentation of titles both new and old. "As our contemporary library of 3D content continues to grow, and the original artists and filmmakers meticulously ‘dimensionalize' their work for release on the Blu-ray 3D format, we will be offering movie- lovers the most incredible in-home entertainment experience they will ever have," says MacPherson.
Other details on the releases were scarce, but the press release issued in conjunction with the announcement indicated that each release will be designed in 3D from top to bottom, featuring 3D menus, previews of coming attractions, and "an introduction to the eye-popping world of Disney Blu-ray 3D featuring beloved characters Timon and Pumbaa from The Lion King."