Source: Deadline Hollywood

While little is known about the plot of Sacha Baron Cohen's latest endeavor, the idea of having the rights to any project from the creator of Borat caused a heated battle among the major studios. Paramount won.


Cohen is teaming with Seinfeld writers/producers Alec Berg, Jeff Schaffer, and David Mandel. The trio also serves as executive producers on Curb Your Enthusiasm.

All that is really known at this time is that there's a character in the film who tends goats.

Cohen last appeared in Bruno, which raked in nearly $140 million worldwide. The actor has also done voice on the two Madagascar films.

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Total tweets for April 23rd Openers

Oceans had 774 tweets reference it on Wednesday, bringing its total for the week to 1,467. Since it opens today it is no doubt going to be a tricky call for the weekend due to lack of direct comparisons and it being the first Thursday opener I've tracked. As I said on Sunday, it should appeal to a pretty broad spectrum of people, but likely slanting slightly to women. The Thursday opening will also push its ratio down somewhat than if it were opening on Friday. All things considered we should be looking at a ratio of around ~500 and $3 million on its opening day.

The Back-up Plan came in with a very solid 1,286 tweets yesterday, bringing its week tally to 2,912 so far. By comparison When In Rome had 595 tweets its Wednesday before release, Leap Year had 344, Death At A Funeral had 1,273 and She's Out of My League had 645. Looking very rosy indeed here, but there is one thing I overlooked on Sunday which will set this apart from many others in the genre and that is its title. Due to its pretty unique name it's very easy to capture a very large percentage of its tweets ("the Back-up Plan" OR "the Backup Plan" OR "the Back up Plan"). With that in mind it has a great deal in common with Death At A Funeral which secured a ratio of close to 900. As such I'm going to push my ratio prediction up to 900 here as well and go ahead and predict a $4.5 million Friday and $13 million for the weekend.

Lastly, The Losers has really "insert overused pun here" this week, and Wednesday was no exception as it secured 692 tweets, giving it 1,497 on the week. By comparison Green Zone had 878 tweets its Wednesday before release, and Armored had 246. Yes the film does have a pretty restrictive search string because of its generic name ("The Losers" movie OR saldana OR chris OR evans OR morgan OR poster OR screening OR see OR watch) but still, these numbers are pretty poor. I don't think it will come in as low as Armored's 431 ratio but something in the range of 500 could be in order putting it ~$5 million territory for Friday and $13.5 million for the weekend.

Check back tomorrow to see the Thursday numbers and the final weekend predictions. Follow @AlexBOXOFFICE on Twitter for additional updates.

Twitter tracking history. (For 2009's ratio history please check here.)

alltweets041610.jpgThe ratio is the number of tweets per $1 million of Friday Box Office gross. A film with 1,000 tweets and a $10 million Friday would therefore have a ratio of 100. In general, films that appeal to very young or older audiences have lower ratios since those audiences are not big users of Twitter. By comparison, films that appeal to younger audiences (18-35) have much higher ratios since those audiences are much more active users of Twitter.

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Source: Deadline New York

The rush of bad publicity that hit Warner Bros. after they converted Clash of the Titans into 3D is not deterring other studios from doing the same.

Sony will send The Green Hornet, which stars Seth Rogen and is directed by Michel Gondry, out in 3D on January 14, 2011. The film was originally slated to hit theaters on December 22, which is a stronger release date.


Paramount will also be putting The Last Airbender out in 3D. The film's July 2, 2010 release date will remain the same.

While there is certainly more money to be made by selling 3D tickets, this rush of new content could cause moviegoers to tire of the format. It's a tricky situation.

James Cameron, Jeffrey Katzenberg, Michael Bay and Peter Jackson have all spoken out about the dangers of converting films from 2D to 3D.

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Morristown, NJ & Los Angeles, CA - Phish 3D, the production of Cinedigm Digital Cinema Corp. (NASDAQ: CIDM), AEG NL and Action 3D, made a splash at its April 20th premiere at nine exclusive locations across the country this week, with dedicated Phish fans turning out in droves to experience the groundbreaking concert film. In eight of the nine theatres, the grosses for Phish 3D alone surpassed the combined total of all other movies playing at the same locations that night, proving that demand is high in advance of the film's April 30th official wide release nationwide.

"Phish fans have a passion for their band that is well known, and last night we got to witness it first hand," said Jonathan Dern, President of Cinedigm Entertainment Group. "Our Brooklyn location saw lines out the door a full hour before the showing. 3D adds a layer of realism to films that gives viewers the feeling that they are there at the concert, with the best seats in the house."

"This week's incredibly successful 4/20 sneak peak makes us even more excited to open Phish 3D with a wide release on April 30th," said Jeff Lewis, Action 3D Productions CEO and Vice Chairman. "The band's followers, as well as music fans and moviegoers in general, have made it clear they want more Phish 3D.

Shot in October 2009 at the band's Festival 8, Phish 3D gives viewers the sense that they are not only at the event, but on stage with the group that Entertainment Weekly has called "the biggest cult band in America." During Festival 8, more than 40,000 devoted fans watched as Phish combined two of their most beloved traditions - the multi-day festival and the Halloween album "costume." The band's highly anticipated "musical costumes" are concerts involving the performance of an entire album by another artist-in this case, Phish covered the Rolling Stones' album Exile on Main St. Phish 3D also features fan favorites, never-before-seen cover songs, intimate footage of the band backstage and in rehearsals, songs from the band's first ever full-length acoustic set, and performances taken from six additional sets of music.

Phish 3D will be in theatres for one week in more than 150 cities across the country. Fans are encouraged to check for cities, ticketing and event news frequently. Limited seats are available.

Phish will kick off an extensive summer tour on June 11th at Toyota Park in Chicago, IL. An online ticket request period is currently underway here and will end on Friday, March 26th, at 11:59 p.m. ET. Tickets will go on sale to the general public beginning Friday, April 2nd. For full details, click here.

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MORRISTOWN, NJ & LOS ANGELES, CA -- Cinedigm Digital Cinema Corp. (NASDAQ: CIDM), the global leader in digital cinema, today announced that the company's CineLive technology delivered a live 3D feed of James Cameron to the "Business for the Environment" Summit at the Global Initiatives Conference in Seoul, South Korea, on Earth Day, Thursday, April 22, 2010. Cameron participated from Los Angeles. This live broadcast allowed Cameron to participate on a panel titled "Protecting Biodiversity and Leading the World Towards a Low Carbon Future."

"It is safe to say that James Cameron has done more to make the world aware of the transformative impact of digital cinema than anyone alive today, so we feel that this is a particularly appropriate use of our CineLive technology," said Bud Mayo, chairman and CEO, Cinedigm. "CineLive enables events - from the BCS Championship to the NCAA Final Four to James Cameron - to appear in live 3D on digital screens worldwide. And it is also fitting that CineLive brought Mr. Cameron to an environmental summit such as this. Digital cinema technology is not only changing the way movies are filmed and viewed; it is having a profound ‘greening' effect on the exhibition industry, by revolutionizing how movies are printed and delivered."

"Global Initiatives selected us to bring James Cameron to their event via a live 3D broadcast because Cinedigm has successfully delivered a broad range of live events to audiences in 3D in recent years," said Jonathan Dern, president, Cinedigm Entertainment Group. "We recently worked with Vince Pace to broadcast the NCAA Final Four in live 3D, and we are working with him again to bring James Cameron to the ‘Business for the Environment' summit in Korea. We're pleased to be expanding our collaborative efforts with them onto the global stage."

The live 3D feed of James Cameron's presentation was passed off in Seoul to MasterImage, whose equipment, coupled with an NEC digital cinema projector, projected the feed onto a silver screen. MasterImage provided 3D glasses to the guests in the Sky Room at the COEX InterContinental Seoul.

The full list of the participants on the "Protecting Biodiversity and Leading the World Towards a Low Carbon Future" panel follows:

• Anna Coren, Anchor, CNN International (Chair)
• James Cameron, Academy Award-winning Film Director
• Mohamed Nasheed, President, Republic of Maldives
• Changhua Wu, Greater Director, Greater China, The Climate Group
• Jochen Zeitz, Chairman & CEO, Puma AG

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