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By Daniel Garris

Paramount's The SpongeBob Movie: Sponge Out of Water was up one spot and 6 percent over Wednesday to return to first place on Thursday with $1.53 million. The 3D animated live-action hybrid film exceeded expectations in a big way this week with a first place seven-day take of $63.13 million. That was 54 percent stronger than the $40.95 million seven-day start of 2004's The SpongeBob Square Pants Movie and just 21 percent behind the $80.30 million seven-day gross of last year's The LEGO Movie. With aid from the Presidents Day holiday, The SpongeBob Movie is likely to hold up very nicely over the weekend.

Warner's American Sniper was down one spot from Wednesday to land in second with $1.48 million. The blockbuster Clint Eastwood directed film starring Bradley Cooper was up 1 percent over Wednesday and down 41 percent from last Thursday. American Sniper placed in second for the week with $29.59 million. That represented a slim 28 percent decline from the previous frame and brings the film's current total to a massive $287.69 million after four weeks of wide release.

Fellow Warner Bros. release Jupiter Ascending held steady in third place with $0.903 million. The expensive 3D sci-fi film from The Wachowskis starring Channing Tatum and Mila Kunis was down a troubling 11 percent from Wednesday. Jupiter Ascending took third place for the week with a seven-day start of $23.12 million. That was very disappointing given the film's price tag and was just ahead of the $22.17 million seven-day take of 2008's Speed Racer.

Seventh Son continued to claim fourth place with $0.402 million. The long-delayed 3D fantasy film from Universal fell 10 percent from Wednesday. Seventh Son performed on the low end of its very modest expectations with a seven-day start of $9.27 million. That placed the film in fourth for the week and was 50 percent softer than the $18.49 million seven-day gross of 2013's R.I.P.D.

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feb6wknd.pngAmerican Sniper moved back into first place on Wednesday as it eased 35 percent from last week to $1.47 million yesterday. The blockbuster biopic has taken in $286.2 million domestically thus far as it continues marching toward an inevitable finish as 2014's highest grossing film.

Paramount's The SpongeBob Movie: Sponge Out of Water grabbed $1.45 million yesterday as it inched down to second place. With $61.6 million in the bank through six days, the sequel is pacing an impressive 59 percent ahead of its 2004 predecessor heading into what promises to be a lucrative sophomore weekend.

Jupiter Ascending grossed $1.02 million yesterday in third place, giving the Wachowski film a six-day haul of $22.2 million. Unfortunately, the film is pacing in line with their 2008 adaptation of Speed Racer.

Seventh Son bagged $0.44 million on Wednesday, landing in fourth place. The adventure-fantasy film has pulled a disappointing $8.9 million through six days of release, 49 percent off the pace of R.I.P.D.

Rounding out the top five, The Imitation Game moved up one spot from Tuesday as it added $0.36 million, down just 22 percent from last Wednesday. The Oscar nominee has tallied $75.8 million domestically up to this point.

 

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By Daniel Garris

Paramount's The SpongeBob Movie: Sponge Out of Water took in $2.29 million on Tuesday to lead the daily box office for a fifth consecutive day. In the process the 3D animated live-action hybrid film surpassed the $60 million mark yesterday. The SpongeBob Movie was down 8 percent from Monday, though it should be noted that family films in general experienced daily percentage declines on Tuesday. The SpongeBob Movie continues to exceed expectations in a very big way with a strong $60.16 million in five days. That places the film a very impressive 71 percent ahead of the $35.26 million five-day start of 2004's The SpongeBob Square Pants Movie and 20.5 percent behind the $75.68 million five-day take of last year's The LEGO Movie.

Warner's American Sniper held steady in second place with $1.77 million. The blockbuster Clint Eastwood directed film starring Bradley Cooper was up 12 percent over Monday and down 39 percent from last Tuesday. American Sniper has grossed a massive $284.75 million after 26 days of wide release. That leaves the film just $15.25 million away from becoming the third release of 2014 to reach the $300 million domestic milestone.

Fellow Warner Bros. release Jupiter Ascending took in $1.53 million to remain in third. The expensive 3D sci-fi film from The Wachowskis starring Channing Tatum and Mila Kunis was up 19 percent over Monday. Jupiter Ascending surpassed the $20 million mark yesterday and has grossed a very disappointing $21.20 million in its first five days. That places the film essentially on par with the $20.55 million five-day start of 2008's Speed Racer.

Seventh Son placed in fourth with $0.659 million. The long-delayed 3D fantasy film from Universal was up 21 percent over Monday. Seventh Son continues to perform on the low end of its very modest pre-release expectations with a five-day start of just $8.42 million. The film is currently running 47 percent behind the $15.97 million five-day take of 2013's R.I.P.D.

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fiftyshadeslongrange.pngLOS ANGELES - February 11, 2015 - "Fifty Shades of Grey" doesn't open until Thursday night, but it is pacing to become one of Fandango's top five advance ticket-sellers in the company's 15-year history, joining the elite domain of the "Harry Potter," "Hunger Games" and "Twilight" franchise movies, which currently dominate the list.

Fandango's top five pre-sellers, at the same point in their sales cycles (two days before release date), are:
1. "The Twilight Saga: New Moon" (2009)

2. "Harry Potter and the Deathly Hallows, Part 2" (2011)

3. "The Hunger Games" (2012)

4. "Fifty Shades of Grey" (2015)

5. "The Twilight Saga: Breaking Dawn, Part 1" (2011)

"The worldwide phenomenon that is ‘Fifty Shades of Grey' is resulting in more buzz for an adult-skewing film than I've seen in many years," says Fandango Chief Correspondent Dave Karger. "It's enticing fans who are looking for an exciting girls' night out, as well as a date night for Valentine's weekend."

"Fifty Shades" is also on track to break more Fandango ticket sales records as the company's:
Top seller among all films released during Valentine's Day, beating, respectively, "Valentine's Day" (2010), "Safe Haven" (2013), "About Last Night" (2014) and "The Vow" (2012);
#1 February pre-seller, topping "The Lego Movie" (2014);
Biggest R-rated ticket-seller in the company's history.
"Fifty Shades" also tops Fandango's Fanticipation movie buzz indicator, scoring an astounding 98 out of 100 points for its opening weekend, while "Kingsman: The Secret Service" is reaping an action-packed 80 points.

According to a survey of more than 1,000 "Fifty Shades" moviegoers on Fandango:
85% are already looking forward to the film adaptations of E L James' other books;
79% have read at least one of the novels;
78% are excited that "Fifty Shades" was directed by a woman (Sam Taylor-Johnson);
· 72% indicate the movie will be part of their Valentine's celebration plans;

· 40% will see the film with a significant other or a date; 33% will see it with a group of friends;

· Among the 33% who said they will see it with a group, 88% are making it part of a girls' night out.


Fandango is reporting hundreds of sold-out "Fifty Shades" showtimes across the country, while theater owners are continually adding new screens and posting new showtimes on Fandango to meet the fan demand.

About Fandango's Fanticipation
Known for having its finger on the pulse of moviegoers, Fandango's movie buzz indicator, Fanticipation, provides statistical insight into the movies fans are planning to see in a given weekend. Fanticipation scores (based on a 1 to 100-point scale) are calculated via an algorithm of Fandango's advance ticket sales, website and mobile traffic, and social media engagement. Fanticipation is not intended as a forecast of the weekend box office; it is a snapshot of movie fan sentiment.

 

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