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By Alex Edghill

Wednesday Morning Update: Dolphin Tale 2 had a precipitous fall on Tuesday as it fell 37% to 2,658 tweets, down from 4,242 tweets on Monday. Meanwhile, Facebook had a less than 1% increase to 406,170 likes, up from 403,456 likes on Monday.  By comparison, Dolphin Tale had 1,416 tweets its Tuesday before release and 79,767 Facebook likes. With no real big newsworthy events happening for the film in the last few days a 37% decline yesterday points to there being a large amount of spam and automated tweets. Add in the tweet inflation all films have seen in recent years and that makes it difficult for me to see this even approaching $19 million.

No Good Deed also suffered a decline on Tuesday though not nearly as severe - 13% to 10,917, down from 12,554 tweets on Monday. It did however have another strong Facebook increase as it rose to 349k likes, up from 342k the day before. By comparison, The Call had 1,992 tweets its Tuesday before release and  168,452 likes, and Straw Dogs had 1,033 tweets and 122,649 likes. Despite the drop-off I'm really liking its chances this weekend thanks to the overall buzz levels. Yesterday I thought perhaps Dolphin Tale 2 would take the weekend victory but the combination of its decline and No Good Deed's huge social media markers have me rethinking my weekend order.

Twitter Top 15 Movies for Tuesday September 9th

Rk Film Mon Tue Week Mon-Tue %
1 (-) If I Stay 21,057 22,492 43,549 6.81%
2 (+1) No Good Deed (2014) 12,554 10,917 23,471 -13.04%
3 (-1) Guardians of the Galaxy 13,622 9,256 22,878 -32.05%
4 (+4) The Hunger Games: Mockingjay Part 1 4,671 6,885 11,556 47.40%
5 (-) The Maze Runner 6,680 5,790 12,470 -13.32%
6 (-) The Boy Next Door 6,552 4,202 10,754 -35.87%
7 (+5) Before I Go to Sleep 3,620 3,720 7,340 2.76%
8 (+1) Avengers: Age of Ultron 4,487 2,780 7,267 -38.04%
9 (+1) Dolphin Tale 2 4,242 2,658 6,900 -37.34%
10 (+1) Ouija 4,144 2,416 6,560 -41.70%
11 (+3) Men, Women & Children 2,276 2,288 4,564 0.53%
12 (+17) Into the Woods 696 2,040 2,736 193.10%
13 (-9) Saw (2014 re-issue) 10,870 1,918 12,788 -82.36%
14 (+10) The Expendables 3 914 1,913 2,827 109.30%
15 (-8) Annabelle 5,196 1,886 7,082 -63.70%

Please check the methodology page for information about our Twitter project or here for historic data.

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By Daniel Garri

Disney's Guardians of the Galaxy grossed $0.722 million on Monday to remain in first place at the daily box office. The blockbuster sci-fi superhero adaptation from Marvel has now led the daily box office for 17 consecutive days. Guardians of the Galaxy was down 72 percent from Sunday and down a sharp 88 percent from last Monday's inflated Labor Day performance. Guardians of the Galaxy has grossed a massive $295.49 million in 39 days, which leaves the film just $4.51 million away from becoming the first release of 2014 to reach the $300 million domestic milestone.

Let's Be Cops placed in second for the day with $0.437 million. Fox's low-budget action comedy fell 68 percent from Sunday and 79 percent from last Monday. The 27-day total for Let's Be Cops stands at a very solid $67.20 million. Let's Be Cops continues to be aided from strong word of mouth and from the current lack of new comedies in the marketplace.

The November Man claimed third with $0.388 million. Relativity's action thriller starring Pierce Brosnan was down just 63 percent from Sunday and down 82 percent from last Monday. The November Man has grossed $18.37 million in 13 days, which is in line with the film's modest expectations.

Paramount's Teenage Mutant Ninja Turtles took fourth place with $0.361 million. The blockbuster franchise re-launch fell 80 percent from Sunday and a steep 90 percent from last Monday. Teenage Mutant Ninja Turtles continues to outpace expectations in a big way with $175.01 million in 32 days.

Universal's As Above/So Below rounded out Monday's top five with $0.318 million. The low-budget horror film was down 67 percent from Sunday and down 81 percent from last Monday. As Above/So Below has grossed $16.03 million in eleven days, which is on the low end of expectations.

If I Stay followed closely behind in sixth with $0.308 million. Warner's low-budget drama was down 76 percent from Sunday and down 88 percent from last Monday. If I Stay has grossed a very solid $39.78 million in 18 days and is set to surpass the $40 million mark today.

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By Alex Edghill

Tuesday Morning Update: No Good Deed had a surprisingly strong start to its release week as it raked in 12,554 tweets on Monday, a 40% hike from 8,951 tweets on Sunday. Its Facebook tally of 342k likes also is eye-opening, especially for an early September release. Idris Elba's profile has been on a dramatic rise over the better part of the last decade. There was no huge rush to stardom, instead he has grinded his way upwards, primarily as a character actor and part of a wider ensemble of recognized stars. This marks only his second lead role in a wide release film after Tyler Perry's Daddy's Little Girls seven years ago. Its true that film had the Tyler Perry name behind it (it opened to just over $11 million), but Elba is a much more recognizable star now in North America and with a very dry market this has the potential to stand out. By comparison, The Call had 1,307 tweets its Monday before release and  167,956 likes, and Straw Dogs had 694 tweets and 118,421 likes. The tweets and likes here for No Good Deed are very promising, and really anything even close to $10 million would have to be seen as a win for the film given the slow box office and undoubtedly modest budget.

Dolphin Tale 2 rounds out the new openers for the weekend as it began with 4,242 tweets and 403,456 likes on Monday. It is reusing the Facebook page from the first film like most sequels so it had a massive head start (the page had 315k likes at the beginning of 2014, so not that much of it can be attributed to the sequel yet). Like the first film it is hoping to connect with family audiences, specifically Christian family audiences as it has made a concerted push to market to that particular demographic which has proven to be box office gold over the last few years. By comparison, Dolphin Tale had 1,567 tweets three years ago on its Monday before release and 78,531 Facebook likes. This is definitely a strong beginning for the film but like Free Willy before it a sequel to a surprise family hit often has difficulty walking in its predecessors shoes. The first film opened to $19 million which is a hefty number and one I'm not so sure this has in it, but at the very least it should have enough gas in the tank to best No Good Deed and walk away with the weekend crown, something that eluded the first film in its opening frame.

Twitter Top 15 Movies for Monday September 8th

Rk Film Sun Mon Sun-Mon %
1 (-) If I Stay 39,278 21,057 -46.39%
2 (-) Guardians of the Galaxy 19,166 13,622 -28.93%
3 (-) No Good Deed (2014) 8,951 12,554 40.25%
4 (+60) Saw (2014 re-issue) 106 10,870 10154.72%
5 (+4) The Maze Runner 3,756 6,680 77.85%
6 (+69) The Boy Next Door 80 6,552 8090.00%
7 (+23) Annabelle 678 5,196 666.37%
8 (-3) The Hunger Games: Mockingjay Part 1 5,972 4,671 -21.78%
9 (-1) Avengers: Age of Ultron 4,617 4,487 -2.82%
10 (+3) Dolphin Tale 2 2,536 4,242 67.27%
11 (+3) Ouija 2,271 4,144 82.47%
12 (-2) Before I Go to Sleep 3,570 3,620 1.40%
13 (-2) The Equalizer 3,451 3,235 -6.26%
14 (-10) Men, Women & Children 7,304 2,276 -68.84%
15 (-) The November Man 1,862 1,925 3.38%

Please check the methodology page for information about our Twitter project or here for historic data.

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cineasia.pngNEW YORK, NY - Tokyu Recreation Co. Ltd, will be honored with the DLP Cinema® Marketing Achievement Award at the CineAsia 2014 Awards Ceremony on Thursday, December 11th award will be accepted by Shinzo Kanno, President and Chief Executive Officer.

"We are pleased to announce that Tokyu Recreation is this year's recipient of the DLP Cinema® Marketing Achievement Award," stated Robert Sunshine, Co-Managing Director of CineAsia. "Within a relatively short period of time, Tokyu Recreation not only brought Japanese cinema into the digital world, but has also increased movie-going in Japan."

Tokyu Recreation Co., Ltd. is a Japan-based company mainly engaged in recreation-related business operating in four business segments. The Image segment is engaged in the operation of cinemas, the planning and production of events, as well as the movie distribution and promotion businesses.

Accepting the award on behalf of Tokyu Recreation is Shinzo Kanno, who in March 2014 was promoted to the position of President and Chief Executive Officer. He joined the company in 2007 as Executive Director and was subsequently promoted to Senior Executive Director and Chief Operating Officer prior to his being appointed President and CEO.

Since joining Tokyu Recreation, Mr. Kanno has explored new possibilities in movie theatre operation in the Japanese market and embarked on the digitalization of Tokyu's multiplex circuit, "109 Cinemas." He was also the driving force in introducing the IMAX Digital Theatre System, and contributed most in the current popularity of Premium Large Screen Format in the Japanese market. He opened Japan's first IMAX Digital Theatre in 2009 at 109 Cinemas Kawasaki, providing impressive and inspiring movie experiences to audiences, and creating a new movie fan base.

Currently, Mr. Kanno plays an active role with a broad perspective for innovation and development in the Japanese movie exhibition industry, not only as CEO of Tokyu Recreation, but also as Vice Deputy Chairman of the Japan Association of Theatre Owners; a position he assumed in June 2014.

CineAsia 2014 will take place from December 9-11, 2014 at the Hong Kong Convention and Exhibition Centre in Hong Kong. It will feature screenings of upcoming Hollywood films, sponsored events, timely and informative seminars, and the CineAsia Trade Show. CineAsia is produced by Prometheus Global Media, owner of leading entertainment publications and events including Film Journal International, Billboard, The Hollywood Reporter, Adweek, Dick Clark Productions, the CLIO Awards, CineEurope, and ShowEast.

The Hong Kong Tourism Board is a Supporting Organization of CineAsia. in Hong Kong.

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By Daniel Garris

Disney's Guardians of the Galaxy took in $10.36 million this weekend to remain in first place at the box office. The blockbuster sci-fi superhero adaptation from Marvel has now led the box office for three consecutive weekends and for four of the past six weekends. Guardians of the Galaxy was down 39 percent from last weekend's three-day frame, which represents a very solid hold for the weekend after Labor Day weekend. The film continues to benefit from very strong word of mouth and was also aided by the limited amount of new major releases entering the marketplace this weekend. Guardians of the Galaxy has grossed a massive $294.77 million in 38 days, which leaves the film just $5.23 million away from becoming the first release of 2014 to reach the $300 million domestic milestone.

Teenage Mutant Ninja Turtles held steady in second place with $6.51 million. Paramount's successful franchise re-launch was down a respectable 45 percent from last weekend's three-day performance. While its box office run is slowing down now, Teenage Mutant Ninja Turtles continues to exceed expectations in a very big way with $174.65 million through 31 days of release.

Let's Be Cops inched past If I Stay to place in third with $5.569 million. The two films were separated by only $13,627 for the frame. Fox's low-budget action comedy held up very nicely this weekend, as it was down just 33 percent. The 26-day total for Let's Be Cops stands at $66.77 million. Let's Be Cops continues to be aided from strong word of mouth and from the current lack of new comedies in the marketplace.

Warner's If I Stay followed in fourth with $5.556 million. The low-budget drama starring Chloë Grace Moretz was down a solid 40 percent from last weekend. If I Stay has grossed $39.47 million in 17 days, which is in line with pre-release expectations and represents a very solid performance with the film's cost in mind.

Relativity's The November Man and Universal's As Above/So Below claimed fifth and sixth place with respective takes of $4.31 million and $3.85 million. The November Man was down 46 percent from last weekend, while As Above/So Below fell a significant 55 percent. Respective total grosses stand at $17.98 million for The November Man in twelve days and at $15.71 million for As Above/So Below in ten days.

Freestyle's The Identical, the weekend's only new wide release, debuted with just $1.59 million to place in twelfth. The faith based drama was off to a very soft start, especially when considering that the film was only able to manage a per-location average of $811 from 1,956 locations. The poor performance of The Identical is in sharp contrast to the strong performance of Freestyle's God's Not Dead earlier this year.

Paramount's IMAX re-issue of Forrest Gump also failed to make much of an impact at the box office this weekend. The re-issue of the 1994 blockbuster starring Tom Hanks grossed $381,654 from 337 locations. That gave the film a lackluster per-location average of $1,133 for the frame. The lifetime unadjusted domestic gross for Forrest Gump now stands at $330.08 million.

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