PRESS RELEASE

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Boston Area Install Set For Late Summer 2015 Premiere At Showcase Cinema de Lux Revere

Cinemacon 2015 Las Vegas. . . April 22, 2015Leading 4D Cinema innovator MediaMation, Inc. (MMI) www.mediamation.com of Torrance, CA, inks deal with major theatre chain National Amusements, Inc. of Norwood, MA to install a 70-seat MediaMation MX4D™ Motion EFX Theatre in the chain’s newly refurbished, 20-screen Showcase Cinema de Lux Revere location just outside Boston, MA.  Plans call for the new U.S. MX4D™ theatre -- the first full 4D Motion EFX theatre on the U.S. East Coast -- to open summer of 2015.

 

According to MediaMation President/CEO Alison Jamele, the Boston-area installation for National Amusements’ Showcase Cinemas brand represents a key initiative by MMI to expand its presence in the U.S. cinema market.  MediaMation currently has 25 plus MX4D™ Motion EFX cinemas in diverse international locales ranging from Mexico and Colombia -- to the Middle East -- to the newly announced theatres for major cinema chains in China (Wanda, Jinyi) and Japan (Toho.)   MMI’s sole domestic MX4D™ theatre, prior to this announcement, is housed in Santa Rosa Entertainment Group’s  Plaza Stadium Cinemas 14 in Oxnard, CA, outside Los Angeles. 

 

Duncan Short, Vice President of Operations of National Amusements states, “We are looking forward to bringing the MX4D™ experience to Revere to compliment the luxury seating and XPlus premium large format offerings in our newly remodeled theatre.  We really see the future in this technology to revolutionize the cinema industry and provide a sought after new option for our most avid moviegoers.” 

 

MX4D™ is MediaMation’s uniquely branded “4D” pneumatically driven motion EFX system.  In general, 4D refers to an emerging  “immersive” technology which allows movie-goers to experience big Hollywood “blockbusters,” as well as locally produced major films, in a new way via the addition of moving seats, air/water blasts, leg ticklers, fog scents and other special effects that emanate from specially designed theatre seats or from inside the theatre itself.  These multiple special effects are programmed to both sync with and enhance the action on the screen for a more exciting and realistic movie-going experience.  

 

About MediaMation, Inc.: 

For more than 24 years, MediaMation has provided innovative and visionary technological solutions to the entertainment market.  MediaMation is an interactive technology company and a worldwide, leading supplier and manufacturer of patented technology for 4D/5D motion EFX theatres and seats.  Besides its MX4D™ Motion EFX technology and seats, MMI designs and implements creative solutions for complex shows, rides exhibits, fountain shows, etc. for theme parks, zoos, aquariums, museums, cinemas and FECs.  From concept to design to installation, MediaMation provides turnkey solutions to creating state-of-the-art 4D theatres and themed environments. For more information, visit www.mediamation.com, www.MX-4D.com, call 310.320.0696 or email: sales@mediamation.com.

 

About National Amusements:

National Amusements, Inc. is a world leader in the motion picture exhibition industry operating more than 950 movie screens in the U.S., U.K., and Latin America. National Amusements delivers a superior entertainment experience in theatres around the world under its Showcase, Multiplex, Cinema de Lux and UCI brands. Based in Norwood, Massachusetts, National Amusements is a closely held company operating under the third generation of leadership by the Redstone family. National Amusements is also an equal partner in the online ticketing service, MovieTickets.com, and is the parent company of both Viacom and CBS Corporation. Visit them at www.showcasecinemas.com.


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PRESS RELEASE

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CINEMACON, LAS VEGAS, NV, APRIL 21ST 2015 — Harkness Screens the world’s leading screen technology company and thought-leaders in on-screen brightness has launched its new Curolux suite of screen monitoring solutions for digital cinema.


Curolux screen monitoring solutions from Harkness Screens utilises a range of state of the art tools including Qalif technology to provide cinema operators with the ability to ensure that high quality cinema presentation is maintained at all times and that areas of concern are quickly identified allowing for remedial maintenance to take place using remote monitoring.


“Whether its 3D screens with better viewing performance, through to tools and apps that enable exhibitors to optimise on screen brightness, Harkness has been focused in recent years solely on helping its customers and indeed the industry as a whole to improve presentation quality.  This unique suite of tools, which features some ground-breaking technology we’ve been working on for a number of years is designed to allow the entire industry to maintain accurate records of screen performance, optimise equipment and ensure that operating conditions in the theater maintain suitable quality,” says Mark Ashcroft,” CEO of Harkness Screens.


From manual solutions for single-screen cinemas through to multiplexes, premium large format theaters and post-production studios, the range of manual, semi-automated and fully automated tools are designed at helping exhibitors to improve presentation quality.


“Some of the core features in our suite of tools include the ability to measure light on screen and automate many processes such as measurements for colour, contrast, colour convergence, focus correction, spectral analysis of audio channels and multiple projection alignment.  As well as ensuring quality inside theaters in maintained, some of these tools can save immeasurable amounts of time,” Ashcroft adds.


Curolux solutions are designed to assist exhibitors to manage their theaters, with a range of standard reporting tools designed to allow for fully-automated remote screen monitoring from either the Network Operation Centre (NOC), an online portal or through Harkness’ Digital Screen Archiver tool.


Harkness’ new range of screen monitoring tools are available in five variants based on functionality.  For more information on Curolux screen monitoring solutions, visit www.harkness-screens.com/curolux



About Harkness Screens

Harkness Screens™ is the world's leading screen technology company, specialising in the design and manufacture of projection screens and supporting technologies. From single-screen independent theatres to large multiplexes to large format immersive theatre experiences or live events, Harkness supplies thousands of screens every year for cinema, film production, special effects, live events and custom AV applications. 


With truly global reach, Harkness is regarded as the world leader in cinema and today has screens in more cinemas worldwide than any other manufacturer. With its industry leading 2D and 3D screen brands (Perlux and Spectral) along with its innovative range of tools and iOS/Android apps, Harkness continues to lead the way in screen technology for cinema.  

 

Founded in 1929, Harkness has manufacturing facilities in the USA, UK, France, India and China. Harkness Screens combines unrivalled experience with the latest technology and production methods to provide innovative solutions to the company’s key markets worldwide.  For more information, visit the Harkness Screens web page at www.harkness-screens.com.

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PRESS RELEASE

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Rancho Cordova, Calif., USA – 22 April 2015 – Barco, the worldwide market share leader in digital cinema, is again the laser projector of choice for Santikos Theatres, which has selected the flagship model of Barco laser for the new Casa Blanca Theatre in San Antonio, Texas. As the first laser projector customer for Barco in North America, Santikos is expanding its laser footprint with Barco laser projection to significantly enhance movie image quality while reaping the rewards of improved operational efficiency.

Last year, Santikos Theatres chose Barco’s laser flagship DP4K-60L projector for its 19-screen Palladium theater, the chain’s premier property in central Texas. Based on its overwhelmingly positive experience with Barco laser projection, Santikos decided to procure additional Barco laser flagship projectors for its newest cinema, destined to be a jewel in the community with its stunning architecture, in-seat dining and full service bar, and plush seating coupled with Santikos’ legendary guest service.  

“Audience reaction to our first Barco laser projector showings at the Palladium was tremendous, affirming our confidence in their innovative technology as a real game-changer for premium cinema,” comments Art Seago, CEO of Santikos Theaters. “We are eager to expand our laser projection footprint with Barco in keeping with our desire to continually offer our customers the best movie presentation possible.”

Barco laser projection – perfect images, delivered efficiently
With the largest global footprint for laser projection, Barco is currently shipping the only fully integrated 6P solution in the industry, and just recently introduced a revolutionary fleet of laser projectors with the perfect match for every screen. The first DCI-compliant projector capable of showing 4K 2D content at 60 fps and 4K 3D at 30 fps, the Barco laser projector presents the brightest, highest quality images to deliver stunning audience experiences available only in theaters. It is also highly energy efficient (more brightness with no lamps), and features a single projector platform that easily and cost-effectively integrates into current systems for the ultimate in simplicity.

Barco laser projectors also embody the company’s latest Alchemy technology, featuring the Intelligent Projector concept. Barco Series 3 Alchemy projectors build upon the powerful engine developed for its Series 2 projectors, which comprise the majority of the installed base of digital cinema projectors worldwide.  

Committed to presenting a premium a moviegoing experience
“We are pleased to expand our relationship with Santikos Theatres as they continue to raise the bar for unique and diverse cinema entertainment. Our laser flagship projector family is the perfect complement to their upscale cinema concept, driving image quality to new heights for a one-of-a-kind moviegoing experience,” comments Stijn Henderickx, VP Digital Cinema for Barco. 


About Santikos
Based in San Antonio, Texas, Santikos Theatres has been making movie memories in South Texas for over 100 years. With nine locations in San Antonio and Houston, Santikos Theatres continues to be a leader in the industry.

About Barco
Barco, a global technology company, designs and develops networked visualization products for the Entertainment, Enterprise and Healthcare markets. Barco has its own facilities for Sales & Marketing, Customer Support, R&D and Manufacturing in Europe, North America and APAC. Barco (NYSE Euronext Brussels: BAR) is active in more than 90 countries with 3,250 employees worldwide. Barco posted sales of 1.051 billion euro in 2014.

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PRESS RELEASE

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Poised to be one of Indonesia’s largest motion picture exhibitors, Cinemaxx underscores commitment to innovation by pacting with global analytics leader.

[Auckland, NZ and Los Angeles, CA; April 22, 2015] – Movio, the global leader in marketing data, analysis, insights, and campaign creation and management for theatrical exhibitors, studios and film distributors, has signed Indonesian cinema exhibitor Cinemaxx for its Movio Cinema Software-As-Solution program.  

Launched in 2014 to enhance the Indonesian cinema exhibition landscape, Cinemaxx is poised to be one of the country’s largest and most preferred motion picture exhibitors with plans for more than 2,000 screens in 85 cities over the next 10 years, which will make it the dominant exhibitor in Indonesia.  Being one of the first in Indonesia to adopt Movio Cinema, integrated with Vista Cinema Point-of-Sale technology, will enable Cinemaxx to engage directly with its audience by learning from their preferences and buying choices, thus offering options better suited to the moviegoers. 

As part of its commitment to provide patrons with a distinctive movie entertainment experience, Cinemaxx offers Ultra XD and Cinemaxx Gold formats.  Ultra XD is the giant-screen immersive format that features an ultra-wide, high-gain curved screen and a high-powered digital projection system. Meanwhile Cinemaxx Gold, the exhibitor’s premier offering, provides a truly first class experience including exquisite dining choices served by attendants on call and seating in twin-motor leather recliners. 

“Indonesia is a growth region for theatrical exhibition,” says Movio CEO Will Palmer. “We’re very excited to be in business with Cinemaxx, which we recognize as a crucial player in the expanding theatrical landscape in that country. Indonesia’s population loves films and yet there is a paucity of quality screens available relative to the population. Cinemaxx has realized that opportunity and is committed to bringing a high quality product to this avid audience, especially in previously underserved cities across the country.”    

Despite a rising middle class, demographics that skew young and the world's fourth-largest population (250 million), Indonesian box office was just $250M last year, largely due to inadequate exhibition infrastructure. With just over 900 screens, the country has just one screen for about 270,000 people. Nearby Singapore, by contrast, has one screen for every 25,000 residents.

“Cinemaxx is committed to provide the best cinema experience to the moviegoers in Indonesia,” says Cinemaxx CEO Brian Riady. “By partnering with Movio, Cinemaxx will be able to significantly enhance the effectiveness and attractiveness of the offering to the moviegoers and thus further up scaling the cinematic experience of the film patrons in Indonesia.”

ABOUT CINEMAXX

Cinemaxx was established to develop and operate modern, state-of-the-art multiplex cinemas. With more than 2,000 screens and 300 locations planned across 85 cities over the next 10 years, Cinemaxx is poised to be one of Indonesia’s largest and most preferred motion picture exhibitors. Cinemaxx’s complexes are 100% digital. Moviegoers can experience 2D and 3D feature films, documentaries, and alternative content in unmatched picture brightness and unparalleled audio fidelity. As part of Cinemaxx’s commitment to provide patrons with a distinctive movie entertainment experience, Cinemaxx is proud to offer Ultra XD and Cinemaxx Gold. By the end of April 2015, Cinemaxx owned and operated 9 cinema complexes and 45 screens. Cinemaxx is a national cinema chain affiliated with the Lippo Group of Companies, one of Indonesia’s largest unconsolidated private-sector consumer and retail services group.

Website: www.cinemaxxtheater.com

Twitter: cinemaxxtheater

About Movio

Movio is the global leader in marketing data analytics and campaign management software for cinema exhibitors, film distributors and studios. A company of Vista Group International Ltd (NZX:VGL, ASX:VGI), Movio’s mission is to revolutionize the way the film industry interacts with moviegoers. Our flagship product, Movio Cinema is used by customers in 11 countries and holds comprehensive marketing data covering 21 percent of cinema screens worldwide (15,970 screens). Movio maintains real-time, authoritative data on the loyalty activity and transactions for many of the world’s biggest cinema chains, and captures the behavior of 30 million moviegoers. Movio operates in North America, Mexico, Australia, New Zealand, the United Kingdom, Turkey, China, Vietnam, Thailand and Malaysia, and is currently targeting Europe as well as emerging markets in Latin America and Asia Pacific.

Website: www.movio.co

Twitter: @MovioHQ

LinkedIn: www.linkedin.com/company/movio

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