Hollywood, CA and Buckinghamshire, England -- MasterImage 3D, Inc., a provider of pioneering 3D solutions for theaters and mobile devices, announced today that Cinema City International (CCI), the third largest multiplex theatre operator in Europe, has chosen MasterImage 3D as its new 3D cinema system supplier.

CCI Group now has 866 screens in 90 multiplexes operating in 7 territories - Poland, Hungary, Czech Republic, Israel, Romania and Bulgaria. The Group is continuing its expansion with 35 more multiplexes currently under development, which will add 360 new screens. The entire CCI circuit is expected to be fully digital by 2013, with up to 60% of its screens supporting 3D.

Moshe (Mooky) Greidinger, CEO of the CCI Group, said, "MasterImage 3D offers a high quality, low maintenance system. Their single-use glasses eliminate the practice of having to wash and manage 3D glasses, which makes life easier for us, the cinema operators. We have tested thoroughly MasterImage systems and were very much convinced by its top quality. "

"Cinema City International is a force in Central and Eastern Europe -- known as much for keeping the ethos of a family-owned company as they are for their success and size," said Brian Kercher, Managing Director of 3D Cinema, Europe, for MasterImage 3D. "They have a strong team of cinema engineers who understand the needs of exhibitors and we are really pleased that our systems and approach have earned their respect and business. We look forward to a long relationship with CCI and its theatres."


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LAS VEGAS, MARCH 28, 2011 - Harkness Screens, the world's leading manufacturer of cinema screens, announces a $5 million investment to expand operations in Canada, China and France. The investment will almost double Harkness group capacity for making Spectral 3D and Perlux high gain screens. Canada is fully operational and the expansions in France and China are expected to be operational by mid 2011.

The plant increases will allow Harkness Screens to serve better local demand worldwide by providing shorter lead times for customers in all geographies as well as lower the cost of shipping screens from factory to final location.

"With the explosion of the 3D films arriving in cinemas worldwide, orders for our custom frames and screens have risen significantly," says Andrew Robinson, Harkness Screens, managing director. "In order to meet that demand and speed customer deliveries, we made the strategic decision to open new facilities in Canada and China, and expand operations in France."

The Canadian facility was an existing screen-making facility that Harkness acquired and upgraded. It opened in 2010 and supplements the existing US plant in Virginia. Together they will serve North, South and Central America.

The facility in China will improve lead times in the region and will primarily serve the Chinese market, where Harkness is already the market leader with screens imported from the US plant. When fully operational it will service Japan, Korea and other parts of East Asia as well.

In France, a new plant in larger premises is being established to provide Harkness with a significant increase in screen-making capacity in Europe. The plant will serve Europe, the Middle East and Africa. The existing plant will continue operations through 2011 and beyond if required.

"The investment we are making to increase our plant capacities is a reinforcement of Harkness Screens' commitment to our customers and the cinema industry not only in the United States and Europe, but throughout the entire world," adds Robinson.


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BURBANK, CALIF. -- Warner Bros. Digital Distribution (WBDD), a market leader in video-on-demand and electronic sell-through, announced it will expand its test offering of movies for rental through Warner Bros. Entertainment's Facebook Movie Pages. Starting today at 10:00 pm Pacific Time / 1:00 am Eastern Time, consumers will be able to rent five additional titles directly through each film's official Facebook Page using Facebook Credits. The films include "Harry Potter and the Sorcerer's Stone," "Harry Potter and the Chamber of Secrets," "Inception," "Life as We Know It" and "Yogi Bear."

To rent a film, consumers simply click on the "watch now" icon to apply their Facebook Credits, and within seconds they will begin enjoying the film. This offering is presently available only to consumers in the United States.

Fans will have full control over the film while watching it through their Facebook account for up to 48 hours from purchase. They can choose to watch it in full screen, pause the movie, and resume playing it when they log back into Facebook. Consumers will also have full Facebook functionality including the ability to post comments on the movie, interact with friends and update their status.


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Burbank, CA -- Doremi Cinema, the leading provider of Integrated Media Block technology and installations is poised to release their upcoming software to meet the rigorous demands of the Compliance Test Plan (CTP). Passing the CTP is required for all digital cinema equipment to become DCI Compliant.

With almost 3,000 IMBs shipped, Doremi's IMB is the most widely used IMB with cinema exhibitors located throughout Europe, Australia, China, South America, Canada, Mexico and the United States. These three thousand IMBs are part of over 22,000 total units shipped globally. Doremi's DCP-2000 is still the most popular server model to date. The soon to be released software will meet all requirements of DCI Specification, Version 1.2. In addition to providing all logging requirements necessary for VPF deployments, the software will also provide the additional Doremi benefits like the CaptiView closed captioning software and server generated 2D and 3D subtitles.

Key features of the new software include, 12-bit 4:4:4 output images (2D and 3D), MPEG4/H264 and VC-1 play out, 3D HDMI support on alternative input, 3D De-muxing for live events, advanced diagnostics and provides for up to 6TB of storage in the DCP-2K4 ShowVault.

"Our number one goal has been to pass the CTP with our IMB/ShowVault product. This release affords us all the requirements necessary to pass the CTP and achieve DCI compliance," says Michael Archer, Vice President Digital Cinema.


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CINEMACON, Las Vegas -- Sonic Equipment Company has recently converted the Village 8 Cinemas in Dodge City, KS to digital cinema using the GDC Integrated Media Block (IMB) and SX-2000 server. The conversion is the first for Sonic using the latest in server technology. The Village 8 is also B&B Theatres first theatre equipped with GDC's newest product.

GDC's Digital Cinema Server with IMB seamlessly integrates with all Series 2 DLP Cinema® Projectors. The SX-2000 server with IMB provides the highest quality 3D playback with 12-bit 4:4:4 output images (left and right), allowing for a much fuller color spectrum, 500 times richer than that of a legacy server. This server has been awarded the first Federal Information Processing Standards (FIPS) 140-2 Level 3 validation certificate (meaning GDC's IMB meets the highest level of DCI security requirements for protection against malicious hacking, infringement and theft of digital content), with up to 4TB storage (optional), USB 3.0 interface (optional) and 3D live support, the IMB is shaping the future of cutting edge digital cinema equipment.

"We are delighted to say that we have forged a reliable and synergistic partnership with Sonic whose expertise and relentless efforts have yielded mutually beneficial and measurable results in the U.S.," said Dr. Man-Nang Chong, founder and CEO of GDC Technology. "GDC's continuous technological innovations, including our state-of-the-art IMB technology and our unbending commitment to deliver the highest caliber products in the industry, have won us many fans worldwide. It is an honor to be entrusted by such a visionary company as B&B Theatres in the continued roll-out of their digital cinema conversions."

"Sonic has been at the forefront of the digital wave since its inception. We chose the IMB model for the Dodge City conversion because Sonic is going to stay ahead in the industry and the IMB is a step in that direction," said Mike Covey, Production Director at Sonic Equipment Company. By looking ahead to the future of cinema, Sonic was able to step in and help independent exhibitors convert their cinemas at the beginning of the digital cinema wave, when many thought the independents would have to wait. Since 2009, Sonic has fully converted 40 locations, including a few new theatre projects. Outside of those numbers are several partially converted locations with plans to fully convert in the future.

Sonic has plans to use the new IMB and SX-2000 servers from GDC in future conversions for B&B Theatres.


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