christie.pngA Festival Sponsor for 14 Consecutive Years, Christie Helps Filmmakers Share Their Vision with Dazzling Clarity

TORONTO, Ont. - (September 4, 2014) Christie®, a world leader in advanced cinema technologies and visual displays, brings the 39th Annual Toronto International Film Festival®* into sharper focus this year by lighting up an expanded list of venues with Christie 4K-resolution digital cinema projection. With 4K submissions to the festival having doubled from 2013, Christie, the official projection sponsor for 14 consecutive years, will offer 4K screening capability at Roy Thomson Hall, Princess of Wales Theatre, The Elgin Theatre's Visa Screening Room and Ryerson Theatre. All TIFF Bell Lightbox cinemas also feature Christie 4K projection.

The Toronto International Film Festival is the world's largest and most acclaimed public film festival, this year screening 392 features and 139 world premieres from 79 countries. The Festival will be held September 4 - 14.

"In the short span of a decade, nearly 100 percent of Festival screenings have gone from traditional film to digital, reflecting a global technological revolution that has transformed the filmmaking world," said Diane Cappelletto, TIFF's director of technical production services. "Christie's increasing presence throughout the Festival as the official digital projection partner has been instrumental in helping us meet the evolving needs of filmmakers by keeping pace with the speed of these changes."

In addition to the use of Christie Solaria Series 4K and 2K DLP Cinema® projectors, Christie is providing the Christie HD10K-M projector with dual HD-SDI input module, and six Christie CineIPM 2K digital cinema image processors.

Christie is also supporting TIFF's inaugural Festival Street initiative, September 4 - 7, during which King Street West will be transformed into a "pedestrian playground." The event will feature live music, a pop-up show, food trucks, and art installations. A Christie Roadster HD20K projector will illuminate the Rdio Music Zone and the Steve and Rashmi Gupta Family Stage, where high-energy performances will entertain the crowd. A full list of performers and more details can be found on TIFF's website.

Christie True 4K - The New Global Standard in Resolution
Christie will also support legendary filmmaker and Academy Award winning visual effects pioneer Douglas Trumbull, who will lead a discussion, "Ad Infinitum: Bigger, Faster, Brighter Movies - The Changing Creative Landscape of Digital Entertainment," on September 11th as part of TIFF's Industry Conference, a professional development forum for registered Festival delegates. Trumbull will demonstrate the power of 3D 4K 120 frames per second (fps) projection by presenting his groundbreaking short film, UFOTOG, on a Christie Mirage 4K projector. This film originally premiered in May at the Seattle Cinerama Theater's 2nd Annual Sci-Fi Film Festival using the Christie Mirage 4K, the world's first and only 4K DLP® resolution projector running at a true 120Hz.

"With Christie's unswerving support, I have been able to explore an emerging new and immersive cinematic experience that is made possible via 3D 4K at 120 fps. The screen seems to disappear, becoming a ‘reality window,' which offers a powerfully emotive new relationship between viewers and the movie. As a writer/director this offers an exciting new challenge and opportunity to substantially improve and differentiate the cinema experience, bringing back a sense of awe and spectacle that is not possible with conventional 24 fps 2K," said Douglas Trumbull.

"Christie continues to set the new standard for uncompromising image fidelity, brightness, and resolution, allowing filmmakers to share their visions with audiences in ways they never could before," said Kathryn Cress, vice president of global and corporate marketing at Christie. "We considered it an honor to be a trusted digital projection partner of the Festival, providing our acclaimed 4K technology to help convey the stunning power of entries like Monsoon, which offer compelling and emotional visual experiences that only true 4K technology can deliver."

Vividly shot in 4K, Sturla Gunnarsson's Monsoon is a powerful and emotional reflection on the devastating rains that descend upon India, and their chaotic yet necessary impact on the country's agriculture, economy, and lives of the people. In addition to screening the film in 4K, Christie will also be powering some of this year's other buzz-worthy selections. Among these is an account of the Pink Floyd frontman's continent-crossing concert tour of The Wall Live Tour with film Roger Waters the Wall, directed by Roger Waters and Sean Evans.

"The Festival offers an unparalleled opportunity for both established and emerging artists to bring their vision to a world stage," noted John Hallman, Christie's director of Canadian sales. "With 4K-resolution becoming the new standard in digital cinema, Christie screenings at the Festival are as close to realizing filmmakers' vision as one can imagine, offering the brightest and sharpest images in the industry."

Around the globe, Christie's digital projection sponsorships include Cannes, the British Film Institute and the prestigious Shanghai International Film Festival, where a Christie 4K projection system screened the fully restored classic Chinese film, Stage Sisters, revealing the film's finer details that were not visible prior to 4K.

Learn more about Christie's involvement with the Festival at

About Christie
Christie Digital Systems Canada Inc. is a global visual display and audio technologies company and is a wholly-owned subsidiary of Ushio, Inc., Japan, (JP:6925). Consistently setting the standards by being the first to market some of the world's most advanced projectors and complete system displays, Christie is recognized as one of the most innovative visual technology companies in the world. From retail displays to Hollywood, mission critical command centers to classrooms and training simulators, Christie display solutions and projectors capture the attention of audiences around the world with dynamic and stunning images. Visit for more information.

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geneva_intro_story_r__John_scaletta_l__George_Rouman_.JPGby Daniel Loria

Since its inception in 1999, the Geneva Convention has given Midwest exhibitors access to the latest advances in the industry. The regional event returns to Lake Geneva, Wisconsin, September 9 through 11, and will kick off with the now traditional Variety the Children’s Charity Golf Classic, a golf outing that reflects the networking opportunities available in such a relaxed setting. Networking opportunities will continue into the evening with an opening-night reception at the Grand Geneva Resort and Spa’s outdoor pool, the first time the celebration will be hosted at the outdoor space.

As to be expected, the Geneva Convention will also be offering top-notch educational opportunities for its attendees. “This year we wanted to address the overall performance by a cinema’s staff, so we booked two keynote speakers who touch upon leadership and management techniques. We have Mike Abrashoff, a former captain of a Navy ship who is a best-selling author. The other speaker is Dave Skogen, author of the book Boomerang and owner of a regional supermarket chain in Wisconsin. He writes about customer service and retention, issues that are top priorities for us in this business,” says George Rouman, co-chairman of the Geneva Convention.

There will also be a roundtable on closed-captioning requirements and standards led by a NATO delegate, which will include representatives from leading equipment providers in the field. “We want to make sure that whatever issue our industry is facing is brought into our show so that everyone in our region that isn’t able to attend CinemaCon can be up to speed with all the current issues,” stresses Rouman.

The trade show is another key feature of the event. “For a regional show like us, we really do have a very impressive trade show,” Rouman explains. “It’s a great cross-section of our industry, and our attendees always come out very impressed with that part of the show.” His co-chair, John Scaletta, agrees. “We focus on supporting our vendors by giving ample traffic to the trade show floor. We host cocktail hours at the floor, which are great and conducive to granting a lot of opportunities for the vendors to interact with both their existing and potential customers.”

The Geneva Convention is also known for its Hall of Fame, an annual celebration commemorating a cross section of the region’s top contributors in the exhibition business. The combination of all these elements results in a convention with a truly regional flavor that caters to the Midwest’s many independent and community-owned theaters.

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By Shawn Robbins

Disney reports that Guardians of the Galaxy added $0.975 million in first place on Wednesday, off 35 percent from the same day last week. The year's top grosser so far has now accumulated $283.6 million through 34 days of release, 1.3 percent ahead of the pace of Marvel's first Iron Man. Yesterday marked the film's first day below the $1 million mark, a streak it maintained for an impressive 33 days--six more than Captain America: The Winter Soldier and just five short of Iron Man.

Teenage Mutant Ninja Turtles posted $0.546 million yesterday for a 50 percent week-to-week decline. The reboot continues to impress relative to pre-release expectations as its total now stands at $167.7 million--25 percent ahead of G.I. Joe: The Rise of Cobra at the same point in release.

Pierce Brosnan's The November Man took in $0.54 million on Wednesday, representing a 37 percent decline from opening day one week ago. That gives the film $13.2 million in all through 8 days of release, 20 percent behind The Debt.

If I Stay grabbed $0.45 million on Wednesday, off 57 percent from last week and boosting its cume to $33.5 million through 13 days. That's 21 percent ahead of where the fellow Chloe Grace Moretz-led Carrie stood at the same point.

Meanwhile, As Above/So Below added $0.47 million in its sixth day of release, bringing its total to $11.4 million. The horror/thriller pic is pacing 3 percent behind Apollo 18.


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rrMarcus.pngRolando Rodriguez had already left the exhibition business when he was offered the top job at Rave Cinemas. Rodriguez had established himself as a veteran figure in the exhibition industry throughout a storied career at AMC before taking an executive role at Walmart. He returned to exhibition and was a key factor in turning around Rave Cinemas, culminating in the circuit's sale to Cinemark in May 2013. Rodriguez wasn't out of the exhibition business for long thereafter, as he was appointed president and CEO of Marcus Theaters that same summer. Now a year into his tenure at Marcus, BoxOffice catches up with the veteran exhibition executive to talk more about the business.

You're a veteran in the exhibition business. What made Marcus such an enticing option for you at this point in your career?  

My career track really started within the industry. I spent 30 years with AMC and took a side trip with Walmart, where I spent nearly five years. I was recruited to become the president and CEO of Rave Cinemas, which was owned by a private equity group. Their intention was to spin off that circuit within a three- to five-year period of time based on turning the company around and achieving the kind of returns we were looking for. We were fortunate enough to have a great team that was able to do that in a two-and-half-year period of time. I also sit in the NATO Executive Board of Directors, where Steve Marcus also sat for those years I was in charge of Rave, and we got to know each other. The timing for me was perfect, since Bruce Olson, my predecessor in this position, decided to retire after a long and distinguished career right around the time we sold Rave. I was one of the several candidates that Marcus was considering and, through the course of many interviews, I was able to join a well-respected brand in Marcus. It was also intriguing to me that it is a company that isn't just made up of theaters but has a broad view of the food-and-beverage and hospitality industries. That, combined with what I felt was a great company and great people, that's what brought me here.  

Now that you've been at the company for a bit, what are some of the main goals you want to achieve moving forward with Marcus?  

I joined the company on July 30, 2013, and we set out to build short- and long-term goals. We are making them happen, beginning with amenities like Take 5 and our lounge concept. We've introduced Zaffiro's Express, our branded pizza program, and have expanded it to many of our locations. And this has combined with a very strong remodel program that introduces our large-screen format expansion of Ultra Screen DLX, along with Dream Loungers, which is our branded recliner-seats program. That, coupled with the marketing initiatives we've put in place, including our discounted ticket day on Tuesdays, has really propelled the company into a nice position. Our ultimate goal is to see continued growth, and that will come from new amenities in our circuit, from organic growth, and from potential acquisitions.  

You mentioned large-format screens and reclining seats, along with a renewed focus on concessions. Is it safe to say you are currently focused on raising the value-added propositions for your consumers at existing locations?  

We've committed to more than $50 million of investment to our existing theaters in those areas. Within any industry, being relevant and forward thinking for the consumer is essential for any growth company. Retail, food and beverage, or entertainment-we need to provide a true price-value relationship with that consumer. For many years as an industry, we concentrated on sound, especially in the 1980s and '90s. Then we combined that great sound with the large-screen format. And after adopting stadium seating, we are now truly matching what people have at home with our reclining seats. That's within the context of providing the best experience at our theaters. And while audiences are at the theater, we want to provide a true total social experience with our lounges where you can enjoy your time before or after the movie. The idea should be how you provide that hardworking family a great three-hour experience instead of a great two-hour experience.  

Can you tell us about your experience in adopting a value-pricing program?  

We are living through a difficult economic time, and we never want to affect the weekend experience, but we had forgotten about a consumer out there who has been hit very hard by the economy. This consumer has stopped going to the movies, and, frankly, you have entire families that can no longer afford a night at the movies. We picked Tuesdays for a five-dollar admission for that reason, and we also provide free popcorn to members of our loyalty reward program. For a family of four that is a member of our free loyalty program, you now have the ability to afford taking your family to the movies, and you get the popcorn on us. We have a social responsibility to the consumers we had lost in our community, and we wanted to provide them an opportunity to enjoy a great moviegoing experience at our theaters on Tuesdays.  

How is the Midwest region different from operating anywhere else in the country?  

As you know this is the heart of America-these are hardworking folks who are committed to their families. They obviously don't have all of the other entertainment components that many of the other large cities have. Actually, we do have the Green Bay Packers, where it's like going to church every Sunday. So when folks spend their entertainment dollars, particularly for us in the Midwest, we provide the level of amenities and entertainment components that many of the other large cities have.  

Marcus owns about 85 percent of the real estate of its cinemas. What sort of advantage does that provide?  

That speaks to the commitment of the Marcus family in its investments. This is a company that has been in existence for 79 years and is truly committed to the theater business. It adds an extra dimension for us; it's close to our heart. We have a commitment to that community and to the company to make sure the theaters are as good as they can be. We are not dictated by equity investors; our commitment as a company is to show we are here for the long term.  

What do you enjoy about the Geneva Convention?  

I've gotten to know many of the members of NATO of Wisconsin and from other sister states. This is the CinemaCon for exhibitors in the Upper Midwest. All operators and business owners have the opportunity to have NATO provide education and a trade show for us. It's a truly small-town feel for a lot of key exhibitors to participate in a show of this scope. NATO also makes a big commitment to raising money for charities like Variety and Will Rogers through the course of that week.  

What are the obstacles facing exhibition in the coming years?

I think there are opportunities for us in the long term; it's making sure film grosses grow and that attendance grows alongside it. Flat or declining attendance is a big cause of concern, and in any healthy business you need to have the growth in revenue and attendance. I think a big part of that is making sure that our price-value relationship is closely aligned with the consumer. It's important that we place a priority on amenities inside our theaters, so consumers can have a great experience inside our cinemas.  

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severtsoncorp.pngNow Including Microperf Options, the Industry-Acclaimed Severtson SēVision 3D GX and Ultra Wide 3D Screens Can Now be Shipped Folded in Smaller Packaging with No Loss in Structural Integrity or Performance Abilities; Int'l Shipping Costs Reduced by Up To 70 Percent

Mesa, Arizona, USA, Sept. 4, 2014 - Severtson Screens (, a global leader in innovative and quality projection screens for the cinema, commercial, pro AV, and home theater markets, is pleased to announce the new folded SēVision 3D GX line of cinema projection screens now includes Severtson's acclaimed microperf screen as an option for international shipment. Severtson Screens will introduce the updated line at ShowEast, held in Hollywood, Fla. from Oct. 27-30 at the Westin Diplomat Resort & Spa, booth #106. Severtson Screens personnel will also be on hand to discuss the new microperf folded cinema screen options at Kino Expo in St. Petersburg, Russia from Sept. 23-26.

"Launched at the recent CinemaCon 2014 event to rave reviews and popularity worldwide, our new folded shipping method now makes international distribution of our industry-acclaimed SēVision 3D GX highly affordable, reducing international shipping costs by up to 70 percent," explained Toby Severtson, president and CEO of Severtson Corp. "Besides standard white and sliver screens, we are proud to introduce the immensely popular microperf option to our folded SēVision 3D GX line of cinema projection screens for international shipment."

Micro-perforation (microperf) screens are the screen of choice for high-end, premier theatres. The Severtson microperf viewing surface eliminates moiré which is often problematic of screens with larger perforation, yet continues to provide a more realistic soundstage allowing speakers to be placed directly behind the screen. The practically invisible pinpoint holes in the material allow sound to be smoothly transmitted through the material while preserving audio quality. The Folded SēVision 3D GX line of cinema projection screens offer up to 15 percent better sound transfer over standard perforated screens, while providing optimum visual performance at the same time, resulting in the ultimate audio and video experience for theater customers.

Added Dan Maxwell, Severtson Corp. V.P. & Chief Operating Officer, "Since we introduced the folded SēVision 3D GX line earlier this year, we have had to increase production in our Mesa, Arizona facilities to keep up with the international demand. Now, with the addition of the microperf option, we are excited to offer this top of the line product to our customers located around the globe who have been looking for such a screen, but shipping costs associated with such large packages as this were out-of- reach for so many up until now."

Now, Severtson Screens' microperf 3D screens can be folded and packed into a much smaller crate without any loss in structural integrity or performance abilities. Severtson's new folded screen process not only reduces international shipping fees, the smaller packaging simplifies delivery to theaters and is more convenient for installers, as well.

The new folded line of SēVision 3D GX and Ultra Wide cinema screens are now available for delivery to international destinations, having numerous advantages, including:

• available in standard (white and silver) or micro perforation

• coated surface that is harder to bruise and scuff

• small micron flake coating produces a sharper image that eliminates graininess in bright scenes

• viewing angles range from 30 to 40 degree half-gain depending on the specific screen gain requested

• use of a proprietary non-leafing flake vs. a leafing flake promotes longevity by eliminating degradation of the optical properties over time

• perfect for all large cinema applications, such as movie houses, museums, universities, etc.

According to Severtson, in the past, the idea of folding a screen for shipment, delivery, and installation has been deemed impossible because there was no method of doing it without degrading the quality and performance of the screen, or ruining it altogether.

Today, the cost offset on shipping as well as the screen's performance and longevity increases savings for the customer. This is huge news for the international market that desires a state-of-the-art silver 3D cinema screen, but, up until now, simply could not afford the shipment and installation cost because of how such a large screen had to be prepared, packed, and shipped.

Severtson Corporation is a member of the Giant Screen Cinema Association. They have manufactured cinema screens for theaters in countries all over the world, including the United States, Mexico, Canada, Korea, Japan, Brazil, Indonesia, Singapore, Spain, Germany, France, New Zealand, Australia, Netherlands, Thailand, Scotland, China, Russia, and many more. To meet the challenge of creating extremely large screens, Severtson Corporation designed a robotic spray-arm application system to paint its high- performance optical coating in-house on screens as large as 67.75ft. x 150ft. (20.7m x 45.8m). It is currently the largest in-house cinema screen optical coating system in the world.

Approaching its 30th anniversary in 2016, Severtson Corporation continues to be a global leader in innovation and quality. The Severtson family's extensive experience in manufacturing small home theater screens and large cinema screens has given Severtson Corporation the expertise to meet the needs of the professional and consumer AV markets for both indoor applications as well as large outdoor venues.

With its three Arizona-based production facilities and its state-of-the-art robotic application system, Severtson has massive production capabilities and an unusually wide array of screens. The screens range in size from massive movie theaters, comfortable home theaters, and everything in between.

For more information, please visit, call 480-610-5155, or email

About Severtson Screens

Mesa, Ariz.-based Severtson Screens, which celebrated its 25th global leader in innovative and quality projection screens in the home theater, pro AV, and cinema markets. Its low rejection rate coupled with the high quality of all its products has made Severtson Corporation the industry standard for quality and customer service worldwide.

From its unlikely origins in the family kitchen to today's three modern production facilities, Severtson Corporation has remained committed to the principles of innovation and uncompromising quality that have made them who they are today.

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