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By Daniel Garris

Universal's Straight Outta Compton continued its very impressive start on Monday with a first place take of $7.46 million. The modestly budgeted F. Gary Gray directed N.W.A biopic was down 55.5 percent from Sunday's performance. After experiencing a sharp daily decline on Saturday, Straight Outta Compton has stabilized nicely on both Sunday and Monday. The film is outpacing its already lofty expectations with an excellent four-day start of $67.66 million. That places Straight Outta Compton 39 percent ahead of the $48.63 million four-day take of last year's Ride Along and 19 percent ahead of the $56.96 million four-day gross of 2002's 8 Mile. Straight Outta Compton will have a good chance of holding up well going forward thanks in part to its strong critical reviews, strong early word of mouth and the relatively soft new competition the film will face as the summer season winds down.

Mission: Impossible - Rogue Nation placed in second with $1.86 million. The fifth installment of the Tom Cruise led blockbuster franchise from Paramount was down 63 percent from Sunday and down 44 percent from last Monday. Rouge Nation has grossed $140.18 million through 18 days of release. That places the film a healthy 34 percent ahead of the $104.65 million 18-day take of 2006's Mission: Impossible III and 4 percent ahead of the $135.21 million 18-day gross of 2011's Rise of the Planet of the Apes. Like Straight Outta Compton, Mission: Impossible - Rouge Nation should hold up well going forward thanks to strong word of mouth and to the soft new competition it will face throughout the rest of the summer.

Warner's The Man from U.N.C.L.E. claimed third place with $1.41 million. The Guy Ritchie directed spy comedy starring Henry Cavill and Armie Hammer fell 60.5 percent from Sunday. The Man from U.N.C.L.E. has grossed just $14.93 million in its first four days. That is below pre-release expectations and is soft with the film's price tag in mind. The strong competition from Straight Outta Compton and Rogue Nation is clearly taking a toll on The Man from U.N.C.L.E. The film is currently running 17 percent behind the $18.03 million four-day start of last year's Jack Ryan: Shadow Recruit.

Fantastic Four took fourth for the day with $0.962 million. Fox's superhero franchise re-launch attempt fell 59 percent from Sunday and a sharp 57.5 percent from last Monday. Fantastic Four continues to under-perform in a big way with an eleven-day take of just $43.09 million. That places the film a very disappointing 57 percent behind the $99.84 million eleven-day gross of 2007's Fantastic Four: Rise of the Silver Surfer.

STX Entertainment's The Gift rounded out Monday's top five with $0.758 million. The Joel Edgerton directed thriller starring Jason Bateman, Rebecca Hall and Edgerton declined 60 percent from Sunday and 44 percent from last Monday. The Gift continues to exceed expectations with an eleven-day take of $24.34 million. The film is running essentially on par with the $24.40 million eleven-day gross of last year's The Giver.

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PRESS RELEASE

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Leading Exhibitor in the Middle East Partners with Movio, The Global Leader in Marketing Data Analysis and Insights

London, UK; August 18, 2015 -  Movio, the global leader in marketing data, analysis, insights, and campaign creation and management for theatrical exhibitors, studios and film distributors, is delighted to announce the signature of VOX Cinemas, the largest and fastest growing cinema exhibitor in the Middle East, for its Movio Cinema platform. VOX Cinemas, a brand owned and operated by Majid Al Futtaim Cinemas, will use Movio Cinema to further develop and boost its loyalty programme. Movio Cinema makes it faster and more cost-efficient for exhibitors to analyse their data and execute personalised campaigns to their customers. The news was announced today by Sarah Lewthwaite, Movio's Strategic Partnerships Director for the EMEA Region, and Michelle Walsh, Marketing Director for VOX Cinemas. 

"Sarah Lewthwaite and the Movio team made sure that we understood the full power of the Movio Cinema platform but also spearheaded the construction of our new loyalty programme based on and best industry practices," said Ms. Walsh.  "Movio is genuinely interested in helping VOX achieve its strategic goal:  to deliver the best in cinema experiences and create great moments for moviegoers in the Middle East. We already foresee the benefits of Movio Cinema for our customers." 

"We're thrilled that VOX Cinemas will be working with Movio Cinema to enhance its bespoke loyalty programme," said Ms. Lewthwaite.  "VOX is not only the biggest cinematic force in UAE, Oman and Lebanon, it is also leading the market in technology and cinematic innovation.  Movio will help them maximise that leadership position by forging an even deeper bond with their customers, thus guaranteeing maximum financial returns."  

Reflecting the company's commitment to innovative leadership, VOX recently announced a partnership with IMAX to bring its next-generation digital laser projection system will be launched as part of a completely new development of their flagship VOX Cinema located within the landmark Mall of the Emirates in Dubai.  In addition, VOX holds the exclusive rights to 4DX in the Middle East, a concept out of CJV in Korea that offers a complete sensory experience and lends itself perfectly to high-action movies for a fully immersive experience.


About Majid Al Futtaim Cinemas

VOX Cinemas is the Middle East's most innovative and customer-focused cinema experience.  VOX Cinemas is owned and operated by Majid Al Futtaim Cinemas, which is the cinema arm of Majid Al Futtaim, the leading shopping mall, retail and leisure pioneer across the Middle East and North Africa. With 154 screens currently across the region, including 122 screens in the UAE, 15 screens in Lebanon and 17 screens in Oman, VOX Cinemas is now the Middle East's largest and most rapidly growing cinema exhibitor.  In 2014, the company announced a 1 billion dirham investment in cinemas that will see the company expand to operate over 500 screens in 8 countries by 2018.Tailoring every cinema location to the surrounding market place and customer preferences, VOX Cinemas offers a mix of cinema concepts including its luxury VOX GOLD experience, its VOX Plus premium experience, an immersive VOX 4DX experience, the big screen cinema VOX MAX experience, its myVOX private cinema experience and its 3D cinema experience.

About Majid Al Futtaim 

Founded in 1992, Majid Al Futtaim is the leading shopping mall, retail and leisure pioneer across the Middle East and North Africa (MENA). A remarkable business success story, Majid Al Futtaim started from one man's vision to transform the face of shopping, entertainment and leisure to ‘create great moments for everyone, every day'. It has since grown into one of the United Arab Emirates' most respected and successful businesses spanning 13 international markets, employing over 27,000 people, and achieving the highest credit rating (BBB) among privately-held corporates in the Middle East. Majid Al Futtaim owns and operates 17 shopping malls, 11 hotels and three mixed-use communities in MENA, with further developments underway in the region. The shopping malls portfolio includes Mall of the Emirates, City Centre malls, and also four community malls which are in joint venture with the Government of Sharjah. The Company holds exclusive rights to the Carrefour franchise in 38 markets across Middle East, Africa and Central Asia, operating a portfolio of over 60 hypermarkets and over 70 supermarkets in 13 countries.  Majid Al Futtaim operates 143 VOX Cinema screens and 18 Magic Planet family entertainment centres across the region, in addition to iconic leisure and entertainment facilities such as Ski Dubai and iFly Dubai, among others. The Company launched the first LEGO-certified store in the Middle East and is parent to the consumer finance company issuing 'Najm' credit cards, a fashion retail business representing international brands such as Abercrombie & Fitch, Juicy Couture and Halston Heritage, and a healthcare business. In addition, Majid Al Futtaim launched Enova, a facility management company, through a joint venture operation with Veolia, a global leader in optimised environment resource management. The Company also operates in the food and beverage industry through a partnership with Gourmet Gulf.

About Movio: 

Movio is the global leader in marketing data analytics and campaign management software for cinema exhibitors, film distributors and studios. A company of Vista Group International Ltd (NZX:VGL, ASX:VGI), Movio's mission is to revolutionise the way the film industry interacts with moviegoers. Our flagship product, Movio Cinema holds comprehensive marketing data covering 21 percent of cinema screens worldwide (15,970 screens). Movio maintains real-time, authoritative data on the loyalty activity and transactions for many of the world's biggest cinema chains, and captures the behaviour of 30 million moviegoers. Movio operates in North America, Latin America, Europe, Middle East, Australia, New Zealand, China, and South East Asia.

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By Daniel Garris

Universal's Straight Outta Compton was strong straight out of the gate this weekend with a first place debut of $60.20 million. The modestly budgeted F. Gary Gray directed N.W.A biopic outpaced its already lofty expectations (as well as Sunday's weekend estimate), which had risen rapidly thanks in part to high levels of online buzz surrounding the film and strong early critical reviews. Without adjusting for ticket price inflation, Straight Outta Compton registered the fifth largest opening weekend performance ever in the month of August. Making the film's performance even more impressive was that it didn't have higher priced 3D or IMAX admissions to boost its grosses. The film also opened in a relatively modest 2,757 locations, which gave it an impressive per-location average of $21,835 for the frame. Straight Outta Compton opened 45 percent stronger than the $41.52 million debut of last year's Ride Along and 17.5 percent ahead of the $51.24 million debut of 2002's 8 Mile (though it should be noted that when taking into account price inflation the opening weekend for 8 Mile adjusts to $74.12 million).

Straight Outta Compton opened with $24.12 million on Friday (which included an estimated $4.96 million from Thursday night screenings), declined 20 percent on Saturday to gross $19.30 million and declined a slim 13 percent on Sunday to gross $16.78 million. That placed the film's opening weekend to Friday ratio at 2.50 to 1. While Straight Outta Compton was somewhat front-loaded this weekend, the film will have a good chance of stabilizing as it goes forward thanks in part to its strong critical reviews, strong early word of mouth (the film received an A rating on CinemaScore and has a current Flixster audience score of 96 percent) and the relatively soft new competition the film will face as the summer season winds down.

Straight Outta Compton had clear four-quadrant appeal this weekend as the film skewed slightly towards female moviegoers (52 percent) and slightly towards moviegoers under the age of 30 (51 percent). Straight Outta Compton marks another very impressive performer for Universal in 2015, as it joins a list of box office successes that already includes Jurassic World, Furious 7, Minions, Pitch Perfect 2, Fifty Shades of Grey and Trainwreck.

Mission: Impossible - Rogue Nation held up nicely this weekend with a second place take of $17.19 million. After leading the box office for each of the past two weekends, the fifth installment of the Tom Cruise led blockbuster franchise from Paramount was down one spot and a very solid 40 percent. Thanks in part to the film's holding power thus far, Rogue Nation has grossed $138.32 million through 17 days of release. That places the film 34 percent ahead of the $103.54 million 17-day take of 2006's Mission: Impossible III and 3.5 percent ahead of the $133.58 million 17-day gross of 2011's Rise of the Planet of the Apes. Mission: Impossible - Rogue Nation is extremely likely to continue to hold up well throughout the remainder of the summer.

Warner's The Man from U.N.C.L.E. was off to a soft start this weekend with a third place take of $13.42 million. The Guy Ritchie directed spy comedy starring Henry Cavill and Armie Hammer opened below pre-release expectations and didn't perform well with its price tag in mind. Opening against Straight Outta Compton and so soon after Mission: Impossible - Rogue Nation clearly took a toll on the film. While it wasn't expected to do so, The Man from U.N.C.L.E. was unable to duplicate the success of Kingsman: The Secret Service earlier this year, as it opened 63 percent below the $36.21 million debut of Kingsman. The Man from U.N.C.L.E. performed more in line with the $15.45 million start of last year's Jack Ryan: Shadow Recruit.

The Man from U.N.C.L.E. took in $4.80 million on Friday (which included an estimated $900,000 from Thursday evening shows), increased an encouraging 5 percent on Saturday to gross $5.05 million and declined 29 percent on Sunday to gross $3.57 million. The film registered an opening weekend to Friday ratio of 2.79 to 1. The Man from Uncle received a respectable B rating on CinemaScore. The film's audience skewed slightly towards male moviegoers (52 percent).

The bad news continued for Fantastic Four this weekend as Fox's superhero franchise re-launch attempt was down two spots to place in fourth with $8.17 million. Fantastic Four was down a massive 68 percent from last weekend's already disappointing start. The sharp second weekend decline for Fantastic Four didn't come as a surprise given the film's toxic word of mouth, the competition it faced from the break-out performance of Straight Outta Compton and the Fantastic Four franchise being naturally front-loaded to begin with. Fantastic Four has managed just $42.13 million in ten days. The film is currently running 57 percent behind the $97.46 million ten-day gross of 2007's Fantastic Four: Rise of the Silver Surfer.

STX Entertainment's The Gift held up far better with a fifth place take of $6.51 million. The Joel Edgerton directed thriller starring Jason Bateman, Rebecca Hall and Edgerton was down two spots and a very respectable 45 percent from last weekend. The Gift continues to exceed expectations with a ten-day take of $23.59 million and is performing nicely with its reported production budget of just $5 million in mind. The film is running nearly on par with the $23.80 million ten-day start of last year's The Giver (which fell 48 percent in its second weekend to gross $6.43 million).

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By Alex Edghill

Monday Morning Update: Quentin Tarantino's Hateful Eight had a very strong trailer debut last week where it crossed 60,000 tweets on the day of release which led to a 50% bump in Facebook likes since last week. In terms of a comparison all eyes are on Django Unchained which had just over 25,000 tweets for its first trailer back in June 2012. Tarantino has always been a pop culture darling but with social media thriving like never before I think this will undoubtedly set a new high water mark for buzz for his films, regardless of box office earnings. There is nothing to believe that this won't match and even exceed the hefty sums earned by Django (over $400 million worldwide) since it was very well received critically, had great box office legs and home box office earnings. While Hateful Eight is not a sequel, it slots into a similar genre and should hit much of the same demographic once more.

Though I'm a bit late to the table with this, Deadpool's trailer debut a couple weeks ago saw it hit 540k tweets on the week, giving it the highest number of tweets for any prerelease film in 2015 which is funny since it doesn't actually debut for six months. On Facebook its been going similarly crazy, jumping over 500k new likes over the last couple weeks. This has done very well on social media since the earliest of leaked photos so I suppose its no surprise to see it tearing up the charts with more substantial news. Its 199k Tweets day after trailer release gave it the 5th largest Twitter trailer release day ever, behind only the teen sensation Unfriended, two separate Avengers: Age Of Ultron trailers and Jurassic World.

Subscribe to BoxOffice for more social media insights/coverage.

Please check the methodology page for information about our Twitter project or here for historic data.

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Jonathan Papish @ChinaBoxOffice

 

For the third straight weekend, Mission: Impossible - Rogue Nation topped the overseas charts, this frame taking $46.1 million (-29%) from 62 total territories. Its overseas cume is now $235.3 million and the global tally is $373.437 million. New openings include #1 in France ($7.0M at 788 screens), Brazil ($3.5M from 493 locations), and Portugal ($602K). Key holdovers include Japan ($5.2M/$20.4M cume), South Korea ($3.9M/$38.3M cume), UK/Ireland ($2.6M/$23.1M cume), Germany ($2.3M/$6.7M cume), India ($2.2M/$10.7M cume), Middle East region ($2.2M/$8.6M cume), Russia ($1.6M/$8.3M cume), Australia ($1.3M/$8.8M cume), and Spain ($840K/$4.0M cume). MI5 comes to China on September 8.

Go Away, Mr. Tumor opened in China this weekend to $22.4 million and has grossed $30.8 million since opening on Thursday. The inspirational comedy took the top spot from blockbuster Monster Hunt which had topped the box office for four straight weekends. 

 

Fantastic Four earned $16.2 million (-51%) from 54 markets in its second weekend of release, lifting the overseas total to $60.1 million and the worldwide total to $102.06 million. Mexico leads holdover markets ($1.7M/$9.0M cume), followed by France ($1.56M/$6.24M cume), Brazi ($1.3M/$5.3M cume) and UK/Ireland ($1.1M/7.7M cume). Openers include UAE ($827K), Germany ($622K), South Africa ($276K), Kuwait ($224K), Poland ($200K), and Qatar ($124K). 

 

Minions grossed $15.0 million (-23%) in 62 territories this weekend for international total of $644.5 million and a worldwide total of $957.4 million. The Universal and Illumination Entertainment animation is now the 5th highest grossing animated film of all-time worldwide behind Despicable Me 2 ($975.5M), The Lion King ($987.5M), Toy Story 3 ($1.064B), and Frozen ($1.28B). Minions opened #1 in Slovenia this weekend with $218K, 87% bigger than Despicable Me 2’s opening. The film also placed #3 in Japan for $3.2 million and a 16-day total of $25.2 million where it is the biggest non-Disney/Pixar animated film of all-time. Minions opens in China on September 13.

 

Pixels scored $12.0 million from 6,250 screens in 80 overseas territories this weekend, lifting its international cume to a weak $91.1 million and its worldwide total to $155.41 million. Pixels opened on top in the UK/Ireland debuting with $4.2 million from 580 locations. The film also opened at #1 in Malaysia ($675K from 200 screens) and Singapore ($760K from 31 screens). Chinese gamers get their shot to play Pixels on September 15. 

Inside Out posted $11.4 million (+5%) from 55 overseas markets this weekend. The original Pixar hit has now grossed $327.6 million overseas (nearly equaling its domestic take of $339.3 million) and $667 million worldwide after 9 weekends of release. Top markets include the UK/Ireland ($42.7M, no change from last weekend), South Korea ($31.7M), Mexico ($31.0M), Japan ($25.8M, +16%), France ($25.0M), Australia ($22.9M), Argentina ($19.2M), Russia ($19.0M), Spain ($18.1M, -18% and #1 again), and Brazil ($14.0M). Inside Out opened in Indonesia, Philippines, Malaysia, Vietnam and Norway next weekend.

 

China’s Monster Hunt fell to second place in the market, but still prowled to $11.8 million (-37%) this weekend. Accounting for China’s significant currency devaluation this week, the blockbuster has grossed $346.1 million in just over a month of release. 

 

Jurassic World continued its dominance in Japan this weekend, roaring to $7.4 million from 352 screens for first place. It has now grossed $34.9 million in 12 days. Overall, Universal’s dino blockbuster racked up $8.9 million (-41%) from 63 territories this weekend for $968.3 million overseas and $1.6063 billion worldwide.

 

Trainwreck grossed $6.2 million (+17%) from 27 territories for an early overseas total of $13.7 million. Judd Apatow’s comedy starring comedienne Amy Schumer has grossed an impressive $111.3 million worldwide. The film opened in 5th place in the UK/Ireland with $1.5 million, in 3rd place in Germany with $1.3 million, in 5th place in Spain with $462K, in 4th in German/Switzerland with $237K, and in 3rd in New Zealand with $267K. Australia held on to the top spot with $1.7 million and an 11-day total of $7 million. With 24 more territories still to open, Sweden, Ukraine, and Uruguay bow next weekend.

 

Ant-Man burrowed to $5.6 million (-39%) from 51 territories this weekend, lifting its overseas total to $189.5 million and its worldwide total to $347.068 million after 5 weekends of release. The diminutive Marvel superhero flew into Italy this weekend and opened to $2.2 million, while holding well in Australia (-35%), Mexico (-28%), France (-38%), UK/Ireland (-41%), Germany (-41%), and Spain (-44%). Ant-Man opens in South Korea on September 3 and in Japan on September 19.

 

Ted 2 opened in 8 new territories this weekend and grossed $5.5 million (+53%) from 46 total overseas markets. Seth MacFarlane’s sequel has earned $92.6 million overseas and $173.7 million worldwide. The comedy opened on top in Belgium with $823K and the Netherlands with $1.1 million. Argentina bowed in second place with $530K, and Chile took third with $195K.

 

Films grossing less than $2 million overseas this weekend + local language films (Weekend Total/Overseas Total/Global Total)

Brothers (India) - $12.74M/$12.74M/$12.74M

El Clan (Argentina) - $3.0M/$3.0M/$3.0M

The Little Prince (France) - $1.7M/$7.3M/$7.3M

The 33 (Chile) - $1.02M/$3.08M/$3.08M

Unfriended - $1.0M/$25.6M/$58.4M

Terminator: Genisys - $0.722K/$234.7M/$323.509M

Pitch Perfect 2 - $0.44M/$101M/$284.8M

Straight Outta Compton - $0.015M/$56.09M/$56.105M

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