Basingstoke, 12th October 2015 - Alamo Drafthouse Cinema has expanded its 4K footprint by purchasing the first high-brightness Sony SRX-R515DS dual 4K projection system in the US.

Alamo Drafthouse New Mission is due to open its doors later this year at 2550 Mission St., SF.  Formerly San Francisco's historic New Mission theatre, the iconic century-old movie palace has been restored to its former glories after four years of painstaking work overseen by Alamo Drafthouse founder and CEO Tim League. 

Delivering high on-screen light levels for bright, detail-packed true 4K pictures in 2D or 3D, America's first SRX-R515DS gives patrons a spectacular view of first-run features, arthouse classics and more.

Named "Coolest Movie Theatre in the World" by, Alamo Drafthouse puts a premium on image quality as a central part of its commitment to provide audiences with a truly exceptional entertainment experience.

"Since installing our first 4K projector, we've known it's the only way to give customers the picture quality they deserve", says Tim Reed, Chief Development Officer at Alamo Drafthouse Cinemas.

"More recently we carefully compared 4K offerings from all manufacturers. It was clear from the outset that Sony's SRX-R500 series was way ahead of the game for picture quality in terms of detail and colour - and especially its extra-high contrast ratio."

Currently operating a total of 20 sites across the US, the pioneering chain has extended its 4K fleet further. New Sony SRX-R500 series projectors have been installed at Alamo Drafthouse's recently opened site in Laredo, TX, and the brand-new La Vista multiscreen complex in Omaha, NE, that's scheduled to open before the end of this year.

SRX-R515DS dual 4K projection solution - bigger, brighter pictures and lower operating costs Sony's DCI-compliant SRX-R515DS combines two SRX-R515 projectors to provide a 30,000 lumen total output that's ideal for mid-sized and larger cinema screens. In smaller auditoriums, the system's powerful output delivers higher-than-standard light levels for a truly spectacular viewing experience in 2D or 3D.

On any size of screen, audiences are pulled right into the action with immersive 4K detail and rich, lifelike colour. Utilising the 8,000:1 contrast ratio performance of the SRX-R515 projector head, the SRX-R515DS assures best-possible image quality with deep blacks and sparkling highlights. It's also a particularly attractive solution for 3D presentation, delivering higher on-screen light levels than DLP projectors.

The reliable HPM (High Pressure Mercury) multi-lamp array ensures show continuity by removing the risk of 'dark screen' outages. Even if one lamp fails during the performance, presentation continues uninterrupted at slightly reduced brightness, without impairing audience enjoyment of the show. The efficient HPM array also contributes to economical real-world operating costs that are significantly lower than other high-brightness solutions.
The SRX-R515DS projector pair can be operated either side-by-side or stacked vertically to suit any projection booth. Set-up is quick and easy, using the smart auto alignment system that comes included with the package.

About Sony 4K Digital CinemaAbout Sony 4K Digital Cinema

Sony Digital Cinema 4K technology lets moviegoers experience exceptional picture quality from every seat in the cinema - with spectacular detail, contrast and colour on any size of screen. Sony Digital Cinema 4K projection systems give audiences a more immersive, emotionally engaging visual experience you simply can't get at home - in 2D or with a choice of smooth, easy on the eye 3D solutions. Sony 4K offers four times the resolution of an HD TV or previous-generation 2K digital cinema projectors.

4K is the choice of audiences and industry alike, winning Hollywood's commitment with releases from Paramount, Warner Brothers, 20th Century Fox and Sony Pictures. It's won the support of Hollywood heavyweights like Steven Spielberg ("Bridge of Spies"), Brad Bird ("Tomorrowland"), Sam Mendes ("Spectre"), Martin Scorsese ("The Wolf of Wall Street"), Christopher Nolan ("Dark Knight Rises", "Interstellar"), M. Night Shyamalan ("After Earth"), David Fincher ("The Girl with a Dragon Tattoo", "Gone Girl") and Paul Greengrass ("Captain Phillips"), who have all released blockbusters in 4K. It's also the choice of award-winning director Nuri Bilge Ceylan who won the coveted Palme d'Or at the 2014 Cannes Film Festival for "Winter Sleep" that was shot in 4K using Sony's F65 CineAlta camera for cinematic release.

The only manufacturer currently deploying exclusively 4K projection systems in volume, Sony serves many of the world's biggest and most prestigious cinema chains, as well as small independent screens and art house cinemas.





About Alamo Drafthouse Cinemas

Tim and Karrie League founded Alamo Drafthouse Cinema in 1997 as a single-screen mom and pop repertory theater in Austin.  17 years later, the now 20-location chain has been named "the best theater in America" by Entertainment Weekly and "the best theater in the world" by The Alamo Drafthouse Cinema has built a reputation as a movie lover's oasis not only by combining food and drink service with the movie-going experience, but also introducing unique programming and high-profile, star-studded special events. Alamo Drafthouse Founder & CEO, Tim League, created Fantastic Fest, a world renowned film festival dubbed "The Geek Telluride" by Variety. Fantastic Fest showcases eight days of genre cinema from independents, international filmmakers and major Hollywood studios. The Alamo Drafthouse's collectible art gallery, Mondo, offers breathtaking, original products featuring designs from world-famous artists based on licenses for popular TV and Movie properties including Star Wars, Star Trek & Universal Monsters. The Alamo Drafthouse Cinema is expanding its brand in new and exciting ways, including Drafthouse Films which has garnered two Academy Award nominations in its short three year existence and Birth.Movies.Death, an entertainment news blog curated by veteran journalist Devin Faraci.

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The Martian brought back $58.1 million from 74 markets this weekend. The tally includes a $12.7 million bow in South Korea, Fox's biggest opening weekend of all time in the market and the biggest October debut on record in South Korea. Russia opened to $7.2 million, taking the top spot in the market and ranking 27% ahead of Interstellar and 102% above Gravity. The UK held on to the top spot at the box office after only sinking 17% from the previous frame to gross $6.2 million ($20.6M cume). The Martian has grossed a total of $119.1 million overseas and $227.8 million globally.

Inside Out took an $11.7 million six-day debut in China, its final overseas market, claiming the top spot for Western releases in the country. The six-day bow represents the biggest original IP Pixar opening in China. The weekend's overseas take adds up to $21.6 million from 21 territories. Top markets for the film include the UK ($59.4M), South korea ($32.9M), Japan ($32.6M), and Mexico ($31.1M). Inside Out has grossed $464.4 million overseas and $818.7 million worldwide.

Pan grossed $20.5 million from 54 markets over the weekend, raising its overseas cume to $25.1 million. Russia led among European openers with a $2 million bow from 1,909 screens in a second place finish. Mexico is ahead of the pack in Latin America, where the film grossed $2.7 million in a first place finish at 2,340 screens. Pan has grossed $36 million worldwide after this weekend's shaky debut in North America.

Maze Runner: The Scorch Trials grossed $16 million from 61 markets over the weekend, including a robust $9 million debut in France that topped the box office and claimed 40% of the market share. The film has grossed a total of $168.9 million with Italy, Japan, and China left on its release schedule. The film has grossed $239.5 million worldwide.

The Intern made $14.8 million from 62 markets, including a $1.5 million debut from 274 screens in Japan. The film has grossed a total of $57.6 million overseas and $107.1 million worldwide.

Everest climbed up to $120.8 million overseas after an $8.1 million weekend in 65 territories. The film's global total has now reached $159 million with China and Japan set for release in early November.

Black Mass opened in Italy ($1.2M / 317 Screens) and Australia ($791K / 269 Screens) over the weekend, finishing its latest frame overseas with $2.6 million and a $6 million cume outside of North America. The film expands to Germany on October 15 with a $60.1 million global haul.

Sicario grossed $6.4 million from 62 markets over the weekend, including a $2.4 million bow from 434 screens in the UK (including previews) and a $1.4 million debut from 285 screens in France. The thriller has now grossed $16.7 million overseas and $46.4 million globally.

The Visit grossed $2.6 million from 25 territories, including a $918k debut at 198 dates in France. The thriller has now grossed a total of $22.2 million overseas and $83.3 million worldwide.

Minions grossed $1.4 million from 41 territories over the weekend, taking the overseas cume up to $816.8 million. The global gross is now up to $1.151 billion.

Fantastic Four is slowing down overseas, adding $1 million from 4 markets over the weekend to take its cume outside of North America to $111 million. The film has grossed $167 million globally.


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Sunday Update: Fox's The Martian took in an estimated $37.0 million this weekend to lead the box office for a second consecutive frame. The critically acclaimed Ridley Scott directed 3D sci-fi film starring Matt Damon held up nicely this weekend, as it was down just 32 percent from last weekend. In comparison, 2013's Gravity declined 23 percent in its second weekend to gross $43.19 million, while last year's Interstellar fell 40 percent to gross $28.31 million. The Martian surpassed the $100 million mark this weekend and has grossed an excellent $108.71 million in ten days. The film is currently running 12 percent ahead of the $96.93 million Interstellar had grossed after ten days of wide release and 11 percent behind the $122.32 million ten-day take of Gravity. Thanks in part to strong word of mouth and strong critical reviews The Martian is likely to continue to hold up well throughout the month of October.

Sony's Hotel Transylvania 2 held steady in second place this weekend with an estimated $20.3 million. The Adam Sandler led 3D computer animated film from Sony Pictures Animation continued to hold up well, as it declined 39 percent from last weekend. Like The Martian, Hotel Transylvania 2 also surpassed the $100 million domestic mark this weekend. With a strong 17-day take of $116.82 million, Hotel Transylvania 2 is running an impressive 14 percent ahead of the $102.13 million 17-day gross of 2012's Hotel Transylvania (which fell 36 percent in its third weekend to gross $17.24 million). Hotel Transylvania 2 will face added competition for family audiences next weekend when fellow Sony release Goosebumps enters the marketplace.

Pan was off to a soft third place start with an estimated $15.53 million. Warner's pricey 3D adventure fantasy starring Hugh Jackman opened below its already held in check expectations and performed poorly with its expensive price tag in mind. Potential for the Peter Pan origin story was always modest to begin with and the film's delay from the summer to the fall and poor critical reviews didn't help matters either. Pan opened a disappointing 43 percent below the $27.32 million start of 2011's Real Steel, which was also released over Columbus Day weekend.

Pan started out with $5.22 million on Friday (which included an estimated $650,000 from Thursday evening shows), increased 16 percent on Saturday to gross $6.07 million and is estimated to decline 30 percent on Sunday to gross $4.25 million. That places the film's estimated opening weekend to Friday ratio at 2.98 to 1. The audience breakdown for Pan skewed towards female moviegoers (55 percent) and slightly towards moviegoers over the age of 25 (52 percent). Pan received a solid B+ rating on CinemaScore. While that suggests that the film is going over better with audiences than it has with critics, it should also be noted that the film's current audience score on Flixster stands at a lackluster 52 percent. Pan could take a direct hit next weekend from the mentioned arrival of Goosebumps this coming Friday.

Fellow Warner Bros. release The Intern followed in fourth place with an estimated $8.66 million. The Nancy Meyers directed comedy starring Robert De Niro and Anne Hathaway held up especially well this weekend, as it was down a slim 26 percent. Strong word of mouth, the film skewing heavily towards older moviegoers and the relative lack of comedies in the current marketplace are all helping boost holding power for the film. The Intern has grossed $49.57 million in 17 days, which places the film 6.5 percent ahead of the $46.53 million 17-day take of 2013's Last Vegas.

Lionsgate's Sicario rounded out the weekend's top five with an estimated $7.35 million. The critically acclaimed crime thriller starring Emily Blunt, Benicio Del Toro and Josh Brolin was down 39.5 percent from last weekend. While that represented a solid weekend hold, it also suggests that the film isn't going over quite as well with audiences as it has with critics. Sicario has grossed a solid $26.71 million through 24 days of release (with the film's first two weeks having been in platform release).

Meanwhile, Sony's The Walk continued to under-perform in a big way with an estimated seventh place take of just $3.65 million in its first weekend of wide release. The critically acclaimed 3D Robert Zemeckis directed film starring Joseph Gordon-Levitt only managed a per-location average of $1,455 for the frame and that was with the aid of higher priced IMAX admissions.  The twelve-day total for The Walk stands at $6.36 million.  Despite strong critical reviews, The Walk hasn't been able to catch on with moviegoers due in part to very tough competition and not having the most mainstream friendly concept to begin with. The Walk received an excellent A+ rating on CinemaScore, but strong word of mouth likely won't help much in this case given the film's poor performance thus far.

On the other end of the box office spectrum, Universal's Steve Jobs was off to a terrific start in platform release with an estimated $521,000 from 4 locations in New York and Los Angeles. That gave the Danny Boyle directed drama starring Michael Fassbender a massive per-location average of $130,250 for the frame, which easily represented the strongest platform per-location average of 2015 thus far. Strong critical reviews and the legacy of Steve Jobs have helped to build up anticipation for the film and the film's strong platform launch is likely to build further momentum for the film going forward. Steve Jobs will be playing in an estimated 60 locations next weekend and will expand into wide release on October 23rd.

Saturday Update: Fox reports that The Martian easily retained first place to begin its second weekend with $10.75 million on Friday, down just 41 percent from opening day last week. That gives the strongly received adaptation of Andy Weir's novel from director Ridley Scott an eight-day domestic haul of $82.46 million, putting it 7 percent ahead of the pace of Interstellar and 10 percent behind Gravity. BoxOffice is projecting an excellent sophomore frame of $36.8 million for the Matt Damon-led film.

Repeating in second place this weekend will be Sony's Hotel Transylvania 2 as it eased just 29 percent from last Friday to $5.3 million yesterday. In the process, the hit animated sequel crossed the $100 million domestic barrier and now stands with $101.8 million earned stateside through 15 days of play -- 14 percent ahead of where its predecessor stood at the same point. BoxOffice projects a $23 million third weekend.

Debuting in third place on Friday and for the weekend is Warner Bros.' Pan. Peter's origin story landed a modest $5.2 million opening day (including Thursday night's $650,000), falling 32 percent short of Jack the Giant Slayer's $7.69 million opening Friday in March 2013. The latter film was also considerably less front-loaded after its $400,000 Thursday night previews, leading us to believe Pan may not hold up nearly as well over the weekend despite the potential for family business. Early word of mouth is struggling as well with a "B+" CinemaScore, a 21 percent critical score on Rotten Tomatoes, and a low-for-its-genre 51 percent Flixster user rating as of this morning. The studio will be looking to international performances to help the film out in the long run. BoxOffice projects a $16.2 million opening weekend in North America.

The Intern fell just 26 percent from last Friday to $2.665 million yesterday in fourth place. That gives Nancy Meyers' latest hit dramedy a 15-day tally of $43.6 million. BoxOffice projects a healthy $8.7 million third frame.

Sicario claimed fifth place yesterday with $2.26 million, down 47 percent from last Friday's first day in wide expansion. With $21.6 million in the bank so far, the well-received film is eyeing a $7.2 million weekend.

Meanwhile, The Walk expanded nationwide following nine days of IMAX release. Unfortunately, the results didn't improve much as the pic earned $1.15 million yesterday. That gives it a $3.86 million domestic total so far, and the studio is projecting a $3.7 million weekend. The film's financial performance stateside is in stark contrast to its actual reception though with Robert Zemeckis' love letter to 1970s New York and Paris earning an "A+" CinemaScore from audiences under 25, an "A-" overall, a strong 86 percent score from Rotten Tomatoes critics, and a very encouraging 85 percent audience score on Flixster. Sony reports the film's production budget was $35 million.

Last but certainly not least, Universal debuted Steve Jobs in four New York/Los Angeles theaters yesterday to a resounding $175,000 -- giving it a robust $43,750 per-location average. That bests the $135,602 opening day of Birdman last October (also in four locations), while far surpassing director Danny Boyle's 127 Hours and its first day of $77,262 (in four locations). Strong buzz and reviews are building the biopic's momentum as its wide expansion in two weeks draws near. Universal is projecting a fantastic $530,000 take for this weekend as a whole.

Follow BoxOffice on Sunday for updated weekend estimates from the studios.

Friday Update #2: Based on early reports, here's how the weekend seems to be shaping up:

The Martian: $32.5 million-$33.5 million
Pan: $17.5 million-$19 million
The Walk: $5 million-$6 million

Check back tomorrow for updated projections and official studio numbers. 

Friday Update #1: Warner Bros. reports that Pan earned $650,000 from Thursday night's early shows. There aren't many strong comparisons at this point with the potentially family-friendly film's October release, although worth mentioning are titles like Cinderella ($2.3 million Thursday earnings) and Oz the Great and Powerful ($2 million). If Pan were to hold up throughout the weekend similar to those titles, it could have a shot at an opening weekend close to $20 million.

The Walk also expands into nationwide release this weekend as it hopes to build on momentum from strong reviews and generally positive word of mouth after a very modest IMAX launch.

Meanwhile, The Martian is fully expected to hold onto the top spot at the box office for its second frame, while Hotel Transylvania 2 will continue to hold strongly as well.

More updates as they come.

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By Daniel Garris

Fox's The Martian rounded out its first week of release with a first place take of $3.80 million on Thursday. In the process, the critically acclaimed Ridley Scott directed 3D sci-fi film starring Matt Damon surpassed the $70 million mark yesterday. The Martian was up a solid 2 percent over Wednesday's performance. The Martian was the week's top film with a healthy seven-day start of $71.71 million. The film is currently running 4.5 percent ahead of the $68.62 million last year's Interstellar had grossed after seven days of wide release and 9 percent behind the $79.13 million seven-day take of 2013's Gravity.

Sony's Hotel Transylvania 2 held steady in second place with $1.30 million. The Adam Sandler led 3D computer animated film from Sony Pictures Animation was up 5 percent over Wednesday and down just 27 percent from last Thursday. Hotel Transylvania 2 placed in second for the week with $38.98 million. That represented a 32 percent decline from the film's opening week performance and brings the film's two-week total to an impressive $96.52 million. Hotel Transylvania 2 is running 14 percent ahead of the $84.89 million two-week take of 2012's Hotel Transylvania.

The Intern took in $1.04 million to remain in third. The Warner Bros. comedy starring Robert De Niro and Anne Hathaway was up a healthy 5 percent over Wednesday and down 33 percent from last Thursday. The Intern took fourth place for the week with $16.01 million. That represented a 36 percent fall from last week and places the film's two-week haul at $40.91 million. The Intern is running 7 percent ahead of the $38.09 million two-week take of 2013's Last Vegas.

Lionsgate's Sicario continued to claim fourth place with $0.917 million. The critically acclaimed crime thriller starring Emily Blunt, Benicio Del Toro and Josh Brolin was down a slim 1 percent from Wednesday. Sicario placed in third for the week with $16.35 million, which was in line with expectations.  With the addition of two weeks of platform release, the three-week total for Sicario stands at a promising $19.36 million.

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Opening in 2015, South African Site Marks First 4DX Cinema in Africa New Partnership with Nu Metro Cinemas (South Africa)

SEOUL, SOUTH KOREA - October 8, 2015 - 4DX - the world's first 4D cinema technology for feature films - has been expanding its reach into the global market, making partnerships with new powerful multiplex operators all over the world and opening new 4DX sites through the strong partnerships with existing partners. Following that pattern, 4DX has signed a partnership with Nu Metro Cinemas (South Africa), with the South African location being the first 4DX site in all of Africa. Nu Metro Cinemas, the fast-growing South African cinema operator will bring 4DX to African movie-goers for the first time. The first South African location to feature 4DX, scheduled to open before the end of 2015, will be at the V&A Waterfront in Cape Town - Africa's largest and most popular tourist attraction. With this new agreement, 4DX has broadened its global market reach and will have screens on five of the six inhabitable continents.

In September, a number of existing partners opened 4DX theatres in UAE, Ukraine, and China. VOX Cinemas opened the new site in MOE (Mall of Emirates) of UAE, recently renovated to be the largest entertainment facility, equipped with the latest technology, in the Middle East. Planeta Kino Cinemas added a 4DX theatre in Livi, the second site to open in Ukraine. With four of its 38 total sites opening in September alone, China is now the biggest 4DX market in the world. Three of these screens came out of 4DX' strong partnership with Wanda, opening screens in Dalian Gaoxin, in the Beijing Central Business District, and in Taiyuan.The other 4DX theatre opened at a CGV site in XingXing Foshan Dongpingxincheng.

As of September 2015, 4DX reaches 204 auditoriums in 35 countries, with a goal to reach 300 auditoriums by the first half of 2016. 4DX continues to deliver the 4DX technology to around the world, by trying to having new partnerships with a number of global multiplex operators and maintaining reliable relationships with existing partners to expand 4DX all over the world.

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