Multiyear Deal Kicks off with Debut of Fandango's New "Miles Mouvay" Video Spots Featuring "Saturday Night Live" Star Kenan Thompson on the Big Screen in NCM's "FirstLook"

Includes the Addition of Fandango Moviegoer Data and Insights into NCM's Data Platforms to Provide More Effective In-Theater Advertising and Content Targeting for NCM's Marketing Partners

LOS ANGELES & CENTENNIAL, Colo.--(BUSINESS WIRE)-- Fandango, the nation's leading digital destination for all things movies, and National CineMedia (NCM), America's Movie Network, announced today a new strategic relationship that will bring Fandango's original video content to the big screen nationwide as part of NCM's "FirstLook," America's #1 cinema advertising pre-show. The deal will also exclusively provide NCM with a select aggregated set of Fandango's moviegoer demographic data, which NCM will combine into its broader data management platform, enabling more effective in-theater advertising and content targeting for NCM's marketing partners.

Starting this month, moviegoers will see advertising spots and a variety of comic vignettes from Fandango's new "We Love Movies" campaign, featuring the company's first ever brand personality, movie superfan Miles Mouvay, played by "Saturday Night Live" star Kenan Thompson. The videos celebrate moviegoing and will be seen as part of NCM's "FirstLook" pre-show on over 20,000 movie screens nationwide.

In the first half of 2016, Fandango will also introduce more original content to NCM's "FirstLook" program, including its award-winning Fandango Movieclips video series, "Reel Kids," hosted by comedian Dan Perrault. "Reel Kids" is a short form series where kids provide their honest and often humorous feelings on theatrical movies.

As part of the relationship, Fandango will provide NCM with select sets of aggregated moviegoer data from various films. NCM will integrate these film specific insights along with other premium data sources as part of an overall integrated data solution to more effectively identify moviegoer segments for improved audience targetability.

"We want to super serve moviegoers anytime and anyplace with engaging movie information and video content," said Fandango President Paul Yanover. "So it was natural for us to team up with NCM, whose ‘FirstLook' in-theater program is enjoyed by millions and is a great distribution platform for Fandango's video content.

"We look forward to working with NCM to deliver exciting new programming to moviegoers, and are happy that our new data relationship can help ensure that the right content and advertising reaches relevant audiences," added Yanover.

"Fandango is a top provider of original content for movie fans, so this relationship is a natural fit," said Cliff Marks, President of Sales and Marketing for NCM. "Their insights into moviegoer behavior will be a key piece of movie audience data that will be added to our growing data and targeting capabilities platform, as we look to better serve our in-theater audiences and marketing partners with timely, targeted and relevant content and messaging."


Read more



LOS ANGELES, CA, November 17, 2015 - Woodland Hills-based Hollywood Software announced today that it has signed a deal with Pure Flix Entertainment to exclusively utilize Hollywood Software's new Distributor 3.0 software for all upcoming film releases, including the much anticipated "God's Not Dead 2: He's Surely Alive." The sequel to the $60 million grossing 2014 film hits theaters on Easter of 2016 and will feature a slew of cameos. The sequel to the faith-based mega-hit stars Melissa Joan Hart, who is best known for her roles in the TV series "Clarissa Explains It All" and "Sabrina the Teenage Witch."

Founded in 2005 by Michael Scott, David A.R. White, Russell Wolfe and Elizabeth Travis, Pure Flix has become the largest Christian entertainment production and distribution studio in the world. Their recent theatrical successes include "God's Not Dead," "Do You Believe?," and "Woodlawn." Pure Flix also provides an online streaming service delivering over 3,000 faith-based and family films, TV shows and educational programming for the whole family.

"Signing this deal with Pure Flix increases Hollywood Software's client list to more than 30 independent U.S. distributors who have a combined domestic box office gross this year of more than $600 million," said David Gajda, Executive Chairman, Hollywood Software. "We are proud to be able to support the needs of startups and fast-growing companies, such as Pure Flix, who need our tools to sell, settle and collect in the most efficient manner. We're excited to be partnering with these companies by offering a highly reliable and efficient product at a price that they can afford."

Read more


By Daniel Garris

Spectre took in $2.43 million on Monday to lead the daily box office for an eleventh consecutive day. The latest installment of Sony and MGM's James Bond franchise was down 71 percent from Sunday and down a sizable 54 percent from last Monday. Spectre has grossed a solid $131.41 million in eleven days. The film is currently running 18 percent ahead of the $110.99 million eleven-day take of 2008's Quantum of Solace and 20 percent behind the $164.96 million eleven-day gross of 2012's Skyfall.

The Peanuts Movie placed in second with $0.887 million. The 3D computer animated adaptation from Fox and Blue Sky fell 87 percent from Sunday and an underwhelming 49 percent from last Monday. While it has been surprisingly front-loaded for a well-received family film thus far, The Peanuts Movie has still grossed a solid $83.19 million in eleven days. That places the film 16 percent behind the $99.56 million eleven-day take of 2012's Wreck-It Ralph.

Love the Coopers claimed third place with $0.584 million. The ensemble holiday comedy from CBS Films and Lionsgate declined 71 percent from Sunday's performance. Love the Coopers has grossed $8.90 million in four days, which is slightly ahead of the film's modest pre-release expectations. The film is running 37.5 percent behind the $14.24 million four-day start of 2005's The Family Stone, though it should be noted that The Family Stone opened in December.

Fox's The Martian took fourth with $0.456 million for the day. The blockbuster Ridley Scott directed 3D sci-fi film starring Matt Damon was down 71 percent from Sunday and down just 26 percent from last Monday. The Martian has grossed an impressive $207.85 million in 46 days thanks in part to continued strong holding power. That already gives the film a current total gross to opening weekend ratio of 3.83 to 1.

The 33 followed closely behind in fifth place with $0.451 million. The Warner Bros. drama starring Antonio Banderas fell 72 percent from Sunday. The 33 has grossed $6.24 million in four days, which is below the film's already modest expectations. The film is running an underwhelming 47 percent behind the $11.74 million four-day start of McFarland, USA earlier this year. On a positive note, The 33 has displayed encouraging early holding power so far.

Open Road's Spotlight remained strong in platform release with a daily take of $120,839 from 60 locations. That gave the awards season hopeful starring Mark Ruffalo and Michael Keaton a daily per-location average of $2,014. Spotlight has grossed $1.92 million through eleven days of platform release and is scheduled to expand into moderate release this coming Friday.

Read more



Sacramento, Calif. USA - 17 November 2015 - Barco, the worldwide market share leader in digital cinema projection, is partnering with cinema integrator Cine Brasil to drive customer engagement and revenue opportunities in today's movie theaters with its Barco Lobby Experience. Described as "the show before the show," the customizable solution brings the box office, concessions and lobby area to life with a collection of bold, interactive visualization technologies.

Barco and Cine Brasil have enjoyed a long, successful relationship, collaborating on numerous digital cinema conversions and new deployments in South America. Now, they will jointly market and support the Barco Lobby Experience, demonstrating how this innovative solution can transform theaters into modern, visually spectacular entertainment venues.

Enlivening the lobby for a one-of-a-kind customer experience
The Barco Lobby Experience offers scalable solutions ranging from a simple digital concession board, to interactive movie posters with POS capabilities, to animated box office signage, to a networked array of synchronized video walls featuring the latest movie trailers, called "Lobby Domination." Dynamic lighting solutions and high-impact audio can be added to amplify this visceral, enveloping experience.

"Once again, Barco is leading the way in digitizing the cinema with innovative solutions that maximize the entertainment value for customers," comments Claudinei Mascaro, owner of Cine Brasil. "We see the lobby as a new frontier, captivating audiences with a unique experience, while building opportunities for new revenue streams."

A model for sustainable growth
A key component of CinemaBarco, the Lobby Experience is unique in its ability to engage, entertain, inform and most importantly, motivate customers to purchase advance tickets or order movie merchandise. Mobile phones are a key element in the Lobby Experience equation, enabling real-time interaction between customers and the displays to drive engagement and purchases, as well as extend branding opportunities through social media.

Another important revenue opportunity of the Barco Lobby Experience is to empower unique and compelling advertising opportunities. The solution not only enables exhibitors to broadcast theater promotions, but also studio content and third-party advertising of food and beverage, consumer products and for other retailers.

Partners in creating next-generation cinema
"We are delighted that Cine Brasil is joining Barco's global campaign to create a new paradigm in cinema entertainment based on engaging with customers the moment they walk through the door," comments Jim Molony, Director of Strategic Partnerships. "Cine Brasil's AV expertise and strong exhibitor relationships will be a tremendous asset to rolling out the Lobby Experience in Brazil, and we look forward to continued growth and mutual success."



Read more


By Daniel Garris

Spectre remained in first place at the box office this weekend with $33.68 million. The latest installment of Sony and MGM's James Bond franchise was down a respectable 52 percent from last weekend's debut. This weekend's hold came as welcome news after the film opened on the very low end expectations last weekend. The second weekend percentage hold for Spectre was stronger than both the second weekend percentage hold of 2012's Skyfall (which fell 53.5 percent to gross $41.10 million) and the second weekend hold of 2008's Quantum of Solace (which fell 60 percent to gross $26.71 million). While this weekend's hold was helped by the relative lack of new competition in the marketplace, it also suggests that Spectre is going over better with moviegoers than it has with critics and is a positive sign for the film going forward. Spectre has grossed $128.98 million in ten days. That places the film 20 percent behind the $160.94 million ten-day take of Skyfall and 19 percent ahead of the $108.79 million ten-day gross of Quantum of Solace.

The Peanuts Movie placed in second with $24.01 million. The 3D computer animated adaptation from Fox and Blue Sky was down 46 percent from last weekend. That represented a hefty second weekend decline for a computer animated film outside of the summer season and came as a bit of a surprise, especially given the strong critical reviews for The Peanuts Movie. This weekend's hold suggests that the pre-existing Peanuts fanbase led to some built-in front-loading for the film last weekend. The Peanuts Movie is still having a solid run so far with a ten-day take of $82.30 million. That places the film 12 percent behind the $93.65 million ten-day take of 2012's Wreck-It Ralph (which fell 33 percent in its second weekend to gross $33.01 million). It will be very important for The Peanuts Movie to stabilize next weekend, especially with Disney's highly anticipated The Good Dinosaur entering the marketplace on Wednesday, November 25th.

Love the Coopers was the weekend's strongest new wide release with a third place start of $8.32 million. The ensemble holiday comedy from CBS Films and Lionsgate opened slightly ahead of its modest pre-release expectations. Without taking into account ticket price inflation, Love the Coopers opened 33.5 percent below the $12.52 million start of 2005's The Family Stone. Like that film, Love the Coopers will hope to have a lengthy run at the box office with help from the holiday season. On the other hand, Love the Coopers has been received poorly by critics and received an underwhelming B- rating on CinemaScore, so it remains to be seen whether or not the film will prove to be critic proof going forward.

Fox's The Martian took fourth place this weekend with $6.71 million. The blockbuster Ridley Scott directed 3D sci-fi film starring Matt Damon continued to hold up very well, as it was down just 26 percent from last weekend. The 45-day total for The Martian stands at a very impressive $207.39 million. That places the film 21 percent ahead of the $171.54 million grossed by last year's Interstellar after 45 days of wide release and 14 percent behind the $240.38 million 45-day gross of 2013's Gravity. On Monday Fox announced that it has scheduled Alien: Covenant (which will also be directed by Ridley Scott) for release on October 6th, 2017.

The 33 rounded out the weekend's top five with $5.79 million. The Warner Bros. drama starring Antonio Banderas opened below expectations, which were modest to begin with. Audiences ultimately weren't interested in the theatrical re-telling of the 2010 Copiapó mining accident and mixed critical reviews didn't help matters either. The film opened an underwhelming 47.5 percent below the $11.02 million debut of McFarland, USA earlier this year. The 33 did receive an encouraging A- rating on CinemaScore and registered an estimated opening weekend to Friday ratio of 3.15 to 1, so it is possible that the film could hold up well going forward.

My All American made even less of an impact in wide release this weekend with a debut of just $1.37 million. The Aaron Eckhardt led sports drama from Aviron Pictures opened a disappointing 66 percent below the recent $4.00 million debut of Woodlawn and wasn't helped out by being released so soon after Woodlawn. My All American received a strong A rating on CinemaScore, but that likely won't mean much going forward given the film's soft start.

Fox International Productions' Prem Ratan Dhan Payo opened strong in limited release with $2.43 million from 287 locations, while Open Road's Spotlight remained strong in platform release with $1.35 million from just 60 locations. Respective total grosses stand at $2.81 million for Prem Ratan Dhan Payo in four days and at $1.80 million for Spotlight in ten days.

Meanwhile, Universal's By the Sea had an unsuccessful platform launch with $96,250 from ten locations. That gave the poorly reviewed Angelina Jolie Pitt directed film starring Jolie Pitt and Brad Pitt a per-location average of just $9,625, which is obviously soft for a higher profile platform release and will make it even tougher for the film to receive significant expansions going forward.

Read more

Subscribe to Articles Feed