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By Alex Edghill

Thursday Morning Update: No Good Deed stepped on the gas again Wednesday as it rose 2% to 11,086 tweets on the day. More impressively, its Facebook number rose to 355,346 likes on the day, up from 349,186 likes on Tuesday. To put its Facebook numbers in perspective a little, it has added more likes on Facebook in the last two weeks than Dolphin Tale 2 has for the entire year. By comparison, The Call had 1,986 tweets its Wednesday before release and 168,675 likes, while Straw Dogs had 1,515 tweets and 123,218 likes. Its social media numbers are truly stellar given the source material and release date - to put it into perspective, it now ranks as the second most discussed September movie in the past 6 years (behind Insidious Chapter 2).Idris Elba et al should be able to rake in $19 million by Sunday which would  give it the crown on the weekend and mark a big win for Screen Gems.

Dolphin Tale 2 also was back in the black on Wednesday as it rose 106% to 5,486 tweets (it had only 2,658 on Tuesday). Its slow Facebook expansion continued though as it inched to 408k likes, up from 406k the day before.  By comparison, Dolphin Tale had 1,641 tweets its Wednesday before release. I am still a bit concerned with the number of spam and garbage tweets being picked up but I believe that even without them it would still have a healthy lead on the first film's tally. While it might not match the opening of its predecessor we are  predicting $17 million on the weekend which will still be a very positive start. 

Twitter Top 15 Movies for Wednesday September 10th

Rk Film Tue Wed Week Tue-Wed %
1 (+3) The Hunger Games: Mockingjay Part 1 6,885 35,889 47,445 421.26%
2 (-1) If I Stay 22,492 18,881 62,430 -16.05%
3 (-1) No Good Deed (2014) 10,917 11,086 34,557 1.55%
4 (-1) Guardians of the Galaxy 9,256 9,441 32,319 2.00%
5 (-) The Maze Runner 5,790 8,191 20,661 41.47%
6 (+3) Dolphin Tale 2 2,658 5,486 12,386 106.40%
7 (+8) Annabelle 1,886 3,106 10,188 64.69%
8 (+17) Star Wars: Episode VII 900 2,767 3,971 207.44%
9 (-2) Before I Go to Sleep 3,720 2,578 9,918 -30.70%
10 (-) Ouija 2,416 2,509 9,069 3.85%
11 (-3) Avengers: Age of Ultron 2,780 2,402 9,669 -13.60%
12 (-6) The Boy Next Door 4,202 2,379 13,133 -43.38%
13 (+11) The Hobbit: The Battle of the Five Armies 925 2,340 3,580 152.97%
14 (+51) Alexander and the Terrible, Horrible, No Good, Very Bad Day 162 2,059 2,472 1170.99%
15 (+8) The Boxtrolls 961 1,985 3,810 106.56%

Please check the methodology page for information about our Twitter project or here for historic data.

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By Daniel Garris

Disney's Guardians of the Galaxy grossed $0.942 million on Tuesday to remain in first place at the daily box office. The blockbuster sci-fi superhero adaptation from Marvel has now led the daily box office for 18 consecutive days. Guardians of the Galaxy was up a solid 30 percent over Monday and down 32 percent from last Tuesday. Guardians of the Galaxy has grossed a massive $296.43 million in 40 days, which leaves the film just $3.57 million away from becoming the first release of 2014 to reach the $300 million domestic milestone.

Let's Be Cops held steady in second place with $0.578 million. Fox's low-budget action comedy increased 32 percent over Monday and was down a slim 20 percent from last Tuesday. The 28-day total for Let's Be Cops stands at a very solid $67.78 million. Let's Be Cops continues to be aided from strong word of mouth and from the current lack of new comedies in the marketplace.

The November Man took in $0.569 million to remain in third. Relativity's action thriller starring Pierce Brosnan was up a very strong 47 percent over Monday and down a healthy 31 percent from last Tuesday. The November Man has grossed $18.94 million in two weeks of release, which is in line with the film's modest expectations.

Paramount's Teenage Mutant Ninja Turtles took fourth place with $0.492 million. The blockbuster franchise re-launch was up 36 percent over Monday and down a respectable 43 percent from last Tuesday. Teenage Mutant Ninja Turtles continues to outpace expectations in a big way with $175.51 million in 33 days.

If I Stay was up one spot and a very strong 49 percent from Monday to round out Tuesday's top five with $0.459 million. In the process, Warner's low-budget drama surpassed the $40 million mark on Tuesday. If I Stay was up 49 percent over Monday and down 36 percent from last Tuesday.

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sonypictures.pngCULVER CITY, Calif., September 10, 2014 - Michael Horn has joined Sony Pictures Releasing International as a senior vice president supervising the region of Latin America, it was announced today by Rory Bruer, president, Worldwide Distribution for the studio. Horn will report to Steven O'Dell, president, Sony Pictures Releasing International, beginning October 1.

In his new role, Horn will oversee Latin American distribution operations for the studio, which will also include overseeing local production activity in the region.

Commenting on the announcement, Bruer said, "It's not often that you have the chance for an executive like Michael to join the team. His knowledge, experience, and understanding of the region is unparalleled, but he also brings a passion for the film business that's going to serve us well as we launch new franchises and keep our slate fresh and exciting for audiences."

Horn said, "I've crossed paths with Steven many times - he left me large shoes to fill in Chile and Mexico - but this is the first time we'll be working together, and it's exciting to be on his team. It's an especially auspicious time to be joining Sony Pictures -the studio has an excellent slate of films with rich possibilities in this booming and increasingly important region."

O'Dell added, "Bringing Michael to the Sony Pictures family is a big win for us. He has a great reputation within the industry as a keen strategist and a bold, creative marketer, and has proven his abilities on films ranging from the most challenging titles to the biggest of blockbusters."

Horn has served as Vice President and Managing Director of Paramount Pictures Mexico since 2007. Prior to that, Horn was the Managing Director for United International Pictures in both Chile and Mexico from 1997-2007, handling the combined film slates from Paramount Pictures, Universal Pictures, Dreamworks SKG, Focus Features and Paramount Classics.

Over his 17 years in International Distribution in Latin America, he has released a prodigious list of blockbusters and established some of the most noteworthy franchises in Mexican box office history, including Transformers, The Fast and the Furious, Madagascar, Shrek, Mission: Impossible, G.I. Joe, Paranormal Activity, Iron Man, Thor, Captain America, and Teenage Mutant Ninja Turtles.

Originally from Los Angeles, Horn is a graduate of Loyola High School and Loyola Marymount University. He also holds an MBA from both UCLA's Anderson School of Management and Universidad Adolfo Ibañez in Chile. He is married to Adriana Cárdenas Ramirez, of Mexico City, with whom he has two small children, Ana Isabel and Daniel Ray.

About Sony Pictures Entertainment
Sony Pictures Entertainment (SPE) is a subsidiary of Sony Entertainment Inc., a subsidiary of Tokyo-based Sony Corporation. SPE's global operations encompass motion picture production, acquisition and distribution; television production, acquisition and distribution; television networks; digital content creation and distribution; operation of studio facilities; and development of new entertainment products, services and technologies. For additional information, go to http://www.sonypictures.com.

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By Alex Edghill

Wednesday Morning Update: Dolphin Tale 2 had a precipitous fall on Tuesday as it fell 37% to 2,658 tweets, down from 4,242 tweets on Monday. Meanwhile, Facebook had a less than 1% increase to 406,170 likes, up from 403,456 likes on Monday.  By comparison, Dolphin Tale had 1,416 tweets its Tuesday before release and 79,767 Facebook likes. With no real big newsworthy events happening for the film in the last few days a 37% decline yesterday points to there being a large amount of spam and automated tweets. Add in the tweet inflation all films have seen in recent years and that makes it difficult for me to see this even approaching $19 million.

No Good Deed also suffered a decline on Tuesday though not nearly as severe - 13% to 10,917, down from 12,554 tweets on Monday. It did however have another strong Facebook increase as it rose to 349k likes, up from 342k the day before. By comparison, The Call had 1,992 tweets its Tuesday before release and  168,452 likes, and Straw Dogs had 1,033 tweets and 122,649 likes. Despite the drop-off I'm really liking its chances this weekend thanks to the overall buzz levels. Yesterday I thought perhaps Dolphin Tale 2 would take the weekend victory but the combination of its decline and No Good Deed's huge social media markers have me rethinking my weekend order.

Twitter Top 15 Movies for Tuesday September 9th

Rk Film Mon Tue Week Mon-Tue %
1 (-) If I Stay 21,057 22,492 43,549 6.81%
2 (+1) No Good Deed (2014) 12,554 10,917 23,471 -13.04%
3 (-1) Guardians of the Galaxy 13,622 9,256 22,878 -32.05%
4 (+4) The Hunger Games: Mockingjay Part 1 4,671 6,885 11,556 47.40%
5 (-) The Maze Runner 6,680 5,790 12,470 -13.32%
6 (-) The Boy Next Door 6,552 4,202 10,754 -35.87%
7 (+5) Before I Go to Sleep 3,620 3,720 7,340 2.76%
8 (+1) Avengers: Age of Ultron 4,487 2,780 7,267 -38.04%
9 (+1) Dolphin Tale 2 4,242 2,658 6,900 -37.34%
10 (+1) Ouija 4,144 2,416 6,560 -41.70%
11 (+3) Men, Women & Children 2,276 2,288 4,564 0.53%
12 (+17) Into the Woods 696 2,040 2,736 193.10%
13 (-9) Saw (2014 re-issue) 10,870 1,918 12,788 -82.36%
14 (+10) The Expendables 3 914 1,913 2,827 109.30%
15 (-8) Annabelle 5,196 1,886 7,082 -63.70%

Please check the methodology page for information about our Twitter project or here for historic data.

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By Daniel Garri

Disney's Guardians of the Galaxy grossed $0.722 million on Monday to remain in first place at the daily box office. The blockbuster sci-fi superhero adaptation from Marvel has now led the daily box office for 17 consecutive days. Guardians of the Galaxy was down 72 percent from Sunday and down a sharp 88 percent from last Monday's inflated Labor Day performance. Guardians of the Galaxy has grossed a massive $295.49 million in 39 days, which leaves the film just $4.51 million away from becoming the first release of 2014 to reach the $300 million domestic milestone.

Let's Be Cops placed in second for the day with $0.437 million. Fox's low-budget action comedy fell 68 percent from Sunday and 79 percent from last Monday. The 27-day total for Let's Be Cops stands at a very solid $67.20 million. Let's Be Cops continues to be aided from strong word of mouth and from the current lack of new comedies in the marketplace.

The November Man claimed third with $0.388 million. Relativity's action thriller starring Pierce Brosnan was down just 63 percent from Sunday and down 82 percent from last Monday. The November Man has grossed $18.37 million in 13 days, which is in line with the film's modest expectations.

Paramount's Teenage Mutant Ninja Turtles took fourth place with $0.361 million. The blockbuster franchise re-launch fell 80 percent from Sunday and a steep 90 percent from last Monday. Teenage Mutant Ninja Turtles continues to outpace expectations in a big way with $175.01 million in 32 days.

Universal's As Above/So Below rounded out Monday's top five with $0.318 million. The low-budget horror film was down 67 percent from Sunday and down 81 percent from last Monday. As Above/So Below has grossed $16.03 million in eleven days, which is on the low end of expectations.

If I Stay followed closely behind in sixth with $0.308 million. Warner's low-budget drama was down 76 percent from Sunday and down 88 percent from last Monday. If I Stay has grossed a very solid $39.78 million in 18 days and is set to surpass the $40 million mark today.

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