By Daniel Garris
The Hunger Games: Mockingjay - Part 1 grossed $2.32 million on Thursday to lead the daily box office for a 14th consecutive day. The third installment of Lionsgate's blockbuster franchise starring Jennifer Lawrence was down a slim 1 percent from Wednesday and down a sharp 79 percent from last Thursday's inflated Thanksgiving Day performance. Mockingjay - Part 1 comfortably led the weekly box office with a weekly take of $67.42 million. That represented a reasonable 60 percent decline from the film's opening week performance and brings the film's two-week total to $236.13 million. Mockingjay - Part 1 is running 24 percent behind the massive $309.66 million two-week take of Catching Fire.
Horrible Bosses 2 was also down 1 percent from Wednesday to remain in second with $1.06 million on Thursday. The R-rated comedy sequel from Warner Bros. was down 65 percent from Thanksgiving Day. Horrible Bosses 2 placed in fourth for the week with $20.16 million. The film has grossed a significantly softer than expected $27.47 million in nine days, which places it 50 percent behind the $54.95 million nine-day take of 2011's Horrible Bosses (which opened on a Friday).
Paramount's Interstellar held steady in third place with $0.876 million. The Christopher Nolan directed sci-fi film was up 3 percent over Wednesday and down 71 percent from last Thursday. Interstellar surpassed the $150 million mark yesterday and has grossed $150.66 million after four weeks of wide release. For the week, Interstellar took fifth place with $19.36 million, which represented a decline of just 25 percent from the previous frame.
Penguins of Madagascar grossed $0.650 million to continue to claim fourth. The 3D computer animated spin-off from Fox and DreamWorks Animation was unchanged from Wednesday's performance and down 83 percent from last Thursday. The film placed in second for the week with $28.49 million. Penguins of Madagascar continues to run below expectations with a nine-day start of $38.49 million. That places the film 15 percent behind the $45.27 million nine-day take of 2011's The Muppets.
Fellow computer animated film Big Hero 6 rounded out the day's unchanged top five with $0.482 million. The successful Disney release was up 2 percent over Wednesday and down 84 percent from last Thursday. Big Hero 6 took third place this week with $21.02 million. That represented a 36 percent decline from the previous week and brings the film's 28-day total to a strong $169.42 million.
MG3D Theater Features MDI 60 by 80-foot White Screen Lit Up by Christie 4K 6P Laser and Viewed With Infitec GmBH 3D Glasses
GALVESTON, Texas - (December 5, 2014) - D3D Cinema and Moody Gardens have announced the grand opening of the MG3D Laser Theater at Moody Gardens, the first institution in the world to feature a giant screen 6-Primary (6P) laser projection system. Audiences will now experience films on a world-class 60 by 80-foot white screen - the largest in Texas - at nearly three and a half times brighter than the current industry standard, with vibrant colors and new 3D glasses technology. The 6P laser-illuminated 4K-resolution 3D dual projector system is manufactured by Christie®, a world leader in advanced cinema technologies and visual displays. The 6P eyewear is designed and manufactured by Infitec GmbH. The 1.4 gain premium white screen was provided by MDI.
"This installation marks a great step forward for giant screen projection technology - and Moody Gardens has once again taken a pioneering step with D3D to create a truly great theater experience for their audience," said Don Kempf, president of D3D Cinema. "Their continuing willingness to forge ahead with new cinema technology and branding will help push the museum cinema market forward into a new era of cinema clarity, brightness and profitability. This industry has been waiting for lasers for a long time."
"There is a bit of nervous excitement with being the first institutional theater in the world to implement laser technology," added John Zendt, President and CEO of Moody Gardens. "But, when I walked into the theater and saw my screen light up like never before, I was thrilled! And that first impression was only at 75 percent of our brightness capability. I can now happily invite my giant screen colleagues to come and see firsthand what D3D, Christie and Infitec are capable of delivering on an 80 foot screen. To be first to market is very exciting. But the results themselves are amazing and it is an experience our guests will certainly appreciate."
Christie's laser system provides unparalleled image quality using a pair of state-of-the-art 4K laser projection heads, a 6P modular laser light farm with fiber-optic delivery, and Christie 4K 3D high-bitrate IMBs.
"We can confidently say that Christie's 6P laser design is a real breakthrough for the industry," said Don Shaw, senior director of product management, Christie. "Our non-flashing 6P architecture is without question the most light-efficient 3D technology on the market, providing four times the 3D brightness versus the competition, and enhanced color gamut and a remarkable contrast ratio as well. On a speckle-free premium white screen, Moody Gardens has achieved a peerless cinematic presentation."
Infitec's new 6P glasses deliver a startling 90 percent efficiency - unsurpassed in the industry. It's the perfect complement to the 80 foot wide screen in the MG3D Theater, which is now capable of light levels over 16 foot-lamberts in 3D (measured through Infitec's glasses). This is many times brighter than the theater's previous 3D 70mm system and far exceeds any "ultra-bright" industry standards.
"We're thrilled to be a part of this project," said Markus Fritz, COO of INFITEC GmbH. "We had to move a few mountains to make this happen but the results are incredibly gratifying. INFITEC is now uniquely positioned to provide 6P eyewear technology as giant screen venues turn to laser 3D in the coming years. Moody Gardens is now a flagship theater for us, and we will continue to improve on efficiency capabilities and giant screen eyewear designs in 2015."
"I'm so happy with the final result, the brightness and clarity is amazing," added Ronald La Faver, President of INFITEC Inc. "The vision of INFITEC on a pure laser based system came true."
This latest collaboration between D3D and Moody Gardens builds on a longstanding partnership. In January 2011, D3D and Moody co-hosted the first annual Digital Cinema Symposium, showcasing 4K projection technology on a giant screen for the first time, including the first 4K versus 70mm split screen shootout. The following year, at the 2012 Digital Cinema Symposium, D3D showcased the first 4K 3D, 11.1 3D audio, high frame rate demonstration as well as a prototype laser on a giant screen, all industry firsts. The 2012 event was a milestone, marking the first time that industry professionals overwhelmingly acknowledged that a digital presentation exceeded the quality of a 70mm film in a side-by-side comparison. A case study was recently published by D3D and Moody Gardens, illustrating the financial benefits and qualitative success of digital presentation and rebranding.
ABOUT D3D CINEMA
D3D Cinema offers complete digital 3D cinema solutions and services to museum and attraction industry clients worldwide, providing a unique partnership approach to cinema design and 3D content production built around four core capabilities - theater design and installation; touring exhibition theaters; an award-winning library of 3D content; and custom signature film production. Comprised of institutional theater specialists, D3D excels in bringing first-to-market immersive cinema technologies to its clients, offering technology-agnostic consultation, strategic planning, installation, content production & distribution, operational support, and ongoing service. D3D is headquartered in Evanston, IL with offices in Philadelphia, Ottawa, Canada and Valencia, Spain.
Christie Digital Systems USA, Inc. is a global visual technologies company and is a wholly-owned subsidiary of Ushio, Inc., Japan, (JP:6925). Consistently setting the standards by being the first to market some of the world's most advanced projectors and complete system displays, Christie is recognized as one of the most innovative visual technology companies in the world. From retail displays to Hollywood, mission critical command centers to classrooms and training simulators, Christie display solutions and projectors capture the attention of audiences around the world with dynamic and stunning images.
Infitec GmbH, founded in 2002 and located in Ulm, Germany, is a spin-off from Daimler. The company holds the rights of the Infitec stereo technology, which are licensed, amongst others, to Dolby Inc. for use of the technology in Digital Cinema.
ABOUT MOODY GARDENS
As a premier family destination, Moody Gardens has a variety of exciting attractions from an aquarium to a tropical rainforest. Moody Gardens also has 3D, 4D and Ridefilm theaters as well as a golf course, white sand beach with lazy river and tower slides, historic paddlewheel boat and the Moody Gardens Hotel.
"Christie" is a trademark of Christie Digital Systems USA, Inc., registered in the United States of America and certain other countries.
All copyrights and trademarks are properties of their respective owners.
By Alex Edghill
Friday Morning Update: Over the past few columns I have given Star Wars: The Force Awakens a bit of a hard time for finishing so far behind Jurassic World on both Twitter and Facebook in its debut trailer (224k versus 143k on Twitter and 700k versus 100k new likes on Facebook). However, in the past week I have been very impressed by its staying power as yesterday marked the 7th straight day that it was above 15k tweets on Twitter, Jurassic World only made it 4 days before it went below 15k after its trailer even though it started at a much higher number. I believe this is just a testament to the fervent fanbase who continue to debate about the new trailer. So while Jurassic World might have won the initial rounds of this head to head I believe Star Wars has come out on top in the long run.
Another big franchise debuted their first trailer yesterday: Terminator: Genesys. The film attracted almost 36,000 tweets yesterday which was enough to bump it up to the third slot on the week overall. No this isn't close to the aforementioned films Star Wars and Jurassic World but the expectations here are not nearly as high as the last couple films debuted at $44 and $43 million in 2003 and 2009 respectively. The best comparison I can think of is the trailer for Robocop which had just over 25,000 tweets back on September of last year. Considering the lack of a-listers here (nope Arnie no longer counts), this is a pretty strong start.
Bringing up the rear in spots 4 and 5 were two of December's brightest: The Hobbit: Battle Of Five Armies and Into The Woods. They have struggled in general in the weeks leading up to release and been way outside of the top 10 for much of the last month but they are now peaking at the right time and will hopefully light the box office on fire in the coming weeks, heavens knows it needs it.
Twitter Top 15 Movies for the week of November 28th to December 4th
|12/18/15||Star Wars: The Force Awakens||358,899||1 (+2)||1||301.84%|
|6/12/15||Jurassic World||60,422||2 (-1)||1||-85.88%|
|7/01/15||Terminator Genisys||44,952||3 (+42)||3||6629.34%|
|12/17/14||The Hobbit: The Battle of the Five Armies||40,417||4 (+7)||4||112.01%|
|12/25/14||Into The Woods||30,613||5 (+2)||5||-13.08%|
Subscribe to Box Office for more social media insights/coverage.
Lionsgate reports that The Hunger Games: Mockingjay - Part 1 added $2.33 million on Wednesday, bringing the film's total domestic gross to $233.8 million through 13 days of release. That puts the penultimate series chapter 24 percent off the pace of last year's Catching Fire. On its current trajectory, Mockingjay - Part 1 will end up grossing between $310 million and $320 million by the end of its domestic run.
Horrible Bosses 2 took in $1.08 million in second place yesterday. WB's comedy sequel has pulled $26.4 million since bowing on Wednesday of last week, placing it 45 percent behind its predecessor's gross at the same point.
Christopher Nolan's Interstellar added $0.85 million in third place on Wednesday, giving the space epic an overall domestic haul of $149.8 million to-date.
Fox reports that Penguins of Madagascar grossed $0.65 million in fourth place yesterday. The Madagascar spin-off has earned $37.84 million through its first eight days. That puts the toon 9 percent ahead of the pace of Rise of the Guardians, 15 percent behind The Muppets, and 25 percent behind Puss in Boots.
Rounding out the top five, Disney's Big Hero 6 posted $0.47 million yesterday. Its domestic tally now stands at $168.9 million--12 percent ahead of the pace of Wreck-It Ralph. The film is poised to ultimately end its run north of $200 million domestically.
Meanwhile, The Theory of Everything took in $0.34 million from 802 locations, giving it a solid $430 per-theater average. Its domestic take thus far is $10.62 million.
On the platform front, The Imitation Game pulled a strong $31,567 from 4 locations yesterday. That represents a per-screen average of $7,892. The film's six-day total stands at $579,249.