Kansas City, Mo. -- AMC Entertainment Inc. (AMC), one of the world's largest theatrical exhibition and entertainment companies, announces the selection of Signal to Noise and RAPP as their agencies of record. Signal to Noise will serve as the agency responsible for digital marketing, while RAPP will focus on direct and relationship marketing activities.
"I'm excited to be adding Signal to Noise and RAPP to the AMC team to help us fulfill our vision of delivering the ultimate guest experience," said Stephen Colanero, executive vice president and chief marketing officer, AMC. "They both represent innovative thinking and expertise, especially given the constant change in consumer behavior with the adoption of digital technology. Our guests will be delighted with the changes we will be introducing together."
AMC has a rich legacy of innovations from introducing the first multiplex theatre to in-theatre dining and amenities for guests with special needs. AMC's core values of excellence and superior service are all directed at an enhanced guest experience.
Signal to Noise is tasked with further enhancing the guest experience through digital channels. "We are thrilled to have AMC join our roster as the first new client since recently launching as Signal to Noise," said Jordan Warren, president and chief executive officer, Signal to Noise. "The company's progressive approach is absolutely what's needed, given the rapid changes in the entertainment industry. AMC recognizes that digital technology can fundamentally change the guest experience and their relationship with AMC. We look forward to helping AMC do just that."
RAPP will focus on developing deeper relationships between AMC and their guests. "AMC is well known for their pioneering leadership in the entertainment space and we're excited to work with them," said Tracey Brown, managing director, RAPP Dallas. "Creating deeper, more meaningful relationships with their guests is about reaching them on an emotional level, well before they enter the theatre and beyond. Innovation and creativity combined with our data and today's technology will be the winning ticket."
The agencies were selected from candidates in a competitive review process.