Kansas City, Mo. -- AMC Entertainment Inc. (AMC), one of the world's largest theatrical exhibition and entertainment companies, announces the selection of Signal to Noise and RAPP as their agencies of record. Signal to Noise will serve as the agency responsible for digital marketing, while RAPP will focus on direct and relationship marketing activities.

"I'm excited to be adding Signal to Noise and RAPP to the AMC team to help us fulfill our vision of delivering the ultimate guest experience," said Stephen Colanero, executive vice president and chief marketing officer, AMC. "They both represent innovative thinking and expertise, especially given the constant change in consumer behavior with the adoption of digital technology. Our guests will be delighted with the changes we will be introducing together."

AMC has a rich legacy of innovations from introducing the first multiplex theatre to in-theatre dining and amenities for guests with special needs. AMC's core values of excellence and superior service are all directed at an enhanced guest experience.

Signal to Noise is tasked with further enhancing the guest experience through digital channels. "We are thrilled to have AMC join our roster as the first new client since recently launching as Signal to Noise," said Jordan Warren, president and chief executive officer, Signal to Noise. "The company's progressive approach is absolutely what's needed, given the rapid changes in the entertainment industry. AMC recognizes that digital technology can fundamentally change the guest experience and their relationship with AMC. We look forward to helping AMC do just that."

RAPP will focus on developing deeper relationships between AMC and their guests. "AMC is well known for their pioneering leadership in the entertainment space and we're excited to work with them," said Tracey Brown, managing director, RAPP Dallas. "Creating deeper, more meaningful relationships with their guests is about reaching them on an emotional level, well before they enter the theatre and beyond. Innovation and creativity combined with our data and today's technology will be the winning ticket."

The agencies were selected from candidates in a competitive review process.


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CYPRESS, CA -- Christie®, a global leader in digital cinema, announced that one of the most celebrated audio post companies in North America, Todd-AO, has selected the Christie SolariaTM Series 4K-ready projectors as part of a complete digital cinema package that includes the Christie Cine-IPM image processor. Todd-AO, a division of CSS Studios, provides sound-related post-production services to the motion picture and television industries. The company, which selected the Christie CP2230 DLP Cinema® projector, operates three Todd-AO facility locations in the Los Angeles area. CSS Studios also operates a facility in New York, Sound One, where it plans to install an additional two projectors.

With top industry awards beginning as far back as the ground-breaking movie musical Oklahoma in 1955 to more recent projects, such as Inglourious Basterds and The Bourne Ultimatum, Todd-AO is introducing the Christie CP2230 digital projector for post production audio on one of its larger feature film mixing stages. One of the first projects to benefit from the installation of the CP2230 projector was this summer's The Sorcerer's Apprentice.

"As an independent post production facility, client perception and satisfaction are crucial," said Bill Johnston, Senior Vice President, Engineering, CSS Studios, Todd-AO's parent company. "Across-the-board equipment compatibility is critical in post production work. We selected Christie projectors because they are the de facto standard. We work very closely with picture editorial and post production colorists, all of whom have wholly embraced our choice."

Johnston noted that, with 4K resolution moving toward the industry standard, it was extremely important for the projectors to provide 4K upgrade-ability, in addition to full 3D capabilities. Christie projectors met all the criteria, as well as providing compatibility with the widest range of sources.

"The Christie CP2230, coupled with the Cine-IPM, is simple to operate and easy to adjust. We are often switching between various Standard Definition and High Definition video formats during any given day, and the projector makes this task relatively simple," said Johnston. "The entire process of working with Christie was smooth. The Christie staff worked with our integrator to meet our specifications, and helped make the purchase and installation quick and easy.

"CSS Studios and Todd-AO are home to some of the most talented and creative people in the industry," said Craig Sholder, Vice President of Entertainment Solutions at Christie. "As the first post production studio to embrace the new Christie Solaria Series 4K-ready projectors, CSS Studios continues to prove their reputation as innovators, with state-of-the-art technology that is always ahead of the curve."

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christianslater.pngSource: Variety

Christian Slater will star in Playback, an indie horror flick from producers John M. Bennett and Lawrence Robbins. The film follows a cop who uncovers a dark secret in a small town. Michael A. Nickles will serve as writer/director.

Slater has been maintaining steady work in television and the indie film circuit over the last several years. His most recent TV gig was on The Forgotten.

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afterlifeprediction.pngAccording to Sony, Resident Evil: Afterlife was able to rake in a staggering $45.5 million internationally this weekend. Japan was the strongest territory with $14.5 million followed by Russia with $9.5 million and Spain with $3.4 million. The opening was more than twice as strong as Resident Evil: Extinction's overseas bow in 2007.

Resident Evil: Afterlife now boasts an estimated worldwide haul of $73.2 million.

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