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By Alex Edghill

50 Shades Of Grey led all tracked films last week in Facebook like increases for the second week in a row. Yes it was a relatively slow week but 50 Shades' repeat on top of the list was impressive all the same. Yes the buzz surrounding this second trailer might have been lower in general than the first but lets not lose sight of the fact that it has one of the highest like totals for a film prior to release, book adaptation or otherwise. The Hunger Games for instance had less than 1 million likes this same distance from release.

Jurassic World started to show signs of life yesterday after a teaser to its first trailer made its way online. With the full trailer expected online on Thursday I wouldn't be surprised to see this leading the list this time next week. Well, that is if it can make it past Star Wars: The Force Awakens which also unveils its trailer on Thanksgiving day.

The Divergent Series: Insurgent released its first trailer back on November 12th but really has not made much waves at all on Facebook. It has seen a rise of just over 50k likes in the two weeks since then which is pretty paltry, especially for a sequel to such a well received film. Someone over at Summit better had pay some more attention to engaging Facebook audiences because its lagging to say the least.

Facebook Top 15 Movies by Like Increase for the Week Ending Sunday November 23rd

Rank Release Movie Likes Previous Change % Change
1 02/13/15 Fifty Shades of Grey 6,613,559 6,447,534 166,025 2.58%
2 04/03/15 Furious 7 53,938,707 53,844,498 94,209 0.17%
3 07/10/15 Minions 27,175,646 27,095,018 80,628 0.30%
4 06/12/15 Jurassic World 4,843,203 4,765,061 78,142 1.64%
5 05/01/15 Avengers: Age of Ultron 12,491,377 12,426,188 65,189 0.52%
6 06/26/15 Ted 2 20,780,851 20,728,051 52,800 0.25%
7 11/26/14 Penguins of Madagascar 3,335,981 3,283,887 52,094 1.59%
8 12/17/14 The Hobbit: The Battle of the Five Armies 14,253,174 14,221,981 31,193 0.22%
9 03/20/15 The Divergent Series: Insurgent 3,810,378 3,783,546 26,832 0.71%
10 03/25/16 Batman V Superman: Dawn of Justice 3,604,896 3,583,075 21,821 0.61%
11 12/18/15 Star Wars: The Force Awakens 12,916,499 12,898,530 17,969 0.14%
12 01/16/15 Paddington 426,579 408,904 17,675 4.32%
13 12/25/14 Into the Woods 109,462 98,561 10,901 11.06%
14 12/19/14 Annie (2014) 229,979 220,039 9,940 4.52%
15 12/12/14 Exodus: Gods and Kings 109,352 100,016 9,336 9.33%

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By Daniel Garris

Lionsgate's The Hunger Games: Mockingjay - Part 1 registered the largest opening weekend of 2014 with $121.898 million this weekend. However, the third installment of the blockbuster franchise starring Jennifer Lawrence debuted a significant 23 percent below the $158.07 million start of last year's Catching Fire and 20 percent below the $152.54 million start of 2012's The Hunger Games. While Mockingjay - Part 1 had been largely expected to open below Catching Fire due in part to not having an IMAX boost this time around, the degree of the drop-off from Catching Fire was certainly unexpected.

With that said, it should be noted that in addition to easily generating the largest opening weekend of 2014 (the previous high being the $100.04 million start of Transformers: Age of Extinction), Mockingjay - Part 1 also claimed the sixth largest opening weekend ever for the month of November and the 15th largest opening weekend of all-time (without adjusting for ticket price inflation). Those are still impressive accomplishments, especially without the aid of either 3D or IMAX sales.

Mockingjay - Part 1 opened with $55.14 million on Friday, which included $17.0 million from Thursday night shows. The film declined 26 percent on Saturday to gross $40.91 million and fell 37 percent on Sunday to gross $25.85 million. That placed the film's opening weekend to Friday ratio at 2.21 to 1, which was just below the 2.21 to 1 ratio of Catching Fire. The ratio suggests that Mockingjay - Part 1 will likely display similar holding power to that of Catching Fire, though Mockingjay - Part 1 could potentially hold up slightly better due in part from having opened significantly lower and in part from not having to face competition from Frozen. Mockingjay - Part 1 received an A- rating on CinemaScore.

Disney's Big Hero 6 took in $20.12 million to remain in second place. The 3D computer animated film from Walt Disney Animation Studios was down 42 percent from last weekend. Even though Mockingjay - Part 1 didn't pack the same punch as Catching Fire did last year, it still had a clear effect on holdovers, as percentage declines from last weekend were significant in general. Big Hero 6 has grossed $135.75 million through 17 days of release. That places the film 11.5 percent ahead of the $121.75 million 17-day take of 2012's Wreck-It Ralph (which fell 44 percent in its third weekend to gross $18.58 million). While it will face new direct competition from Fox's Penguins of Madagascar beginning on Wednesday, Big Hero 6 is likely to hold up nicely over Thanksgiving weekend thanks in part to strong word of mouth and in part based on historical trends for family fare over the Thanksgiving frame.

It was a fairly close race for third place this weekend between Paramount's Interstellar and Universal's Dumb and Dumber To. With $15.34 million, Interstellar topped Dumb and Dumber To by an estimated $1.26 million for the frame. Interstellar was down a significant 46 percent from last weekend, as despite continued IMAX shows, the Christopher Nolan directed sci-fi film still took a hit from Mockingjay - Part 1. Interstellar continues to perform below expectations with $120.93 million after 17 days of wide release. The film is also falling further and further behind the pace of last year's Gravity, as it is now running 29 percent behind the $169.56 million 17-day take of Gravity (which fell just 31 percent in its third weekend to gross $30.03 million). While Interstellar could experience stronger than usual stabilization over the next two weeks, the film will be facing very direct competition from both Fox's Exodus: Gods and Kings and Warner's The Hobbit: The Battle of the Five Armies in December.

On the heels of last weekend's stronger than expected first place debut, Dumb and Dumber To fell three spots and a massive 61 percent from last weekend to land in fourth with $14.08 million. A fan-driven opening weekend performance combined with poor critical reviews and lackluster word of mouth among moviegoers (not to mention the added presence of Mockingjay - Part 1) clearly helped lead to a hefty second weekend decline for the long-awaited comedy sequel starring Jim Carrey and Jeff Daniels. Despite the second weekend decline, Dumb and Dumber To is running in line with expectations at this point with a very solid ten-day take of $57.73 million. However, the film has now fallen 6 percent behind the $61.57 million ten-day pace of last year's Jackass Presents: Bad Grandpa (which fell just 38 percent in its second weekend to gross $20.01 million).

On the limited front, Focus' The Theory of Everything expanded nicely with $1.51 million from 140 locations. That placed the James Marsh directed awards season hopeful in tenth place among all films and gave the film a per-location average of $10,798 for the frame. The Theory of Everything has grossed $2.81 million through 17 days of platform release and will continue its expansion over the upcoming Thanksgiving frame.

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mockingjay_still_a.jpgThe Hunger Games: Mockingjay - Part 1 posted the biggest opening weekend of the year in North America, following up its hot start domestically with a $152 million haul from 85 overseas markets. This marks the biggest day-and-date release of the year and Lionsgate's widest release of all time. The UK leads the international push with $19.9 million, followed by $13.7 million from Germany, and $12.1 million from Mexico. Other top markets include $11.1 million from Russia, $10.5 million from France, and a $10.1 million debut from Australia. The film took in a total of $275 million worldwide from its day-and-date debut.

Interstellar posted a $70 million haul from around 17,560 screens across 64 territories this weekend. The film has now grossed an overseas total of $329 million. IMAX has contributed more than 10% of that figure, with overseas screenings in the large format accounting for $38.7 million. China continues to lead all overseas markets with an $82.3 million market total. Interstellar has grossed $449.7 million worldwide. 

The Penguins of Madagascar will expand to 40 overseas markets next weekend but has already enjoyed a $23 million head start after two successful weekends in China. The animated film held on well in its first hold-over frame, dropping 20% from its opening weekend to gross $8.7 million. The Penguins finished the weekend in third place behind Interstellar and local hit Rise of the Legend.

Big Hero 6 didn't see any new openings this weekend but hung on to a $7 million overseas haul from 23 territories in its fifth weekend of release. The film has already become the largest Disney/Pixar release of all-time in the Philippines, Indonesia and Vietnam. Russia continues to lead the early overseas charge for Baymax and co. with a $19.5 million cume, Mexico comes second with $9.9 million. The film has grossed $185.2 million worldwide with Italy, Spain, and Japan lined up for release from December 18-20.

Gone Girl earned $2.38 million from 31 markets over the weekend. The thriller from director David Fincher has now grossed a total of $171.4 million overseas and $328.2 million globally.

A #2 opening weekend in Venezuela worth $740k combined with a strong hold in Brazil ($646k) to help Dracula Untold gross $2.1 million from 55 territories over the weekend. The film has grossed $156.7 million overseas and $211.6 million globally.

 

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interstellarstill2.pngInterstellar collected $70 million from 17,560 screens across 64 territories over the weekend. IMAX continued bringing in strong results overseas, contributing $38.7 million of the current $329 million overseas come. The film is currently tracking 13% ahead of Gravity and 10% ahead of Inception at the same point in release.

Japan was the last market to release Interstellar and the wait was worth it after the film opened to $1.9 million from 515 screens to top the weekend chart.

Interstellar kept the top spot in China after taking 40% of the market share of the top 5 films in release with a $30.6 million haul from 7,004 screens. That puts the first hold-over weekend only 26% from the opening weekend numbers. Chinese cume currently stands at $82.3 million.


South Korea kept the #1 spot for the third consecutive weekend after grossing $10.4 million on 1,127 screens. This makes Interstellar WB's highest grossing film of all time in the market with $50.5 million.

UK earned $2.9 million from 706 screens, bringing the market cume up to $25.2 million. Germany added $2.4 million from 626 screens to take second place in the market and finish its third frame with a $13.3 million cume.

France also took second place in its third weekend with $2.4 million from 678 screens. The film has grossed a total of $16.5 million in the market. Russia finished its third frame with $2 million from 945 screens, also in second place, and is currently reporting a $21.2 million cume.

Other top earners include:

Australia: $1.9 million from its third weekend for a second place finish and $11.3 million cume.

Italy: $1.6 million from 465 screens, $10.4 million cume. 

Spain: $1.1 million from its third weekend at 484 screens, a second place finish for a $7.6 million cume.

Brazil: $927k over its third weekend from 336 screens, for a cume of $5.3 million.

Mexico: $781k from 650 screens in its third weekend. Cume stands at $7.4 million.

 

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mockingjaypart1.pngA $275 million day-and-date debut across 85 overseas territories puts The Hunger Games: Mockingjay - Part 1 as a frontrunner for one of the biggest films of 2014. The release across 17,000 screens around the world makes it the biggest day-and-date release of the year and the widest in Lionsgate history.

The film's $152 million overseas haul from 85 territories surpasses Catching Fire by 4%. Leading the charge is the UK, where the film is poised to take the biggest opening weekend of the year after a $19.9 million debut. Germany will likely hold the same title after a 9% bump in business over Catching Fire saw Mockingjay- Part 1 take $13.7 million. Russia ($11.1M), France ($10.5M), and Australia ($10.1M) also posted impressive results.

Mexico and Brazil combined for a strong showing in Latin America. The film took $12.1 million from Mexico, where it claimed 70% of the market share. Brazil wasn't far behind with $8.8 million and 60% of the market share. Elsewhere, Mockingjay - Part 1 scored a $9 million debut across Scandinavia, while tricky markets like Italy and Spain earned $5.3 and $5.2 million respectively.

Other top contributors include:

South Korea: $3.5M
Philippines: $3.1M
Netherlands: $2.4M
Middle East: $2.2M
Switzerland: $2.1M
Belgium: $2M
Argentina: $1.9M
Thailand: $1.7M
Taiwan: $1.7M
New Zealand: $1.7M
Austria: $1.6M
Poland: $1.5M
Colombia: $1.5M
Hong Kong: $1.3M

 

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