Basingstoke, 22nd June 2015 - Join Sony Digital Cinema 4K in Barcelona (22-25 June) and discover how we're bringing the best-looking 4K pictures to even wider audiences.
At CineEurope we are giving visitors the chance to experience the unbeatable clarity and contrast of Sony 4K. Throughout the show we're running ‘see for yourself' demonstrations, highlighting the key role of projector contrast in creating impactful images. The difference is clear: higher brightness levels alone can't outshine the immersive contrast, clarity and detail that only Sony 4K delivers.
CineEurope delegates can also take a break from their busy Barcelona schedules at our chill-out room in Room 133 on Level 1. It's the perfect place to unwind with a drink and get hands-on with Sony's latest 4K consumer products.
New 4K Projection System for large screens
Shown for the first time in Europe, our brand-new SRX-R515DS 4K System brings class-leading Sony picture quality to large cinema screens. The SRX-R515DS combines two DCI-compliant SRX-R515 projectors, delivering reference light levels on screens up to 19.5m for 14ft-L on white screen with 1.8 gain, or 3D on screens as large as 23m/75 feet for 4.5ft-L on silver screen with 2.4 gain (installation conditions dependent) with industry-leading 8000:1 contrast ratio. More reliable and cost-effective than conventional xenon lamp sources, Sony's efficient HPM multi-lamp array helps ensure show continuity while minimising maintenance requirements and costly downtime.
The matched pair of projectors can be operated either side-by-side or stacked vertically to suit any projection booth. Set-up is quick and easy, using the included auto alignment system that ensures accurately-calibrated images across the whole cinema screen.
Managed Services make 4K even more accessible
Visitors to CineEurope can learn more about Managed Services from Sony Digital Cinema 4K - the more flexible, affordable way to bring audiences the best-possible 4K pictures, today and tomorrow. Appealing to large operators and independents, Managed Services gives cinemas access to the latest 4K projection technology from Sony at a fixed monthly cost, with maintenance and technical support included. Reducing uncertainty and upfront capex while boosting peace of mind, Managed Services are equally suited to cinemas replacing their aging first-generation projectors or screens going digital for the first time.
"As VPF programmes come to an end, cinema owners need two things: the knowledge that their projection equipment consistently offers an excellent visual experience and screen uptime, and a business model that lets them invest in making every visit special for cinemagoers" says David McIntosh, Vice President, Sony Digital Cinema 4K Solutions for Europe and the Americas. "With Managed Services, we're giving cinemas the opportunity to build a sustainable business, with the peace of mind and freedom to focus on their customers".
Leading the way in Event Cinema
Projected in Sony 4K for an unforgettable experience, the fast-growing Event Cinema market is attracting new audiences with a revenue-boosting blend of live and recorded events to suit every screen owner.
In February 2015, Sony Digital Cinema 4K announced a ground-breaking initiative with the National Theatre and Vue Entertainment to screen four NT Live stage productions in detail-packed 4K. The first of these - Behind the Beautiful Forevers - was recorded in March and screened as a series of exclusive 4K presentations across Vue's 83-site estate.
Details of the next 4K productions covered by this historic agreement will be confirmed during the ECA (Event Cinema Association) hosted panel discussion: "Event Cinema- Taking Stock and Looking Forward", which takes place at CineEurope on the tradeshow floor, 4pm on Tuesday 23rd June. Addressing the session will be Emma Keith, National Theatre Live and Johnny Carr, Vue Entertainment. They'll be discussing the recording of Behind the Beautiful Forevers - and outlining more exciting technical developments for the upcoming shows - with John Bullen, VPF and Content Manager for Sony 4K Digital Cinema (Europe).
"It's great to be back at CineEurope once more", says David McIntosh. "Since we last came to Barcelona a year ago, Sony Digital Cinema 4K has successfully implemented a unified new global business structure. Today we're seeing this pay dividends with an improved service for our exhibition customers, significant business wins across Europe and beyond - and a further strengthening in our product offering, with industry-leading 4K solutions for cinemas of every size."
Sony 4K Digital Cinema is a proud sponsor of CineEurope 2015.