Dolby Cinema arrives at Cineplexx this year with Dolby Vision laser projection and award-winning Dolby Atmos sound
San Francisco & Vienna - July 21, 2015-Cineplexx and Dolby Laboratories, Inc. (NYSE: DLB) today announced that they will open six Dolby CinemaTM locations in Austria. Dolby Cinema offers a premium cinema experience for moviegoers and combines spectacular Dolby VisionTM laser projection and Dolby Atmos® sound technologies with inspired design, making every visit to the cinema a completely captivating event.
Cineplexx will open two Dolby Cinema sites later this year, with the first to be located in Linz. Additional Dolby Cinema sites are planned to open at major Cineplexx locations across Austria in 2016 and 2017.
"We are very pleased about this collaboration with Dolby," said Christian Langhammer, CEO, Cineplexx Austria. "Cineplexx will be the first cinema chain in the German-speaking region to offer Dolby Cinema. With this groundbreaking cinema innovation, we will boost the moviegoing experience to the next level: Dolby Vision laser projection together with Dolby Atmos sound-the best cinema experience of all time."
"Dolby Cinema delivers an unforgettable cinema experience with spectacular images and breathtaking sound," said Doug Darrow, Senior Vice President, Cinema Business Group, Dolby Laboratories. "Dolby Cinema at Cineplexx will make every visit to the cinema a unique and captivating event, transporting moviegoers in Austria into the story and giving them the ultimate cinema experience."
Dolby Cinema features the Dolby Vision projection system, which uses state-of-the-art optics and image processing to deliver high dynamic range with enhanced color technology and a contrast ratio that far exceeds that of any other image technology on the market today. The result is a richer, more detailed viewing experience that delivers strikingly vivid and realistic images and makes viewers feel like they are in the movie's world.
Dolby Cinema also includes the award-winning Dolby® sound technology, Dolby Atmos, which moves audio around the theatre, even overhead, with amazing richness and depth. The combination of Dolby technology with the design and comfort of the Dolby Cinema at Cineplexx will make audiences feel closer to the onscreen action than ever before.