New York, NY -- Screenvision, the leading innovator in cinema advertising, has partnered with humorist and New Orleans resident Harry Shearer to present the national one-day release of the feature-length documentary The Big Uneasy on August 30.
The Big Uneasy, marking the fifth anniversary of the flooding of New Orleans, follows Shearer as he speaks to insiders who reveal the shocking story of what went wrong during Hurricane Katrina. The documentary touches on important points such as how this disaster could have been prevented, and how some of the same flawed methods responsible for the levee failure during Katrina are being used to rebuild the system expected to protect New Orleans from future peril. These experts include Robert Bea, a renowned engineering professor at the University of California at Berkeley, Ivor van Heerden, formerly of Louisiana State University's Hurricane Center (which has since been shut down), and Maria Garzino, an Army Corps of Engineers whistle blower who was named Public Servant of the Year in 2009.
Screenvision's Programming Services division will make the documentary available to its exhibitor partners on August 30 for a limited, one-day on-screen engagement at more than 125 theaters across the country including the key DMAs of New Orleans, New York, Chicago, San Francisco, Los Angeles and Dallas. The Big Uneasy will be distributed through Screenvision's hi-definition digital network, providing a high quality and cost-effective way to reach the desired locations.
"The Big Uneasy is an incredible documentary that touches the hearts of all Americans and we look forward to working with Mr. Shearer to promote and deliver the film to moviegoers," said Darryl Schaffer, Executive Vice President, Exhibitor Relations, Screenvision.
The Programming Services division was launched in 2007 to enable exhibitors to attract additional audiences during off-peak movie timeframes. Screenvision's exclusive cinema experience with Dr. Wayne Dyer, the "Father of Inspiration" and its release of the independent film "The Lottery" are examples of recent successes coming out of Screenvision's alternative programming division.
"While in London last year, I was watching a webcast of President Obama speaking at a town hall in New Orleans," said Shearer. "He said the damage from Katrina was not just because of a natural disaster, but because the government was not properly prepared and didn't provide an adequate response. Clearly the latter part of his sentence referred to the post-flood answer, meaning that the President was calling the flood itself a ‘natural disaster,' a canard which two independent forensic engineering reports had long since disproved. I decided then that someone should do a feature film about this, and that someone was going to be me."
The Big Uneasy is Shearer's first documentary. He has experienced success over the last twenty years as the voice of numerous characters on The Simpsons and has appeared in such films as This is Spinal Tap, A Mighty Wind, and For Your Consideration. The film is produced by Karen Murphy (Drugstore Cowboy, Best in Show) and Christine O'Malley (Wordplay, I.O.U.S.A.). Cinematography is by Arlene Nelson (A Mighty Wind, The Brothers Warner) and editing by Tom Roche (Unwigged & Unplugged Live).