CINEASIA, Hong Kong -- GDC Technology ("GDC"), a world leading digital cinema solution provider, is pleased to announce today the signing of a repeat order to supply digital cinema servers for Zhejiang Hengdian Cinema ("Hengdian Cinema"), a subsidiary of Zhejiang Hengdian Group. The contract involves the installation of 200 units of GDC SX-2000A digital cinema server incorporated with integrated media block ("IMB") into the cinemas of Hengdian Cinema throughout China, and work has started in September 2010.
Zhejiang Hengdian Group, the largest private enterprise in China's movie & TV entertainment industry, established its wholly owned subsidiary Hengdian Cinema in 2009 to venture into the cinema exhibition business. After two years of rapid growth, Hengdian Cinema's box-office takings reached 80 million RMB in 2009 and achieved 16th rank in China. With an aim to provide moviegoers the best possible cinematic experience, all new cinemas of Hengdian Cinema are of 5-star standard and are fully equipped with world-leading state-of-the-art audio-visual facilities and digital cinema systems. Hengdian Cinema plans to invest around 3-6 billion RMB to add 300-500 premier cinemas in the next 5-10 years; this will further increase Hengdain Cinema's market share as well as its social impact, and build Hengdian Cinema into a leading brand in China.
"Since signing the first contract with GDC in 2009 for the supply of 120 units of digital cinema server, Hengdian Cinema has been working closely with GDC and we have been extremely pleased with GDC's products and services," said Mr. Xu Tianfu, General Manager of Zhejiang Hengdian Movie & TV Entertainment Co., Ltd. "GDC is excellent in its quality products and reliable technical support, and its forward-looking digital cinema solution is one that is adaptive to the ever-changing digital cinema landscape. GDC has won the trust of Hengdian Cinema and it is the clear choice for our latest deployment program involving 200 digital cinema servers."
"We are delighted to see Hengdian Cinema achieve such remarkable growth and success in China's cinema exhibition market," said Dr Man-Nang Chong, founder and CEO of GDC Technology Ltd. "Their recognition and trust in GDC's products and services are most rewarding. We feel honored to be the exclusive server supplier for Hengdian Cinema in their next phase of expansion."