tg.pngSANTA MONICA, CA - Feb. 19, 2015 - IMAX Corporation (NYSE: IMAX) today announced that Paramount Pictures and Skydance Production's release of Terminator Genisys, the reset of the blockbuster franchise, starring Arnold Schwarzenegger, Jason Clarke, Emilia Clarke and Jai Courtney, will be digitally re-mastered into the immersive IMAX® 3D format and released into IMAX® theatres by Paramount Pictures worldwide starting July 1.

Terminator Genisys is directed by Alan Taylor (Thor: The Dark World) and is produced by David Ellison and Dana Goldberg of Skydance Productions. The screenplay is by Laeta Kalorgridis (Avatar, Shutter Island) & Patrick Lussier (Drive Angry). The film also stars J. K. Simmons, Dayo Okeniyi, Matthew Smith, Courtney B. Vance and Byung-Hun Lee.

"This film marks IMAX's first foray into the Terminator franchise and we're thrilled to be a part of it and team up once again with Alan Taylor and our friends at Paramount Pictures and Skydance Productions," said Greg Foster, Senior Executive Vice President, IMAX Corp. and CEO of IMAX Entertainment. "We believe it's going to be a gangbusters summer at the movies next year, and Terminator Genisys is sure to be one of the season's most anticipated movies for IMAX fans worldwide."

"We are so proud of the world we have built in Terminator Genisys and are thrilled that audiences will be able to experience the film in IMAX and IMAX 3D," said Ellison. "The IMAX experience is the most immersive film experience in the world, and I am thrilled that fans of the franchise and newcomers alike will be able to experience the film in this premium format."

The IMAX® 3D release of Terminator Genisys will be digitally re-mastered into the image and sound quality of The IMAX Experience® with proprietary IMAX DMR® (Digital Re-mastering) technology. The crystal-clear images, coupled with IMAX's customized theatre geometry and powerful digital audio, create a unique environment that will make audiences feel as if they are in the movie.

To learn more about Terminator Genisys visit the studio's Official website:

About Paramount Pictures Corporation
Paramount Pictures Corporation (PPC), a global producer and distributor of filmed entertainment, is a unit of Viacom (NASDAQ: VIAB, VIA), a leading content company with prominent and respected film, television and digital entertainment brands. Paramount controls a collection of some of the most powerful brands in filmed entertainment, including Paramount Pictures, Paramount Animation, Paramount Television, Paramount Vantage, Paramount Classics, Insurge Pictures, MTV Films, and Nickelodeon Movies. PPC operations also include Paramount Home Media Distribution, Paramount Pictures International, Paramount Licensing Inc., and Paramount Studio Group.

About Skydance Productions
Skydance Productions tells big stories and creates immersive worlds, producing narratives that span film, television, games and more. Skydance is currently in post-production on a reset of the TERMINATOR franchise, TERMINATOR GENISYS, to be released on July 1, 2015. The company is also in production on MISSION: IMPOSSIBLE 5, the latest installment in the highly successful franchise starring Tom Cruise with Chris McQuarrie directing. Additionally, Skydance is currently in production on the disaster film GEOSTORM written by Dean Devlin and Paul Guyot with Devlin also directing. Skydance will next begin production on STAR TREK 3, the third installment in the JJ Abrams franchise. Currently in development is AFRICA, a sweeping epic about paleo-anthropologist Richard Leakey's battle with ivory poachers that threaten the existence of the African elephant population and the very soul of Africa. Angelina Jolie is attached to direct the film based on Eric Roth's screenplay. Skydance's recent releases include JACK RYAN: SHADOW RECRUIT, from director Kenneth Branagh and starring Chris Pine; WORLD WAR Z, starring Brad Pitt and directed by Marc Forster; STAR TREK: INTO DARKNESS, directed by J.J. Abrams and starring Chris Pine and Zachary Quinto; and G.I. JOE: RETALIATION, directed by Jon M. Chu and starring Bruce Willis, Channing Tatum and Dwayne Johnson. Skydance's previous projects include Christopher McQuarrie's JACK REACHER, starring Tom Cruise; MISSION: IMPOSSIBLE - GHOST PROTOCOL, starring Tom Cruise and Jeremy Renner; and the award-winning Coen Brothers film TRUE GRIT, starring Jeff Bridges and Matt Damon.

About IMAX Corporation
IMAX, an innovator in entertainment technology, combines proprietary software, architecture and equipment to create experiences that take you beyond the edge of your seat to a world you've never imagined. Top filmmakers and studios are utilizing IMAX theatres to connect with audiences in extraordinary ways, and, as such, IMAX's network is among the most important and successful theatrical distribution platforms for major event films around the globe.

IMAX is headquartered in New York, Toronto and Los Angeles, with offices in London, Tokyo, Shanghai and Beijing. As of Dec. 31, 2014, there were 934 IMAX theaters (809 commercial multiplexes, 19 commercial destinations and 106 institutions) in 62 countries.

IMAX®, IMAX® 3D, IMAX DMR®, Experience It In IMAX®, An IMAX 3D Experience®, The IMAX Experience® and IMAX Is Believing® are trademarks of IMAX Corporation. More information about the Company can be found at You may also connect with IMAX on Facebook (, Twitter ( and YouTube (


Read more


Fifty Shades of Grey is now a $300 million worldwide hit. The film hit the global box office milestone this week after adding $209 million from overseas sales to its $102.7 million domestic tally. The worldwide total of the erotic thriller stands at $311.7 million going into the weekend.

Universal issued a press release stating the following overseas box office milestones:

Fifty Shades of Grey opened No. 1 in 54 territories.

  • It is the biggest opening weekend for all films (all time) in 13 territories: Croatia, Czech Republic, Hungary, Latvia, Lithuania, Paraguay, Poland, Slovakia, Slovenia, South Africa, Ukraine, Uruguay and Venezuela. 
  • Fifty Shades of Grey is Universal's biggest opening weekend of all time in 35 markets. 
  • It is the biggest opening weekend for an R-rated (or its international equivalent) film in 42 territories. 
  • The film grossed $55M on Saturday (2/14) and set the record as Universal's highest grossing day ever. 
  • This is Universal's second biggest international weekend behind Fast & Furious 6 with $161.3M. 
  • It is the biggest opening weekend for an R-rated film internationally, beating the previous record holder, The Matrix Revolutions ($117M) and other films such as 300: Rise of an Empire ($89M), Hangover 2 ($60.3M) and Sex and the City ($59M).



Read more


By Daniel Garris

Universal's Fifty Shades of Grey took in $5.49 million to claim first place at the daily box office on Tuesday. After leading the daily box office during its first three days, the highly anticipated erotic romantic drama had fallen to second place on Presidents Day. Fifty Shades of Grey was down 30 percent from Monday, which represented one of the day's stronger daily percentage holds among wide releases. The film has grossed an impressive $98.49 million in just five days and is set to surpass the $100 million mark today. Fifty Shades of Grey is currently running 50 percent ahead of the $65.82 million five-day start of 2010's Valentine's Day.

Fox's Kingsman: The Secret Service was up one spot from Monday to place in second on Tuesday with $3.28 million. The Matthew Vaughn directed graphic novel adaptation starring Colin Firth was down 41 percent from Monday. Kingsman continues to exceed expectations with a five-day start of $45.04 million. That places the film 97 percent ahead of the $22.88 million five-day take of 2010's Kick-Ass.

The SpongeBob Movie: Sponge Out of Water was down two spots from Monday to land in third with $2.74 million. The successful 3D animated film from Paramount was down 68 percent from Monday and up 20 percent over last Tuesday, thanks in part to some schools being out on break this week. The SpongeBob Movie continues to perform stronger than expected with $105.88 million in twelve days.

Warner's American Sniper took fourth place with $1.28 million. The Clint Eastwood directed blockbuster starring Bradley Cooper was down 46 percent from Monday and down 28 percent from last Tuesday. American Sniper is currently the third highest grossing release of 2014 domestically with $307.76 million after 33 days of wide release.

Fellow Warner Bros. release Jupiter Ascending rounded out Tuesday's top five with $0.807 million. The expensive 3D sci-fi film from The Wachowskis was down 46 percent from Monday and down a sizable 47 percent from last Tuesday. The twelve-day total for Jupiter Ascending stands at a very disappointing, but largely expected, $34.68 million.

Read more


By Daniel Garris

Universal's Fifty Shades of Grey lived up to the hype at the box office this weekend with a four day-day holiday start of $93.01 million. The highly anticipated erotic romantic drama opened in line with its massive (and wide-ranging) pre-release expectations, which had surged in the weeks leading up to the film's release due in part to extremely strong pre-sales. Fifty Shades of Grey seized control of the record for the largest four-day Presidents Day weekend debut of all time; as it outpaced the $63.14 million four-day start of 2010's Valentine's Day by a very impressive 47 percent.

With a three-day start of $85.17 million, Fifty Shades of Grey also claimed the largest opening weekend ever for the month of February (without adjusting for ticket price inflation). The previous record holder was 2004's The Passion of the Christ, which opened with $83.85 million back in 2004. Fifty Shades of Grey also claimed the fourth largest R-rated three-day opening weekend of all-time (behind only 2003's The Matrix Reloaded, last month's debut of American Sniper and 2011's The Hangover Part II).

The four-day to three-day ratio for Fifty Shades of Grey was just 1.09 to 1. It is possible that Fifty Shades of Grey may be quite front-loaded going forward, due in part to the opening weekend rush out of the film's pre-existing fanbase. The film's lackluster C+ CinemaScore rating and poor critical reviews aren't promising early signs either when it comes to long term holding power. The audience breakdown for Fifty Shades of Grey skewed heavily towards female moviegoers (68 percent) and towards moviegoers over the age of 25 (58 percent).

Fox's Kingsman: The Secret Service was off to a nice start of its own this weekend with a second place four-day take of $41.76 million. The Matthew Vaughn directed graphic novel adaptation starring Colin Firth exceeded expectations and likely received an added boost from serving as counter-programming for audiences not interested in Fifty Shades of Grey this weekend. Without adjusting for ticket price inflation, Kingsman claimed the seventh largest four-day Presidents Day weekend debut ever. Kingsman opened a very impressive 95 percent stronger than the $21.39 million four-day start of 2010's Kick-Ass.

Kingsman: The Secret Service took in $36.21 million over the three-day frame. That gave the film a four-day to three-day ratio of 1.15 to 1. Kingsman received a solid B+ rating on CinemaScore

After last weekend's stronger than expected debut, Paramount's The SpongeBob Movie: Sponge Out of Water fell two spots and 28 percent to claim third place over the four-day frame with $40.01 million. While The SpongeBob Movie experienced a significant second weekend decline for a family film over Presidents Day weekend, the film still continues to exceed expectations in a big way thanks to getting off to such a strong start last weekend. The SpongeBob Movie: Sponge Out of Water surpassed the $100 million mark on Monday and has grossed $103.14 million through eleven days of release. The three-day weekend take for The SpongeBob Movie was $31.46 million.

Warner's American Sniper placed in fourth with a four-day take of $18.78 million. In the process the Clint Eastwood directed blockbuster starring Bradley Cooper surpassed the $300 million mark this weekend; making it just the third release of 2014 to do so. American Sniper was down a healthy 19 percent from last weekend, as the film continues to hold up well. The film has grossed a massive $306.48 million after 32 days of wide release and remains on course to become the highest grossing release of 2014. American Sniper took in $16.41 million over the three-day frame.

Fellow Warner Bros. release Jupiter Ascending rounded out the weekend's top five with $10.76 million over the holiday frame. The expensive 3D sci-fi film from The Wachowskis starring Channing Tatum and Mila Kunis was down a sizable 41.5 percent from last weekend. Jupiter Ascending has grossed $33.88 million in eleven days, which is very disappointing with the film's price tag in mind. The film is currently running 9.5 percent ahead of the $30.95 million eleven-day take of 2008's Speed Racer. Jupiter Ascending grossed $9.25 million over the three-day frame.

Read more


By Alex Edghill

Straight Outta Compton led all 100+ upcoming wide release films on Facebook we track this past week with a very strong increase of 237,034 likes , almost three times its total like tally from last week. The main source of this movement was its first full trailer which dropped last week and brought the film to the attention of a lot more people. Fifty Shades Of Grey got 600k new likes over the past week with it being plastered across every entertainment headline and generating almost $100 million over its first 4 days. Of course not really a fair comparison since Grey already had over 8 million likes but still - this trailer brought a lot of new faces to the offering, and with over 350k likes 6 months from release for a new title this has a shot at 1 million: Compton is going to deliver huge in August with this type of response.

Second spot was taken by Pitch Perfect 2 with 121,273 new likes, again owing its bump to a new trailer. This isn't as big as the bump it received for trailer #1 (over 300k new likes) but hard to argue with a film franchise that has over 4.5 million likes for two films and a sub $100 million budget for both combined. Not often that is achieved unless something is in the horror genre. The Bellas are once again turning heads just like their first installment, they are most definitely not one-hit wonders.

Hot Tub Time Machine 2 made its highest appearance on the weekly new like list with 100,082 new fans. This was thanks to its ramped up pre-release marketing in general but also its NSFW music video - "You're A F&^*#$% Nerd" (no I'm not making that up) was a big hit on the interwebs. Creative marketing methods have a history of being well rewarded on social media and this is just the latest example. The first film tried its best to become a breakout success, and while social media embraced it it didn't perform as big at the box office as many might have hoped ($50 million domestically). It still secured enough profit to ensure a sequel where they hope fine-tuning their marketing efforts will actually allow it to hit paydirt. It opens this weekend.

Furious 7 and The DUFF round out the top 5 with 66,944 and 65,680 new likes respectively. Furious 7 is generally a lock for 50k new likes a week so this is hardly surprising, but this is the first time The DUFF has been anywhere near the top 5 since its Facebook page popped up. Marketing is stepping up for the film which is released this Friday, though I can't help but think that a film appealing to Twitter power users (teen girls) having only 233k total likes the week of its release is not going to turn too many heads on its opening. This one might be lucky to hit $6 million by Sunday.

Facebook Top 15 Movies by Like Increase for the last week Ending Sunday February 15th

Rank Release Movie Likes Previous Change % Change
1 08/14/15 Straight Outta Compton 358,980 121,946 237,034 194.38%
2 05/15/15 Pitch Perfect 2 4,596,538 4,475,265 121,273 2.71%
3 02/20/15 Hot Tub Time Machine 2 986,439 886,357 100,082 11.29%
4 04/03/15 Furious 7 54,841,186 54,774,242 66,944 0.12%
5 02/20/15 The DUFF 233,991 168,311 65,680 39.02%

Subscribe to Box Office for more social media insights/coverage.

Read more

Subscribe to Articles Feed