FORT LAUDERDALE, FL -- To continue their commitment to philanthropic efforts, Muvico Entertainment has introduced the Pink Popcorn Tub to support National Breast Cancer Awareness Month and Susan G. Komen For the Cure®. During the month of October, concession counters at all Muvico Theaters locations nationwide will feature the Pink Popcorn Tub as a menu option to moviegoers. Each time a purchase of the pink tub is made, Muvico Entertainment will donate 50 cents to the Susan G. Komen Foundation to assist in breast cancer research. Additionally, all patrons who purchase the Pink Popcorn tub will receive free refills as a "thank you" for their part in helping to raise funds for such a worthy cause.

"The scourge of breast cancer continues to claim the lives of thousands of wives, mothers, daughters, sisters and friends each year. We are very pleased to have the opportunity to work with Susan G. Komen for the Cure® in its efforts to find a cure." said Muvico Entertainment CEO Neil Bretan.


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Blue Valentine, the new drama starring Ryan Gosling and Michelle Williams, has been given an NC-17 rating by the MPAA. The Weinstein Company acquired the film at Sundance. The rating is reportedly the result of a sex scene that takes place in a hotel.

The film has been generating a decent amount of Oscar buzz for both Gosling and Williams, and now this controversy may help turn into more of a must-see flick.

BOXOFFICE's Ray Greene gave Blue Valentine 3 stars out of Sundance, writing that, "While this portrait of a shipwrecked marriage is both despairing and perhaps a bit slighter than it thinks it is, there isn't a false moment in it, and though it's hard to see the film finding much of a mainstream audience, as part of the impressive bodies of work both Williams and Gosling are compiling, it's a film that will surely stand."

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PARK RIDGE, N.J. -- National Amusements is adopting Sony Electronics' 4K digital cinema technology for the majority of its U.S. screens. The Massachusetts-based exhibitor is rolling out 304 Sony 4K systems across 24 locations, with the implementation scheduled for completion by summer 2011.

Continuing its role of offering exhibitors a complete turnkey solution, Sony's Digital Cinema Solutions group is working with National Amusements on every aspect of its 4K conversion. The exhibitor is implementing the 4K systems through Sony's virtual print fee business model as part of a long term lease. The agreement includes full maintenance, service and warranty support for National Amusements, allowing them to reduce their operating costs over the term of the agreement. Sony will also manage and support National Amusements' existing 2K systems currently installed across the circuit.

National Amusements chose the Sony 4K technology for its proven track record, its unprecedented resolution and image quality, flexibility and ability to keep its operation at the highest current technology standards. The exhibitor is also currently working with Sony to roll-out 53 4K systems in the U.K. and 32 4K systems in Argentina and Brazil, with ongoing negotiations to convert a significant number of additional screens in those countries throughout 2011.

"National Amusements is committed to enhancing its operations from the auditoriums to the lobby to the lounge areas," said Gary Johns, senior vice president of Sony's Digital Cinema Solutions business. "They are an extremely creative and innovative exhibitor, whose ultimate goal is to continually deliver an excellent customer experience. Sony's 4K technology offers real and proven benefits for exhibitors and their customers, and we're excited to be working with them as they move to the next level of their digital future."

As part of its ongoing digital conversion, National Amusements also plans to outfit approximately 40 percent of all its screens for 3D digital projection, combining Sony's single-projector 3D lens system with RealD® 3-D technology, to enable the highest-quality 2D and 3D digital projection.

National Amusements also has the ability to use the Sony 4K systems to present alternative content programming, which can offer a broad range of media and entertainment content such as sports, music, and gaming -- creating new business opportunities and expanding its program offerings for consumers.


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