London, 21 April 2015 - Cinema is set to become more personalised and engaging with the launch of CineCardz® - a revolutionary way for cinema-goers to send a unique, personalised message to someone special via the big screen. With CineCardz®, think greetings cards, think e-cards and now think bigger and better.
Cinema software company Arts Alliance Media and cinema innovation specialists Highlands Technologies Solutions have joined forces to launch CineCardz®, a product which allows cinema customers to book a personalised greeting for someone special in the audience to play out in front of a film screening of their choice. Arts Alliance Media will act as a worldwide partner for CineCardz®.
CineCardz® makes a visit to your cinema even more special, providing a unique offering that further enhances the customer experience. CineCardz® drives customer loyalty, increases frequency of cinema visits and increases incremental revenue. For the customer, they simply order a CineCardz® through the dedicated website as part of a standard ticket purchasing process. Customers can upload a message that is then converted to a 30-second animation DCP (Digital Cinema Package), sent electronically to the relevant cinema and automatically inserted into the right place in the pre-show playlist. One CineCardz® slot will be available for each scheduled screening at participating cinemas.
For exhibitors using Arts Alliance Media's Theatre Management System Screenwriter, there will be nothing to install but just an option to activate free of charge. For the others, exhibitors simply need to install an internet-connected CineCardz® box at each site. The box connects to the cinema server to manage insertion of the CineCardz® content into the playlist and to collect playback logs in order to confirm the screening. CineCardzTM operates on a revenue-share model, providing additional revenue to exhibitors as well as a more exciting experience for customers with no ongoing costs at all. The system uses a 2-step moderation process, first automated then validated by the exhibitor to ensure content matches exhibitor policy.
"We're really excited to launch CineCardz®, and can't wait to see it in action. Not only is it a new and unique feature for cinema customers to say I love you, congratulations, well done, happy mother's dayand many others, it's also very affordable and fun, adding excitement to the whole cinema experience." said Patrick Zucchetta, CEO of HTS.
John Aalbers, CEO of AAM added "We are big believers that the end to end cinema experience can and should be enhanced by making it more interactive with the aid of innovative software solutions. I am delighted to be partnering with HTS on something which is as fun as CineCardz® and at the same time creates new revenue streams for exhibitors. This is the beginning of some great, new things to come."
Participating exhibitors around the world are due to be announced shortly.
CineCardz® will be at CinemaCon booth no. 2406 as well as at Arts Alliance Media booth no. 2111 from 21 - 23 April.
About Arts Alliance Media
Arts Alliance Media (AAM) is a global leader in digital cinema software and services. We offer cutting-edge solutions in software as well as installation, maintenance and support across the cinema ecosystem.
AAM's software products include the SCREENWRITER Theatre Management System (TMS); PRODUCER - an enterprise TMS and content management system operating across the entire cinema circuit; LIFEGUARD - an enterprise system designed to monitor and manage hardware as well as power Network Operations Centres (NOCs); and ADFUSER - a campaign management tool to simplify cinema advertising and increase incremental revenues.
Our software touches over 25,000 screens worldwide across North America, Latin America, Europe, Africa, the Middle East and Asia Pacific while our NOC supports over 11,000 screens globally.
About Highlands Technologies Solutions
Founded in 2012, Highlands Technologies Solutions (HTS) is a spin-off of Doremi Technologies Europe, headquartered in Sophia Antipolis, France. HTS specializes in providing the cinema industry with new solutions that expand and leverage existing digital equipment.
HTS is targeting new trends and methods revealing the potential of the digital technology in commercial cinemas with solutions ranging from theater calibrations, measurements and high-end monitoring (Qalif solutions), to advanced digital signage with interactivity in the lobby and on the main screen (YouActive product line), and finally CineCardz® allowing the audience to address a special message to someone special on the big screen.