CENTENNIAL, Colo. and NEW YORK -- NCM Media Networks, a leading integrated media company reaching U.S. consumers in movie theaters, online and through mobile technology, and JAGTAG (www.jagtag.com), the U.S. leader in mobile 2D barcode advertising, have formed an exclusive strategic alliance to offer cinema advertisers a new way to interact with movie audiences using mobile devices.
Powered by JAGTAG mobile 2D barcodes, the new NCM Interactive Network mobile advertising option can instantly turn cinema-based promotional platforms - such as box office handouts, posters, counter cards, drink cups, popcorn bags and other display materials - into interactive and measurable digital media. By using a mobile phone to snap a photo of an item with a JAGTAG and sending it via text or email to the address provided, consumers can instantly receive an advertiser's videos, product information, music, mobile coupons and other engaging multimedia in return.
"We are always looking for new ways to create true 360-degree cinema advertising campaigns and help advertisers increase the effectiveness of their marketing programs in theaters," said Cliff Marks, NCM Media Networks' president of sales and marketing. "JAGTAG's unique way of immediately sharing compelling multimedia content with mobile users expands an advertisers' ability to engage audiences before, during and after the movie."
Unlike other 2D barcode technology, JAGTAG does not require an application download and works instantly on all camera phones and carriers in the United States to reach more than 90 percent of mobile users.
"Nearly 700 million people go to the movies at a theater in the NCM Cinema Network each year. Through this affiliation, we are able to offer advertisers the chance to initiate - and continue - a rewarding dialogue with mobile users who have expressly requested a conversation with the brand," said Ed Jordan, CEO of JAGTAG. "It's a unique opportunity for brands to share branded entertainment, for retailers to deliver geo-targeted promotions, and for all to acquire mobile CRM participants through off-line media in theaters."