ATLANTA - Allure Global Solutions, Inc. announces the completion of a full circuit roll out of its dynamic digital menu board solution for all MNM Theatres locations.
MNM Theatres wanted to leverage technology to update its theaters' look and to positively impact its customers. By utilizing Allure Global's digital menu board solution, they are able to draw more customers to the concession stands and increase per caps, all while leveraging an Interruptive Marketing strategy to maximize MNM Theatres' business objectives.
"The conversion process was totally handled by Allure Global from the procurement of equipment to the installation and design of the new digital menu boards," states Brad Beck, Vice President of Operations for MMM Theatres. "To say we are no less than 100% satisfied with Allure Global's services would be an understatement. Twenty-one weeks after the initial installation, we are currently tracking an increase in our concession net sales in the range of 5.95%. Initial data has shown our investment should completely pay for itself in one year or less. This combined with the aesthetics improvements and simple versatility of the digital menu boards has made our investment an
"We were extremely excited to have a great partnership with MNM Theatres," states Craig K. Chapin, President and CEO for Allure Global. "MNM Theatre's aggressive marketing approach at the concession stands fits perfectly with Allure Global's digital signage solution and is validated via the results they have seen. We look forward to continue working together to build on these early successes."