ATLANTA - Allure Global Solutions, Inc. announces the completion of a full circuit roll out of its dynamic digital menu board solution for all MNM Theatres locations.

MNM Theatres wanted to leverage technology to update its theaters' look and to positively impact its customers. By utilizing Allure Global's digital menu board solution, they are able to draw more customers to the concession stands and increase per caps, all while leveraging an Interruptive Marketing strategy to maximize MNM Theatres' business objectives.

"The conversion process was totally handled by Allure Global from the procurement of equipment to the installation and design of the new digital menu boards," states Brad Beck, Vice President of Operations for MMM Theatres. "To say we are no less than 100% satisfied with Allure Global's services would be an understatement. Twenty-one weeks after the initial installation, we are currently tracking an increase in our concession net sales in the range of 5.95%. Initial data has shown our investment should completely pay for itself in one year or less. This combined with the aesthetics improvements and simple versatility of the digital menu boards has made our investment an
overwhelming success."

"We were extremely excited to have a great partnership with MNM Theatres," states Craig K. Chapin, President and CEO for Allure Global. "MNM Theatre's aggressive marketing approach at the concession stands fits perfectly with Allure Global's digital signage solution and is validated via the results they have seen. We look forward to continue working together to build on these early successes."


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Washington D.C. -- Senator Chris Dodd, MPAA Chairman & CEO, will join NATO President & CEO John Fithian to deliver State of the Industry addresses at the inaugural CinemaCon exhibition industry convention, Tuesday, March 29, 2011, it was announced today by John Fithian and CinemaCon Managing Director Mitch Neuhauser.

"I could not be more delighted that Senator Dodd has chosen to begin his tenure at the MPAA with an address to the exhibition industry at the very first CinemaCon," said Fithian. "NATO and MPAA have a long history of working together in the best interests of the movie industry and Senator Dodd's appearance at NATO's official convention is a powerful symbol of that partnership."

"Welcome to show business, Senator," added Neuhauser. "And welcome to CinemaCon! CinemaCon 2011 is designed to honor the cinema industry's past, while looking forward to its future, and as this is the very first CinemaCon, it will be great starting out with a strong new partner in the industry."

Senator Dodd served in the United States Congress representing Connecticut for 36 years - six years in the House of Representatives and thirty years in the U.S. Senate. Senator Dodd was one of the most widely respected legislators during his years in Congress, earning the trust and admiration of both Democrats and Republicans. As a key participant in nearly every major national policy debate over the past three decades, Senator Dodd authored or co-authored major legislation in the areas of education, health, financial services, foreign policy, and election reform.

During his final term he was Chairman of the Senate Banking Committee and the author of the historic Dodd-Frank Wall Street Reform and Consumer Protection Act. Dodd also served as Acting-Chairman of the Senate Health, Education, Labor, and Pensions (HELP) Committee during the 2009 consideration of the Health Care Reform Act. He also was a senior member of the Senate Foreign Relations Committee.


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Washington D.C. -- Cameron Diaz will receive the "CinemaCon Female Star of the Year Award," it was announced today by Mitch Neuhauser, managing director of CinemaCon, which will be held March 28-31, 2011, at Caesars Palace in Las Vegas. Diaz will be presented with this special honor during Columbia Pictures' event on March 30.

"Since making her debut on the big screen in The Mask, Cameron Diaz has continued to capture the attention of audiences around the world with her inescapable charm, innate comedic timing, and unparalleled screen presence," noted Neuhauser. "From the outrageously comedic There's Something About Mary, to the action packed Charlie's Angels, and the critically acclaimed Being John Malkovich, Diaz has proven to audiences that she can take on any role and we are thrilled to be able to present such a remarkable actress with the ‘CinemaCon Female Star of the Year Award.'"

Diaz can be seen this summer in the Columbia Pictures release Bad Teacher, in theaters June 24. Diaz stars as Elizabeth, a teacher who is foul-mouthed, ruthless, and inappropriate. She drinks, she gets high, and she can't wait to marry her meal ticket and get out of her bogus day job. When she's dumped by her fiancé, she sets her plan in motion to win over a rich, handsome substitute (Justin Timberlake) - competing for his affections with an overly energetic colleague, Amy (Lucy Punch). When Elizabeth also finds herself fighting off the advances of a sarcastic, irreverent gym teacher (Jason Segel), the consequences of her wild and outrageous schemes give her students, her coworkers, and even herself an education like no other. The film is directed by Jake Kasdan, written by Gene Stupnitsky & Lee Eisenberg, and produced by Jimmy Miller and David Householter.

Diaz first gained Hollywood's attention at the age of 21 with her feature film debut in The Mask. Starring as femme fatale Tina Carlisle the role launched her career into motion pictures. Since her big screen debut Diaz has gone to star in such films as The Brothers McMullen, My Best Friend's Wedding, There's Something About Mary, Being John Malkovich, Any Given Sunday, Charlie's Angels, The Holiday, The Green Hornet, Knight and Day, and the successful Shrek franchise, just to name a few. She begins production on the Coen Brothers' remake of the crime comedy Gambit in April, starring opposite Colin Firth.


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Sterling, Virginia -- GDC Technology ("GDC"), a world leading digital cinema solution provider, is delighted to announce that it has secured a repeat server supply contract with loyal customer Cobb Theatres, an Alabama-based theatre chain. GDC servers were selected in July 2010 for Cobb's lavish CinéBistro Theatres, and this new contract will see the completion of Cobb Theatres' digital conversion program, with servers installed at theatres serving Florida, Alabama and the Southeast. The addition of 115 GDC digital cinema servers ensures this historic family cinema chain will greatly expand their entertainment options.

With Cobb's digital deployment, GDC again supplies digital cinema servers; Barco supplies digital cinema projection systems, and facilitates the installation integration and ongoing field service support. Cinedigm (NADAQ: CIDM), the global leader in digital cinema conversion programs, is responsible for structuring and implementing the underlying VPF agreement that enables Cobb's conversion to digital cinema, as well as providing the entire administration responsibility of the VPF program for Cobb.

Cobb Theatres is a unique motion picture exhibitor currently operating 222 screens at 17 locations throughout the Southeastern United States. Since it was established in 2000, Cobb Theatres, while maintaining its rich heritage of family values, is committed to being the leader in providing the ultimate entertainment experience, consistently surpassing the expectations of moviegoers. Such a premier experience requires only the highest quality technology for which GDC is one of the best in the industry.

"Cobb Theatres knows only the best will suffice when building premier-grade cinemas that attract sophisticated moviegoers who seek the ultimate cinematic experience," said Jeremy Welman, COO of Cobb Theatres. "This is exactly why GDC servers were selected and we are happy to say that they have fully lived up to our expectations. Success of the first supply contract has certainly cemented GDC's position as a server provider for Cobb Theatres, and we have great confidence in GDC's high quality products and reliable services to complement our premier theatres."

"GDC is proud to be the server partner of Cobb Theatres and is delighted to be chosen again as the exclusive server provider for its premier theatres," said Dr. Man-Nang Chong, founder and CEO of GDC Technology. "This is a show of recognition of the quality of our products and a strong vote of confidence in us. GDC looks forward to further strengthening the partnership with Cobb Theatres in bringing the best in digital cinema to all moviegoers."


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