PRESS RELEASE

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Torrance, CA . . . January 26, 2016 - Representatives from Disney, Lionsgate, Dolby, All Media Capital and other movie industry entities were among the crowd at the MediaMation (MMI) MX4D® VIP screening of Disney's mega-blockbuster, "STAR WARS: THE FORCE AWAKENS," January 20, 2016 at the Plaza Stadium Cinemas 14 in Oxnard, CA.

MX4D® is MediaMation's uniquely branded "4D" motion EFX system. This emerging technology, growing in popularity across the globe, allows theatre patrons to "feel" certain action sequences of a major Hollywood blockbuster, as well as those of locally produced feature films, via carefully programmed "pitch, roll, and heave" motion EFX, air/water blasts, leg/neck ticklers, fog, seat/back pokers, seat rumblers and other special effects that emanate from specially designed theatre seats, or from inside the theatre itself.

The highly successful, VIP "STAR WARS: THE FORCE AWAKENS" MX4D® screening served as a culmination of events associated with the International Cinema Technology Association (ICTA) conference running Jan. 18-20 in Los Angeles. Prior to the screening, attendees enjoyed a gourmet box meal and champagne aboard a chartered bus, courtesy of MMI, running from the ICTA conference at the Universal Hilton to the Oxnard venue. Once arriving at the theatre, ICTA members and select industry guests were treated to soft drinks and popcorn, compliments of Santa Rosa Entertainment Group, before settling into their seats to hear brief welcoming remarks from MMI CEO Alison Jamele, CTO Dan Jamele and Head of Cinema Sales, Heather Blair.
Reacting to "STAR WARS: THE FORCE AWAKENS" in the MX4D® format, Jeff Thomas, President, All Media Capital, remarked: "It totally immerses the viewer into the film. It's something that you cannot get at home. Absolutely incredible, awesome technology. Great experience."

Added Michael Archer, ICTA President and Vice President, WW Cinema Sales, Dolby Laboratories. "It was a lot of fun - my son really enjoyed it. I thought it [4D] definitely added to the experience."

Blair summed up the impact of the event: "We value the ICTA and look forward to the LA Seminar Series every year. We invited ICTA members for a special VIP screening of "STAR WARS: THE FORCE AWAKENS" to show them MX4D® at its finest. The overall reaction was extremely positive.

"We also invited ‘super fans' to attend and address the audience," Blair continued. "The super fans -- a group of locals who evangelize MX4D® -- explained how they discovered MX4D® and why they don't see a movie if it's not in this format. Their authentic enthusiasm was well received and duly noted. As we grow both domestically and internationally, knowing that fans of MX4D® forego seeing a movie in other formats is very interesting and important to both Distribution and Exhibition."

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PRESS RELEASE

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Dolby Cinema arrives in China this year at Wanda Cinema Line with award-winning Dolby Vision laser projection, Dolby Atmos sound, and inspired design

San Francisco and Beijing, January 27, 2016-Wanda Cinema Line Corporation Ltd. and Dolby Laboratories, Inc. (NYSE: DLB) today announced a collaboration to open 100 Dolby CinemaTM locations in China in the next five years, with the first location scheduled to open this spring. Dolby Cinema, featuring Dolby VisionTM and Dolby Atmos®, is a premium cinema offering for exhibitors and moviegoers that combines spectacular image and sound technologies with inspired design to make every visit a completely captivating cinematic event.

"We are thrilled to become the first cinema chain to bring the Dolby Cinema premium experience to moviegoers in China," said John Zeng, President, Wanda Cinema Line. "Wanda Cinema Line always strives to provide audiences with the most advanced film projection technique and the best movie viewing experience. I believe that Dolby Cinema, with its award-winning sound and imaging technologies and inspired design, will provide Wanda Cinema patrons a moviegoing experience that is unlike any other in China."

"Dolby's collaboration with Wanda Cinema Line marks a significant step in delivering the next-generation cinema experience on a global scale," said Kevin Yeaman, President and CEO, Dolby Laboratories. "Dolby Cinema delivers a unique moviegoing experience, with rich and vivid images and lifelike sound that will transport audiences across China deeper into the story. We are excited that Wanda shares our vision, and we look forward to delivering its audiences an unforgettable experience."

Dolby Cinema features the Dolby Vision projection system, which uses state-of-the-art optics and image processing to deliver high dynamic range with enhanced color technology and a contrast ratio that far exceeds that of any other image technology on the market today. The result is a richer, more detailed viewing experience that delivers strikingly vivid and realistic images and makes viewers feel like they are in the movie's world.

Dolby Cinema also includes the Dolby Atmos sound technology, which moves audio around the theatre, even overhead, with amazing richness and depth. The combination of Dolby® technologies with the design and comfort of the Dolby Cinema will make audiences feel closer to the onscreen action than ever before.

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By Daniel Garris

Fox's The Revenant led the way on Monday with $1.47 million. The Alejandro González Iñárritu directed western starring Leonardo DiCaprio was down 59 percent from Sunday's performance (which was deflated by the NFL Conference Championship Games) and down 74 percent from last Monday's performance (which was inflated by the Martin Luther King Day holiday). The Revenant passed the $120 million mark yesterday and has grossed an impressive $120.67 million after 18 days of wide release (and an additional two weeks of platform release). The film is currently running 25 percent ahead of the $96.76 million 18-day gross of 2010's Shutter Island.

Disney's Star Wars: The Force Awakens placed in a close second with $1.30 million. The seventh chapter of the Star Wars franchise was down 65 percent from Sunday and down 81 percent from last Monday. Star Wars: The Force Awakens continues to pad its total as the highest grossing film of all-time domestically with $880.41 million through 39 days of release. That leaves the film just $19.59 million away from becoming the first ever the reach the $900 million domestic mark.

Ride Along 2 took third place with $0.964 million. Universal's PG-13 rated comedy sequel starring Ice Cube and Kevin Hart fell 67 percent from Sunday and 83 percent from last Monday. Thanks in part to poor holding power thus far, Ride Along 2 is performing below expectations with an eleven-day take of $59.57 million. That places the film 22.5 percent behind the $76.90 million eleven-day gross of 2014's Ride Along.

Dirty Grandpa claimed fourth place with $0.922 million. The R-rated comedy from Lionsgate starring Robert De Niro and Zac Efron declined 61 percent from Sunday. Dirty Grandpa has grossed $12.03 million in four days of release. That is towards the lower end of pre-release expectations and places the film 32 percent behind the $17.70 million four-day start of 2013's Last Vegas (which fell 67 percent on its first Monday to gross $1.36 million).

13 Hours: The Secret Soldiers of Benghazi rounded out Monday's top five with $0.900 million. The Michael Bay directed action thriller from Paramount was down 54 percent from Sunday and down 70 percent from last Monday. 13 Hours has grossed $33.66 million in eleven days, which is a bit below expectations and places the film 27 percent behind the $46.14 million eleven-day take of 2012's Act of Valor.

Sony's The 5th Wave and STX Entertainment's The Boy claimed sixth and seventh place with respective daily grosses of $0.725 million and $0.720 million. The two films were separated by a very slim $4,804 for the day. The 5th Wave was down 71 percent from Sunday, while The Boy declined 70 percent. Respective four-day starts stand at $11.50 million for The Boy and at $11.05 million for The 5th Wave. Both films are performing towards the lower end of expectations and both films are likely limiting the potential of one another as a result of the overlap between their audiences.

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PRESS RELEASE

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NCM's FirstLook Pre-Show Inventory Now Available Alongside Local TV Buys Through STRATA's Systems


CHICAGO and CENTENNIAL, Colo. (January 26, 2016) - STRATA, the leader in media buying and selling software, announced today it has partnered with National CineMedia (NCM), America's Movie Network, to allow agencies to buy cinema advertising in the Spot marketplace for the first time. NCM's premium FirstLook pre-show inventory is now available to STRATA's client base of over a thousand agencies.

The initial launch will allow NCM to be planned, purchased, and billed through STRATA in the top 25 Designated Market Areas (DMAs), with NCM's full national network of 20,050 movie screens in 1,600 theaters in 187 DMAs expected to be available in the system by mid-year. Following a record year at the box office and record ratings for NCM, FirstLook is one of the top Prime-Time shows in the U.S. every week, translating to a Nielsen rating of over 7.0 for adults 18 to 49. NCM has also declared its movie theaters to be "politics-free zones," making it an especially attractive option for brands in an election year.

"NCM is a new affiliate entering the $75 billion Spot marketplace with the often #1 rated show in Prime-Time, no political advertising, no pre-emptions and no premiums," said Cliff Marks, NCM's President of Sales and Marketing. "Our network offers the best video content from Hollywood with the most highly-engaged audience around - all at a cost competitive with premium Prime-Time TV programming like sports and other live events. Being able to buy both TV and cinema locally through STRATA is the perfect way for buyers to extend the reach of any advertising campaign while also maximizing message recall and likeability. It's a great combination that we hope will help make their job a little bit easier."

Total NCM impressions in the STRATA system will be estimated based on a combination of historical box office trends, individual theater attendance projections and film-specific box office projections. Demographic comp estimates are applied on national Nielsen demos, and ratings are based on standard TV Universes. Nielsen Posts are created for all NCM National and Spot buys.

"Reaching highly engaged audiences in movie theaters, with the ability to create customized and localized ad campaigns in any major market, is a critical function for advertisers as the media marketplace continues to fragment," said Judd Rubin, Vice President at STRATA. "NCM is measured by Nielsen and ratings are based on standard TV universes, offering our agencies an easy way to reach local movie audiences alongside local Spot TV buys through our software. This is a natural and exciting partnership for STRATA and our agencies."

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By Daniel Garris

After finishing in a close second place each of the past two weekends, Fox's The Revenant moved into first place this weekend with $16.01 million. The Alejandro González Iñárritu directed western starring Leonardo DiCaprio was down a sizable 50 percent from last weekend, as the box office in general was slowed by Winter Storm Jonas hitting the East Coast. Today's NFL Conference Championship Games are also expected to negatively impact Sunday's grosses as well. Even with this week's slowing, The Revenant continues to impress with $119.20 million after 17 days of wide release (and an additional two weeks of platform release). The film is currently running 24.5 percent ahead of the $95.75 million 17-day gross of 2010's Shutter Island (which fell 42 percent in its third weekend to take in $13.23 million). The Revenant is likely to stabilize next weekend thanks in part to healthy word of mouth and the continued buzz around the film's 12 Academy Award nominations.

Disney's Star Wars: The Force Awakens was up one spot from last weekend to claim second place with $14.08 million. The seventh chapter of the Star Wars franchise was down 47 percent from last weekend. Without adjusting for ticket price inflation, The Force Awakens claimed the tenth largest sixth weekend gross on record. The Force Awakens continues to pad its total as the highest grossing film of all-time domestically with $879.11 million through 38 days of release. That leaves the film just $20.89 million away from becoming the first ever the reach the $900 million domestic mark. Star Wars: The Force Awakens is currently running 59 percent ahead of the $551.74 million 38-day take of 2009's Avatar and 44 percent ahead of the $611.23 million 38-day gross of last year's Jurassic World.

Universal's Ride Along 2 was down two spots and a sharp 65 percent from last weekend to land in third with $12.46 million. The PG-13 rated comedy sequel starring Ice Cube and Kevin Hart held up much worse in its second weekend than 2014's Ride Along, which declined 49 percent to take in $21.30 million. Clearly word of mouth isn't as strong for Ride Along 2 as it was for Ride Along, though this weekend's winter storm obviously had an effect on this weekend's hold as well. Ride Along 2 has grossed $58.61 million in ten days. While that's solid with the film's price tag in mind, it's below expectations and places the film 22 percent behind the $75.54 million ten-day start of Ride Along.

As had been expected, this weekend's three new wide releases were fairly bunched together with one another. Only $785,519 separated the top opener (Dirty Grandpa) from the lowest opener (The 5th Wave).

Dirty Grandpa opened in fourth place with $11.11 million. The R-rated comedy from Lionsgate starring Robert De Niro and Zac Efron performed towards the lower end of pre-release expectations. Dirty Grandpa opened 32 percent below the $16.33 million start of 2013's Last Vegas and going forward is unlikely to hold up as well as that film did. Poor critical reviews and Sunday's NFL Conference Championship Games (as well as more natural back-loading) appear to have had more of an effect on Dirty Grandpa this weekend than they did on The Boy and The 5th Wave.

Dirty Grandpa opened with $4.30 million on Friday (which included an estimated $660,000 from Thursday night shows), was up 4 percent on Saturday to take in $4.47 million and decline 47.5 percent on Sunday to gross $2.35 million. That gave the film an opening weekend to Friday ratio of 2.59 to 1. Dirty Grandpa received a respectable B rating on CinemaScore, which suggests that the film is going over better with moviegoers than it has with critics. At the same time, the film's 52 percent audience score on Flixster is a concerning early sign going forward.

STX Entertainment's The Boy debuted in fifth place with $10.78 million. The low-budget PG-13 rated horror film starring Lauren Cohan opened towards the lower end of expectations and was off to a solid start with its reported $10 million production budget in mind. The Boy opened 15 percent below the recent $12.74 million start of Focus' The Forest and was at a bit of a disadvantage as a result of arriving in the marketplace just two weeks after The Forest.

The Boy held up well throughout the weekend, especially with its genre and the weekend weather in mind. The film opened with $3.82 million on Friday (which didn't include any Thursday night shows), increased 20 percent on Saturday to take in $4.57 million and fell 48 percent on Sunday to gross $2.39 million. That placed the film's opening weekend to Friday ratio at 2.82 to 1. The Boy received a B- rating on CinemaScore, which is respectable with the film's genre in mind, but also has a lackluster current audience score of 52 percent on Flixster.

Sony's The 5th Wave was off to a sixth place start of $10.33 million. The young adult adaptation starring Chloë Grace Moretz also opened towards the lower end of expectations. The 5th Wave debuted 34 percent below the $15.68 million start of 2014's If I Stay. The 5th Wave started with $3.49 million on Friday (which included an estimated $475,000 from Thursday night shows), was up a healthy 25 percent on Saturday to take in $4.36 million and fell 43 percent on Sunday to gross $2.48 million. That placed the film's opening weekend to Friday ratio at 2.96 to 1. The 5th Wave received a modest B- rating on CinemaScore and currently has a soft audience score of 51 percent on Flixster. It should be noted that the film is performing stronger overseas than it is domestically.

Meanwhile, 13 Hours: The Secret Soldiers of Benghazi followed in seventh place with $9.03 million. The Michael Bay directed action thriller from Paramount was down a respectable 44 percent from last weekend, which represented one of the weekend's better holds among wide releases. 13 Hours was helped out this weekend by healthy word of mouth and by expanding into 528 additional locations (which included an expansion into Canada). 13 Hours has grossed $32.76 million in ten days. That is a bit below expectations and places the film 27 percent behind the $45.11 million ten-day take of 2012's Act of Valor (which fell 44.5 percent in its second weekend to gross $13.57 million).

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