New York, N.Y. -- Screenvision, a leading cinema advertising sales, services and content distribution company, is creating a new executive position in the company - Chief Revenue Officer -- and has tapped media veteran Mark Mitchell to fill the role. The announcement was made today by Travis Reid, President and CEO, Screenvision.

Mitchell brings to Screenvision vast experience across a broad spectrum of broadcast and digital media. This includes senior level executive positions at Canoe Ventures and Premiere Retail Networks (PRN). In this newly created position, Mitchell will be responsible for all revenue generation from national, regional and local advertising of Screenvision cinema advertising activities. Additionally, he will work with the management team to identify and launch Screenvision representation of other alternative out-of-home media platforms.

"To continue maximizing the potential and profitability of Screenvision, we need to be developing a comprehensive revenue strategy that focuses on optimizing the full value of Screenvision's offerings for our advertisers - On-screen, In-Lobby, Mobile, Online and other growth platforms as they develop," said Mr. Reid. "With the addition of Mark to this newly created position, we have added the type of visionary executive with the breadth of advertising and marketing experience and proven success in building the revenue growth strategies for which we are looking at Screenvision. Mark's direct experience at Canoe Ventures and at PRN of opening new media verticals for advertisers and content providers makes him the perfect choice to spearhead Screenvision's next phase of growth."

Most recently, Mitchell served as Chief Relationship Officer for Canoe Ventures, a developer and provider of advanced television and interactive advertising funded by the Cable Industry's leading operators. In this role, Mitchell forged collaborative partnerships with national cable and broadcast television networks, working with them to enhance their sales and programming with advanced television capabilities.

Prior to Canoe Ventures, Mitchell spent five years at Premiere Retail Networks (PRN) helping to build it into the nation's largest retail television business. During his tenure, advertiser adoption across PRN's family of networks increased five-fold. Before PRN, Mitchell spent more than 10 years with the ABC Television Network, holding several senior management positions.

While Mitchell was serving as EVP of Sales and Marketing for Office Media Networks, they, in association with Dow Jones & Company, launched the Wall Street Journal Office Network, a digital media and event services network deployed in premier office buildings across the nation's top Designated Market Areas (DMAs).

Mark holds a B.A. from the University of Florida. He currently resides in Briarcliff Manor, NY with his wife Betsy and sons Brendon and Ryan.


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BURBANK, CA, April 10, 2011 - Warner Bros. Pictures and Legendary Pictures announced today that Michael Shannon will star in the role of General Zod in director Zack Snyder's new Superman film, titled "Man of Steel."
Snyder stated, "Zod is not only one of Superman's most formidable enemies, but one of the most significant because he has insights into Superman that others don't. Michael is a powerful actor who can project both the intelligence and the malice of the character, making him perfect for the role."

As General Zod, Shannon will go toe-to-toe with Henry Cavill, who plays the new Clark Kent/Superman in the film. The main cast also includes Amy Adams as Lois Lane, and Diane Lane and Kevin Costner as Martha and Jonathan Kent.

Michael Shannon was honored with an Academy Award® nomination for Best Supporting Actor for his role in Sam Mendes' "Revolutionary Road," with Leonardo DiCaprio and Kate Winslet. Shannon was most recently seen in the award-winning HBO drama series "Boardwalk Empire," from executive producer Martin Scorsese. He will next be seen in Sony Pictures Classics', "Take Shelter," from director/writer Jeff Nichols.

Charles Roven, Emma Thomas, Christopher Nolan and Deborah Snyder are the producers of the film. The screenplay is being written by David S. Goyer based on a story by Goyer and Nolan. Thomas Tull and Lloyd Phillips are serving as executive producers.
"Man of Steel" will be distributed worldwide by Warner Bros. Pictures, a Warner Bros. Entertainment Company.


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rionews.pngRio was able to rake in a staggering $55 million from 11,612 screens in 72 countries. The animated flick played on 6,654 3D screens (or 57% of screens) and they accounted for 71% of the total opening weekend box office.

The official territory breakdown from 20th Century Fox:

Russia: Weekend BO, including previews = LC 293m ($10.4m) from 1,297 screens. #1 in the market. 3D is 88% of total BO. Compares to Tangled LC 277m ($8.9m, lifetime $23m), HTTYD LC 213m ($7.1m, lifetime $23m). Outstanding 4 day weekend result is the Biggest Industry opening of 2011!

Brazil: Weekend BO = LC 13,792,662 ($8.3M) from 1,013 screens. # 1 in the market. 3D is 59% of box office from 32% of the screens. Biggest animation opening weekend ever! Industry´s biggest opening weekend ever in USD! Fox's biggest opening ever!

Mexico: Weekend BO = LC$ 63,648,769 (US$ 5.3m) from 1,624 screens. # 1 in the market. 3D is 48% of box office. Biggest opening weekend of 2011! Biggest opening weekend ever for an animated film of a new franchise!

Germany: Weekend BO = €2.4m ($3.4m) from 920 screens. #1 in the market. 3D is 81% of total BO. Compares to: HTTYD €2m (lifetime €12.4m).

China: Weekend BO = LC 22M (US$3.3M) from 1,350 screens. #1 film in the market. Note, this is a 3D only release in China. Compares to comps: 128% of How To Train Your Dragon; 107% of Ice Age 3.

UK: Weekend BO = £1.4m ($2.3m) from 1,119 screens. #1 in the market. 3D is 69% of total BO. Compares to Ice Age £1.9m (lifetime £15m).

Australia: Weekend BO = LC 2.2M (US$2.2M) from 462 screens with 54% of the total gross coming from 201 3D screens. #1 in the market. Against key comps, we are 104% of UP, 84% of ICE AGE (holiday opening) and 83% of DRAGON (holiday opening).

Spain: Weekend BO = €1.5m ($2.1m) from 587 screens. #1 in the market. 3D is 53% of the total BO. Compares to: Ice Age €1.9m (lifetime €12.3m), HTTYD € 1.7m (lifetime €9.5m).

Chile: Weekend BO = 586 million pesos (US$ 1.225k) from 128 screens. #1 in the market. 3D is 53% of the box office from only 35% of the screens. Biggest opening weekend of 2011! Biggest opening weekend ever for an animated film of a new franchise! Fox's Fourth Biggest opening weekend ever for an animated film (only below Ice Age 3, Simpsons and Ice Age 2). Above all comps, producing more than double of Kung Fu Panda, and surpassed Tangled (by 52%) and Shrek 4 (by 2%).

Argentina: Weekend BO = LC$ 4,869,072 (US$ 1.2m) from 190 screens. #1 in the market. 3D is 72% of total BO with 42% of screens. Biggest opening weekend of 2011! 3rd Highest Opening Weekend for a Fox Film! (only surpassed by Simpsons and Avatar).

Colombia: Weekend BO = LC$ 2,204,787,448 (US$ 1.2m) from 231 screens. #1 in the market. Fox Biggest opening weekend ever for a 3D film (only 3D BOR), beating Avatar. 3rd Highest Fox opening weekend ever, after Ice Age 3 and Simpsons.

Central America: Weekend BO = US$799K from 183 screens. #1 in all 6 countries. 3D is 58% of total BO from only 33% of screens. Industry Biggest Opening Weekend Ever in Panama!

Peru: Weekend BO = lc2.1m (US$749K) from 162 screens. #1 in the market. 3D is 44% of GO. Biggest opening weekend of 2011! 2nd Biggest 3D opening weekend ever for Fox!

Sweden: Weekend BO = LC 3.8m ($603k) from 130 screens. #1 in the market. 3D is 87% of the total BO. Compares to Despicable Me LC 3.7m (lifetime LC 17m) Ice Age LC 3.1m (lifetime LC 15m).

India: Weekend BO = LC 25.5M (US$570K) from 218 screens. 3D is 80% of BO. RIO is ranked #1 in the market. This is the all time biggest opening weekend for an animated title from an MPA studio.

Malaysia: Weekend BO = LC 1.5M (US$501K) from 140 screens. 3D is 39% of BO. #1 in the market. Notably, the opening weekend of RIO has out grossed the entire lifetime box office of ICE AGE!!

Austria: Weekend BO = €350k ($492k) from 134 screens. #1 in the market. 3D is 87% of total BO. Compares to: Despicable Me €280k (lifetime €2.1m) HTTYD € 272k (lifetime €1.8m), Happy Feet €204k (lifetime €1.5m).

Hong Kong: Weekend BO = LC 3.6M (US$465K) from 40 screens. 3D is 96% of BO. #1 film in the market and amongst comps is above ICE AGE 3 by 194%!

Switzerland (German part): Weekend BO total = LC 370k ($400k) from 90 screens. #1 in the market. 3D is 90% of total BO. Compares to: HTTYD LC 330k (lifetime LC 2m), Happy Feet LC 370k (lifetime LC 3.2m).

Ecuador: Weekend BO = US$428K from 69 screens. #1 in the market. 3D is 70% of BO. FOX 3rd Biggest opening weekend Ever! Fox's Biggest opening weekend ever in 3D version only!

Bolivia: Weekend BO = LC$1.4m (US$198K) from 23 screens. #1 in the market. 3D is 45% of BO. Industry's Biggest opening weekend of 2011! Fox's 2nd Biggest opening weekend ever (after IA3)!

Vietnam: Weekend BO = LC 4B (US$194K) from 38 screens. 3D is 77% of BO. #1 in the market and is above all comp titles and is the highest grossing opening weekend for an animated title of all time in this market!

Uruguay: Weekend BO = LC$1.5m (US$77K) from 15 screens. 3D is 86% of BO. #1 in the market. Industry's biggest opening weekend for 2010 and 2011!


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OVERLAND PARK, KS -- ShowPlex Cinemas, Inc. announced today that guests visiting the Springfield 8 will soon enjoy The IMAX Experience® from IMAX Corporation. Plans have been completed to remodel the lobby, convert the existing auditoriums to all digital projection, add additional parking and expand the complex to 11 auditoriums, including an IMAX auditorium.

The IMAX Experience combines crystal-clear images, powerful digital sound and patented theatre geometry to create a uniquely immersive movie experience. This theatre will feature IMAX's digital projection system, which combines two digital projectors with IMAX's proprietary image enhancer and custom lenses to create an image with greater clarity, brightness and contrast. The images on screen are complemented with IMAX's latest sound system, which features its proprietary loudspeaker technology and uncompressed digital sound. This system has ten times more dynamic range, cuts down on distortion and provides a sound quality that feels more immersive, especially with the added acoustic paneling that absorbs sound and removes echo.

The current 8-screen Springfield complex is targeted for a major renovation and remodel with final completion scheduled for November 2011. When completed, the new Springfield 11 IMAX will offer more than 2,400 seats in 11 auditoriums. In addition to the new IMAX auditorium, ShowPlex Cinemas is adding two new auditoriums with stadium seating and digital capabilities, a completely remodeled lobby and lobby concession stand, as well as a new auxiliary concession stand and new restrooms.

"We are extremely excited to bring IMAX to the City of Springfield! The quality of the IMAX presentation is amazing; it definitely adds a new dimension to the movie-going experience," commented Al Lane, CEO of ShowPlex Cinemas. "With a wall-to-wall, floor-to-ceiling screen, and high-quality digital projection and sound, our guests will enjoy the best of the best when it comes to major first-run Hollywood releases. Construction started the end of March and we will be open in November with a new look, digital projection throughout the entire complex, and most notably an absolutely incredible IMAX auditorium!" continued Lane.

Guests at Springfield 11 IMAX will take in the world's most immersive cinematic experience when Happy Feet 2: An IMAX 3D Experience opens on November 18, 2011. The movie has been digitally re-mastered into IMAX's format exclusively for presentation in the IMAX auditorium.

The IMAX theatre at Springfield will feature Hollywood's biggest movies that have been digitally re-mastered into IMAX's format.

Other upcoming Hollywood movies to be released in IMAX's format include:

• Mission: Impossible - Ghost Protocol: The IMAX Experience (December 16, 2011); and
• The Adventures of Tintin: The Secret of the Unicorn: An IMAX 3D Experience (December 28, 2011).

Combining IMAX's revolutionary digital projection system, patented theatre geometry, specially designed screen and powerful digital audio system with ShowPlex Cinemas' guest service and innovative products and amenities will make Springfield 11 IMAX a premier destination for entertainment. The new IMAX theatre maximizes the experience for guests so they feel as if they are IN the movie they are watching.


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