New York, N.Y. -- Screenvision, a leading cinema advertising sales, services and content distribution company, is creating a new executive position in the company - Chief Revenue Officer -- and has tapped media veteran Mark Mitchell to fill the role. The announcement was made today by Travis Reid, President and CEO, Screenvision.
Mitchell brings to Screenvision vast experience across a broad spectrum of broadcast and digital media. This includes senior level executive positions at Canoe Ventures and Premiere Retail Networks (PRN). In this newly created position, Mitchell will be responsible for all revenue generation from national, regional and local advertising of Screenvision cinema advertising activities. Additionally, he will work with the management team to identify and launch Screenvision representation of other alternative out-of-home media platforms.
"To continue maximizing the potential and profitability of Screenvision, we need to be developing a comprehensive revenue strategy that focuses on optimizing the full value of Screenvision's offerings for our advertisers - On-screen, In-Lobby, Mobile, Online and other growth platforms as they develop," said Mr. Reid. "With the addition of Mark to this newly created position, we have added the type of visionary executive with the breadth of advertising and marketing experience and proven success in building the revenue growth strategies for which we are looking at Screenvision. Mark's direct experience at Canoe Ventures and at PRN of opening new media verticals for advertisers and content providers makes him the perfect choice to spearhead Screenvision's next phase of growth."
Most recently, Mitchell served as Chief Relationship Officer for Canoe Ventures, a developer and provider of advanced television and interactive advertising funded by the Cable Industry's leading operators. In this role, Mitchell forged collaborative partnerships with national cable and broadcast television networks, working with them to enhance their sales and programming with advanced television capabilities.
Prior to Canoe Ventures, Mitchell spent five years at Premiere Retail Networks (PRN) helping to build it into the nation's largest retail television business. During his tenure, advertiser adoption across PRN's family of networks increased five-fold. Before PRN, Mitchell spent more than 10 years with the ABC Television Network, holding several senior management positions.
While Mitchell was serving as EVP of Sales and Marketing for Office Media Networks, they, in association with Dow Jones & Company, launched the Wall Street Journal Office Network, a digital media and event services network deployed in premier office buildings across the nation's top Designated Market Areas (DMAs).
Mark holds a B.A. from the University of Florida. He currently resides in Briarcliff Manor, NY with his wife Betsy and sons Brendon and Ryan.