cineplex.pngCelebrate Community Day with $2.00 movie snacks and mini Rafiki friend chain bracelets

All proceeds benefit Free The Children

Toronto, ON, October 15, 2014 - On Saturday, October 18, Cineplex Entertainment invites Canadian families to join in a morning of free movies at their local Cineplex theatre.

As part of Cineplex's fourth annual National Community Day, families can enjoy a morning of free movies, as well as popcorn, soft drinks and select candy items for $2.00 each. Cineplex will also be offering an exclusive Community Day mini Rafiki friend chain bracelet for $2.00. All proceeds raised on Community Day benefit Free The Children.

"Community Day is an opportunity for Canadian families to come together and enjoy a morning at the movies in support of a great cause," said Pat Marshall, Vice President, Communications and Investor Relations, Cineplex Entertainment. "As one of Canada's largest employers of youth, we invite all Canadians to join us at their local Cineplex theatre, and to help Free The Children empower youth across Canada."

A complete listing of movies and showtimes for your local theatre can be found at Cineplex.com/CommunityDay.

Theatres will open their doors to guests at 8:30 a.m., with the first movies beginning at 9:00 a.m. Seating for each movie is limited and available on a first-come, first-served basis. All locations will return to regular programming on the afternoon of October 18.

"Free The Children is excited to be partnering with Cineplex to bring local communities together in support of young people right here in Canada," said Marc Kielburger, Co-Founder of Free The Children. "Community Day allows families to spend time together while helping to empower young people to reach their full potential as agents of change in their local and global communities."

Cineplex thanks Entertainment One (eOne) and Les Films Séville, Mars Canada and Technicolor for providing movies, product or services to make Community Day a reality.

About Cineplex:

Cineplex Inc. ("Cineplex") is one of Canada's leading entertainment companies and operates one of the most modern and fully digitized motion picture theatre circuits in the world. A top-tier Canadian brand, Cineplex operates numerous businesses including theatrical exhibition, food services, gaming, alternative programming (Front Row Centre Events), Cineplex Media, Cineplex Digital Solutions, Cineplex Digital Networks, and the online sale of home entertainment content through CineplexStore.com and on apps embedded in various electronic devices. Cineplex is also a joint venture partner in SCENE - Canada's largest entertainment loyalty program.

Cineplex is headquartered in Toronto, Canada, and operates 161 theatres with 1,639 screens from coast to coast, serving approximately 77 million guests annually through the following theatre brands: Cineplex Odeon, SilverCity, Galaxy Cinemas, Colossus, Coliseum, Scotiabank Theatres, Cineplex Cinemas, Cineplex VIP Cinemas, Famous Players and Cinema City. Cineplex also owns and operates the UltraAVX, Poptopia, and Outtakes brands. Cineplex trades on the Toronto Stock Exchange under the symbol CGX. More information is available at Cineplex.com.

About Free The Children:
Free The Children is an international charity and educational partner. Founded in 1995 by international activist Craig Kielburger, Free The Children believes in a world where young people are free to achieve their fullest potential, and empowers youth to remove barriers that prevent them from being active local and global citizens. The organization's domestic programs - which include We Day, Free The Children's signature youth empowerment event - educate, engage and empower 2.3 million youth across North America and United Kingdom to become engaged global citizens. Its international projects are implemented through a holistic and sustainable development model called Adopt a Village. Currently, Adopt a Village supports community development in eight countries; Kenya, Sierra Leone, Ghana, Ecuador, Haiti, Nicaragua, rural China and India. Through its international programming, Free The Children has brought more than 650 schools and school rooms to youth and provided clean water, health care and sanitation to 1 million people around the world, freeing children and their families from the cycle of poverty.

The organization has received the World's Children's Prize for the Right of the Child, the Human Rights Award from the World Association of Non-Governmental Organizations, and has formed successful partnerships with leading school boards and Oprah's Angel Network. For more information, visit www.freethechildren.com.

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For information, interviews or photos please contact:

Pat Marshall, Vice President, Communications and Investor Relations, Cineplex Entertainment

416-323-6648, pat.marshall@cineplex.com


Mike Langdon, Director, Communications, Cineplex Entertainment

416-323-6648, mike.langdon@cineplex.com

Robyn Bluestein, Associate Director PR & Publicity, Free The Children

647.463.4434, robyn@freethechildren.com

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christie.pngSEOUL, Korea - (October 15, 2014) - Christie®, a global leader in digital cinema technologies, is proud to announce that its state-of-the-art cinema solutions have been installed in the newly opened Lotte Cinema World Tower in Seoul to provide the ultimate movie-going experience for its patrons.

Located in the highest landmark in Korea, Lotte World Mall, the Lotte Cinema World Tower is the largest multiplex in Asia with 21 theater auditoriums and over 4,600 plush seats for maximum comfort. Each theater, housed on separate floors, will have its own unique concept and interior design based on an "art movie city" theme. The screen in its 21st auditorium currently holds the Guinness World Record for the largest permanently installed 35mm cinema screen in the world, measuring an enormous 34 meters by 13.8 meters.

Lotte Cinema World Tower is also home to the largest 4D theater in Korea, equipped with dynamic motion seats and other special effects.

All auditoriums are complete with Christie digital cinema solutions, including the flagship Christie SolariaTM Series projectors, Christie Vive AudioTM surround sound systems, Christie ACT Digital Cinema Theatre Control and Christie Integrated Media Block (IMB). The installation of this extensive range of cinema solutions by Christie and its Korean partner Eugenetek Corporation is one of the biggest entertainment solutions projects undertaken by both teams in Korea.

Audiences can expect nothing but the best visuals from the Christie Solaria CP2215, CP2220, CP2230 and CP4230, which utilize the latest generation DLP® Cinema electronics platform. Among the seven auditoriums fitted with Christie Vive Audio, five are specially configured to meet Dolby® AtmosTM sound technology requirements. Filmmakers use Dolby Atmos to place and move sounds anywhere in the movie theatre, including overhead, to make film audiences feel as if they are inside the movie and not merely watching it. Rounding out the impressive list of installed products are the Christie ACT and Christie IMB solutions designed to provide the best performance and reliability in terms of theater automation control and content delivery.

Lin Yu, vice president, Christie Asia Pacific, said, "Christie is honored to work with Lotte Cinemas to have our most advanced and comprehensive range of cinema solutions installed in all auditoriums of Asia's largest multiplex. The audience can look forward to be wowed by our brilliant projection and audio systems that offer truly immersive and memorable experiences. Lotte Cinema World Tower is certainly one of the world's premier cinema destinations and we are proud to be a major part of this project."

"We're very excited to install an extensive range of Christie digital cinema solutions, including the Solaria Series projectors and Vive Audio cinema sound systems in our latest multiplex which ranks among the best in the world," said Gwan Ro Lee, executive director, Lotte Cinema. "Christie's visual and audio solutions are well known for their high quality and reliability that is backed by industry-leading service and support. We have utilized a number of Christie products at various locations and are confident that the complete cinema solutions fitted at our Lotte Cinema World Tower will offer the best and the most lifelike visual and sensory cinematic experience for all movie patrons in Korea."

Joon-Ho Lee, president, Eugenetek Corporation, commented, "Lotte Cinema World Tower is one of the biggest projects that we have ever embarked on and we are thankful to be given this opportunity to be involved in this major installation. We have worked closely with the team from Christie throughout this project and are proud to present the best-quality picture and sound to the audience with Christie's cutting edge cinema solutions."

The Solaria Series offers precise vivid color with superior contrast ratios and the light output necessary to light up even the largest auditoriums. The clear choice for any cinema exhibition environment, it is fully capable of providing the world's most brilliant images, the highest level of content security, the easiest adaptability, operation and maintenance. Fully DCI compliant, and built on Christie's extensive cinema experience, the Solaria Series is ready for the next evolution of digital cinema - displaying premium 4K content or 2D/3D 2K High Frame Rate (HFR) feature films and alternative content in its original format.

Complementing the stunning visuals is the innovative Christie Vive Audio, which offers rich, dynamic and detailed sound that unlocks the full potential of the DCI digital cinema audio format and supports leading formats such as Dolby Atmos, 7.1 and 5.1 surround sound. It consists of wall and ceiling surround speakers that use unique ribbon driver technology in a line array design, purpose-built for cinema environments. From the thundering roar of an airplane flying overhead to the delicate hums of insects in flight, the Christie Vive Audio system envelopes audiences with dynamic, detailed and captivating sound.

About Lotte Cinema
Founded in 1999, Korea's Lotte Cinema has grown to become a leading cinema chain with over 100 movie theaters and 674 projector screens throughout the country. In recent years, it has expanded its operations to China and Vietnam to further spread the joy and fun of movie viewing to more people in the region. For more information, go to www.lottecinema.co.kr

About Dolby® AtmosTM
Dolby Atmos makes it easy for filmmakers to place or move specific sounds anywhere in the movie theatre, including overhead. As a result of this multi-dimensional sound, audiences feel as if they are inside the film, not merely watching it. Introduced in April 2012, Dolby Atmos has been embraced by all the major Hollywood studios, seven Academy Award® winning directors, and 16 Academy Award winning sound mixers, among others. More than 650 Dolby Atmos screens have been installed or committed to in more than 40 countries with more than 150 exhibitor partners. More than 120 films from 12 different countries have been or are scheduled to be released with Dolby Atmos sound since the first film debuted in June 2012.

Dolby Atmos has received technical achievement awards from both the Hollywood Post Alliance and the Cinema Audio Society. As the inventors of the only object-based audio format used in the cinema today, Dolby is working closely with the Society of Motion Picture and Television Engineers in driving adoption of standards for object-based audio.

For the latest list of Dolby Atmos titles, visit dolby.com/atmosmovies. To learn more about Dolby Atmos, visit dolby.com/Atmos.

About Christie®
Christie Digital Systems USA, Inc. is a global visual technologies company and is a wholly-owned subsidiary of Ushio, Inc., Japan, (JP:6925). Consistently setting the standards by being the first to market some of the world's most advanced projectors and complete system displays, Christie is recognized as one of the most innovative visual technology companies in the world. From retail displays to Hollywood, mission critical command centers to classrooms and training simulators, Christie display solutions and projectors capture the attention of audiences around the world with dynamic and stunning images. Visit www.christiedigital.com.
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Christie® is a registered trademark of Christie Digital Systems USA, Inc., registered in the United States of America and certain other countries.
Christie Vive AudioTM is a trademark of Christie Digital Systems USA, Inc.
DLP® is a registered trademark of Texas Instruments.
Dolby® AtmosTM is a trademark of Dolby Laboratories.

 

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By Daniel Garri

Fox's Gone Girl led the daily box office on Monday with a Columbus Day take of $3.95 million. Thanks to the holiday boost and continued strong word of mouth, the critically acclaimed David Fincher directed film starring Ben Affleck was down 44 percent from Sunday and up a strong 21 percent over last Monday. Gone Girl surpassed the $80 million mark yesterday and has grossed a very impressive $81.84 million in eleven days of release. That places the film 70 percent ahead of the $48.21 million eleven-day take of 2010's The Social Network and 86 percent ahead of the $44.05 million eleven-day gross of 2012's Argo.

Alexander and the Terrible, Horrible, No Good, Very Bad Day took second with $3.68 million. The family film from Disney starring Steve Carell and Jennifer Garner was down just 28 percent from Sunday. Columbus Day is traditionally a strong day for family films and that was certainly the case yesterday for Alexander. With $22.04 million in four days, Alexander is off to a very solid start (especially with its modest price tag in mind), and continues to perform in line with expectations. Alexander is currently running 4 percent behind the $23.16 million four-day start of 2010's Diary of a Wimpy Kid.

Universal's Dracula Untold claimed third place with $2.65 million. The action horror film starring Luke Evans fell 54 percent from Sunday. Dracula Untold has grossed a stronger than expected $26.17 million in its first four days. That places the film 5 percent behind the $27.42 million four-day gross of 2012's Underworld Awakening.

Warner's The Judge followed in fourth with $1.83 million. The Robert Downey Jr. led drama was down 44 percent from Monday's performance. The Judge continues to perform on the low end of expectations with $14.95 million in four days. However, the film is running 44 percent ahead of the $10.39 million four-day start of 2009's The Soloist.

Fellow Warner Bros. release Annabelle rounded out Monday's top five with $1.58 million. The low-budget spin-off to The Conjuring was down 59 percent from Sunday and down 32 percent from last Monday. Annabelle continues to exceed expectations with $63.22 million in eleven days. That places the film 4 percent ahead of the $60.83 million eleven-day gross of last year's Insidious Chapter 2.

Sony's The Equalizer claimed sixth with $1.32 million. In the process, the Denzel Washington led action thriller surpassed the $80 million mark on Monday. The 18-day total for the film stands at a very solid $81.29 million. The Equalizer fell 46 percent from Sunday and a slim 3 percent from last Monday.

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By Daniel Garris

Fox's Gone Girl was able to successfully hold off four major newcomers this weekend to remain in first place with $26.41 million. The critically acclaimed David Fincher directed film starring Ben Affleck held up extremely well this weekend, as it was down just 30 percent from last weekend's already stronger than expected start. Gone Girl is benefiting from strong word of mouth, strong critical reviews and from skewing heavily towards older moviegoers. The film also received an added boost this weekend from expanding into an additional 270 locations. Gone Girl has grossed an impressive $77.89 million through ten days. The film is currently running 69 percent ahead of the $46.02 million ten-day take of 2010's The Social Network and 81 percent ahead of the $43.01 million ten-day gross of 2012's Argo.

Dracula Untold was the weekend's top new release with a second place start of $23.51 million. Universal's action horror film starring Luke Evans exceeded pre-release expectations and represented a rebound for action horror after the poor performance of I, Frankenstein back in January. The opening weekend performance of Dracula Untold was much more in line with the $25.31 million start of 2012's Underworld Awakening. Coming on the heels of last weekend's stronger than expected performance of Annabelle; audiences are clearly in the mood for horror themed fair at the moment. Universal will hope to ride that wave again later in the month when it releases Ouija on October 24.

Dracula Untold opened with $8.92 million on Friday (which included an estimated $1.3 million from late night shows on Thursday), fell a slim 2 percent on Saturday to gross $8.76 million and declined 33 percent on Sunday to gross $5.83 million. That placed the film's opening weekend to Friday ratio at 2.64 to 1. The film received a very solid A- rating on CinemaScore.

While it had to settle for third place this weekend, Alexander and the Terrible, Horrible, No Good, Very Bad Day was off to a very solid start of its own, especially with its modest cost in mind, with $18.36 million. The family film from Disney starring Steve Carell and Jennifer Garner opened in line with expectations. Alexander opened 17 percent below the $22.13 million debut of 2010's Diary of a Wimpy Kid, but going forward could very well display stronger holding power in comparison to Wimpy Kid.

Alexander started out with $5.30 million on Friday, increased a healthy 50 percent on Saturday to take in $7.97 million and declined 36 percent on Sunday to gross $5.09 million. That gave the film an opening weekend to Friday ratio of 3.46 to 1. Like Dracula Untold, Alexander also received an encouraging A- rating on CinemaScore. The audience breakdown for the film skewed towards female moviegoers (54 percent) and towards moviegoers 25 years and under (57 percent). Family audiences made up 67 percent of the film's overall audience.

Fellow new release The Judge debuted in fifth place with $13.12 million. The Robert Downey Jr. led drama opened on the low end of expectations. Despite the drawing power of Downey, potential for The Judge was ultimately limited in part by lackluster critical reviews and in part by the break-out performance of Gone Girl with older moviegoers. On the bright side, The Judge did open 35 percent ahead of the $9.72 million launch of 2009's The Soloist and the film's A- rating on CinemaScore suggests that the film is going over significantly better with moviegoers than it is with critics.

The Judge opened with $4.43 million on Friday, increased 22 percent on Saturday to gross $5.39 million and fell 39 percent on Sunday to gross $3.30 million. That placed the film's opening weekend to Friday ratio at 2.96 to 1. The audience breakdown for The Judge skewed towards female moviegoers (55 percent) and heavily towards moviegoers over the age of 25 (85 percent).

Fellow Warner Bros. release Annabelle claimed fourth place with $15.86 million. On the heels of last weekend's stronger than expected start; the low-budget spin-off to The Conjuring was down 57 percent from last weekend. While that was a sizable second weekend decline, it was also still a respectable decline given the film's genre, its strong start and the stronger than anticipated performance of Dracula Untold. Annabelle has grossed an impressive $61.65 million in ten days. That places the film a slim 2.5 percent ahead of the $60.16 million ten-day start of last year's Insidious Chapter 2 (which fell 66 percent in its second weekend to gross $13.80 million).

In its third weekend of release, Sony's The Equalizer placed in sixth with $9.70 million. The Denzel Washington led action thriller fell 48 percent from last weekend, as the film continues to be somewhat front-loaded thus far. With that said, The Equalizer is still performing in line with its lofty expectations with a 17-day take of $79.86 million and is still very likely to surpass the $100 million domestic milestone before the end of its run.

Addicted opened in seventh place with $7.49 million. The low-budget thriller from Lionsgate and Codeblack Films performed reasonably well, especially given that it was only playing in 846 locations this weekend. That gave Addicted a healthy per-location average of $8,848 for the frame. Addicted opened with $2.998 million on Friday, fell 5 percent on Saturday to gross $2.86 million and declined 43 percent on Sunday to gross $1.63 million. That gave Addicted an opening weekend to Friday ratio of 2.50 to 1. Lionsgate will expand the film into additional locations next weekend.

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