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10% of the Country's "Star Wars: The Force Awakens" Box Office Comes from 4DX

4DX "Star Wars" Revenue Per Seat 1.7x Higher Than Next Leading Premium Format

Seoul - February 8, 2016 - 4DX, an immersive theater technology from CJ 4DPLEX, featuring motion seats and environmental effects, has had a strong impact on the growing Japanese box office. For example, the 4DX version of Star Wars: The Force Awakens, released in December, has thus far brought in more than 1 billion yen ($85 million USD), accounting for more than 10% of the title's total Japanese box office to date. Overall in 2015, 4DX versions of top Hollywood titles such as Jurassic World, Furious 7 and Mad Max: Fury Road recorded 7% of the country's total box office for each title, even though 4DX auditoriums claim only 3.5% of the total number of theaters in Japan.

In comparison to other premium cinema formats including PLFs (Premium Large Format), 4DX was the highest in terms of revenue per seat taking in 0.7 million yen ($6,213 USD), with attendance per seat hitting 294 movie-goers. Attendance in 4DX theaters was 1.5x higher, and revenue per seat was 1.7x higher in 2015 than one of the largest PLFs.

Additionally, during a recent box office results presentation by Motion Picture Producers Association of Japan (Eiren), chairman Mr. Yusuke Okada credited 4DX as one of the big contributors to making 2015 a high revenue year, which recorded over 210 billion yen (~$1.78 billion USD), showing growth of 4.9% from 2014. This is the second highest recorded Japanese box office result behind only the 220 billion yen ($1.89 Billion USE) recorded in 2010.

"We are proud to be part of the great year Japanese theatres had at the box office, as 4DX continues to expand both in Japan, as well as around the world," said Byung-Hwan Choi, CEO of CJ 4DPLEX. "In addition to our geographic expansion in several countries, 4DX is also committed to providing different genres of content to its exhibition partners. This includes not only Hollywood blockbusters and local hits but also short films and alternative contents such as music concerts. We are investing much to develop diverse new 4D effects, and by extension, the next 4DX formats, to give more immersive experience to our audience as we pursue becoming the Global No.1 premium cinema brand."

Success in Japan has consequently led to 4DX expanding to 33 theaters in the country through partnerships with 7 of the country's major exhibitors. 4DX added 25 more screens in 2015 alone, continuing its hold on the title of fastest growing 4DX market. 4DX aims to reach more than 50 theaters in Japan this year.

As of February 2016, 4DX tallies 228 auditoriums with over 28,000 seats in 37 countries. Worldwide, CJ 4DPLEX aims to open 200 new 4DX theaters this year alone and expand to 800 4DX theaters by the end of 2017.

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By Daniel Garris

Kung Fu Panda 3 continued to comfortably lead the box office with $21.24 million over Super Bowl weekend. The 3D computer animated sequel from Fox and DreamWorks Animation was down a sizable 49 percent from last weekend's debut. Without adjusting for ticket price inflation, Kung Fu Panda 3 registered the ninth largest Super Bowl weekend performance of all-time. Kung Fu Panda 3 has grossed $69.29 million in ten days of release. That is below expectations and places the film 24 percent behind the $90.73 million ten-day take of last year's Hotel Transylvania 2 (which fell 31.5 percent in its second weekend to gross $33.19 million). With no new family films entering the marketplace next weekend, Kung Fu Panda 3 is likely to hold up very well over the Presidents Day holiday frame.

Universal's Hail, Caesar! debuted in second place with $11.36 million. The Coen Brothers directed film featuring Josh Brolin and George Clooney opened in line with pre-release expectations, which were kept in check a bit by the film's relatively modest location count and its Super Bowl weekend launch. Compared to previous collaborations between The Coen Brothers and Clooney, Hail, Caesar debuted 41 percent below the $19.13 million opening of 2008's Burn After Reading and instead opened more in line with the $12.53 million start of 2003's Intolerable Cruelty. Normally Hail, Caesar! would be a prime candidate for strong holding power (especially after opening against the Super Bowl), but that may not ultimately be the case for the film going forward given both its poor C- rating on CinemaScore and 48 percent current audience score on Flixster.

Disney's Star Wars: The Force Awakens placed in third with $6.97 million. In the process, the seventh chapter of the Star Wars franchise surpassed the $900 million domestic mark, making it the first film ever to do so without taking into account ticket price inflation. The 52-day total for The Force Awakens stands at a massive $906.04 million. When adjusting for ticket price inflation, The Force Awakens ranks as the ninth highest grossing film on the all-time adjusted domestic list. The Force Awakens was down 37 percent from last weekend, which represented the weekend's strongest percentage hold among wide releases. Star Wars: The Force Awakens also passed the $2 billion global mark this weekend, making it just the third film ever to do so (joining 2009's Avatar and 1997's Titanic).

Fox's The Revenant claimed fourth place with $6.94 million. The Alejandro González Iñárritu directed western starring Leonardo DiCaprio fell a respectable 46 percent from last weekend and trailed The Force Awakens by a slim $33,521 for the frame. The Revenant is now on the verge of crossing the $150 million mark with $149.54 million after 31 days of wide release (and an additional two weeks of platform release). The film is currently running an impressive 29 percent ahead of the $115.75 million 31-day take of 2010's Shutter Island.

Lionsgate's The Choice rounded out the weekend's top five with $6.05 million. The Nicholas Sparks adaptation starring Benjamin Walker and Teresa Palmer debuted below its already modest expectations and delivered the smallest opening weekend take ever for a Sparks adaptation. The Choice opened 39.5 percent softer than the $10.00 million start of 2014's The Best of Me, which previously represented the softest opening weekend performance for a Sparks adaptation. Given the performances of The Best of Me, last year's The Longest Ride and now The Choice, it's clear that Sparks adaptations aren't anywhere near as popular as they were only a few years ago. On a positive note, The Choice did receive a solid B+ rating on CinemaScore (which represented the strongest score among this weekend's three new releases), and currently has a 65 percent audience score on Flixster. The Choice is also likely to receive some help next weekend from Valentine's Day.

Pride and Prejudice and Zombies followed in sixth place with an even more disappointing debut of $5.32 million. The horror romance hybrid from Sony and Screen Gems had been widely expected to get off to a stronger start thanks in part to the fanbase of the 2009 Seth Grahame-Smith novel the film was adapted from. Ultimately audiences clearly weren't interested, as Pride and Prejudice and Zombies opened a very underwhelming 67 percent below the $16.31 million start of 2012's Abraham Lincoln: Vampire Hunter (which was also adapted from a Seth Grahame-Smith novel). Reaction to the film also appears to be underwhelming as Pride and Prejudice and Zombies received a B- rating on CinemaScore and has a current audience score of 62 percent on Flixster.

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By Alex Edghill

Monday Morning Update: In his last week of eligibility for my Facebook Watch column Deadpool went out swinging, topping the 3 million like mark before release and joining an elite few in the process. No film on Facebook has ever risen more than 3 million likes from 0 in a single calendar year ever. Others such as 50 Shades Of Grey have topped 7 million likes in a single calendar year before release but didn't start at 0 like Deadpool. To give it even further context, not even the might Star Wars: The Force Awakens managed to top 3 million likes in the calendar year before release: the Force is also strong with this one it seems.

Angry Birds walked away with the second spot on the week with a very healthy bump of 180k new likes, almost double its total from the week before. While many people might not be that excited for a film adaptation (as its Twitter sentiment has shown over the past few months), it has still managed to generate a heap of interest, especially for an animated family-friendly film. It has already doubled the like total of The Good Dinosaur and may even triple it. Yes the Angry Birds have a massively popular gaming empire behind it but I'd be lying if I didn't say that how well it has performed on social media, especially Facebook, hasn't impressed me. It has a shot at this point at grabbed over 750,000 likes before release, a number very few animated films manage to reach. How much of that is simply fans of the game who may or may not see the film is up for debate but at the very least it shows a level of interest which should greatly buoy Rovio and Sony alike.

Speaking of impressive runs before release, The Secret Life Of Pets took home the third spot on the week as it rose almost 100k likes to 1,441,939 overall. That's pretty unheard of for a non-sequel animated family friendly film and is testament to how broad the appeal for this one is. Finding Dory was the odds on favorite coming into the year to be the top grossing animated film but I wouldn't count this out of the running as this point as Dory has been largely a no-show on social media to this point.

Facebook Top 10 Movies by Like Increase for the last week Ending Sunday February 7th

Rank Release Movie Likes Change
1 02/12/16 Deadpool 3,205,367 324,077
2 05/20/16 The Angry Birds Movie 407,367 180,636
3 07/08/16 The Secret Life of Pets 1,441,939 95,175
4 07/22/16 Ice Age: Collision Course 17,511,396 73,829
5 02/26/16 Gods of Egypt 203,914 66,430
6 02/12/16 Zoolander 2 1,468,695 56,846
7 05/20/16 Neighbors 2: Sorority Rising 1,329,077 54,593
8 05/06/16 Captain America: Civil War 15,945,377 48,250
9 01/08/16 The Revenant (2015) 657,156 43,758
10 02/19/16 The Witch 188,430 43,082

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By Daniel Garris

As was the case for films in wide release, the platform front also experienced slowing over Super Bowl weekend.

Paramount's The Big Short took in an estimated $1.78 million from 860 locations, for a per-location average of $2,070. The Adam McKay directed Best Picture nominee was down 42 percent upon playing in 123 fewer locations this weekend than last weekend. The Big Short has grossed $1.78 million through 59 days of release.

Fox Searchlight's Brooklyn grossed an estimated $1.13 million from 703 locations, for a per-location average of $1,600. The John Crowley directed Best Picture nominee starring Saoirse Ronan declined a solid 36 percent from last weekend, when it was playing in 45 more locations. The 94-day total for Brooklyn stands at $32.33 million.

Estimated weekend grosses for other Best Picture nominees included $844,274 for Spotlight from 668 locations and $782,000 for Room from 631 locations. Open Road's Spotlight was down 30 percent from last weekend upon losing 47 locations, while Room fell 37 percent upon losing 164 locations. Respective total grosses stand at $36.11 million for Spotlight in 94 days and at $11.25 million for Room in 115 days.

Upon expanding into an additional 62 locations this weekend, 45 Years took in an estimated $511,500. The critically acclaimed drama from IFC Films' Sundance Selects division, starring Charlotte Rampling and Tom Courtenay registered a per-location average of $3,300 and was up a slim 8 percent over last weekend's performance. 45 Years has grossed $2.02 million in 47 days.

Sony Pictures Classics' The Lady in the Van continued its solid platform run with an estimated $392,585 from 82 locations. That gave the Nicholas Hytner directed film starring Maggie Smith a per-location average of $4,788. The Lady in the Van was up a healthy 31 percent upon adding 32 locations this weekend. The Lady in the Van has grossed $1.26 million in 24 days (and an additional one-week Oscar qualifying run back in early December).

ShortsHD's The 2016 Oscar Nominated Short Films took in an estimated $400,000 from 150 locations, for a per-location average of $2,667. The collection of this year's Oscar nominated short films was down 29 percent from last weekend's debut, when it was playing in 27 fewer locations. The 2016 Oscar Nominated Short Films has grossed $1.19 million in ten days, which is 9 percent stronger than the $1.09 million ten-day start of last year's The 2015 Oscar Nominated Short Films.

Well Go USA's Ip Man 3 grossed an estimated $307,675 from 108 locations, for a per-location average of $2,849. The third installment of the Donnie Yen led martial arts series was down 42 percent from last weekend, when it was playing in an additional 7 locations. Ip Man 3 has grossed $2.16 million in 17 days and has easily out-grossed the $205,675 total North America gross of 2011's Ip Man 2: Legend of the Grandmaster.

China Lion Film's The Monkey King 2 in 3D registered the weekend's most noteworthy platform debut with an estimated $175,000 from 38 locations, for a solid per-location average of $4,605.

Meanwhile, The Weinstein Company's Regression stumbled out of the gate with an estimated $31,000 from 100 locations, for a poor per-location average of just $310. The Alejandro Amenábar directed thriller starring Ethan Hawke and Emma Watson had originally been scheduled for wide release this past August before being pushed back to 2016.

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Sunday Update
By Daniel Garris

Kung Fu Panda 3 continued to comfortably lead the box office with an estimated $21.0 million over Super Bowl weekend. The 3D computer animated sequel from Fox and DreamWorks Animation was down a sizable 49 percent from last weekend's debut. Without adjusting for ticket price inflation, Kung Fu Panda 3 registered the ninth largest Super Bowl weekend performance of all-time. Kung Fu Panda 3 has grossed $69.05 million in ten days of release. That is below expectations and places the film 24 percent behind the $90.73 million ten-day take of last year's Hotel Transylvania 2 (which fell 31.5 percent in its second weekend to gross $33.19 million). With no new family films entering the marketplace next weekend, Kung Fu Panda 3 is likely to hold up very well over the Presidents Day holiday frame.

Universal's Hail, Caesar! debuted in second place with an estimated $11.44 million. The Coen Brothers directed film featuring Josh Brolin and George Clooney opened in line with pre-release expectations, which were kept in check a bit by the film's relatively modest location count and its Super Bowl weekend launch. Compared to previous collaborations between The Coen Brothers and Clooney, Hail, Caesar debuted 40 percent below the $19.13 million opening of 2008's Burn After Reading and instead opened more in line with the $12.53 million start of 2003's Intolerable Cruelty. Normally Hail, Caesar! would be a prime candidate for strong holding power (especially after opening against the Super Bowl), but that may not ultimately be the case for the film going forward given both its poor C- rating on CinemaScore and 48 percent current audience score on Flixster.

Fox's The Revenant claimed third place with an estimated $7.1 million. The Alejandro González Iñárritu directed western starring Leonardo DiCaprio fell a respectable 44 percent from last weekend. The Revenant is now on the verge of crossing the $150 million mark with $149.70 million after 31 days of wide release (and an additional two weeks of platform release). The film is currently running an impressive 29 percent ahead of the $115.75 million 31-day take of 2010's Shutter Island.

Disney's Star Wars: The Force Awakens placed in fourth with an estimated $6.89 million. In the process, the seventh chapter of the Star Wars franchise surpassed the $900 million domestic mark, making it the first film ever to do so without taking into account ticket price inflation. The 52-day total for The Force Awakens stands at a massive $905.96 million. When adjusting for ticket price inflation, The Force Awakens ranks as the ninth highest grossing film on the all-time adjusted domestic list. The Force Awakens was down 38 percent from last weekend, which represented the weekend's strongest percentage hold among wide releases. Star Wars: The Force Awakens also passed the $2 billion global mark this weekend, making it just the third film ever to do so (joining 2009's Avatar and 1997's Titanic).

Lionsgate's The Choice rounded out the weekend's top five with an estimated $6.09 million. The Nicholas Sparks adaptation starring Benjamin Walker and Teresa Palmer debuted below its already modest expectations and delivered the smallest opening weekend take ever for a Sparks adaptation. The Choice opened 39 percent softer than the $10.00 million start of 2014's The Best of Me, which previously represented the softest opening weekend performance for a Sparks adaptation. Given the performances of The Best of Me, last year's The Longest Ride and now The Choice, it's clear that Sparks adaptations aren't anywhere near as popular as they were only a few years ago. On a positive note, The Choice did receive a solid B+ rating on CinemaScore (which represented the strongest score among this weekend's three new releases), and currently has a 64 percent audience score on Flixster. The Choice is also likely to receive some help next weekend from Valentine's Day.

Pride and Prejudice and Zombies followed in sixth place with an even more disappointing estimated debut of $5.20 million. The horror romance hybrid from Sony and Screen Gems had been widely expected to get off to a stronger start thanks in part to the fanbase of the 2009 Seth Grahame-Smith novel the film was adapted from. Ultimately audiences clearly weren't interested, as Pride and Prejudice and Zombies opened a very underwhelming 68 percent below the $16.31 million start of 2012's Abraham Lincoln: Vampire Hunter (which was also adapted from a Seth Grahame-Smith novel). Reaction to the film also appears to be underwhelming as Pride and Prejudice and Zombies received a B- rating on CinemaScore and has a current audience score of 62 percent on Flixster.

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Saturday Update
By Shawn Robbins

Fox reports this morning that Kung Fu Panda 3 held onto first place against this weekend's trio of new releases. The well-received animated sequel scored $5.2 million on Friday, down just 50 percent from opening day last week. That brings its domestic tally up to a healthy $53.25 million after eight days of release as it aims to continue cornering the family market through February. BoxOffice is projecting a sophomore frame around $21.5 million.

The Coen Brothers' star-studded Hail, Caesar! opened to an estimated $4.31 million on Friday, including Thursday night's $543,000 launch. Unfortunately, the film proved to be more front-loaded than expected, which will probably result in a weekend finish closer to pre-release expectations. By comparison, The Monuments Men earned over $6.9 million on its opening day with a near identical Thursday night figure of $545,000 included. Although critics have generally approved of the film with a 79 percent Rotten Tomatoes score, early word of mouth among audiences doesn't appear to be nearly as positive judging by the disappointing 51 percent Flixster score this morning. BoxOffice and Universal are both projecting an opening weekend around $11.6 million. Hopefully the pic will find legs after Super Bowl Sunday and in the weeks ahead.

Lionsgate reports that The Choice took in an estimated $2.48 million in third place for its opening day. Unfortunately, that fell 40 percent short of fellow Nicholas Sparks adaptation The Best of Me, which bowed to a $4.1 million opening day in October 2014. While critics have given the film just a 6 percent score, word of mouth is more middling (relative to most romantic drama scores) at 54 percent. The one bit of good news for the film is that it could prove back-loaded as it will aim to benefit from Valentine's date crowds next weekend. For now though, it's looking at an opening weekend around $5.5 million.

The Revenant came in fourth place on Friday with an estimated $2.08 million, off just 35 percent from last week. That brings the 12-time Oscar nominee's domestic total to an excellent $144.7 million and counting. Look for a weekend finish around $6.5 million.

Sony's Pride and Prejudice and Zombies landed in fifth place with its debut yesterday, pulling in a disappointing $2.035 million. The film had been tracking fairly well via social media outlets, but that unfortunately didn't translate to the box office despite the studio hoping to duplicate past teen/young adult-friendly openers on Super Bowl weekend. On the plus side, the film claims the best Flixster score (61 percent) among this weekend's openers despite a poor 41 percent critics' score. Sony is projecting a $5.3 million weekend, although we're a bit more conserative at $5.1 million.

Finally, Star Wars: The Force Awakens officially became the first movie in history to cross the $900 million threshold domestically on Friday with another $1.76 million in its 50th day of release. With a total of $900.8 million in the bank, the all-time domestic box office champion continues to hold strongly in the post-holiday winter season as it eased just 29 percent from last Friday. We're projecting a weekend tally around $6.6 million, which would put it in a close race against The Revenant for third place this weekend.

Updated weekend estimates from the studios will be posted on Sunday morning.

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Friday Update: Sources report that Hail, Caesar! bagged an estimated $543,000 from Thursday night's first shows, a very encouraging start to the weekend that's in line with The Monuments Men's $550,000 Thursday start in 2014. Caesar has the distinction of opening on Super Bowl weekend though, so the comparison isn't completely straight, but the film could net an opening weekend in the $17-20 million range based on last night's performance.

Pride and Prejudice and Zombies scored $300,000 last night, a fair start for the film targeting teens and young adults this weekend. That's noticeably behind the $530,000 of Warm Bodies' Thursday launch before Super Bowl weekend three years ago. Look for a weekend around $10-12 million.

Meanwhile, The Choice earned $290,000 last night -- considerably behind the $630,000 of fellow Nicholas Spark adaptation The Longest Ride ($630,000). An opening weekend between $6-9 million looks feasible.

All around, Kung Fu Panda 3 will likely repeat as the top film this weekend, but Hail, Caesar! has a slim outside chance to unseat it should the Coen Brothers film over-perform today and/or Saturday.

BoxOffice will have weekend estimates based on official Friday estimates from the studios on Saturday morning.

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